Are you a Super Food junkie?! If you love shopping for nutrient-rich products that are packed with fiber or antioxidants or minerals or vitamins or healthy fats, or probiotics, or yummy green stuff (or all of the above) then you’re going to really enjoy this wellness infused episode of Aisle 42 where we talk with Ally, a second-generation founder of Organic Traditions.

We chat through some of their remarkable products, like their wildly popular green powders, mushroom coffee blends, and probiotic lattes.

And Ally shares her journey of growing up in the natural food industry and the inspiration behind their superfood products, organic ingredients, and her family and teams’ sustainability efforts.

To learn more about these amazing super foods visit https://www.organictraditions.com/

To learn more about the makers of this podcast go to: https://www.ethicalfoodgroup.com/podcast.

Here’s a summary of this interview:

Vision for the Perfect Grocery Store: Ally imagines a store with clean labels, simple ingredients, no greenwashing, and products that appeal to all five senses, similar to Eataly or Erewhon.

Growing Up in the Industry: Ally shares her experience of being part of the natural CPG industry from a young age, shaping her entrepreneurial spirit and passion for organic products.

Organic Foundations: Organic Traditions was founded in 2001 with a commitment to 100% organic ingredients, emphasizing quality, food safety, and sustainable farming practices.

Regenerative Agriculture: Ally discusses the importance of regenerative practices in their supply chain and the growing trend towards formalized certifications for such methods.

Superfoods Product Line: The brand offers over 100 superfood items, including greens powders, mushroom coffee blends, probiotic lattes, and functional blends for smoothies and recipes.

Holistic Formulation Approach: Products like the turmeric latte with probiotics are carefully formulated to ensure all ingredients work synergistically for optimal benefits.

Mushroom Coffee Blends: Ally highlights the popularity of their mushroom coffee blends, which offer functional benefits like improved focus and endurance, appealing to wellness-focused consumers.

Sustainability Initiatives: Organic Traditions partnered with One Tree Planted to plant over 10,000 trees in India and plans to extend the program to British Columbia, Canada.

Future Innovations: The company is exploring new ways to incorporate superfoods into daily routines, with a focus on women's health and hormone health products.

Availability: Organic Traditions products are widely available in health food stores across Canada, major U.S. retailers in states like California, Texas, New York, and Florida, and online.