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#138 - Marius Hepp Kemper | KI-Transformation ist eine Frage des Leaderships, nicht der Tools
27 Plays1 day ago
Marius hat mit 17 noch während der Schulzeit die erste Firma gegründet. Mit 25 bei der nächsten Gründung plötzlich verantwortlich für 30 Mitarbeitende — dort die Leidenschaft für Leadership entdeckt und das Unternehmen 2021 verkauft. 2022 Junto gegründet und seitdem über 2.000 Führungskräfte von Unternehmen wie AOK PLUS, Ottobock, REWE Digital und Celonis trainiert. Heute Fokus auf KI-Befähigung von Führungskräften — mit der Überzeugung: „KI ist vor allem eine Frage von Leadership, nicht nur von Tool Adoption.“
Shownotes
00:00 - Erste Gründungen: Vom Fotografie-Blog zum Hochzeitsbusiness
08:30 - Corona, Firmenverkauf & die härteste Phase als Unternehmer
18:00 - Warum KI-Transformation vor allem ein Leadership-Thema ist
31:00 - Der Wandel von Junto: Von VC-Startup zu profitablem Unternehmen
Guest Linkedin: https://www.linkedin.com/in/mariushepp/
Thomas Linkedin: https://www.linkedin.com/in/thomas-kohler-pplwise/
Thomas e-mail: thomas@pplwise.com
pplwise: https://pplwise.com/
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Transcript
Introduction and First Meeting
00:00:07
Speaker
Today's guest Marius Hepp Kemper, founder of Junto. Marius, we have already learned two or three years about a call. Can I remember? We talked about how the HR, the talent acquisition landscape in Germany, and we wanted to organize dinner together. We have now, I think, the first dinner together, two years later, in Munich.
00:00:33
Speaker
can't remember that, that was so. And you will see yourself again, but find it cool that business during the school. There you can maybe tell more about it.
Leadership Journey at a Young Age
00:00:48
Speaker
With 25 you were then suddenly Chef of 30 Mitarbeitenden, by the next Gründung. That's, things, two Gründungen, and you were just 25.
00:00:58
Speaker
everyone's want to givebason then with 2021, a company that has been created, passion for leadership leadership and then 2022 Junto founded.
00:01:09
Speaker
And now you have been focused on leadership training
00:01:22
Speaker
um Interesting. The topic is about the I think there is a lot to tell. Maybe we start with more to you. So, let me just go ahead and say something.
00:01:37
Speaker
Yeah, here. And we've been following us the last years we've seen our business on and
00:02:03
Speaker
in its leadership advise at and de firmedlyraicanta vi ibna alkalo vi ottoboch aus to refer some zeo and inter name russian angle of the perspective of fungs kryfter and vikm kokman yatszema also ofs steam ah ka transformat you or not thusfabin name mit zoam zaa mentioned inritan anzzas and um yeah does assuming me to try cool does does yet zo funena and nachman i eten go nung hotite's photography on star for like auto of us its said um yet sofida zahan suam come
00:02:35
Speaker
Du, mit 17 und auch noch so Vormannschaftsgericht und Co. sind wir damals also in Gründung gegangen, so ein bisschen blauäugig. Vier Schulfreunde, die Lust an muss so 2010 oder sowas gewesen sein.
00:02:59
Speaker
Und haben dann darüber auf einmal... Yeah.
Educational Background and Photography Business
00:03:20
Speaker
brajo and van laic can sco ah darre da dannft muel at o so maran ands It was really crazy because I so as a I the a crazy story in the next one. Now in six weeks I'm married myself.
00:03:50
Speaker
nochma it's spider horai ti glaira i thoughtliia wise lets us yaanders um'm who to ah rest stage your egyptian mine and photograph in forg van to be comant hitmitcon contribut sea fish and unfortunate trans didn't block from amazon but yeah you know it's taking No photos. Yes, wow. And you did that during school, right?
00:04:10
Speaker
Right, right. And I have studied. Also, a fun decision. I think you said, go through more or less. We are going to go through the road to study. That would maybe not even happen today. And then, interestingly enough, there is a career in the business, we saw in the USA, many photographers had so many photographs, which you then on every birthday, every holiday, you saw with That was huge race. We brought that concept to Germany, and that was for Marken. We built for a Mercedes, Porsche for more than half of the DAX Unternehmen as a marketing concept. That was the second stage, which then later led to the study. That was really quick after the study, that we had a couple of million dollars in a profitable company with up to 30 people, if you all were selling, then it came to be Corona and that was a live business. And in one minute on the next one was 90% of the revenue. And have done that all yourself financed? We have done that all financed. We have done that all financed. We have that all financed. have that all financed. We have done that all financed. We had hardware released and were really out of the cash flow. And that worked well. Until the big Covid-19 came and we were also at a very vulnerable point where we were just going invest in the growth, we took place on the benefits of getting on. And that was a really a bitter time for us as a company.
00:05:43
Speaker
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00:06:13
Speaker
been on club u a vi v And and he getss to junho before atna um so ihibufier damas pro blameim a gap forar a suha in millo himidinishsh me can I a to I I to do
00:06:50
Speaker
Okay, Wahnsinn. Das heißt, aus einem Fotografie-Business ist dann ein Fotografie-Business mit Boxen entsteht, mehrere Millionen Euro Umsatz und dann einmal außenwirkende Faktoren, wie zum Beispiel Covid hat euch dann komplett einen Strich durch die Echnung gezogen. Da musstest du nochmal sanieren, hast Leute wahrscheinlich entlassen, zwei Drittel, von 30 auf 10. Und die 10 waren auch auf Kurzarbeit oder? The ones were also on Kurzarbeit, because we had a few months, we had no Euro-Umsatz more. And I think that last quarter, before, we were on 3-Millionen-Umsatz-Runrate. So it was a hefty Delle.
00:07:29
Speaker
And so we had to be done. Have you ever made it all over time or have you all reinvested? We invested in a big deal, so I was gone out of zero. Then there is a crazy story, maybe as a last episode of this episode, but in the Corona-Zeit there were also winners. For example, the crypto boom.
00:07:52
Speaker
I had a member of the company that came from Nike to us. He was responsible for the first biggest leadership hire in different stores. He had to carry out a region and should be operative on the next level. The is in this Crypto-Boom then suddenly a millionaire and has actually bought me the company.
Financial Challenges and New Opportunities
00:08:16
Speaker
That the short story of the story. And so, a crazy story. And the company has different ways. We are not in so many ways as we were, but think it still exists. And it has a cool customer. I look at the case studies and I'm looking forward And think, it's so good. And also, it's good. And it's so good. And it's so good. It's all for a reason. It gave us the chance to start with a paper. And then I went to myself and thought, what could be the next thing? And I knew I wanted to do something that was to do, what's going on, what's going on, what's going And I saw this Lick of the experience and looked at me different models and looked at me. And then we went to 2022 with Junto also on start. And what Junto do
00:08:57
Speaker
du incan is this anish <unk>orten by zeroerto fung sreer and wiklongng as of via awa mit course and firm fire middle violet so su some now couple us to phone shan gant now ah david digitan and silonna awesome ti guitar bara know otrabo fami on name utra street lia courra and thebaha allah i and just a sinina jewishsh firstant hamszahe i hadson on the ah folks kind langation the dimensional not ambbiistics language films crafters on Wir bringen die zusammen in einem multimodalen Trainingskonzept, kannst eigentlich sagen, was halt nicht nur irgendwie so klassisches Offline-Seminar ist, alle mal zwei Tage in Workshop.
00:09:34
Speaker
Super happy die Leute da irgendwie im Seminarhotel Augsburg, so is training, there are virtual elements. We have an e-learning platform that is connected with 1 to 1 coaching. As a a is tools.
00:10:15
Speaker
That's the way it fits to Junto, or? Is that before your belief? Or was the first of the intensity of Junto's attention in the area of Junto?
AI's Role in Business Efficiency
00:10:27
Speaker
Or how did you get to this?
