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Can What3Words beat Google Maps in the geotagging business?
27 Plays8 months ago
While Google Maps reigns supreme in city navigation, what about those pesky potholes or hidden forest trails? What3words is tackling the trickiest of location challenges and is shaking up the geotagging game with over $200 million in funding. Chris Sheldrick talks about the disruptive potential of this platform and its competition with established industry giants.
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Transcript
Introduction to What Three Words
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Speaker
Like what's an elevator pitch of what three words?
How What Three Words Works
00:00:03
Speaker
So what three words is a global address system. We have divided the world into three meter squares and named each three meters square in the world with a unique sequence of three random
Unique Naming of Locations
00:00:14
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words. So something like table chair spoon is the name of one three meters square in the world somewhere. And each of the seven trillion three meters squares in the world has got its own unique name.
Addressing Traditional System Limitations
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Speaker
Why does the world need what three words?
00:00:30
Speaker
because the world is actually not brilliantly addressed and many places, I mean I live on a farm and if you want to get to my house then the postcode won't help you. There's many places around the world in town cities and countryside areas where this is the case. So it provides an address really for everywhere that does not have a normal address.