141. Bridging Brand Strategy and Sales: Don’t Just Sell More, Sell Smarter
Today Clint and I are discussing how to bridge the gap between brand strategy and sales execution. From prioritizing accounts to pitching to retail buyers, we break down how a strong brand foundation supports smarter sales decisions—and prevents wasted time and money.
What You’ll Hear:
- Why sales can feel too overcomplicated—and ideas of how to adjust
- How Clint and his co-founder shifted from "grow fast" to "grow focused"
- How pieces of your brand strategy impact your pitch
- The role of packaging, pricing, and positioning in a sales conversation
- Why alignment across all of your brand touchpoints is non-negotiable
- A sneak peek at next episode’s look into sales planning
If you’re ready to sell with more focus, this episode is for you.
🔗 Links & Resources:
✓ Ep 138: Scale Up or Step Away: What's Next for Your Food Business? - with Jordan Buckner of Foodbevy
✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episodes)
✓ FREE Brand Review Guide - realfoodbrands.com (the form is on my home page)
✓ Learn more about how we can work together: realfoodbrands.com
✓ Say hi on Instagram: @realfoodbrands
Thanks for listening - let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands
