147. 5 Ways You Can Build a Legacy Brand (Rooted in Values, Not Just Products)

Legacy isn’t just about how long you or your brand have been around — it’s about the values you stand for and the consistency you bring to life through your brand. In this episode, Katie Mleziva - your food brand strategist - shares five ways you can start building a legacy brand that goes beyond products to create positive impact and true staying power.

What you’ll hear in this episode:

• Why legacy brands are built on values, not just products
• How to use your purpose, vision, and values as your North Star
• Why knowing the fans of your brand deeply helps you stay relevant - even across generations
• The importance of standing for something bigger than your product
• How consistency builds trust without becoming stale
• Why bold moves aligned with your purpose build lasting impact
• A few thoughts on the recent Cracker Barrel rebrand

🔔 Don't forget to get on the email list for Friday emails that include short, fun worksheets to help you bring your ideas to life!

If you want to make a positive impact and leave a legacy with the brand you're building, you don't want to miss this conversation.

🔗 LINKS & RESOURCES 🔗

✓ Ep 145: When Opportunity Knocks, Will You React or Respond

✓ FREE Brand Review Guide – realfoodbrands.com 

✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episode questions or ideas)

✓ Work with me: 1:1 Brand Review Workshop or Brand Success System

✓ Say hi on Instagram: @realfoodbrands

Thanks for listening – let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands