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#134 - Dominik Becker | Stellenanzeigen durch ChatGPT finden
10 Plays2 hours ago
Dominik ist Unternehmer und Mitgründer von mana HR. Er unterstützt Unternehmen dabei, Recruiting mit Technologie (Recruiting-Software) sinnvoll zu gestalten. Sein Fokus liegt auf pragmatischen Lösungen statt Hype. Zudem zeigt er, wie KI im Arbeitsalltag echten Mehrwert schafft. Auf LinkedIn folgen ihm über 19.000 HR- und Tech-Entscheider:innen und seinen HR-Podcast „Talent WG“ macht er seit über 6 Jahren.
Shownotes
00:00 - Intro & Context
02:15 - Vom Recruiter zum HR-Tech-Gründer – Dominiks Weg in die Selbstständigkeit.
18:40 - Recruiting-Software neu gedacht: Der Talent-Lifecycle mit MANA HR.
32:10 - GEO im Recruiting: Stellenanzeigen für ChatGPT & KI optimieren.
Links:
Guest Linkedin: https://www.linkedin.com/in/dominik-becker3/
Thomas Linkedin: https://www.linkedin.com/in/thomas-kohler-pplwise/
Thomas e-mail: thomas@pplwise.com
pplwise: https://pplwise.com/
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Transcript
Introduction of Dominic Becker
00:00:07
Speaker
Today's guest Dominic Becker, i'm Co-Founder of MANA HR. Dominic, perlet before we start start and talk about GeoJetGBT, also for Recruiting, Marketing withwa expression and on, you are and story
00:00:30
Speaker
Yeah, very, very gerne.
Can Individuals Handle Hiring Themselves?
00:00:32
Speaker
First of all, it's been in this tema gru nirta hangy koman asi com usbu asked mit recruiting vada nepaz naberattonng kla si miare la a
00:00:57
Speaker
I've noticed that every personal person thinks, why am I actually hired? I could just do it myself and do the whole provision itself. That was the original idea. had to get myself with my own personal personal training.
00:01:14
Speaker
I have then, but in this time, there were very good friends of mine. They come from a very different side, I say I said, they want to go to the next step. And then was like, because the one of them, the one has already worked in a few startups, the one has been on the level, etc. fixed myself a bit. And after I was with them already in the basketball team, also was originally from basketball, sportlich gesehen,
00:01:44
Speaker
dan ham mis business an anger fixed on john ha after okay is had a a say shi And a and I do. quick question. You said you were very successful in the personal in the personal training there are often people who that maybe do not have long life. Seven years is already quite long. said that you have do that. That's very hard to that.
00:02:50
Speaker
There are also some of haniddaten site the about on as trusted partner and so on.
00:03:14
Speaker
So tell that, but maybe you yourself, how it was for you then. he
Dominic's Journey in IT Staffing
00:03:17
Speaker
tu does um we eat us forish ta as but Yeah,
00:03:28
Speaker
Also für mich war es so definitiv, also es war Personalberatung, das heißt, ich habe Direktvermittlung gemacht, habe eben da IT-Fachkräfte und Unternehmen, das war immer mein Schwerpunkt, zusammengebracht. Habe das auch in zwei Firmen gemacht, erst bei einer englischen Boutique Agency, danach bei einem etwas größeren Konzern.
00:03:44
Speaker
I had both the case, that I was almost from zero started. That's why had no Kunden basis, no candidate. There was a bit of talent pool, say I said, a bit. But if you have that all a little bit built up, then it's for me so, so that's what it means. And what's next? It's really, it's going to be a lot of Placements to make. And for me, my primary success is the topic of money, money to earn money. That's very clear. I think everyone who has personal life in the business, does it make it, um money to earn, respektive why people say that that's obviously a lot of money. That's a sales job, where you also have a relatively
00:04:29
Speaker
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00:05:38
Speaker
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00:06:12
Speaker
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00:07:16
Speaker
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00:07:51
Speaker
um the science was like a game sinuses cas says volumin was ati And is is on these jobs. And if that has been given, then is that already super stark. Und wenn das quasi jetzt du als Einzelperson für dich so
00:08:29
Speaker
me was what I looked once, when it was just efficient for me.
Mana HR's Innovative Recruiting Software
00:09:10
Speaker
Where I thought, that fuu winic trend but this is what andhanni bar after that gets immanu um this plot aswa as i wish mymmin to go this one i'm also feed book to wish madrate hey sprout at c edit ni norch and a vital recruiting software value theymarked is u sad for social advance of dam ah microsoftwa no and a cloud is is brought in part with the mas sa saying on ummsets on then un name analyze and bebu even ah yets an aka ma um this far first of all they quote from dan pin is also menry sago um har nix tophian car women in so pri gi land torture and li was like hey men' shiftg gate you can't that That's not hey, needs
00:10:23
Speaker
Okay, und was macht jetzt Mana HR genau? Managear is in a software for recruiting and talent acquisition, also not only that reine ATS, that Bewerber Management System, because I need to be more, to find the like career-seite Content Management System, where have very easy way to find.
00:10:48
Speaker
ah middle scan sim americanan disgan arise it withs a big like ni data and ta and to destroy uba voice brow cost noerrajvi to fall automatically the social media web and for man and and says unfaten analytics this gitan hint bi some team out talent pooling the size bi talententin mediaianian kuakkawi heads guardi meets up beda says iin find contact supply and be some onboarding this high stackckets and over no my give us the tasks for Please, dear IT, make the account for the first day, and not on the empty desk. Team colleague XY, take the first day from the bottom of the door. This whole life cycle, that supports Manage in all areas. And in the chat, we have talked about a specific topic, such as GEO, also Suchmaschinenoptimierung for Stellenanzeigen.
00:11:43
Speaker
But now for the can work?
00:12:01
Speaker
and be able to new this Ja, also Geo, also Generative Engine Optimization. Manchmal wird es auch AEO, Answer Engine Optimization.
00:12:19
Speaker
Das ist für mich sogar tatsächlich der Yeah.
00:12:24
Speaker
thursdayty ka ye then gane and shift and dam
00:12:36
Speaker
And that has just been developed. Because in SEO, there is a way, I have the content for the end-of-the-end user, for the person who on the PC and something like that, that this, I take example of the example, the text on career-info, that they are really super-insprechend. There is also a lot of animation and so on. That is just really interesting. Now
How Job Searching Has Evolved with AI
00:13:01
Speaker
we have through career the shift, that very, very people don't go to Google and say,
00:13:06
Speaker
I'm looking for a or Gemini or whatever AI they use and say, hey, for a job in München, I'm looking for my best jobs for me.
00:13:21
Speaker
chops sco sort of usiny best in chops for me so on on this is there there gros under sheet on i get of middleitionistic And that the cloian tritle delo i shown um uber t cho sure gets shown uberdika it chats ma on this but and for emmon emmaelsun name and daassor that said dan nima iloky on adaland safa so in ni kaa site sundan das sortusha the agent of the chat, the Gemini, how much it is for me. And that's the...
00:13:53
Speaker
Also, danke für den Kontext. Da würde mich jetzt genau interessieren, was sind die Top 3 Dinge, worauf ein Agent achtet in in München von mir aus.
00:14:06
Speaker
Was braucht denn der Agent idealerweise an Kontextwissen, das man auch richtig promptet, aber gleichzeitig, was
00:14:22
Speaker
Yeah, also there of the the there are schema markups for example.
00:15:12
Speaker
That's that's just a technical orientation. That's the what's on this website, who is the source of information etc. like it's some parar demon does sort certain signal soon kind of and'm for mayor context gamecon on their context desk said so optimisime does this this suk machine and bit ka e again i'm for sei good firststein these are um jason and ellen jasonson ld files name and discan say um that is u to see outside as is its nes noise a that hift i'm performless can and And does the the And
00:15:59
Speaker
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00:16:32
Speaker
That's a few things that HTML, also simple HTML, for which easier to read than JavaScript-invents, which with certain mechanisms, lazy loading etc. work.
Bing, ChatGPT, and Optimization Techniques
00:16:45
Speaker
There's a lot of things that can be done on technical side.
00:16:49
Speaker
Für ChatGPT speziell ist es auch nochmal ein gutes Thema Bing. Also Bing ist ja eine Suchmaschine, die sich nicht so aber das gehört zu Microsoft. wir wissen auch, ChatGPT, Microsoft, da gibt es eine Verbindung. Dementsprechend kann man da auch die Bing Webmaster Tools, Copilot ist, für ChatGPT. Also das sind zum die technischen Maßnahmen.
00:17:19
Speaker
Das kann man jetzt nur machen, wenn man ITler ist oder da braucht man zumindest ein Marketing- oder IT-Team intern. Was man als um Fitness sehr, sehr wichtig, damit mehr Performance am Arbeitsplatz liefern. Deswegen geben wir Zuschüsse zum Fitnessstudio. Das wäre eher dieses Feelgood-mäßige auf einer Karriereseite, wie man es früher vielleicht gemacht hat.
00:18:12
Speaker
That will the
Creating AI-Friendly Job Ads
00:18:13
Speaker
KI doesn't read, because it's a lot of text, until the end of the question comes to answer, that you say, which benefits you have? Fitnessstudio-Zuschuss. Boom, ready. That's a example of a way that you just notice, okay, I make this not for the people, but for the KI-Agent and the people must it very, very quickly find out. In the bullet point structure or...
00:18:37
Speaker
Genau, das ist so ein weiterer Punkt, dass Fließtext ist okay, aber viel, viel besser sind Bullet Points
00:18:53
Speaker
Effizienz ist das A etc., the easiest thing to say, here hey here's my then I get the answer. And that's then really today's actual, because there's always a bit of change. There's also the trend that you can to LLM, TXT files, also not just
00:19:55
Speaker
I'm going to follow this topic very much, because we're of course in the company intern, so I'm doing very active as well as also on and that's reverse engineering, because there are really the best Prater, the you had to buy before you had to buy in your KI-Chat window, you were actually right with the way.
00:20:25
Speaker
And where do you think the issue of geo-Io in Recruiting? What do you mean exactly, where it develops?
00:20:36
Speaker
The context to the question, what was today possible is and in
00:21:03
Speaker
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00:21:43
Speaker
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00:22:34
Speaker
how it will look like this, it's and
00:22:58
Speaker
Also there will be a lot of development And I'm
00:23:27
Speaker
presenten Dominik, thank you the of that was there.