00:10:30
Speaker
Yeah, as a first all counterintuitive, right? Also, we as a business maybe sit there and think, wow, with AI so much efficiency, so much quality. And if you look at Silicon Valley, you'll see all the crudest things from people who work in their own business, and they have a certain interest in the market. And the reality shows, regardless of that, that's a AI-Transformation, or
00:10:58
Speaker
that's your ah h tsu and interview by his positionated firm kens zo um'm end zo de tools in nusum mehtivi they are mentionedched asi einzzas tonila doesn't it really zero for their feel affirmnets astein heti let's monitorat uva ri a edge our filmsuffffen shautze sodi some tima it's kair onnomagash baham i but i noise product on your board fergus shaf andhamna Und was so,
00:11:54
Speaker
and
00:12:07
Speaker
Then there so.
00:13:14
Speaker
They have to you That's my public company, you can bet on that your board of directors or advisory They are probably the whole time saying, what are you doing with AI? When can we that's
00:14:48
Speaker
But it's and
00:15:04
Speaker
I learned yesterday at our executive dinner in Düsseldorf, the fear of being replaced or obsolete, also the fear of being replaced, that your job is gone tomorrow. Or just the fear of being replaced or the of being replaced. which I don't want to meet people. And to meet people first on the emotional level and to meet them. And to show them, here's a little use case, you can implement them. So you can meet your team, so you can meet them with their worries. That's, I think, the important questions that are often forgotten. When we say, here's the tool, go use it.
00:15:46
Speaker
and And you have a company that is... The market was positioned, you said profitably, you said it was. The market was also a change. Can you see what the journey of Junto was from 2022 to now?
Remote Learning Platform and Online Training
00:16:10
Speaker
Yeah, started we started with the remote hype of 2022, where the companies said that there will be no office culture, so we build everything remote on. And our thesis was that we build a live learning platform, the this quasi new remote standard for ermöglicht and that's maybe CoachUp in the time with the work that has been in short time, there nine-stil-sets with coaching 1 to 1. And our thesis was, we have looked this and other models with the Gründer and said hey, we build this for training and make one-to-many training So, we do that CoachUp with one-to-one coaching. And that's not the case. We realized that Return to the office, very small learning and development get the investors who took this journey, 50 Business Angels, 3 Venture Capital Funds, which have already been in 6 months, that this is financing form, with which we can continue to do.
00:17:35
Speaker
linked so easy um nine nine ma not to et or faish so notman a caa identity te itsrezzors or i haddiel viz on faofftop team team didn't invest no and music muov ma and sukish de daspadiza so viro and does our swe kocha madam gunsar and federris fo goes <unk> guitars or in zian of who not very own ummzzas so medium competition and some messian knownized ahmed ended It's on Will man, weil man es irgendwie muss, gefühlt, oder? Ja, ich meine, guck mal, du kennst das ja auch als Bootstrapped-Founder, so so hey, hey,
00:18:32
Speaker
That's a and the finance form is the wrong, but here is a opportunity there. I'm personally a big fan of this psychological, psychological thing of leadership development. I have a total passion ye's ah ferristema a iva dammitatt sukali she to ta bokov jesus gesheft and he couldn't mein vas mana which would is often e naheig out and why is ah mahanundda pasta and varnishsh me sudam bakstumm sta and judgment banus kaital and he Now and it
00:19:06
Speaker
I spoke to the also have a significant part of the investment money back to the end.
00:19:23
Speaker
Many have said that, hey, come, give me on
00:19:43
Speaker
out And that of of but back. Und halt gemerkt, so, hey, nee, ich kann nicht loslassen, so, es ist irgendwie mein Baby, ich will da weitermachen und so. I'm happy d and shalonggu gang design on yet's it's why agamar schpeter it' after to the business with a much smaller set-up. How many people did you have to to peak?
00:20:54
Speaker
We were about 20 years ago. It's also a case study a a
00:21:22
Speaker
andin on by vita next perfect i was s string to zook v zevawai eat your own dog food does for soli but v yets okla which can sco mid indipanana shaf named it in cleantonling That's a in and the And it's partner
00:21:56
Speaker
And you have a platform, or, where you generate Lern-Inhalte yourself, or will you generate? Or how does that work? Yes, we have a platform for the company, and we have also created pass-in-it for the company.
00:22:14
Speaker
kind of po gramar for ashanges And that's what's special about, that's not only my team and I, these and
00:23:18
Speaker
Siemens Indian CFO, that the generated by you? know they gonna Yeah, as so it might we had a time for am goodlaish as so some richti cool stood lo by owns here is this thing ofunberg gooded a soga luun na does us ofuntin for gooded on ila visit an tataa kula partner forin while a vetration platform beaten metim do in gansveni allfandty impact ham ks does' a dia mice on a moment and you like I use? And optimian and does was cool as wherelaish good science is often form from vchet song nodior senior advise ever artist does have ban nita sanchinainas an nonsangngist does meet in paveing student nine that's promonad female magized gaish silverin allla armmaruma room up named the bona kind of fo zes nuy and dan hearing me ne land platform it's in administ own bohe teachs on a ma my team
00:24:05
Speaker
<unk> and ah the rodam decha's game help feel alo it Manche haben ja eine Advisory Practice oder eine Coaching Practice,
00:24:26
Speaker
and this is ferdina nohinus sandphi and normakpe of tuer while the kind man in training something and yeah as ahuttutaltyan so yma no funbi as range venusaxi tells the good as eman considerationation and muffin for not all of titu noos or is itpoti or its baratto spda ah became donason biin foreign ashbarato mariman och as his on friday se i was in john top target at aloish who andneyfish taken went off there um content site the viun kotinina totas commercial model sadi ahannimon at li hefio than ai hefi or the vmanganza einffahan prize are english po notto pronuzoggen or sha not's unvily filmsref ah ah znus undan beaten via quasi i guzza'm prized tebu kes a metimma had done plan
00:25:11
Speaker
whenva goes not knowing is my dad do does hang from pra to tell up of women um dir irgendeine Range mal zu geben, wenn wir da so einem Spektrum, so mit 1000 bis 3000 Euro pro Führungskraft je nach Umfang rechnen.
00:25:37
Speaker
Im Jahr. Genau, für so ein Programm. Ja, das ist ja, also... I have that once in a moment where he said, what is it when we are in de loitta investn and sink in and then a ki when when lot niti invest in exclusive li that has to be loaded as its yeah you know and confirm the
00:25:59
Speaker
and first in as so i advise albi wears his indulged on some marshpi person inva kuing un dansang ah Die alten Hasen, die brauchen wir jetzt alle nicht mehr, die nehmen wir jetzt raus und jetzt stellen wir neue ein.
00:26:12
Speaker
Erstens ist das auch bisschen moralisch vielleicht eine Frage, will man das überhaupt? Aber zweitens darf man das überhaupt? Kann man das überhaupt machen? Und dafür gibt es ja auch eigene Businesses, die teilweise nur darauf spezialisiert sind, Outplacement zu betreiben im gross and steel or the am scaliaan steel but beside so sensitive as theai is owned as vid are and wehi mava sort to version in vcomman um the endines it's now but this is a is actkitan well so And the isar enverch kimutleia ani mon luus probably blameim maist janeellara and started suangng or kank ituishangng for turish kidda it's
00:27:06
Speaker
Total. Das ist ja ein Thema, was viele Firmen auch müssen, weil sie keine andere Wahl haben. 100% and just the people who would be the best to go, your top talent and your leadership skills, that's what we are specialized for. If you look at what you pay for good headhunter, you'll pay 50 or 100.000 € from the average rate. You can also have 30 Führungskräfte through a Junto program, but you can also have to be a part of your work. That's second important reason. I have a question. How old are you now? 30 years ago? I'm going to be in May 33. And you have now 10 years of experience as self-sständig,
Decade of Entrepreneurship Reflection
00:27:45
Speaker
right? What has been you most likely to do?
00:27:50
Speaker
on test its but say yare a farrung ahep anddigo but how thisam mic and get predicted
00:28:01
Speaker
Du bist schon für mich die Auf und Abs dieses Unternehmerlebens. Gibt es so einen Moment, wo du sagst, dann hat sich das bei dir voll geändert oder irgendeine Blickweise entwickelt, die du vorher nicht hattest?
00:28:17
Speaker
would say I also And I are that and and
00:29:15
Speaker
Entrepreneurs' Organization
00:29:28
Speaker
Ein bisschen vereinfacht gesprochen, das sind alles auch erfolgreiche Unternehmer, Unternehmerinnen, musst irgendwie eine Million Umsatz machen zum Beispiel, dass überhaupt teilnehmen darfst, bist oft auch sehr gut ausgebildet worden, dort schon was so... what that psychological security in the group has been in mind. that has been changed completely. The others are eating with water. I'm not with my problems. I have a safe space, with which I can speak. And I think that was a bit of a vision for Junto to say, hey,
00:29:55
Speaker
zone rom vista phone site on to namema gi So that And and So that has for me a lot of time brought in.
00:30:16
Speaker
What I also find exciting, you said, is that you at the beginning very broad in the market. And then you saw that the thesis was not the right. And then you said that you did your transformation training for the Führungskräfte in Yes. That's a very clear, broken niche.
00:30:40
Speaker
It's not too small or too deep. It's already big and wide. It's a problem with the Rückenwind. But it's clear and this is out concrete. yeah
00:31:01
Speaker
Operations, die Gründer, das Team, was auch immer. Aber wie schaust du denn darauf? Hattet ihr vorher schon so einen richtigen Product-Market-Fit? Habt ihr den jetzt aus deiner Sicht? Und für welche Produktkategorie, in that's the Product Market And respect thomas andi bina who has seen ao hasin nish if it'sang I of him more than before, fully locked It's been from Andreessen Horowitz, this legend
00:31:36
Speaker
So On a bushshhabuund product market fit darha in ke do you jo listen jo listins or the other hand we have very sharp understanding whom we can help.
Supporting AI Transformation in DACH Region
00:31:55
Speaker
That are just companies from the middle country the companies in the DACH region, so a few thousand employees, which are now in the transformation of the AI, that they have their employees support. And for them to have very special offer, that helps us totally.
00:32:35
Speaker
Ganz kleine Anzahl. Wir machen ja große Mandate. Also
00:33:04
Speaker
is' that julia your post andro against a tiiono redimuss when it's arendas fur and ands lincoln as for her complete on or so unar marketing on feri's game isn't fe andlessst You to it? to bring. You make this since long time with your Wir machen jetzt vier Jahre KI und Leadership Dinner in mit LinkedIn gerade und gehen gezielt Firmen irgendwie zu, produzieren da interessanten Content für die und gehen in den Outreach, wo wir glauben, dass das Sinn machen kann und tasten uns so Schritt für Schritt so ein bisschen vor. Aber ist ein völlig anderes Spiel als früher in den Startups.
00:33:53
Speaker
Und was treibt dich an? Wow, Learning and Development was
00:34:20
Speaker
But what I'm trying to do is on on that shaman ledenschaft our And but and I a secure job, a stable company to build, so for my family potentially in thats sukon tur vina ab sijaron suha and those intra centeras of amazon but cons ofvativavitada from your vavi and we peryized yeah so fuas or is anna eong or anotherodanastic hosingdre cap prata as the to with us?
Human Factors in Technology Transformation
00:35:18
Speaker
then her and and her and office met kimba Ja, also ich glaube so, die eine Frage, die ich denjenigen, die gerade auch in so, ich wirklich, der Rat, den ich geben würde, ist,
00:35:37
Speaker
The Human Factor, we sit here in Human Factor Podcast, it's not Human Factor, it's not way that a transformation is not the technology, it's not the way that it the technology, it's the way that it is the human factor, it's the way that people are doing it. And regardless of that with a partner like Junto is, whether that's in-house, whether that's Workshop-Series, whether that's really these ganzheitlichen Befähigungsprogramme, like we do, the people from A to Z do, you see that you don't lose the people on the level and look at the Führungskräfte, because at the end If your boss doesn't use your AI, you don't use it as a worker. And there will be the focus club lean in the first years.
00:36:14
Speaker
Thank you, that was it was. It was me and I hope I'll see you later on. Thank you, Thomas, for the invitation. Have fun.