145. The Comparison Trap: How to Stop Comparing and Start Building Your Food Brand

Comparison can spark ideas… or it can derail your focus. In this episode, I share how to avoid unhealthy comparison while still keeping an eye on your competitive set.

You’ll learn how to filter competitor insights through your brand strategy so you can position your brand clearly, have stronger stakeholder conversations, and grow in YOUR lane, not somebody else's.

What You’ll Hear in This Episode:

• The pitfalls of constant comparison — including brand confusion
• Why a healthy level of competitive awareness will strengthen your positioning
• A real-world examples
• How to use your brand strategy as a filter for responding to competitor moves.

🎧 Listen to Episode 145 now and feel more grounded as a brand leader.

Don’t miss the homework dropping in my Friday email priorities -- the right opportunities! at the right time. Join my email list at RealFoodBrands.com

🔗 LINKS & RESOURCES 🔗

✓ FREE Brand Review Guide – realfoodbrands.com 

✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episode questions or ideas)

✓ Work with me: 1:1 Brand Review Workshop or Brand Success System

✓ Say hi on Instagram: @realfoodbrands

Thanks for listening – let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands