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Jennie Coleman | Equifruit
38 Plays13 days ago
This is the final episode of Season 1 and I’m going bananas (insert laugh track here?, ah no?). In this chat with Jennie from Equifruit, we dive into the complexities of the global banana supply chain and the mission behind their fair trade business model.
Jennie takes us behind the scenes of conventional banana farming practices and how they have contributed to low wages, poor working conditions, and environmental harm.
Her solution? It’s simple. If the average household would be willing spend an additional $10 a year on bananas we would make a significant impact on farmers’ lives, ensuring fair employment, safe working conditions, and environmentally responsible practices.
To learn more please visit https://equifruit.com.
To learn more about the people and purpose behind this podcast go to: https://www.ethicalfoodgroup.com
Here are highlights from the conversation:
Mission-Driven Approach: Equifruit is committed to importing only fair trade bananas, ensuring fair wages, safe working conditions, and environmental stewardship in the banana industry.
Addressing a Broken Supply Chain: Jennie highlights that conventional banana farming relies on cheap prices, which lead to low wages, poor working conditions, and environmental degradation.
Affordable Change for Consumers: Switching to fair trade bananas costs consumers about $10 more per year, a small price that can create substantial positive impact for banana workers and farmers.
Support from Major Retailers: Equifruit's fair trade bananas are available at major stores, including Walmart and Costco, with Jennie noting the importance of supportive retail partners, whom she calls “banana badasses.”
Global Fair Trade Banana Vision: Jennie envisions a world where 100% of bananas are bought and sold on fair trade terms, striving for a fairer distribution of value in the industry.
Impact of Consumer Choices: Equifruit encourages consumers to request fair trade bananas from their grocery stores, fostering a grassroots movement for sustainable change.
Marketing with Humor: Equifruit uses humor in its marketing, with campaigns like “the only banana that sharks eat,” combining lighthearted messages with impactful information on fair trade.
Women-Owned, B Corp Certified: Equifruit is a women-owned company and a certified B Corp, setting it apart in an industry dominated by large corporations.
Positive Industry Influence: Major banana companies have noticed Equifruit’s approach, and Jennie is encouraged by their interest, seeing this as a step towards industry-wide change.
Consumer Awareness of Fair Trade: Jennie believes in the importance of consumers understanding the impact of their banana purchases, seeing fair trade standards as the basis for ethical food sourcing.
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Transcript
Introduction and Excitement for the Finale
00:00:00
Speaker
This is aisle 42.
00:00:06
Speaker
This is the final episode of season one and I'm going bananas. ah Insert laugh track here? No? Okay.
Global Banana Supply Chain with Jenny
00:00:16
Speaker
In this chat with Jenny from Equifruit, we dive into the complexities of the global banana supply chain and the mission behind their fair trade business model. Jenny takes us behind the scenes of conventional banana farming practices and how they've contributed to low wages, poor working conditions, and environmental harm.
00:00:35
Speaker
Her solution?
The Power of Spending More on Bananas
00:00:36
Speaker
It's simple. If the average household would be willing to spend an additional $10 a year on bananas, we would make a significant impact on farmers' lives, ensuring their fair employment, safer working conditions, and environmentally responsible business practices. How's that for a teaser? We even talk
Retail Impact on Banana Industry
00:00:56
Speaker
about retailers like Walmart and Longos, and how grocery stores can have a massive impact on this polarizing category.
00:01:03
Speaker
OK, let's get into it. Here's Jenny from Aquafruit.
Host's Banana Knowledge Journey
00:01:08
Speaker
Jenny, I've been looking forward to this conversation for a while, and here's the reason why I didn't know. Before meeting you, I didn't know as much as I know now about bananas. And so I have gone down this rabbit hole of learning about bananas and learning about banana farmers.
00:01:26
Speaker
And so this conversation comes at a really interesting point for me because I feel like I'm banana stupid. So I'm looking forward to getting into all things banana.
Vision for Fair Trade Bananas
00:01:35
Speaker
But before we do an aisle 42 fashion, I want to ask you if you could look into the future and if you could imagine the perfect grocery store of the future, what would that grocery store look like? Well, first of all,
00:01:47
Speaker
Thanks for welcoming me like this, Corin, and let's make sure by the end of this podcast that we're all banana smart. The ideal grocery store, of course, has made a full switch to fair trade bananas, both their conventional and their organic bananas. And this scene is this is seen as totally normal by consumers. you know This is no longer a niche product.
00:02:17
Speaker
This is absolutely mainstream and consumers expect their grocery store to have bought their bananas on through responsible procurement on fair trade terms. That's my dream. That's a beautiful dream and very specific. I see where this is going.
Bananas' Carbon Footprint and Consumer Habits
00:02:35
Speaker
yeah Okay. You know, there's a lot of ways we could start this conversation as we dive into banana world. But I want to say that when I shop for bananas,
00:02:45
Speaker
most prior to meeting you a few weeks, a few months ago, I didn't give bananas much thought. I read, it wasn't that long ago that I read, was it, um, why are bananas so bad? That it was a carbon footprint book and it sort of uses bananas as one of its many examples. Yeah. Okay. it's It's just, it uses bananas as one of the many things to say, Hey, look at the carbon impact, you know, on our world that our world is creating.
00:03:10
Speaker
However, when I walk into a grocery store, one of my first thoughts of if I'm going to buy a bananas, which is often is I think I want to make sure the bananas I buy are not already like.
00:03:22
Speaker
ripening or quite ripe. And so when I go to the banana section and I see a ah small bunches of fairly green bananas, I think, good, these are fresh and they will last the week that I need them to last because I don't eat, you know, three bananas a day. My family doesn't. So that's what I want to buy. And since talking with you a while back, it it's got me thinking a lot harder about it. And then I started to ask myself,
00:03:49
Speaker
Why am I buying bananas? What's in it for me? And I sort started going down the nutritional facts of bananas. okay and In general, I'm getting the sense that there's maybe 90 calories, maybe a tiny bit of fiber. Obviously, everyone talks so about potassium, but it seems to be only about 10% of my daily potassium. So these are not really big, big numbers. However, we still buy them because we love them, because they taste good. Because they they can be, not always, but they can be delicious.
00:04:17
Speaker
But as you start to go down the road of, well, what's wrong with this banana? Why should I care about the supply chain behind bananas? It started to show the dark arts that dark art has the wrong word the dark side i should say there's no art dark side of a supply chain that is being really, really devastating to families and communities and farmers.
00:04:39
Speaker
that live very far away from where we are here in North America. So can you share with listeners like what's the problem? What's wrong with the conventional banana supply chain? Why should consumers care? So the
Banana Pricing Challenges
00:04:54
Speaker
answer that I will give will be very unpopular, and the problem is that bananas are too cheap. Between the low, low price that we pay for bananas at the grocery store, and what would be a sustainable price if those bananas had been sourced through sustainable production, sustainable economically, socially, and environmentally, that gap is really a subsidy which small growers
00:05:25
Speaker
and plantation workers are giving us through their low wages, poor working conditions, and living the effects of environmental shortcuts which have been taken to increase yield. These knock-on effects of the low prices that we see in grocery stores are, of course, far from us. Most of us will never meet a banana worker. But there are knock-on effects in the global economy, in the world that we live in, by supporting a supply chain that has such an unfair distribution of value. There are things like you know the overall health that the of our planet and the lands that are ours collectively. But there's also issues like
00:06:14
Speaker
migration. If we aren't going to pay people well for the fruit that is our favorite fruit in Canada, well we shouldn't be surprised to see a caravan of people leaving their plantations in Central America, for example, and trying to move north into countries that will afford them better wages and working conditions.
Equifruit's Commitment to Fair Trade
00:06:41
Speaker
and a better life for their children. So the banana is ah is a story, is a product that tells a much broader story ah about the consequences of bad supply chain practices.
00:06:56
Speaker
We at Equifruit are working to change that to make sure that the fruit that we are eating in stores has been produced through fair wages, through good working conditions, and through environmental stewardship. And sadly, I mean,
00:07:16
Speaker
That's not really sadly, but the reality is that that costs a little bit more than the dirt cheap bananas that we have right now. So you import bananas. ah Give us a sense of how many bananas you import. I can't get my head wrapped around um produce importing. It's just, it feels like a very, very big machine that works, but you guys are bringing, how many bananas are you bringing into Canada on a monthly basis? Okay. I was getting ready to give you the weekly basis. Okay. Give me weekly. Go weekly. That's fine. so echoqui fruit ah
00:07:55
Speaker
imports about two and a half million bananas, single bananas a week. We really don't think of it as single bananas. We think of it as the number of standard 40 pound cases that we import. in Each one of those cases has about 100 bananas. So the calculation I'm doing is based on the number of cases And why do we think of that in case volumes? Because through fair trade, we have, so I should back up a little bit and say that Equifruit is an importer and marketer of fair trade bananas. And we've made 100% fair trade brand
00:08:37
Speaker
commitment. And
Understanding Fair Trade Pricing
00:08:39
Speaker
under the fair trade standards, we as buyers respect two main requirements. The first is that we respect what's called the fair trade minimum price. I won't get into the technicalities of it, but it is a price that is being set to represent the cost of sustainable production.
00:09:00
Speaker
But then on the other hand, we also contribute what's called a fair trade social premium. This is an additional amount of money that is used by the cooperatives of small producers and the plantation workers we work with on productivity and community development projects. And so that's a very easy calculation for us to make of our impact.
00:09:27
Speaker
One standard case, a 40 pound case of bananas. The social premium for bananas is one US dollar per case. That's why it's very easy for us to think about life in terms of cases. We are very mission driven. We are very impact driven. We want to sell not two and a half million bananas a week. We want to sell 250 million bananas a week because the more we sell, the more of those cases that we sell, the greater the impact we are going to have back with fruit growers at Origin.
00:10:05
Speaker
That's amazing. And when it comes to, you were very proud, you lit up like a Christmas tree when you said fair trade in that last, in that last answer. And can you just speak to what is it about fair trade banana growing that is stands and stuff, such stark contrast to commercial grade, uh, banana production?
Contrast with Exploitative Banana Models
00:10:26
Speaker
Fair trade is a response to the hundred year old business model.
00:10:35
Speaker
that we basically all know through those low prices at the grocery store, prices based on a founding business model which paid very little for labor, almost nothing for land through the political machinations of the founding banana companies, and with you know no regard really for the environment, cutting down a virgin rainforest or other. And unfortunately, that is more or less still the same business model that is used now. We advocate for
00:11:13
Speaker
shared responsibility in banana production. This means that we can't sit up here in Canada and poo-poo the way bananas are grown, you know, along that model, unless we are willing to have a part in that. And basically that means paying more per case of bananas so that there's a flow of those funds to pay for living wages to pay for you know such health occupational health and safety on the on the plantation for workers to pay for growing methods that reduce pesticide use therefore reducing the carbon footprint for example and so that's really what fair trade is about its standards
00:12:07
Speaker
that incorporate respectful trading arrangements between a buyer and a seller and support sustainable production and do so at a cost, at a price that has enough wiggle room to to pay for those things. That's really how fair trade is changing the banana industry. It is requiring us in Canada to be part of that responsibility for a change in this major agricultural supply chain so that there's a more fair distribution of value along that supply chain. And when it comes to flavor,
00:12:52
Speaker
First off, I'm aware awkwardly that there's a lot more varieties of banana than I ever realized. And I don't see many of those varieties up here in in Canada or in other places where I've traveled. But my question is,
00:13:10
Speaker
flavor so when we talk about you know, like the texture or the like the different things that people appreciate about their bananas Are the bananas that you guys are bringing in do they do they look different? Do they taste different? ah Do they perform different in baking or smoothies? I don't want to answer that question, but what's the difference? They perform differently and that they're the only banana That you should buy they're the only banana that supports sustainable farming. ah Fair. That's their superpower. It is the same variety. Almost all of the bananas that we eat are the Cavendish variety. You know the supply chains that have been built for this product have been built with this specific variety
00:14:01
Speaker
in mind, the packing, the cold chain, that means the way the bananas are transported from origin to our grocery stores here, the ripening process, all of that has been done ah with the Cavendish banana in mind. And our banana is also the Cavendish. So we're very aware of interest and demand for for other varieties. Right now, I have to admit that we're also bringing in the Cavendish.
00:14:31
Speaker
And if you're looking for a change in taste with our bananas, well, the cynical might say that there is no change in taste. And the optimistic are of us would say that you will taste that sweet taste of social justice. Well said. That's but that's well said. So I'll take that. I love it. And you guys are operating out of ah where in the country?
00:14:58
Speaker
Well, our office is in Montreal, but our team is quite spread out. We have, of course, lots of people here in Quebec, a few people in Ontario. We have one person in Alberta. Our director of operations and our quality guy are in Panama. But in terms of the distribution of our bananas, we're in BC with Walmart Canada.
00:15:27
Speaker
in Alberta with Costco. Then there's a very big concentration in Ontario with Costco, Walmart, Longos, Farmboy, a number of smaller organic natural food retailers. In Quebec, we're with IGA, all of the Sobies banners in Quebec. Also with Costco, lots of food food box programs across the country. Those are the main names.
00:15:57
Speaker
That's fantastic. And I love that you mentioned Walmart because you talked about prices. You talk about elevating prices to make sure that the the funds get back to these farmers. Those are things that you don't normally hear about Walmart. is Isn't
Walmart's Role in Fair Trade Mission
00:16:12
Speaker
Walmart's tagline, every day, low price, uh, in the sort of that claim of just like they will always be the, so what is it like to bring a fair trade banana into the Walmart ecosystem?
00:16:24
Speaker
I have to say that Walmart, we started working with Walmart earlier this year, and they weren't on my bingo card. But you know what? The produce industry is also about relationships. And the woman who's running the produce department at Walmart is a terrific person who believes personally in Equifruit and our mission and is supporting us in that way and it's amazing how much one buyer's belief in the need for change can have an impact you know bananas are not something we can sell off a website and generally the banana decision in a grocery store is binary either you get the contract or you don't
00:17:19
Speaker
It's not like another consumer good, like I develop a new granola bar or a new gem, and I convince a buyer to to list me. And as long as I can drive consumers to that shelf to buy my gem or my granola bar, they'll keep listing me. They'll also be happy to take my listing fees. But in in produce,
00:17:48
Speaker
ah First of all we don't pay listing fees which is wonderful but it's really the decision of the buyer whether they are going to go on a fair trade strategy or not and if you don't manage to convince the buyer of the need for fair trade bananas then all of their consumers are without that option.
00:18:13
Speaker
And so we call those those buyers who get it, who've opened doors for us and therefore for their consumers too, we call them banana badasses. It takes a lot of courage to make a change from this century-old business model. It takes a lot of crude. It may seem ridiculous to your listeners, but raising the price of bananas is in the retail world seen as
00:18:45
Speaker
and absolute suicide. And so if you have somebody who's like, yeah, I get it, I've gone down that but banana rabbit hole, and I don't want to be part of that, and is willing to partner with Aquafruit and offer this wonderful, sustainably sourced and produced banana to their consumers, yeah, it takes some courage.
00:19:08
Speaker
So we first, we night them as banana badasses. And then once the fruit is in stores, I still can't help myself. I go into a grocery store and I see somebody who's not my mum choosing our banana at this slightly higher price. Still, let's be clear, bear trade bananas are still going to be the lowest priced good in your basket.
00:19:34
Speaker
But at any rate, I see somebody who's not someone I know buying these bananas, and I did a sting, and I've been doing this for 11 years, feel like going up and and giving them a hug. And I tell a lot of people, I'm that crazy lady in the grocery store.
00:19:51
Speaker
I love it. You're running around hugging banana buyers, ah banana shoppers. hi i I'll give anybody ah a high five if they're less touchy, really, but lots of love there. Well, bananas have a lot of real estate in the grocery store. And given that the majority of stores are or are orientated so that ah the produce section is first for a lot of shoppers, bananas are like typically like they're right there. They're often one of the first things that go on people's carts are or baskets.
00:20:21
Speaker
And when you think of the, you know, whether it's ah a dollar or two or three or whatever that the price, and you can speak to the actual prices in a moment, but, you know, we're not talking about big math here. These are not like, for example, there are some ingredients where if you switch to her organic, you're doubling or tripling or quadrupling the price you're paying for the same item. You're just, you know, you're choosing better, but it comes at a very, very steep ah price point. So when you're talking about this raise in price from conventional to fair trade, what are we talking about here? Are we talking about a few percentage points? Are we talking about like, what's the math here?
00:20:58
Speaker
I just want to be clear that Fair Trade is an umbrella certification that covers both conventional and organic production. So you could have conventional Fair Trade and you could have organic Fair Trade too. So we just have to be clear that we're comparing apples to apples we're or bananas to bananas. I knew it. I knew you were going to correct yourself on that one.
Cost Impact of Fair Trade Bananas
00:21:23
Speaker
So because about 90% of the fruit that we bring in is both fair trade and organic, people sometimes use a false equivalency. They say, oh, well, the conventional is this price, and your fair trade organic is this price. But let's be clear, those are two different products of conventional and the organic. and So let's go back to your first question. We worked with a grocery store chain in the Toronto area called Logos.
00:21:53
Speaker
Longo's is now owned by Empire Group, who's the parent of sobi stores. But Longo's, until very recently, was a family owned business. There are about 40 stores in the Toronto area. And they are major conventional fair trade banana customer.
00:22:14
Speaker
When they decided to make this switch, when they decided to be my, you know, going back to the top of the episode, my like dream grocery store scenario where you go in and there's only fair trade, equifruit fair trade bananas to choose from, they raised the price from 69 cents to 99 cents per pound.
00:22:34
Speaker
So, you know, Corwin, you said something just a moment ago that sometimes when you make a ah more ethical choice, the price goes up by 30, 40, 50%. And so you could say the same in this scenario. The difference between 69 and 99 cents is a huge percentage increase.
00:22:58
Speaker
But let's talk about the absolute increase. This is not saying ah ah you may have got used to buying a low-end car. Actually, I don't know why I'm doing this analogy because I am I cannot name cars generally. ah So everybody in your head, think of a low end car and then think of a fancy car and think of the difference in price, what that actually means to you in your pocket. But let's think about what that difference between 69 cents per pound and 99 cents per pound means to
00:23:33
Speaker
the average Canadian's pocket. We eat in Canada per capita, eat about 15 kilos of bananas per year. 15 kilos is 33 pounds. So let's say that we're looking at increasing the price per pound by 30 cents from 69 cents to 99 cents.
00:23:58
Speaker
That's a 30 cent increase. Now let's multiply that 30 cent increase by the 33 pounds that we're each eating per capita. And you will find out on your calculator there that that's less than $10 Canadian over the course of a year. It is small change.
00:24:21
Speaker
on the grocery bills of most people. Now, I understand that there are people in Canada living with food insecurity, but we have so few fair trade bananas as a percentage of total market share. There are many, many more people who, for whom this price increase would be well within their means. And that small price increase to us has such an impact at Origin, it's it really is, you know as I said earlier, we really believe that the fair trade standard should simply be the basis, should simply be the framework that buyers use to buy bananas. And we hope that they do that through the Echo Fruit brand and our team's crazy marketing.
00:25:16
Speaker
I love it. Yes. And
Marketing Fair Trade with Humor
00:25:18
Speaker
you guys have your marketing has some sharks on it, which is very exciting. Sharks and bananas. I never, never thought I'd see those go together, which is really good. Speaking of marketing, let's go back to work. oh Oh, I should say, by the way, you win the aisle 42 math award. By the way, that was very good math. Thank you. Oh, I've been hoping to add that to my my listed accomplishments.
00:25:43
Speaker
I'll send you a certificate. You can put it on your wall. I barely made it through high school, but there it is. It's come back for me. Thank you. So conventional, but or sorry, just bananas that I often see in grocery stores. They have, and you you use the word subsidies. So I'm going to, you know, I'm a marketer, you know, you you have marketing people making marketing magic happen on your team. But a lot of these bananas have things like Iron Man stickers or for minions minions yeah on the stickers. There's a lot of stickering. And I can't help but think that that type of marketing play
00:26:20
Speaker
is having an impact on that supply chain and on the production of those so fruits. are we are A, I'm wondering, this is just amusing, i' just I'm wondering, are we going to see more and more advertising on stickers through the produce aisle and more importantly for you, how does this advertising impact the banana you know supply chain?
00:26:43
Speaker
I have never been asked this question and I'm trying to think of a clever answer because I'm not sure I have one. I'm not sure whether there are any effects really in the banana supply chain or if this is just a way to draw attention to the fruit here in North America. It's a pretty good marketing deal. Like yeah like someone's paying a lot of money to have a minion on every banana, you know, ah like all these bananas.
00:27:13
Speaker
Not every banana, but a lot of bananas. There has not been a lot of innovation in produce generally and bananas specifically specifically. Most of the marketing, I should say, is just done on price. And I think that those sticker, those co-branding or whatever you want to call them, initiatives. It's the industry's way to keep drawing attention to itself. It's a pretty low cost way to do that. I'm sure it's a win-win for the banana company and the minions movie people. You know, our innovation at Aquafruit is paying people fairly. How about that? Let's celebrate that.
00:28:05
Speaker
Yeah, let's celebrate that. And so our marketing is we go through a humor. We try to make people laugh a little bit. We use the absurd, like the only banana that sharks eat. Of course, sharks don't eat bananas, but we say of that if they did, you know, ah that fair wages and good working conditions taste a lot better than seal blubbers. I mean, we try to make you laugh a little bit while still bringing the message back always to the notion that farmers have got to get paid. And it seems crazy. I do a lot of lecturing on bananas and fair trade and sustainable supply chains and marketing a social
00:28:53
Speaker
product, and so on. And I also feel a tiny bit embarrassed. And I'm like, so what are you doing differently? We're paying people fairly. How how can that be innovative? you know we So we pair that that ethical business model with this crazy marketing. And fortunately, we're finding success. And success for us is having impact in the banana industry.
00:29:18
Speaker
You know, just today, I got a LinkedIn request from the chief marketing officer at one of the big banana companies. And he wrote to me, you know, congratulations on your work to make a more sustainable banana industry. I could find it. I just can't remember the exact words. I was floored. You know, we are being seen out there. We're a small,
00:29:47
Speaker
Canadian company, we're women owned, we're a B Corp, and our biggest competitors are these massive big corporations, and they're starting to think, hey, maybe this innovation and this way of communicating of equifruits is something we should jump on. And that's very, very gratifying. I agree. And that's ah that's remarkable. It's quite a moment, ah to be honest.
00:30:16
Speaker
You
Equifruit's Global Fair Trade Ambitions
00:30:17
Speaker
know, we see ah a little bit tongue in cheek, given our size, that our vision is global fair trade banana domination. We are going to get there. Only 4% of the world export market is bought and sold on fair trade terms. And we we just can't accept that.
00:30:35
Speaker
And if we are true to that vision beyond the mission of Equifruit, our specific company, but you know where do we want the world? What do we what do we see, the what is the most pure state of the world in the banana industry for us? It's a banana industry where 100% of that volume is bought and sold on on fair trade terms. And so if we're true to that,
00:30:59
Speaker
then that major banana company who writes to me, even though, of course, I want all of that fair trade banana volume to be going through Equifruit and through our brand, I have to also want for them, those major banana companies to change their business model too, so that there is impact so that across the industry, there is this fair distribution of value.
00:31:26
Speaker
That's part of the burden of being a values-based entrepreneur is that you you are also pulling for your competitors for them to do a better job because you believe so deeply in the health and wellness of those that are producing the bananas. So that's wonderful.
00:31:45
Speaker
Well, I'm so glad we had this conversation. I'm excited to find your bananas in more and more places out here in the West. But I know that, yeah and if there's any relationships I can lean on to help make that happen, I certainly will and appreciate so deeply all the work that you and your team are doing. And I agree. Let's take care of these farmers. Let's have ah bananas in our homes and in our lives that are priced appropriately and grown in a way that we can all be really proud of.
00:32:13
Speaker
Thank you so much, Corwin.
Optimism for Ethical Food Shopping
00:32:16
Speaker
If anybody wants to give us a helping hand on our website, ah which is aquafruit dot.com, ah we have pre-populated emails you can send to your favorite grocer if you don't find any fair trade bananas there, and you can ask them to stock those. You can be part of the solution. That's the thing that's lovely about this is that it's a very, very low, easy way to be part of the solution. As a grassroots banana movement,
00:32:43
Speaker
Yeah, for sure. Let's build that. Come be Banana Badasses with me, with the Echo Free team. I love it. You be the math star. I'll be the Banana Badass. I'll go work on that. Deal. Thank you for your time. Thank you, Jenny. Thank you. Thanks for listening to the season finale of Isle 42. The next time you grab a bunch of bananas, take a beat and ask yourself, are these the bananas you're looking for? These are not the droids you're looking for.
00:33:12
Speaker
OK, man, I need a vacation. OK, so season two starts in January, and I've got lots in store for you. For example, in addition to these interviews with food and beverage leaders, I'm also adding a new segment called Food Crimes. It's my chance to be outraged and to rant with a co-host about food-related travesties that hit the weekly news cycle.
00:33:33
Speaker
In case you missed it somewhere over the last 42 episodes, I'm Corbin Hebert. We are Ethical Food Group and let's be clear, there's no mystery in any of this. The future of food starts with you and me. Together we can make the world and our communities healthier by grocery shopping with some conviction. I hope you have a wonderful holiday season and I'll see you in the future.