Transcript
Monika Borycka: Dzień dobry! Witamy Was podcaście Wycinki z przyszłości, a witają Was i Anna Frota-Kurkowska oraz...
Monia: Monika Borycka, czyli Trend Radar. Słuchajcie, witamy Was. Poprzednio Frota była tu beze mnie, nagrała super rozmowę, którą Wam oczywiście polecamy, ale dzisiaj też mamy niespodziankę i i dyrektorką kreatywną Agencji Influencer Market Kingdom Lettli. Izuza, welcome. I will be able to take a also call Zuzę Frota?
Zuza: Good morning, good morning. I'm very happy to be the room.
Monia: for cause via gen suha and you should tight
Zuza: In the room.
Monika Borycka: yeah But the other people.
Monia: because ta ta ta ben jewa chi the taga matahiuza ferrotas za plusu wish man
Zuza: ol letterta
Monia: Not only because she is a super specialist coming from your touchcom browno digital marketing go jawaos kiilkanash chaat and a cultural intelligence,
Zuza: Maybe think it today. Maybe something will come out of this conversation.
Monika Borycka: Maybe we'll think about it.
Monia: and what
Monika Borycka: Maybe something happens.
Zuza: Yes. Yes. Yes.
Monia: you have at least one gift Beyonce. First question is, is it still aktual?
Zuza: but prana
Zuza: ah
Monia: Okay, do verminia so you na universally let just remain as shaa a conov onvias de butovver but the
Zuza: Frota się ucieszy.
Zuza: It's a target group. It's a target group. When you have do a very good impression, Pedro Pascal and it's a problem. a a
Monia: Okay, but what we're talking about today is that we have and
Monika Borycka: This not a word. It will be done. Maybe in the future, if we can see it.
Monia: Exactly, but clamor, which we would like to talk about is the one hand, the one in the future influence marketing, but also the one in the future digital marketing.
Monika Borycka: Just a moment.
Monia: Maybe in the future of marketing, so...
Monika Borycka: <unk>ha for she sochi that's they ja that just pa quips so che choice
Monia: ah so much
Zuza: We are in the podcast. We are the future.
Monia: Exactly.
Monika Borycka: the one
Zuza: It
Monia: Lion, which was very hot.
Zuza: was very hot. I'm really sorry.
Monia: but's a going on so va
Zuza: I'm just trying to all questions.
Monika Borycka: Not now, what now, it's a June in Gdyni. You can call it, we call it, girls.
Monia: ah mo
Monia: do and you are at the festival, which brand brand event,
Monika Borycka: shekraiv nosh chinazi mejifjauhayja
Monia: It's a the
Zuza: Watch it.
Monia: but but for permission
Zuza: I don't think I'll use this statement that it depends on how to look at it.
Monia: Thank you.
Monika Borycka: Thank you.
Zuza: The Cannes Lions are a festival and a conference called International Festival of Creativity. So in the first place where the largest agency from the world is the greatest creative agency,
Zuza: They great, and culture is great. There a little bit of a difference between technology and creativity.
Zuza: if stuck butt should if strong ah a and port zi atani chiztaic braer reclamova staim They were the the Disneyland influencer marketing. You just go to see all the people who watch the show
Zuza: on Netflix, YouTube, Instagram, TikTok. And
Monia: But understand that they just got their friends and put them into the strefy. What do they do? What do they do?
Monika Borycka: So, drhe akio
Monia: it's a tosa butamra pien of washshne world totahiism
Zuza: b was a scene for
Zuza: which usually participants of were not in like water.
Zuza: in the platform ah put sha on for tov paros to a vod ah in I think it's just...
Monia: No, no, no, no,
Monika Borycka: But we love the controversy. We love the controversy.
Zuza: a
Monika Borycka: go for it
Zuza: that both creativity and the creators are using it as a gimmick PR to try to say that technology is a little, that technology is not a whole of the world, not only if it's social media, but also if it's AI.
Zuza: because when there was slide about AI, a
Monia: Uh-huh, uh-huh.
Monia: need
Monika Borycka: Mm-hmm.
Monia: So, it is the barjipogu and blue shetan aspect to the sort of of vouches there don obvious but obbiish notvan ah a successful u jet and don pay she means the tria kim a techn yo alla naa trivika yougo corrective natic all of them declarive no dishes na needsz vi sha
Zuza: tu
Monia: ah granason isqueja and naist no daim shita is
Zuza: So, so, so, so,
Monia: I'm going to say that the in
Zuza: But it's and AI.
Monia: hu
Monia: So, he
Zuza: the spot in different situations. You know what you think about it?
Monia: was in the first one of the first one of Apple's firsts.
Monika Borycka: Mm-hmm. Mm-hmm.
Zuza: Exactly.
Zuza: I
Monika Borycka: her
Zuza: It was very critical because we saw what happened with social media, what it caused, that we have now the use of the use of computer computers in schools in Poland, that we wanted to make a difference um the ramseddis robic have to make sure that goes faago the culture, the creativity, the people, the people.
Zuza: think that it was a South by
Zuza: um
Monika Borycka: Ciekawe.
Zuza: tug tu tag
Monia: I think that so so so leish awaa we in
Zuza: and
Monika Borycka: hu
Zuza: du
Zuza: Yes, think that
Zuza: don't don't I
Zuza: I was not a problem for the market, for example, in And the reason was the great support of the the of
Monika Borycka: Mm-hmm.
Zuza: ah yo the kiosta dekistania or bo al If you are all the and and
Monika Borycka: Mm-hmm.
Zuza: on this kind of presentation. um no isrugitronoam And to influencers for it, to be done by nothing. they put a post that they now have a of
Monia: So.
Zuza: the of even came to the doubt that
Zuza: that this is not a
Monika Borycka: Mm-hmm.
Monia: Maybe it's a little
Monia: more. no South by is a very impressive impreza that is showing trend that only has a business.
Zuza: ala ah like it ka se tora dosta andna gro de category but the categories grama attitudetu shigotova i'm sheva from bamanoste the the system was niaming
Monia: That's amazing. Frota, you've got for our episode.
Zuza: eva I was
Monika Borycka: Spanish!
Zuza: ah isabick shija the case sectorrava grawa have a the category social and creator.
Zuza: I don't know, maybe if we're talking about cases like Netflix, where there's an IP, a serial, a story where we're going to participate in the audience, but there was a lot of cases where Mark created a world of Mark, people are in.
Zuza: It's rather a lot of people. I think it's called Klein, Matt Klein.
Monia: So,
Monika Borycka: Matt Klein, exactly. He was a
Zuza: We were on the presentation of Matt Klein with Frotto. It was also about the fact that your brand is not sexy.
Zuza: from maraosni sexing
Monika Borycka: good idea, that was a good idea, talk aletto topbotayuru na is it estaia taka taki obat obad dewar coverva is a
Zuza: yes, have lot of people who are in the
Monika Borycka: the move the muvetka is a mara muit ta v atonin isag that and the
Monia: You you see, what was of a here in the US,
Zuza: office.
Zuza: not talk <unk>je case spske to revec gra barto du runnaro is part of fine nashcoena i'm vietnam con coursera klair skim teras e eant and keistto arstaki char ki bishop we have you with she ramiano to The Index, project VML and of a
Monika Borycka: So, we are
Monia: So,
Monika Borycka: in the past. thathuwaty neroimu zas nerou
Zuza: We were talking about fact that we were talking about the event on the match. We were talking about event on the fan of to scoring
Monia: No, no, no, no,
Monika Borycka: Ojeju.
Zuza: istan scoring boisky
Monia: you have prediction mark there right
Zuza: Yes, exactly.
Monika Borycka: No, to Ezo to Nie, nie, to Ezo, to już bardziej...
Monia: as as of prediction
Monika Borycka: Ezo, Ezo, Ezo.
Zuza: It was very nice, but also the participation culture is also about it, that we are in interaction with the community, which was the most important part.
Zuza: um It's a project for the the else.
Zuza: mr jamaraki nap prav de uvogion chicagogos op hodon
Monia: mm-hmm
Zuza: And we just have to finish with the Lulu.
Monia: and
Zuza: ah People don't care. People don't care.
Monika Borycka: Okay, a my appendix, will be here, what do you think about?
Zuza: why love brand is love brand?
Monika Borycka: Because you said people don't care, but you have brand love. Do you think it's about love brands?
Zuza: Because it's a kuma.
Monika Borycka: Okay.
Zuza: I think that companies,
Zuza: ah mr jamarique but
Monika Borycka: right
Monia: That's what it changes with your own, with your own, because it's love.
Zuza: Yes, yes, yes.
Monia: the world of Tech.
Zuza: And that she listens to her. Because love brand knows that no one exists and love Give me example of love brand.
Monika Borycka: Apple, or Antropic now. Antropic today...
Monia: appletosialanthroppic jiang yeah
Monika Borycka: anthropropic dishy
Zuza: I love it.
Monika Borycka: yes
Zuza: noka barza kohan
Monia: chechetaho v tehu
Zuza: ta bara koham anthropic pointver raburon robbja oceanham goin shimin notef tore like jaza that with such na with mo love brandum of butcha me bridgeja dali
Monia: Thank you.
Zuza: I'm just a little bit of a little bit of a tech. But watch Apple, is
Zuza: yeah do kogo and nitoovic jimmymit ta con campagia for the crazy ones ja boduot ta kelvetebo a bramov you to
Monika Borycka: man
Monika Borycka: Gandhi obviously there was probably found himself.
Zuza: Gandhi, or jewishishibs and gandina maorra gina maco of karshna bra toist tawas tawa just o muwa i knew what
Monika Borycka: Oh, God.
Monika Borycka: Gra w grę.
Monia: But they are the
Zuza: tur
Zuza: shut mona talk about talk but that it that it's it's che back about machine
Monika Borycka: So.
Monia: Okay, so is a in fact e itabbu he start tacky mo camp television at made per said the What brand tech, like Anthropic, we are going be with the Frotha in the day, with the Czapeczek Thinking.
Monika Borycka: i
Zuza: a
Monia: But it is it.
Zuza: So,
Monika Borycka: Who is laughing, he is laughing.
Zuza: well, I'll see you time.
Monia: So, Mercz would you want know.
Monika Borycka: But Okay,
Monika Borycka: It also shows that we have to a and I if
Zuza: Mm-hmm.
Monika Borycka: to chłop powiedział, przychodzą do niego programiści i merchandisingu fizycznego. I to mnie jakoś tak urzekło, trochę złapało za serducho.
Monia: alaishla sub this su i che upra pa va tako tehu amo teshnito ko teho i love brandov vola love brandov to mabra ja maist stationov taki fae tom be poumovar a kim starpolikin su him why capine can upstream con new But a merch Facebook?
Monia: ah yeah but vi yeah is actually that de factors anthropt pique moja bit poamo
Zuza: Cringe. <unk>
Monika Borycka: But no, no, no.
Monia: in the blog i'm cha but yeah No,
Zuza: I have a camiselle TikTok and I'm going to go to the spacer with the psem.
Monia: No i to właśnie chodzi o to, że wiecie, te love
Zuza: Yes, I was on a very interesting presentation of marketer, of marketing, of marketing, of the marketing. And I'm going to but 40% of
Monia: traditionalist.
Zuza: tocoon tobi the moment yeah They bought first... They bought you a year ago. It's not recurring revenue,
Zuza: than earlier than earlier.
Monia: Mm-hmm.
Zuza: So, in case of these brands, like Rossmann, Lidl, very much, the is, I don't know,
Monika Borycka: Mm-hmm.
Zuza: um metoteov version all of brand after tur is to keep productive technologyne pray na nevemaus likeka yeahkaist teras a adoptia ahlauda la aquaamta name killka protest and forest such now with mojaineer um do the problem my own mar to reerro piha all that I
Zuza: the inine I tutaj cały czas, od 10 lat to słyszę na konferencjach, you have to be distinctive.
Zuza: Musisz się wyróżniać. No i co? I potem marki, które się wyróżniają, czyli Liquid Death, woda w puszce, która nie wygląda jak woda, tylko jakiś energol, z takim jak browarki, jak browarki.
Monia: I was just a question about alcohol well-being, which is targeted for well-being, that is for example, well-being.
Monika Borycka: Like rowarki, nie. Halo, halo. Ja, słuchajcie...
Zuza: Yes, but the
Monika Borycka: Ja o Liquid Death mogę gadać godzinami, więc jakby tutaj muszę zrobić stop.
Zuza: marquis which are doing something else, they are winning, but you see the
Zuza: and collectia ship of tagion the they may have to do something else. So now, to be visible, to be visible in chat and in LLM, you have distinct assets.
Zuza: You have to be different. it is the same story, the I say, the thing.
Monika Borycka: Mm-hmm.
Zuza: no that Yes, exactly. There are to is just the place, instead of the lejka. Everything is just the place in a the road is not rational.
Monia: wszędzie naraz.
Zuza: towards ta kim fa kim biggoha e consmate niez ratana ne butas chekaniz raiavana We have a very interesting question about CSR, that it is a and is important.
Zuza: So, these are the engagement rate with brand lift, with the memory of the brand. We all think that if someone likes to comment,
Zuza: and and tush
Monia: No tak, we have have interaction.
Zuza: ta tadu quadian vinceto mrterak varsner but yeahroum andticam and mija chi she textta a me kita kipunto ni sheya a lot to stackboard to the dimension is min da butfira de toyak measurementu test
Monia: yeah ni ki moho treat of The them.
Zuza: nasha gojawaa
Monika Borycka: But
Zuza: But what is also very interesting, I just want say a propos of dago long term, which is long, which is a that of
Zuza: um per ofanio del tago what should a the is
Monia: And.
Zuza: <unk> It's avato takiavvinif spramira neluji fu virginia find je samra ta par onia all ah thought vijaco pararola she just book paralatist which is to paralatist is part of the
Monika Borycka: There were some wtopki, I remember that I was annalexi bo anyiabuam a but the report Entertain or Die 3.0.
Zuza: ah philamics
Zuza: or the bo russian attack ta
Zuza: Mm-hmm. So. So.
Monika Borycka: There was a proposal of this lake, that you've notice said yak bag jesh time vi sha marketing in kuni da vola niru nueha da cha be hold the like to the culture the like,
Zuza: me
Zuza: that
Zuza: So dark
Monia: Stare metriki się przewiniają. It's because it's the culture, media.
Monia: too schmiten bold playcast um
Monika Borycka: Mm-hmm.
Monia: but you have to know, you have to know, you have to know and it seems that maybe the market is not going to be a big issue.
Monika Borycka: her
Zuza: Mm-hmm.
Monia: I also don't know about marketing, because you have to know, you have to know.
Zuza: her
Monia: fi teach ah e's not at the
Zuza: think that no the
Zuza: I also think that elasticity is less than in influenceramin natoakovion naja campania mis engagement writer ter stradao janimao the
Monika Borycka: Mm-hmm.
Zuza: but then a deep engagement to thereo yaki yaos you some commentage yeah commentage of chicagodu influenceza so omalutra influence as um e the and tinalmo autumn me that if we want to look at the engagement rate, the comment to likes, it gives us some information, but it is not a good thing. It is not a good thing. In this whole baugan we try to find some sense, and I think that
Zuza: brust of them town ba agania a william as knowledge turkish saint aishhavaday a ja we have a little bit of a thought and this is also a thought that was a thought that you see.
Zuza: Because to make distinctive assets in the middle of pool, I think that don't think of this risk of risk.
Monika Borycka: Mm-hmm.
Zuza: And I think of a I can't wait for the little ones.
Monia: or accept that we are not to
Zuza: du
Zuza: talk
Zuza: du
Zuza: da da all ah none of them no moha coca colla
Monika Borycka: What do you think about the blood? I think that's not a brand that's not a brand that's
Monia: my son and my son.
Zuza: no
Monika Borycka: and natoamo yama ima ta kua ya mom soed thevo mishel was talking a the
Zuza: A very often... normal muslim and photo
Monika Borycka: A, kurczę, przy Mario Kart'cie siedzi mama, babcia, synek i jeszcze tam ziomek podwórka, nie?
Zuza: Oh, my
Monika Borycka: taolka taes kibado brim dari o nohi ki badiion a she bar de mo snow a nihiu a gaun cava noboada yeah boom after a me and zabuhipa shotam she callla best tookru best cofe neco The the the
Zuza: favorite now. I love Cole Zero. har
Monia: um
Zuza: yeah call yeah callhampoli or koham col or you so
Monika Borycka: But zero, zero, without water, without coffee, no... Dirty, give me spoky!
Zuza: No, zero bez kofeiny. Możesz sobie wypić wieczorem i ze spaniem. Zajebisty pomysł.
Monika Borycka: You are drinking coal more than in the evening and you have problems with the sparing? Dude, it's just
Monia: We are three people, we are every person.
Zuza: branding jest piękny.
Monia: I don't have drink.
Zuza: Hashtag lokowanie produktu.
Monika Borycka: a... Where are our products from?
Monia: dulaniman
Zuza: Lokowanie produktu.
Monika Borycka: We were on coal.
Monia: But wait, this is the one that is one of the things that can be accepted.
Zuza: okay Czekam.
Monika Borycka: <unk>s excuse a
Monia: I have a controversial question in the middle of the podcast.
Monika Borycka: Oh.
Monika Borycka: ah
Monia: Two questions are in one way. The to do one.
Monia: The second question is whether we can talk about an individual influencer marketing or whether marketing
Zuza: So,
Monia: These are my doubts,
Zuza: tu
Monia: have lot questions. and
Zuza: a creatorem, bo też coraz więcej marek korzysta z usług tak zwanych content creatorów, którzy w Polsce są miksowani z innym terminem, UGC.
Zuza: and toist
Monia: um or mo
Zuza: tag ta ta User generated content
Monia: In
Monia: fact, user generated content is word, which I wrote. I wrote a magistership, it was very long ago.
Zuza: i don't know if he issues that is though it should should be divide
Monika Borycka: No Monika, but we already have to say that you, you all have to say in mezozoic.
Monia: But then it was something different.
Zuza: like
Monika Borycka: Listen, it's already been established.
Monia: It was the time of the Web 2.0. then it was like, wow, I can't record a film and put it into the network or write a blog article. And it was year ago, like a
Zuza: Yes,
Zuza: Mark. yes mar no e america
Monia: drag itto itvo vegetable latalemo out of zeraak booma rank op proto
Zuza: a ta no e
Zuza: Yes, I have a definition, I have definition. definition of content
Monia: Mm-hmm.
Zuza: and e Content creators are people who are very well in love brand, by the way.
Zuza: and yeah
Monika Borycka: Huh?
Monia: Yes, I'm in my house.
Zuza: that so
Monika Borycka: Whoa.
Zuza: no
Monia: No, no, no, no,
Zuza: right Yes,
Monia: no put dana banit or taania benji user are gen na at buttata banja the voice
Zuza: ah vdu woki qua tv swallowed viapa quito whichos not just subrata bartarova pion which was natural presence I
Monia: Really? Ojej! think that in Cocolino is how good a the potential, because the Misio should able to go, just go, and He is
Zuza: so they it's a is human
Monika Borycka: Monika, but we know we are here, not just that Zuzza will tell us about things we have on internet tips and tricks as being influencers of the płyn. Super!
Zuza: No, Daesh.
Zuza: Tak.
Zuza: But he was just a little bit.
Monika Borycka: Maybe we can put our interest in the background and we will be in the backroom.
Zuza: yeah
Monia: No.
Zuza: No, no, to już jest, to już jest, chyba już ustaliłyśmy na two weeks, two late.
Zuza: Wracając, wracając, wracając, bo
Monia: But wait, no one in the case with
Zuza: per ah ah e a content createors opera prostu photo on um savi canno na tikokco ito ni bag against yeah roby aishshakkeve roots And a so sha key visual andnopoto basoluttin him ah vogula sano turo fuji role kit forsjame fima forja mareci um tora nahe aktwar ne puo that the microro trend ah interpret wea me shkaranna ah toai content the cultural intelligence for the brand, really recommend it.
Monika Borycka: Thank
Zuza: It's a good moment.
Monika Borycka: Thank you.
Zuza: but now it is the internet. So, the creators are needed to do this, so, you know, even if you're only content influencers, the post-sumption on social media brand, it doesn't work.
Monia: Thank you.
Zuza: If brand takes a decision to take decision, that wants to do this channel, because sometimes I just rezygnize it, and it's just Content creator, user generated content, influencers and more celebrity, top influencers, which is the
Monika Borycka: I'm person who is an analyst. I'm always two different topics.
Zuza: Ah, don't know.
Monika Borycka: I'm an analyst, but fan. I'm a person who is an analyst.
Zuza: mit Okay.
Zuza: The motivation to observe brand on socials must be really very large. We must offer something that will be interesting for the users. So, these are the ones that are interested in the internet. They work with creators, they work with creators, they give them the freedom.
Zuza: let ah go mari to aummao internet and superratoos fu taif superrawio is creatorramiao involve that they are on their creativity, because again, back to the research, WPP, TikTok and System One, was in tam pop pro to charon nabiam she raris putin nikrat noschi is visaki yes po cho do ja oish strong themm brandyam in abshkrattash out your albi bur andinium totaes baro baro teras isop to skazniki zapa zapamintaval noschi marquiam rosno kirkuro yeah vince the
Monia: How is the Kreatywność? It's our first question on the micro-work.
Monika Borycka: No właśnie to było moje pytanie.
Zuza: wish that wish the ti vila chitan report ah bomb tesh mr
Zuza: visual let she up about attack the but the bu of daish
Monika Borycka: Mam na to slide, wyślę Ci ten raport.
Zuza: Yes, I but the to
Monia: No, tak.
Monika Borycka: I'll a little bit
Zuza: Ah. What did Anja Angelic say? She said that influencers are not a part of marketing mix. They are the the marketing mix.
Zuza: where there is no other category on influencer marketing
Monia: Thank you.
Zuza: a left charge In the last year, the influencer marketing was in the average of to because perform.
Monia: and ato is to to sum chiicava in yeah but winter sub international of our get the naes conatomppi and weas his branch mediaa nice ah platform not consumsimaov No, to to the the the the digital media report
Zuza: e
Zuza: Mm-hmm. Mm-hmm. Mm-hmm.
Zuza: Mm-hmm.
Monia: in which the first time Reuters has been done, so from 15 years ago, there was a social media the context of
Zuza: Mm-hmm. Mm-hmm.
Zuza: theug
Monia: like global ne bemo gru tovan of contexture yeahki she hadna institutes it ta toation of vol ah sunni fetch maal name noi pattania so thought us nata it attach to thought to to vogola yes two thousand nine three old chalan yeah wenapo of vagataton ni shuza zenababa non group pectore banant tuko onces nowggoda ah tel avisiaish aruka by stationist straka in agoagonov scott pollster yeah first yeah yeah on the more ecarrojizuto you didn't know a the is,
Zuza: So.
Zuza: And the browar after the 20th, or after the 22nd.
Monika Borycka: I żarcie jeszcze jest.
Monia: and auto tovisship provided like the coordinat and notag
Zuza: Yes. Yes. tax back da
Monika Borycka: But I'm still in little bit of is
Zuza: back factor
Monika Borycka: suha research ah research and marketing gos as approach its suhi up the program ah inesham name dropping soka chi eiak then i left You a
Monia: We have a great time. We have a
Monia: but but
Zuza: Tak.
Zuza: No,
Monia: clip ta yet then do the brand not yoonna
Monika Borycka: I love I you. I love love love you. love you. I love
Zuza: but
Monika Borycka: love you. love you.
Zuza: Z jabłkiem.
Zuza: Jest.
Monika Borycka: I
Zuza: Oh Jezu, you're very good.
Monika Borycka: I love you. love you. love you.
Zuza: So, yes.
Monika Borycka: I love you. I love
Monia: No, no, no, no,
Monika Borycka: you. I love you. love you. love you. love love I love
Monia: ver silence so the abitoteelvised
Zuza: raa
Monia: it suza foryun nishle as the shortka branch digital of it was vjavi ande potanco ah third thats in the canal of ta al the question
Zuza: No, Polsce telewizja strong
Monika Borycka: But I can't confused. I don't know the name of the report, but I don't know.
Zuza: Tak.
Monika Borycka: But radio and television, I agree. But there were some research research that watched in my work. And there
Monika Borycka: was a increase of content content television. a telewizor. Telewizor. Telewizor. Telewizor.
Monika Borycka: mymi su pray unasssiss votarost suhait ah consumed sit ship justelleviszor obi nitaza
Zuza: But it's a cable or YouTube?
Monia: But people watching YouTube YouTube.
Zuza: That's my question. Okay. Okay. Okay.
Monia: no
Monika Borycka: ala hojibiioel levisia stasion naov vi staasius the aletta wocha he But ved chala aletto to near nipa meanam naz vera porto mo the shi maniica observ movie is min you on up no youtube dashsh but bea ah tviszorni it's a the is
Zuza: okay to the we yeah
Zuza: in fact
Monika Borycka: that only YouTube through computer and mobile, but telewizor YouTube is still not a good thing.
Monia: and aletator writer so use use theoy ta dam ah in movie attack so as vi o so olandav neta le viia to call u banna le visosia e imamen used dan attack e e ittorayak But
Monika Borycka: I'm going to say that.
Monika Borycka: so yeah
Zuza: I always ask students at the beginning naportronco semester, I have already these sessions from 2020. Who is my The 22 years old. I ask them also about the cable.
Zuza: ah is she petamtash or kablokanotos as we of the way.
Zuza: and
Monika Borycka: Do you have a premium?
Zuza: I don't have YouTube Premium, but why do
Monika Borycka: I know who you are.
Monia: So, we all have to do this platform, on these platforms as anality.
Monika Borycka: Okay. we are...
Zuza: All right.
Zuza: just as zajama
Monia: Yes, so so.
Zuza: look
Monika Borycka: to me
Zuza: the qua you know allla and the
Monika Borycka: it'sic but
Zuza: But again, target group, we can think about what happens in Warsaw, in Gdyni, in Krakowa.
Monia: um to be
Zuza: ah a But there are also some participation entertainment, which we talked about in the context of horror, that IMAX is still in the South by, that...
Monika Borycka: You
Monia: I will continue to
Zuza: talk
Zuza: Who would you expect? No. Yes. Yes. Yes.
Zuza: Yes tur
Zuza: tur tuta no and absolutely enough co there just
Monika Borycka: didn't have to say Monika? What miracle!
Monia: I don't know what I'm in horror, so I'm in the way.
Zuza: No, tutaj nawet Monia została zaskoczona tym.
Monia: no
Monika Borycka: oh have
Zuza: Ale słuchajcie, ostatnio jak właśnie, bo zamniałyśmy zakład z Frotą, że ja obejrzę Obsession, ona obejrzy Love is Blind, to tak, ale nie no, musisz zobaczyć polską edycję.
Monika Borycka: two apps Love is Blind Habibi, but I know that it doesn't mean to me. I know. know.
Zuza: No i
Monika Borycka: I know. I know. I know. I know. I know.
Zuza: no you
Monika Borycka: I as zarahupavinus
Zuza: I was film the
Monia: Tak, tak.
Zuza: and
Zuza: and of the Olympics.
Monia: but it's called the collective life of the a
Zuza: modaitch
Monika Borycka: I don't have anything in them.
Zuza: But it's a interesting move, that Opener did a stream concert to The Cure and Addison Rae on TVP1.
Monia: No, to był w ogóle strzał wiecie, dziesiątkę.
Zuza: I was very good at hotel I was in Berlin and I knew that Frota was on the 9th stoppie. And was like, oh! So,
Zuza: yeah thank it oh
Monika Borycka: We were praying for 9 degrees. going to say 9 degrees to know.
Zuza: but
Monika Borycka: God, give us 9 degrees. That was the first time.
Zuza: ah vi not up
Monika Borycka: What?
Zuza: To też się przenika. No i ten news wczoraj, że co Netflix kupuje prawa do tych takich formatów entertainmentowych z Vanity Fair.
Monika Borycka: so
Monia: You are not a big one.
Zuza: No...
Monika Borycka: I was yesterday, from 16pm to today, I was not available to internet.
Monia: I am a
Monika Borycka: So I can see that...
Monia: call to thinks that it is so easy to
Zuza: A, widzisz.
Monika Borycka: a boer
Zuza: just to I
Monia: which that my
Monia: Open.
Zuza: chartta depity stuck on start so star cho pano craft, but ofv alushii vijawa andov it's totash pokaua permota koji in the private vma sohidaya e mr javiema theen oceanhi magician protest osup now divinishian protest alsos I So is to
Monika Borycka: a likeja auto so sub but but but and ven knight ven naon chinas su ski natoas tohojioto of but me ta ah ta con group ah vashnija makovurrimitterla dis nabo i abm virginia butja love is blind attoai miam just i was our
Zuza: yeah
Monia: So
Zuza: I know. know. know. I know. I know. know. know. know.
Monika Borycka: <unk> al times wish today then to true ge are budd't know howna pass of insec buts
Zuza: know. I know. know. know. know. I know. know. know. know. know. know. know. know. know.
Monika Borycka: this
Zuza: know. I know. know. know. know. I I know. know. know. I know. know. I know. know. I know. know. I know. I know. I I know. I know. know. I I know. I I know. I know. know. know. know.
Monia: you have to explain it.
Zuza: I I know. know. know. know.
Monika Borycka: A Monika dalej nie widziała i to jest też fascynujące.
Zuza: know. I know. know. know. I know. know.
Monia: Thank you.
Zuza: know.
Monika Borycka: Ja słuchajcie, czytam tego wspaniałe kino.
Zuza: I I know. know. I I know. know. I know. know. know. know. I know. I I know. know. know. know. hu maybe
Monika Borycka: Vanity Fair i że on nie chcę mówić, że klamrą trochę kulturowej inteligencji.
Zuza: tell what was going to say.
Monika Borycka: No, it's about the title. It's on the platform in The Wrap. And a beautiful title is Netflix Partners with Vanity Fair, BuzzFeed and More Publishers in a Video license Licensing Deal 2.
Monika Borycka: And now, the first one is the key.
Monia: BuzzFeed, oh, no, no, no,
Monika Borycka: ah Phoenix's Popioł, but the phrase is to deepen fandom.
Zuza: Yes.
Monika Borycka: I think that's a good finish of this conversation.
Zuza: Yeah. oh
Monika Borycka: We're going to which was not so fandomable. is South back to rebubar the fondo of ah sal salva is bargie imp prison lanerdof tozeroion to auto do ne taco tacu ma vi tato tova mo just by, of of
Zuza: yeah
Monia: Yes, exactly.
Zuza: I don't know if you would have survived this Disneyland.
Monika Borycka: and yes such a
Zuza: think that would be a very intense life for you. So for the
Zuza: ah publicatoickov
Monia: But I think that a
Monika Borycka: Nie jednego, słuchaj.
Monia: They were the king.
Zuza: Yeah.
Monia: It was a marketing,
Monia: ah al ofwashia antitech marketing torutoba just um shavi akiteki andovtoria and such an nahiro beach chiava are influencer marketing to keusar pavijawa is paro to change channels stuff of ho and ah e ibich mojaavvati ocean
Zuza: I just do that,
Monika Borycka: Mm-hmm.
Zuza: theroes nanyialusnaulturo v socialite soelit to um The horrors, which we talked about, are also made by a kind initiative of fans and people in it a little bit more, but we didn't say twercy, what they might do with our brand. This is a toto motaki apple
Monika Borycka: so to a little bit on the I know you will find it in the evening.
Zuza: Oh, my God, could have been a hour here. So. So. So. So
Monia: To the next episode is about the love, because there is a lot love.
Zuza: du
Monika Borycka: I know you will it in the evening. Especially the people who are watching it.
Monika Borycka: Mama
Zuza: out of redar
Monika Borycka: that was going to and it's the thing I have learned this yesterday.
Zuza: talkta
Monika Borycka: I wanted to share this with you with this fact.
Zuza: influencer marketing his campaign and the culture of the internet.
Monia: I just wanted to say something about this. It's not a case.
Zuza: just love this. love this. I love this.
Monia: But it's important. The internet
Monika Borycka: We have video of the video, there was no monster of the vessel.
Zuza: very smoke
Monika Borycka: I have a idea of the Alzheimer's.
Monia: but tora aled vashne quite a book umni omia botoy is the
Monika Borycka: There is a possibility.
Monika Borycka: From the Mesozoic, listen to
Zuza: yeah
Monia: i'll attack no ah putubba oni jabaultuja internet to you may mean najaia table to beisttan upperuart as vi ze marek benji dotsenawa theres no tay ta so fors of toger baramma of te puva and asttro of the use of the culture and and we can see it.
Monia: to be a signal that can be built in the bran area. So, we are going to be a... We are going to be a big part of the culture of the internet.
Zuza: Preach Monia, preach.
Monika Borycka: I tym miłym akcentem, bo już słyszę wiercenie o którejś z Was,
Zuza: To do mnie.
Monika Borycka: Co ty na to?
Zuza: A very much, of course.
Monika Borycka: Albo szybciej. Kto wie?
Zuza: Or who knows, I love to talk with you.
Monia: We have an odcinek o zaufaniu do nagrania, so it's okay.
Monika Borycka: Albo szybciej.
Monika Borycka: O, the courage to be Internet. Słuchajcie, to też jest...
Monia: We have AI, have i told san takiras our digital whole report.
Monika Borycka: ah the
Zuza: Now, now, Sława Klucz.
Monia: I'll take it.
Zuza: Thank you,
Monia: Okay, keep it. Thank you, Zuza. Super was those sua
Monika Borycka: A my all the material will be in the notes of the episode.
