140. Brand Personality: Stay on Brand and Stand Out

If your brand could talk… what would it say? And more importantly, would your ideal people feel connected—or confused?

In this solo episode, I explore why brand personality helps you show up consistently, create meaningful connections, and stand out in a crowded market. In fact, it’s one of the KEY bridges between your internal strategy and how your brand shows up in the world.

You'll learn:

• Why brand personality can help you not only connect but also intrigue the right people
• My perspective - and watch out - on using the brand archetypes wheel
• A fun and useful exercise to choose 3 personality traits that will guide your brand’s messaging and visuals.
• The results I got from a personality test and how it changed my thinking about brand personality
• Why it's critical to share your brand personality with your team
• What to ask teammates or customers to gut-check your brand personality

This episode will help you identify your brand personality and bring that personality to life.

🔗 Links & Resources:

✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episodes)

✓ Brand Review Workshop

✓ Brand Success System

✓ FREE Brand Review Guide - realfoodbrands.com (the form is on my home page)

✓ Learn more about how we can work together: realfoodbrands.com

✓ Say hi on Instagram: @realfoodbrands

Thanks for listening - let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands