134. How to Shift from Running a Business to Growing a Brand

If your business feels scattered or your growth has stalled, it might be time to step back and ask a powerful question: Are you building a brand or running a business in reaction mode? (ie your business is running you!)

In this episode of The Food Business Marketing Podcast, I explore why this distinction matters more than ever in today’s crowded market. You’ll hear about the mindset shift that separates scalable brands from those that hit a ceiling—and an example of brand strategy in action.

I share a real-world example of a food business owner who was growing each year, but the brand itself felt a little fuzzy and founder-dependent, until we built a clear positioning strategy that could scale without him being at every event. This story illustrates how strategy is the decision-making compass that drives product development, pricing, partnerships, and more (everything!).

Whether you're a more established brand or in the early stages of scaling up, this episode will help you lead with more clarity, confidence, and consistency.

In this episode, you’ll learn:

• What brand strategy includes
• Why brand strategy impacts everything you do
• A real-life client example of how clarity + cohesiveness drives confidence + momentum
• How to start aligning every decision with your North Star

Ready to Define, Align & Activate your brand strategy and add structure to your business to bring your vision to life? Visit www.realfoodbrands.com to learn more about how we can work together 1:1 through a Brand Review Workshop or the more comprehensive Brand Success System. 

Let's go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands

Related Resources:

Ep 130: How to Write a Brand Positioning Statement That Makes Your Brand Stand Out

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