Betting on Demand Gen as a Growth Lever with Adam Holmgren of GetAccept

Here are some of the key topics that Adam and Paris discussed in this episode:

• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation

• (7:46) Hire more salespeople or marketers in uncertain times?

• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved

• (15:20) The broken B2B marketing attribution

• (19:00) How GetAccept manages their GA campaigns

• (24:07) Marketing attribution: how to measure your LinkedIn Ads?

• (25:02) Google Ads or LinkedIn Ads?

• (26:19) Why Lead Ads are tricky

• (30:06) Why engaging in other communities is more powerful than having your own & how to do community building

Guest:
LinkedIn
GetAccept

See more:
Hop Online
Paris Childress
LinkedIn PTM Page