153. Struggle With Sales? Use This to Create a Process You Love

Shift your mindset, own your process, and make sales conversations feel natural.

If the thought of selling makes you tense up, this episode is for you. Your hosts, Katie Mleziva of Real Food Brands and Clint Matthews of Start Right Foods, kick off a new mini-series on food business sales with a critical mindset shift that can turn selling from stressful to strategic.

Then Clint shares the 4-P Framework he’s used successfully: Plan, Prep, Pitch, and Persist — and Katie explains how weaving brand strategy into each phase helps you connect authentically, stay aligned with your purpose, and ultimately close more of the right accounts.

You’ll learn:

• The mindset shift that transforms sales from pressure to partnership
• How to organize your outreach using the 4-P Framework
• Why brand strategy gives your sales process staying power
• Practical tips to prepare for buyer meetings and follow-ups

Tune in to reframe how you think about sales — and walk away with a repeatable process you can actually enjoy!

WHAT NEXT?

1. 💬 Join the Conversation! Tune in to hear the full conversation and then join us in the Real Food Brands Marketing Round Table - a free food business owner community - to share your own lessons and what you need next in your business.

2. 📧 Katie's Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.

3. 📞 If you're ready to talk about building a clear, cohesive brand, you can Request an Intro Call to discuss ways we can work together.

OTHER LINKS:

Clint's LinkedIn - let him know you listened when you connect!

--> Stay tuned for another Spotify playlist coming soon with our Sales episodes.

Thanks for listening – let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands