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S4-179: Listener Questions on Branding,Advertising, and Promoting your business!
1 Playsin 4 hours
Steve sits down with Pat Salmon, Mike Santolucito, and Billy Moore to try to answer questions from listeners in the realm of Branding, Advertising, and Promotion of your snow business!
Recommended
Transcript
Introduction and Absence of Co-host
00:00:39
The SnowJobs Podcast
ah Let's get it. Snow jobs nation. Here we go. We are back again. Bring you episode 179 of the snow jobs podcast main show powered by top gun backblades.
00:00:46
Mikey Santolucito
Thank you.
00:00:47
The SnowJobs Podcast
The best show in snow. You know who I am. You know, who's usually with me.
00:00:59
The SnowJobs Podcast
He is not with me. He is not with me tonight due to a due to ah a horrible week of scheduling for the two of us.
Disastrous Hockey Tournament and AI Center Commitment
00:01:09
The SnowJobs Podcast
I was in Canada for a disastrous hockey tournament, and Jeremy is spraying a massive AI center tonight with God's juice, and he had some problems come up, so we just can't make it work.
00:01:21
The SnowJobs Podcast
So we as we do, we got to make it happen for all of you out there.
00:01:25
Patty Salmon
Thank you.
00:01:25
The SnowJobs Podcast
So we're going to roll anyway with without Jay. We do not have. We do not have Rick James tonight, but you know he's with us in spirit always. He'll be back next week, but we had to get this done, and we are in our normal Sunday night recording window right here, and we're up against it.
Listener Questions with Guest Appearances
00:01:42
The SnowJobs Podcast
It is ah coming up on 10 p.m. Eastern, so we're going to get this done, hell or high water, for you.
00:01:48
The SnowJobs Podcast
So I got a couple guys to help me out tonight. With us tonight, we got crowd favorites back, all right? Billy Moore from Executive is back with us. Mike Sanalicito from Outdoor Pride and Patty Salmon from Northeast De-Icing Solutions.
00:02:05
The SnowJobs Podcast
The boys are in the house, and we are going to do some some fun tonight, all right? we've had ah Since Saima, we have been inundated
00:02:12
Patty Salmon
Thank you.
Branding and Advertising for Companies
00:02:14
The SnowJobs Podcast
with guys emailing questions, sending questions and on the website, answering our requests for questions on the social media platforms. You guys have been awesome with the questions. We are going to get to every single one of them. I think it's 56 62, somewhere in that neighborhood of questions that have been sent in since Simon from all you guys out there. We appreciate that.
00:02:35
The SnowJobs Podcast
We know you want the information. We're trying to put together panels. We're breaking these questions into groups so we can attack questions from the same groups and basically get it done for a single topic in one night.
00:02:49
The SnowJobs Podcast
Tonight, what we're doing, we had a lot of questions right off the bat, right after Simon, about branding and advertising and company promotion, basically. How do I make my company? ah maybe Maybe I'm a new company or maybe I'm a company that's done residential and now I'm looking to get into commercial industrial.
00:03:03
Patty Salmon
Uh.
00:03:06
The SnowJobs Podcast
you know how do I make my company stand out and get people to take chances on an unknown snow
Branding Strategies and Community Involvement
00:03:13
The SnowJobs Podcast
company? Uh, so that we had a lot of questions about that. I think we had like, we're gonna have to do two or three episodes on that guy. I think 15 of them were about branding and advertising and and company promotion.
00:03:23
The SnowJobs Podcast
Um, which you know what i should have done. You guys are awesome. I should have grabbed Luke Eggebrotten from Phaser. I should have tried to get him on tonight, too.
00:03:33
Mikey Santolucito
Yeah.
00:03:33
Patty Salmon
That would have been perfect.
00:03:34
The SnowJobs Podcast
there's Yeah, there's there's very few guys that do branding and and you know company promotion better than Phaser and better than Luke. I should have gotten him. because there I couldn't believe how many questions are on branding and advertising and stuff. and I mean, we're going to do our best, but we're not experts, the four of us on advertising. Luke would be perfect for that.
00:03:53
Mikey Santolucito
was just going to say send him a text, but the dude's on baby watch, I bet.
00:03:56
The SnowJobs Podcast
Yes, yes, she is. If not already, i haven't heard the word yet, but she is severely pregnant and and ready to ah to pop the kid out. So wishing wishing the Aga Brotens the best and haven't heard if they've had the baby yet or not. But, you know, I think there'll be a Snow Jobs onesie heading out the door very, very shortly because I think it was I talked to him like four or five days ago and it was like imminent.
00:04:21
The SnowJobs Podcast
So best of luck to to the Edgar Brattens for that. But, yeah, we'll maybe have to get Luke on to do the second act because we're only going to get to probably four to five of these questions tonight, and there were a lot more on company promotion and stuff.
00:04:33
The SnowJobs Podcast
So, yeah, might have to bring Phaser phase are on and let them steer the ship on the on those questions. But that's what we got for you tonight. We're going to answer listener questions. We have a lot of great questions from you guys about branding and promotion of your snow company, how to make yourself stand out. We're going to answer them to the best of our abilities and our experience. It should be fun with these guys. It's always a good time with these three. So we're going to do that. But before we do that, as always, we're going to hear from Team Top Gun, and going to come back going give you a quick week in review.
Upcoming Networking Events
00:05:35
The SnowJobs Podcast
All right, gang, we're back. So we'll do a quick week of review. We do have some events that are coming up quick and are imminent. Before we get to those storm chasing season two is up live on the storm chasing YouTube page. Check it out. Get there. We dropped episode four, which was EMI the other day.
00:05:52
The SnowJobs Podcast
ah They're a company out of Pennsylvania. I'm sure you guys have heard of them before. Bob Marks and company. So definitely check them out. I've heard great things about it. I have not yet watched it. Actually, I've not seen the finished product, but I'm,
00:06:04
The SnowJobs Podcast
i'm on that as soon as i can uh let's see i was asked to shout out the next event january january july 22nd uh what is that next week uh is snow posium in canada um jeremy kirkham asked me to shout that out i have no other information about it other than that i think it's in toronto uh for all you canadians up there your snow posium um is is next week or july 22nd so uh make sure you guys uh make sure you guys get to that if you're up there uh storm field day coming up fast it's uh july 29th and 30th this year uh tickets are still on sale currently there there are a very few tickets left actually they had a big push last friday at the deadline they've now extended the deadline they have room for i think 10 more
00:06:54
The SnowJobs Podcast
So do not wait. This week will be the firm cutoff. They are just, ah they're at a new venue this year that can hold more people. So ah definitely, if you're interested in going to Storm Field Day, ah definitely get your get your tickets this week, all right? And I have, let's see.
00:07:10
The SnowJobs Podcast
got the itinerary uh wednesday it kicks off the event kicks off on the 29th with a women's luncheon from 11 to 2 uh that's going to be at at storm in eagle lake minnesota uh that is a women's luncheon just uh it says just good food good company and honest conversations no panel discussions anything like that um just an opportunity for uh the women in the industry to get together and then have some conversation and some good food uh after that we move on to storm academy uh which will be 2 30 to 5 30 that'll be the storm academy open house uh that's at storm's equipment shipping facility uh where the storm pad is uh where we do all the uh the fun stuff with equipment and snow making stuff like that
00:07:53
The SnowJobs Podcast
After that, we have the welcome reception dinner that they've done the last couple years. That's from 630 to 930. That's hosted by Arctic, so that's going to be a party. I don't know if Storm's ready for that, if Mankato's ready for an Arctic party.
00:08:07
The SnowJobs Podcast
That will be ah will be interesting to see.
Importance of Small Company Branding
00:08:10
The SnowJobs Podcast
um It is hosted by Arctic. The location is the venue, and that's 1850 Madison Avenue in Mankato, Minnesota. After that, we move on to Thursday. Thursday.
00:08:20
The SnowJobs Podcast
ah You got 830 to 930 is registration and breakfast hosted by Sima. Wow. All right, cool. Sima's getting their hat in the ring this year, Storm Day. That's nice. So let's see. All events on Thursday, July 30th are going to be held at the venue. I'm not saying that that's actually the name of the place. It's the venue.
00:08:40
The SnowJobs Podcast
All right, it's 1850 Madison Avenue in Mankato, Minnesota. So don't go out to Storm headquarters there because that's not where it is this year. It's gotten too big. They've moved it out to a private venue. 930 to 10 is a welcome from Jordan Smith. 10 to 1130 are Jordan Smith and Bob Marks. They're speaking on uh some topic there's some more details to come don't have the topic uh but that should be a good conversation with jordan and bob 11 45 to 12 30 is a q a with jordan smith and bob marks at 11 30 we get a break uh 12 30 we come in and we do the trade show and lunch uh that's 12 30 to 3 30 uh
00:09:20
The SnowJobs Podcast
And then we have optional roundtable discussions from 2.30 to 3.30. 3.30 to you have a speaker, Mark Bradley. No information on what topic he's covering. 5.00 to 6.00 is happy hour. 6.00 9.00 is dinner.
00:09:36
The SnowJobs Podcast
all right so that's a that's a lot of stuff packed into storm day uh if you're wondering what vendors are coming this year uh arctic boss case construction equipment uh crew vision douglas dynamics which is western uh you got giant you got ice solutions muskox nts tire plow right marking stakes uh see sign attack truck brush true weather turbo melt vroom vroom view robotics wolf america loaders ziegler cat uh lean scaper and viper which i believe are edges right guys is that viper edges
00:10:15
Mikey Santolucito
Yep.
Advertising at Local Events
00:10:16
Patty Salmon
Yep.
00:10:16
The SnowJobs Podcast
all right so that's quite the lineup there i don't see winter equipment in there i'll have to call and yell at randy
00:10:24
The SnowJobs Podcast
But that's quite the lineup of vendors. that That event keeps getting bigger and bigger every year. home don't miss it all right get your tickets you have a couple more days there's 10 tickets left so uh definitely get on this and i just got that updated by jordan before we went on the air right now so you can consider this information current within the last 12 hours all right uh what else we got here after storm field day august 18th in story city iowa is the snow removal workshop at the eby showroom hosted by iowa professional lawn care association you can register for the event at iowalawncare.org. It's $25 for members, $50 for non-members.
00:11:04
The SnowJobs Podcast
September 16th and 17th is our Pennsylvania swing. Wednesday is Stork's Plow Tech School. That's Wednesday the 16th at Stork's facility out in Leesport, Pennsylvania.
00:11:11
Billy
you
00:11:14
The SnowJobs Podcast
And if you're there, you might as well stick around, drive the hour in 20 minutes, because Thursday is the S&S Snow and Ice Solution 6th annual snow show. They're blowing it out big this year.
00:11:24
The SnowJobs Podcast
They will have all things Phantom and all things Storm Arctic boxes. ah for on display so uh definitely head over meet us at sns snow and ice solutions on september 17th which is thursday uh october 1st in uxbridge massachusetts ah is the third annual northeast the icing solutions the icing day that is the morton wallace concert ah So ah that event, I'm very happy to say that event from year one to year two was a phenomenal transformation.
00:11:58
The SnowJobs Podcast
Can't wait to see how Patty and the family improve on that for year three. You know, the Morton Wallace concert will be a nice touch.
00:12:02
Patty Salmon
It's
00:12:05
The SnowJobs Podcast
that of that the
00:12:05
Patty Salmon
gotta be big.
00:12:07
The SnowJobs Podcast
gonna be big
00:12:10
The SnowJobs Podcast
oh shit what else here uh head over to snow jobs nation store.com get all your snow jobs nation and snow jobs podcast apparel and swag we got everything i actually took one of the uh the tumblers away on on my trip here and i'll be damned if that thing didn't keep ice from the time i left fishkill to the time i hit the border and that's a good six and a half seven hours
00:12:15
Billy
Thank you.
00:12:34
The SnowJobs Podcast
So good.
00:12:34
Patty Salmon
nice
00:12:35
The SnowJobs Podcast
Get get your tumblers. hey Keep hitting Apple and Spotify. Like and subscribe. You guys have been doing great. Keep dropping those reviews on Apple and Spotify.
00:12:47
The SnowJobs Podcast
It's always awesome to get those updates telling us another you know another couple five-star reviews got dropped. we have ah We have a ridiculous amount of great reviews on both of those sites, and we want to keep building that.
00:12:55
Billy
Thank you.
00:12:57
The SnowJobs Podcast
So if you haven't already dropped the five-star for us, do it. um It helps us immensely. don't Don't ever be afraid to comment on there on Apple or Spotify. We do get those comments sent to us. So if you if you got something you want and that's where you want to leave the comment on the episode, ah let us know so we can get it to you.
00:13:16
The SnowJobs Podcast
see think we uh think we nailed it all right so let's hear oh what else what else we got i'm sorry go ahead
00:13:19
Patty Salmon
got one more event to throw in there, Steve.
00:13:25
Patty Salmon
Kyle Martin from UD Maintenance on August 7th is doing a open house out in Amherst, Ohio.
00:13:31
The SnowJobs Podcast
oh shit yeah i did have that damn it i forgot to write it down with the week i had but he did send me a text about that the other day so yeah kick it out there pat what's he got
00:13:39
Patty Salmon
Yeah, Amherst, Ohio, August 7th. They're going to do the debut of the Phantom Wing Plow.
00:13:43
Billy
you
00:13:44
Patty Salmon
He's going to have equipment demonstrations, some panel discussions, a mini trade show, and networking. So I know I'm going to be out there talking about liquids.
00:13:54
The SnowJobs Podcast
You're going out? Yeah.
00:13:55
Patty Salmon
Yeah, yeah, we're going to try and do some stuff about liquids and just support Kyle where we can.
00:13:59
The SnowJobs Podcast
Very cool. And i I also forgot Putsy's event there. Was that August 13th?
00:14:03
Patty Salmon
Yeah, I think so.
00:14:07
The SnowJobs Podcast
It's prime vacation season when the whole the whole United States passes through the Fargo-Moorhead area on the on their vacations. So, ah yeah, they Valley Green will also be having a one of those Storm Phantom introductory days.
00:14:22
The SnowJobs Podcast
um I think it's the 13th. Check last week's episode.
00:14:24
Patty Salmon
Yeah, Argo, August 1st, 13.
00:14:27
The SnowJobs Podcast
All right, there we go. So, yeah, you got a lot of events coming up. If you're a snow guy, it's ah it's a busy summer, and you can definitely get to some of these no matter where you are in the country. All right, i think we nailed it all.
00:14:37
Billy
Thank you.
Branding vs Equipment Investment
00:14:38
The SnowJobs Podcast
So, yeah, boys, let's hear from our partners real quick. We'll get back here and get into it with the boys. Can't wait.
00:16:58
The SnowJobs Podcast
all right gang we are back so as i said we got the boys here we got patty sam and mike sandal the seat though billy moore all in the house for you boys how we doing
00:17:09
Billy
It's
00:17:09
Patty Salmon
Another day.
00:17:11
The SnowJobs Podcast
let's go bring the energy let's go i know it's late we know we got this though we got this bill that's a badass shirt billy i like that shirt the the the executive shirt what is that a barcode on the back qr
00:17:15
Billy
fucking hot out here. ah
00:17:21
Billy
Oh, these ones? Oh, yeah. Yeah.
00:17:24
The SnowJobs Podcast
I like that, dude.
00:17:25
Billy
That's marketing.
00:17:26
The SnowJobs Podcast
That's smart, man.
00:17:26
Patty Salmon
Marketing.
00:17:27
The SnowJobs Podcast
There you go. That's there.
00:17:28
Patty Salmon
Promotion.
00:17:28
The SnowJobs Podcast
We were, we're off and running with the marketing dude.
00:17:29
Mikey Santolucito
With the chain combo.
00:17:31
Billy
I bet you were talking about that tonight.
00:17:32
Patty Salmon
I noticed the change.
00:17:33
The SnowJobs Podcast
That's I love that. That's, that's freaking different. I like, I really liked that idea, man. That, you know, people definitely take a picture of that shit. My wife does that all the time. When you just leave a random QR code around for somebody that's for my wife.
00:17:47
The SnowJobs Podcast
She'll, she'll take that picture and find out what it's for.
00:17:49
Billy
human nature to figure it out.
00:17:51
The SnowJobs Podcast
I think so. Yeah, I think that's great, man. Good for you. I was thinking of rebranding the trucks with just QR codes. They don't even know what company they're from until they scan the QR code. Just that's it.
00:18:01
Patty Salmon
it's
00:18:02
The SnowJobs Podcast
Just a giant QR code.
00:18:02
Patty Salmon
Just a QR code.
00:18:02
Mikey Santolucito
It's genius idea, actually.
00:18:03
The SnowJobs Podcast
That's it. Yeah, just all my machines, just a QR code sticker. Take all the all-hand shit off. Oh, man. But anyway, so, I mean, we'll get right into this because, like, as we said, um i kind of dropped the ball on this.
00:18:14
Mikey Santolucito
Thank you.
00:18:17
The SnowJobs Podcast
I should have probably reached out to Luke Agarbrot and got him
Hiring a Sales Account Manager
00:18:20
The SnowJobs Podcast
on for these. ah But, yeah, there there were a lot of marketing slash advertising slash branding, like what do I do for my company to really make a push going into the winter?
00:18:31
The SnowJobs Podcast
So we got we got these categorized. I think we got 14 or questions about marketing in that arena. um So let's see what we can do for them. And like I said, we can always try and get Luke to do something and answer some of these at a later date if we do another episode on it. But ah the first question is, ah I'm in a mostly resident or i'm mostly a residential route with a few small commercial accounts.
00:18:55
The SnowJobs Podcast
But this year, I really want to push for more commercial work. What do you think is the best way to promote my company in the surrounding area and maybe get people to take a chance on us for commercial properties?
00:19:07
The SnowJobs Podcast
What do we think?
00:19:09
Billy
I'll say number one, not necessarily advertising, but if you're satisfying these commercial customers, talk to them.
00:19:10
The SnowJobs Podcast
Yeah.
00:19:16
The SnowJobs Podcast
Yep.
00:19:16
Billy
Usually they know somebody else be like, hey, you know, if you really think we're doing a good job, the greatest way that you can compliment me is refer me to the next guy that you know, or yeah I don't know what town this is, but you get where I'm going with this.
00:19:17
Mikey Santolucito
Yeah.
00:19:30
Billy
That's that's the easiest. Referrals is the best business.
00:19:30
The SnowJobs Podcast
Yep.
00:19:35
The SnowJobs Podcast
Absolutely. Absolutely. Word of mouth, unsolicited word of mouth is by far the best advertising you can get.
00:19:46
The SnowJobs Podcast
Who else? Anybody else got anything different for the for the guy here?
00:19:47
Patty Salmon
Thank you.
DIY Branding Tips
00:19:50
Mikey Santolucito
I mean, if you know your target market that you want to stay in or expand into cold calling, door knocking, going in and asking for who the a property manager is, look at the door or the sign on the street, usually it says who owns the building or maybe there's a leasing management sign on there. You can reach out to them and see if they can point in the right direction.
00:20:09
The SnowJobs Podcast
Yep.
00:20:09
Mikey Santolucito
But what Billy said is it spot on where where we get most of our business is just referrals, you know, within their existing company that we work with or, They all job hop. I mean, it's the industry is just as tough as everywhere else. They they know everybody and their competitors. um They'll pass you off if you do a good enough job.
00:20:31
The SnowJobs Podcast
um I will throw something out there. It sounds and I don't know where this guy is, but it sounds like maybe he's in a a smaller town area like myself. Like we're I mean, we're not a small town, but we're, you know, fifty five thousand. um But in a community that is not a major city.
00:20:50
The SnowJobs Podcast
Be visible doing stuff for communities. if you have If you're on the landscape side, if the local Little League fields need some work after a heavy rainstorm and they need ah a specialized piece of equipment,
00:21:02
The SnowJobs Podcast
Do that. um If, you know, if there's parades in town, have your equipment in the parade. um We we actually have a state facility, a state farm that's um in town and they hay these fields every year.
00:21:19
The SnowJobs Podcast
But their their stuff is so antiquated that this
00:21:21
Patty Salmon
Thank you.
Word-of-Mouth vs Salespeople
00:21:23
The SnowJobs Podcast
year, one of my guys asked, hey, can we borrow your can we borrow a loader?
00:21:28
The SnowJobs Podcast
for like a couple hours just to lift these round bales and put seven or eight of them on a trailer at a time rather than have to hit it with a bail spear and drive a half a mile each bail like absolutely do stuff like that because the word gets around that the guy that runs that facility has already told so many people and he's on social media with the pictures of the loader you know doing work for him that that's the kind of stuff that'll get you noticed and and if you have a small community not even a small community if you have a loyal community they're going to see stuff like that and they're going they're going keep, take note of that.
00:22:00
The SnowJobs Podcast
And when it comes time to choose a contractor that might get your foot in the door doing stuff like that, being visible within the community.
00:22:08
Mikey Santolucito
Yeah.
00:22:08
Billy
getting involved with the chamber as well. You know, I mean, we do a lot of work with the chamber, just like you said, ah you know, we do, we sponsor a scarecrow every year in Halloween, you know, Orlando does something kind of cool for the kids.
00:22:10
The SnowJobs Podcast
There you go.
00:22:12
Patty Salmon
Thank you.
00:22:21
Billy
We put up our sign. Does it gain a lot of business, but people do call.
00:22:23
The SnowJobs Podcast
Sure.
00:22:26
Billy
It's very interesting, you know, ah sponsoring a Christmas tree or, you know, things like that, getting involved in the communities, even throwing a couple of freebies out there, you know, for the, local senior center or something.
00:22:38
Billy
yeah i don't know.
00:22:39
The SnowJobs Podcast
Absolutely.
00:22:39
Billy
You can think of be creative and people remember, like you said, remember that. And you get involved in these networking events or a chamber event or an after hours mixer. We have a lot of chambers ah in the local area that do after hour mixers.
00:22:53
Billy
Just bring business cards.
00:22:55
The SnowJobs Podcast
Yeah, absolutely.
00:22:55
Mikey Santolucito
Yeah. Mm-hmm.
00:22:56
The SnowJobs Podcast
I mean, it it really, it depends on what commercial properties you're targeting too.
00:22:56
Billy
It's what we do. We need a shot, you know.
00:23:01
The SnowJobs Podcast
Like if you're, if you're going to target an office building, say, say there's an office building that you really want the snow there, you Listen, you know who runs those properties, who makes those kind of choices?
00:23:12
The SnowJobs Podcast
the The office manager of these buildings, like whether it's a doctor's office, lawyer's office, whoever the the biggest practice in there, the the office manager is the one you need to get in front of.
00:23:23
The SnowJobs Podcast
Secretary's Day every year. Drop off a bucket, a basket of mini muffins, some kind of, you know, snack or something. You know listen, it worked. It works for the pharmaceutical companies.
00:23:34
Patty Salmon
That's smart.
00:23:34
The SnowJobs Podcast
Those those reps are banging down the door every day with some kind of, you know, snack boxes or whatever. That's how they get in and in front of these doctors with five minutes of time. That movie that they made about they made a movie about how they do it.
00:23:48
The SnowJobs Podcast
You know, it's not bullshit. That is how it works. So if you want to get in there, you know, you can definitely that that doesn't hurt, you know, cost you 15, 20 bucks.
00:23:57
Mikey Santolucito
and Make sure you get your swag next in there, though. Whatever going to give out, your pens, your fidget spinners, your tumblers, like,
00:24:01
The SnowJobs Podcast
100% pens, paper, absolutely. Yep. they Throw them a tumbler. Throw them some snow jobs, koozies. You know, yeah you're covered.
00:24:10
Mikey Santolucito
Well, to piggyback off that, though, too, Steve, like if if you're looking in those areas, right, so say distribution, medical, office, industrial space, they're all main highways.
00:24:21
Mikey Santolucito
I guarantee some of those intersections have planted islands that you could fix up.
00:24:21
The SnowJobs Podcast
Yeah.
00:24:26
Mikey Santolucito
ah the Redo the plantings, keep weeding it. If there's a little bit of grass, mow it. Plant your sign out there. Everybody that drives to and from that building going to see it. another Another thing, too, in that center of town you can yeah You can sponsor islands like that or town centers and just do little beautification projects. um You can do like winter arrangements. You can do like reeds on the light poles. you could If they have like planters downtown, you can put your your little signs in there. You can plant those up with seasonal annuals, whatever they want to do there.
00:24:57
Mikey Santolucito
And then, yeah, just like Billy said, just get involved in the community as much as you can if it's the market that you want to be and if you know there's a lot of commercial space out there. These people live in those communities and they bring their families out there.
00:25:09
Mikey Santolucito
They'll see it. Even touch of trucks. I mean, good bring some trucks and some equipment down to a touch of trucks.
00:25:12
The SnowJobs Podcast
Yes, exactly. Touch the truck. 100%.
00:25:14
Mikey Santolucito
You never know who's going to stop in there with their kid that's looking for another service contractor.
00:25:17
The SnowJobs Podcast
hundred percent
00:25:21
Patty Salmon
Thank you.
00:25:22
The SnowJobs Podcast
If there's a fundraiser, you know some one of a cause in your community that's very important to your community, whether it's a a fallen soldier golf outing or you know somebody's breast cancer awareness golf outing, sponsor the hole.
00:25:35
The SnowJobs Podcast
You know, do do something. Get in there with those. You know you never know who's going to these things. You know, we sponsored a foursome in a um a lady in the in the area that's passed away from cancer. We've gotten calls about doing green work just off of that. We didn't do anything but sponsor a foursome in there and have our name on a tee. And we tell them, like, thank you so much. We're not interested in taking on any more green work. We appreciate it, though. You know, we're just happy to help out the community.
00:26:03
The SnowJobs Podcast
But we got calls off doing something like that. And this this was this question, promoting, how can he promote his company in his surrounding area to maybe get people to take a chance on us?
00:26:13
The SnowJobs Podcast
These are all legitimate things that you can do to promote your company with very little
Practical Branding and Marketing Advice
00:26:18
The SnowJobs Podcast
outlet. You don't have to to do a um newspaper ad or or, you know, email media blast that's going to cost you a couple hundred bucks.
00:26:24
Mikey Santolucito
They still do those?
00:26:25
The SnowJobs Podcast
What?
00:26:26
Mikey Santolucito
They still do those?
00:26:27
The SnowJobs Podcast
Oh, yeah. they're They're still doing, dude. I think it's dead, but yeah they still call you and ask if you want to put an ad in. um Listen, sponsor a Little League team. The Little League team is always looking for sponsors to throw on the back of a shirt.
00:26:42
The SnowJobs Podcast
You know, it does a lot of stuff. You can put your truck in the Little League parade if they still do Little League parades.
00:26:47
Billy
Thank you.
00:26:47
The SnowJobs Podcast
I know our Little League does. It's stuff like that. Be more involved in your community. And the best piece of advice that I can give you that has paid off for me, If on times that it's taken me five minutes of time out of my way to help somebody during a snowstorm that has paid back in thousands and thousands and thousands of dollars.
00:27:10
The SnowJobs Podcast
that I saw somebody struggling or somebody was in a snowbank or just plowing a road in front of somebody because you see that they have a two-wheel drive rear wheel, you know, their Maserati can't make it down the street. Hey, listen, the guy driving that Maserati has a Maserati for a reason.
00:27:27
The SnowJobs Podcast
So if you can plow him to get him to the next, ah you know, intersection, you know, that might that might come back, you know, that might come back with some dollars. And if it doesn't, hey, listen, you did the right thing. You did your good deed for the day.
00:27:39
The SnowJobs Podcast
You know, anytime in my experience, anytime I've gone five minutes out of my way during a snowstorm to help somebody that it was struggling, it's always paid me back.
00:27:49
Billy
That's just it. You never know going run into. And you don't know who these people know.
00:27:52
The SnowJobs Podcast
100%.
00:27:53
Billy
So you you do the right thing.
00:27:54
The SnowJobs Podcast
Or you don't know whose mother it is.
00:27:56
Billy
Exactly. And you know whats what is the phrase? Do the right thing when nobody's watching?
00:28:01
Mikey Santolucito
Mm-hmm.
00:28:01
Billy
There's always somebody watching now.
00:28:01
The SnowJobs Podcast
Yes.
00:28:03
Billy
So make sure that you have a QR code on your truck or a branded truck.
00:28:03
The SnowJobs Podcast
Absolutely.
00:28:07
Billy
ah You know, the we do the golf sponsor too. I ain't fucking golf ever in my entire life. Miniature golf maybe. ah We sponsor the whole. But I don't just put my logo on it. because Most guys are decision makers that go golfing usually, typically, networking, marketing, drinking.
00:28:23
The SnowJobs Podcast
Yep.
00:28:25
Billy
They ain't going to remember my phone number, but they sure will fucking scan a sign, let me tell you.
00:28:27
The SnowJobs Podcast
Yep.
00:28:31
The SnowJobs Podcast
Absolutely. and I mean, and that's that's really like we're we're trying to change the industry, right? We're trying to make the industry better and more visible. Always do the right thing. Always pay it forward.
00:28:41
The SnowJobs Podcast
that's That's what you should want to be known as, an industry that, you know, never leaves anybody hanging.
00:28:45
Billy
Thank you.
00:28:45
The SnowJobs Podcast
Like they're never going to leave you stranded. You know, they're always going to do the right thing. Like it never it it never wrong to do the right thing and help somebody out. And like Billy said, you never know who it is. You know, Mom, how did you – Why were you going out to the post office at 8 a.m. m in the middle of a three-inch-an-hour blizzard? Well, because that's what I do. Well, you got stuck. Who helped you? I don't know. They just had these trucks with giant QR code stickers on the door.
00:29:09
The SnowJobs Podcast
So, you know, do do that, and you never know whose mother that was that you helped out and what that might lead to. You know, that could be the the biggest property management company in the area that's looking for a contractor to take on 15 new snow contracts.
00:29:20
Billy
Yeah.
00:29:24
The SnowJobs Podcast
You never know. so that that would be i think everybody is on board with that that's probably be more active in your community be visible and do the right thing in your community if you want you want people to notice your company and maybe take a chance on you for stuff anything else on that boys
00:29:43
Mikey Santolucito
No, I think we had so more answers than we thought we would.
00:29:46
The SnowJobs Podcast
yeah i think we fucking nailed that you're getting you're getting solid gold on sunday night here
00:29:53
Billy
Gold, baby, gold.
00:29:53
The SnowJobs Podcast
All right, number two. I'm thinking about rebranding my company, and I say rebranding because I don't really have a brand currently. Okay. ah do you think putting money Do you think putting money into branding is a good call, or should I focus what money I have on improving my equipment?
00:30:13
Mikey Santolucito
How do people know who you are if you don't get something on the machine?
00:30:17
The SnowJobs Podcast
That's it. You got to start with a brand, right?
00:30:18
Patty Salmon
Yeah. I mean, your equipment kind of represents your company too, right?
00:30:24
The SnowJobs Podcast
It's us. It's part of the brand.
00:30:25
Billy
Twofold.
00:30:26
Patty Salmon
Your equipment is your brand.
00:30:27
Billy
You have
00:30:28
The SnowJobs Podcast
Yep. Um, I think he's talking about coming up with, I mean, I can't, I'm what he, he says he doesn't really have a brand currently, which I'm talking.
00:30:32
Billy
you don't have
00:30:39
The SnowJobs Podcast
I'm i'm taking that to mean maybe he doesn't have a logo that's well known or, you know doesn't have all his stuff lettered, whatever stuff he has.
00:30:47
Mikey Santolucito
Or maybe it's a part of his business that just kind of happened and it's a part of something else.
00:30:50
The SnowJobs Podcast
Yeah.
00:30:51
Mikey Santolucito
Maybe he does roofing, excavation, one thing or the other.
00:30:52
Patty Salmon
I don't know.
00:30:55
The SnowJobs Podcast
I will say this branding can the proper proper branding and proper. um Yeah. I mean, it is, it's just branding, proper branding and proper labeling of what equipment and trucks you do have can make you look like a much larger and more professional company than you might be, which might lead to people calling you for jobs that are way out of your scope of what you can handle, but you never know, you know what it's going to lead to.
00:31:22
The SnowJobs Podcast
Um, you know Branding is, I think it's key, honestly. I mean, people like, they like good branding. It's eye-catching.
00:31:31
Patty Salmon
Thank you.
00:31:31
The SnowJobs Podcast
If it catches their eye, it catches their attention. 100%.
00:31:35
Billy
And it's easier now more than ever with AI. You just drop, hey, look, I'm trying to create a snowplow logo.
00:31:37
The SnowJobs Podcast
Yep. Yeah. Yeah.
00:31:40
Billy
I mean, you ain't got to spend a ton of money to get some vinyl put on your truck. I wouldn't do magnets. I think that's the thing of the past. But, you know, do some vinyl, something cool.
00:31:48
The SnowJobs Podcast
yeah
00:31:51
Billy
Logo your equipment. Make sure that's clean. I means i mean, that doesn't cost a whole lot. Vinyl is a little pricey right now.
00:31:55
The SnowJobs Podcast
Nope.
00:31:56
Billy
But you can get somebody to do it, right? And it goes a long way. I mean, people notice that, you know.
00:32:04
Mikey Santolucito
And it doesn't have to be over the top either.
00:32:04
Billy
It has to be Logo. Exactly.
00:32:06
The SnowJobs Podcast
I think you brand everything. You brand every piece of equipment you have down to your shovels. That's my philosophy. Everything gets to stickers. Everything gets lettered. um You can find these guys now, and ah they're out there.
00:32:20
The SnowJobs Podcast
We just lost our guy that we had for 15 years, and it's a big loss because he was doing stuff. He was doing all of our branding on all of our machines, all our lettering and stuff that everybody sees on the Instagram videos and stuff.
00:32:35
The SnowJobs Podcast
He was doing that dirt cheap. Like it was, but he was doing it on the side.
00:32:37
Mikey Santolucito
Mm-hmm.
00:32:39
The SnowJobs Podcast
He had a printer in his basement and he literally would do that as a side hustle. And he would charge me like $250 a machine. to get the giant logo, all the lettering, just to have the the case decals stripped off and stuff.
00:32:55
The SnowJobs Podcast
ah he was And he could duplicate the case decals when we were trading in a machine or or switching out a machine. He would put the case decals back on. He could duplicate them, you know verbatim, put them right back on after we'd taken them off.
00:33:08
The SnowJobs Podcast
That's the kind of guy you got to find because the main lettering shops are pricey.
00:33:08
Mikey Santolucito
Nice.
00:33:13
Mikey Santolucito
And also, you don't need to have them install it. like you can I don't know if we do it anymore, but there is a point in time where I would go into the office supply room, and there would just be a staff of all random Outdoor Pride vinyl logos, and we would just we would do our own. When we got loaders, we would do our own.
00:33:30
Mikey Santolucito
Crest, the name.
00:33:30
Billy
Absolutely.
00:33:31
Mikey Santolucito
They would all be like pre-cut. We'd do the best we can, lining it up and making sure it's all straight. But if it's an easy enough logo, you can just get a stack.
00:33:37
The SnowJobs Podcast
Sure.
00:33:39
Mikey Santolucito
And as you build your fleet, just keep adding it yourself. Probably saving a little of money that way too when you're starting out.
00:33:45
The SnowJobs Podcast
Yeah, i think I think he's asking a good question.
00:33:46
Billy
absolutely
00:33:48
The SnowJobs Podcast
I think it's two different questions. I mean, equipment is going to cost a lot more money than than branding.
00:33:53
Mikey Santolucito
Yeah.
00:33:56
Billy
We do the same thing. I've been using upper level graphics for 25 years. was a gentleman that used to do it out of his car. Then he started doing planes and it just blew up, sold it to his daughter. i mean, shit's wild.
00:34:08
Billy
I'm loyal to them. that They are pricey, but I don't line up stuff. But it's nice because she'll give me extra stuff, extra e-logos, extra full body logos, websites. I mean, like Steve said, it's everywhere.
00:34:21
Billy
I mean, every little lawnmower has a sticker or QR code.
00:34:23
Mikey Santolucito
you
00:34:25
The SnowJobs Podcast
Oh, yeah.
00:34:25
Billy
Every metal plastic gets staged has a QR code. You that's the other interesting thing, too, is putting numbers on trucks. People think that you have 150 trucks if you number them right and you stagger the numbers.
00:34:35
The SnowJobs Podcast
Yes, absolutely.
00:34:36
Patty Salmon
Yeah.
00:34:37
Billy
There's a reason to how we do it. But to somebody else, be like, man, I saw a truck 97 out there.
00:34:43
The SnowJobs Podcast
Yep. Like I said, proper branding and proper lettering can make you look like a much larger company than what you are, which might get you in front of people that ordinarily you might not have a shot of being in front of.
00:34:57
The SnowJobs Podcast
Like, oh, these guys must to be huge. Truck 97.
00:35:01
Billy
The same thing when we stage equipment on a jet, right?
00:35:01
The SnowJobs Podcast
It was purchased in
00:35:05
Billy
It probably was. When we staged like a loader on a site, we put QR, big QR codes about, about eight inches. We have hundreds of them that just in the office, we just throw them on everything.
00:35:16
Billy
What do usually people do when they walk out of an office? Like, well, that's pretty neat. Or they do a good job or, you know, they'll scan it's, it's back to the scanning.
00:35:19
Patty Salmon
Thank you.
00:35:21
The SnowJobs Podcast
Yeah. Yep.
00:35:24
Billy
I mean, they're, they're logoed up, but it's, it's easier to to scan.
00:35:24
The SnowJobs Podcast
100%. Dude, we gotta we got Snow Jobs QR codes on the back of on the back of our pickups. and We put QR codes on everything.
00:35:35
The SnowJobs Podcast
We use them. and It's curiosity. you know it It doesn't say all hands.
00:35:38
Mikey Santolucito
Mm-hmm.
00:35:39
Billy
Absolutely.
00:35:40
The SnowJobs Podcast
It doesn't say Snow Jobs. It's just this fucking QR code, and people are stumped. So their curiosity always gets the better of them, and they're scanning. you know it's pretty funny to to see videos of people walking up to the back of the truck and and that's what they're doing there.
00:35:55
The SnowJobs Podcast
They're scanning the QR codes. But um yeah, I do.
00:35:58
Patty Salmon
Yeah, and it's it sounds like he's just getting started out too, right?
00:35:59
The SnowJobs Podcast
Yeah, go ahead.
00:36:01
Patty Salmon
You don't have to go and spend an enormous amount of money, right?
00:36:04
The SnowJobs Podcast
It sounds like, I mean, I'm reading into the question based on what he gave. Like he says he doesn't really have a brand currently. So it sounds like he's on the smaller or newer side.
00:36:14
Patty Salmon
What I meant, like he doesn't have to get caught up on having the perfect logo or the perfect website or professional videos to start out or anything. Just start with something.
00:36:23
The SnowJobs Podcast
Yeah. Yeah. Like, dude, the I'll tell you all the lettering on the trailers, the trucks, the loaders, the skids, all that.
00:36:30
Billy
Thank
00:36:31
The SnowJobs Podcast
You know what literally gets the most hits and most talked about people go craziest over is the the SSV wraps that we put on the SSVs. Those things, and I did that on a whim just because, I mean, literally, i was talking to the guy. I'm like, you know what? It'd be great. you know Can we just strip these vinyl, strip the stripes off the SSV and put like just ah our our crest on there?
00:36:56
The SnowJobs Podcast
And Fran was like... I got better than that. why don't we Why don't we wrap it? Like, wrap the whole engine compartment upper body of it. I'm like can you do that? He goes, yeah, fuck yeah, I can do that. He's like, what do you want? i was like, I don't like a muted, like, go black and silver, like a muted American flag with the logo on, you know, or snow logo on He goes, yeah, done. He sent me a mock-up like two hours later, and I'm like, man, that's fucking fire. Yeah, just ride with that. And you see you see a bunch of those going down the street all all wrapped together.
00:37:26
The SnowJobs Podcast
Those things are eye-catching. Those have been by far, yeah, those things have been by far the most the the most successful branding that we've done.
00:37:27
Patty Salmon
People remember them.
00:37:29
Mikey Santolucito
Mm-hmm.
00:37:36
Billy
Speaking of that, what we do on all our plows and pushers and things like that is we have 3M traffic control vinyl. So it's reflective. So most time we're plowing during in the middle of the night.
00:37:50
Billy
A, it's a safety thing. You see it, you know, if you're in a parking lot. But if a light's coming on it, it just shines like a glowing E, like alien shit. It's pretty sweet.
00:37:59
The SnowJobs Podcast
Oh, nice. I really like that.
00:38:00
Billy
Yeah, I mean, it's a couple dollars more, but it's also traffic vinyl, so it's not going to fade or rot off your your your plow or whatever. Two, it's reflective. And we've done ghost lettering on a lot of things, too, where it's only seen, at like like police cars.
00:38:11
The SnowJobs Podcast
I like that a lot.
00:38:17
Patty Salmon
Yeah.
00:38:17
Billy
when the When the light hits it, it'll shine.
00:38:20
The SnowJobs Podcast
i like that i like that a lot yeah i'm i'm just brainstorming right now what i could write on the on my plows that people are gonna see when they hit it with headlights
00:38:21
Billy
It's pretty sweet. i have to send you a picture. It's pretty cool.
00:38:31
Patty Salmon
Not for hire.
00:38:31
Billy
Move, bitch.
00:38:31
The SnowJobs Podcast
but but
00:38:32
Mikey Santolucito
Yeah.
00:38:33
The SnowJobs Podcast
bite bite me ah oh shit anything else on that i think we nailed that one for them
00:38:43
The SnowJobs Podcast
All right. I'll take the silence as a yes. We're good. All right. So next one. hi guys. Thanks for doing what you do. Hoping you guys could give me some advice. I'm a small company, but I'm really looking to blow up my commercial sites in the next two to three years.
00:38:59
The SnowJobs Podcast
Do you guys think hiring a dedicated account salesperson is worth it to accomplish this? That's interesting.
00:39:08
Patty Salmon
Only if you can perform the amount of work that they bring in
00:39:11
The SnowJobs Podcast
Um, yeah, that's so nobody's ever going to sell it as good as you. I'm a firm believer of that. Um, I, I am a good salesman. I, you know, I'm, I can talk to people that I, and that is a big problem. I think the younger generation, a lot of them, they have problems in front of people in front of groups of people.
00:39:33
The SnowJobs Podcast
And that's why they're always looking to hire somebody to maybe go in and close the deal for them. But nobody is ever going to sell your company that you built better than you. i don't think I don't think it's worth it. but you You need to structure it right because you can't just keep paying this guy if you do hire him. You can't just bring a guy in and give him salary or or have him doing shit if he's not producing.
00:39:58
Billy
we selling trash.
00:39:59
The SnowJobs Podcast
yeah or he's Yeah, or he's selling crap.
00:40:00
Billy
I've never had one, so I can't really comment on it. I'm the same way. I like to talk to people. I feel like it's because I'll catch up popsicles to a woman in white gloves.
00:40:05
The SnowJobs Podcast
Yep.
00:40:08
The SnowJobs Podcast
Amen.
00:40:08
Billy
But at the end of the day, like, I don't want somebody selling garbage and, you know, whoring my brand out either.
00:40:15
The SnowJobs Podcast
Yep, I could sell sand in the Sahara.
00:40:16
Billy
But I like to talk to people. So I've never had one. So I can't comment on what it takes to to bring one in.
00:40:24
The SnowJobs Podcast
I, yeah, I agree with Billy 100%. I think if you are capable of having conversations with people and you're personable and nobody is ever going to be able to promote or sell your company or even talk about the inner workings of your company like you.
00:40:41
The SnowJobs Podcast
So I don't, I mean, I know you can do it. People do it all the time. they come Mike, I'm sure you guys have dedicated salespeople um at Outdoor Pride.
00:40:51
The SnowJobs Podcast
But if you're a smaller company, you know I would handle it yourself as long as you possibly can if you're good with people.
00:40:59
Mikey Santolucito
And listen, that person can do dual roles. I mean, you don't have to hire specifically for sales if you're not at that point.
00:41:04
The SnowJobs Podcast
That's true. Yeah, that's true.
00:41:05
Mikey Santolucito
You know, if they're if they're good in front of clients, they sell work for you already, whether it's enhancements or getting contracts re-signed. You know, if they're still out in operations or doing back office stuff, there's no shame in that.
00:41:19
The SnowJobs Podcast
No.
00:41:19
Mikey Santolucito
Once you're big enough and they can just go out and pound payment all day, then that's the goal.
00:41:23
The SnowJobs Podcast
Yeah, i mean, devil's advocate, maybe you're too busy to go out and pound pavement and sell. But do you really, you got to be careful with it, too, because like Billy said, you don't want the guy selling trash. You don't want him selling sites that you don't want.
00:41:34
Mikey Santolucito
Yeah. Well, that's a good point, but I guess I'm thinking more operation, right? If I'm an ops guy and I'm going to look at a crew that's doing green work, I'm looking at quality, whatever.
00:41:46
Mikey Santolucito
And I see that the neighboring property is, you know, identical quality wise, know, good landscape. Looks like they have a healthy snow budget. Building's taken care of. Yeah. Go walk next door.
00:41:57
Mikey Santolucito
Go drop off a business card. See if can get some face time with the office manager or the property manager. ah But yeah, you got to have that chat first. Like, hey, if you don't know which ones we don't want to go for, here's the short list of what I do not want in my portfolio. Stay away from these they'll be good.
00:42:13
The SnowJobs Podcast
And here's here's how you could actually structure that ah if you're a smaller guy or you're too busy to do it yourself. If you find a sales guy, you give him the list. Hey, here's 15 sites I want.
00:42:23
Patty Salmon
Yeah.
00:42:25
The SnowJobs Podcast
You go out and do it, and I will give you such and such per site. you know you You do it like that. i would be i wouldn't hire a full-timer, that's for sure.
00:42:37
The SnowJobs Podcast
unless you're Unless Mike said, like Mike said, he's doing other things in the company.
00:42:41
Mikey Santolucito
Mm-hmm.
00:42:42
Billy
Oh, and if you have good, it's kind of like very similar to what Mike said. If you have a good team around you, good culture, i.e. Orlando or an Angela or, you know, ah my niece, you know, that's where if they're also proud of the brand, that the work that you're putting out there, little do they know. Well, Angela knows, but like they're selling for you.
00:43:07
Billy
When they show up and put cones out by lawn trailer and they're cutting and five people come out and say, I really like what you're doing next door.
00:43:07
The SnowJobs Podcast
yeah
00:43:15
Billy
Orlando will be like, I'm not the owner, but here he is card. This guy, he's selling for us. I mean, i could count hundreds of times that they have sold good work. And, you know, he'll even ask like, Hey, do we even want this? Like if it doesn't mean now he, he knows like, Hey, we don't want this shit, you know, but at the same token,
00:43:35
Billy
That's your biggest sales force is your team that's pushing and doing the work out there alongside you.
00:43:38
The SnowJobs Podcast
100% 100% Yep yep
00:43:43
Patty Salmon
Thank
00:43:44
The SnowJobs Podcast
I like it What about you Pat? Anything else on this?
00:43:50
Patty Salmon
No, just kind of like I said earlier though, right? I mean, it it sounds like maybe this guy is smaller. he's he's trying to He's trying to blow it up.
00:43:56
The SnowJobs Podcast
Yeah
00:43:57
Patty Salmon
So if you're if this is a guy who's doing 10, 15 acres right now and he brings in this guy full time and the guy just starts closing everything, right? So he brings on somebody really good.
00:44:09
Patty Salmon
You got to make sure that you can actually staff and bring up the equipment to do that 70 acres that he brings in.
00:44:13
The SnowJobs Podcast
absolutely and that's why i'm saying you give him a list of sites that's it and that's what i'm saying maybe you don't just let him go hey hey here you go here's a loaded gun go out there and shoot you know like give him a list and say these are the sites i want you to contact and sell if you can sell them then you let me know you know and and we'll give you this much money um yeah don't just let him go out there and fire away because you might you might be biting off more you can chew
00:44:15
Mikey Santolucito
the most important.
00:44:15
Patty Salmon
Because because if you can't, now you're going be the guy who said no.
00:44:43
Billy
And you said... the The quote was, I'm going to blow this up in the next two to three years.
00:44:48
The SnowJobs Podcast
Yeah, that's what he wants to do.
00:44:49
Billy
Let's take that back and to say, what is realistically, what are we talking about? We want to add a million square feet or do we want to add half a million square feet? What are our capabilities year one, year two, year three to get this done? We only have three loaders. We have intentions of putting ah two more on the road or or whatever
Defining Growth Goals
00:45:09
Billy
it is. Those goals should be defined. And I'll be the first to admit,
00:45:13
Billy
I blew up like 15 years ago and it was a struggle because we couldn't keep up with the work. And then it started, our quality went down.
00:45:19
The SnowJobs Podcast
Yeah.
00:45:21
Billy
I'm going to totally honest about it. Like, we'll take it. Yes. And it was good, but we barely got through it because we didn't define the goals.
00:45:28
The SnowJobs Podcast
Yeah.
00:45:30
Billy
We didn't say, okay, oh shit, I have 20 loaders, but only 15 operators.
00:45:35
The SnowJobs Podcast
Absolutely.
00:45:36
Billy
That's not a good day. You know what I'm saying? So I guess you need to define those goals and hone in on what are you trying to achieve when you want to blow it up?
00:45:38
Mikey Santolucito
Yep.
00:45:46
The SnowJobs Podcast
Yeah. Amen.
00:45:46
Billy
Because a commercial property to to me could be 500,000 square feet. To Mike, it's 10 million. You know, like who who knows? You know what i mean?
00:45:55
The SnowJobs Podcast
yep absolutely
00:45:56
Patty Salmon
yeah Yeah, I don't i don't know. i'm I'm generally a little more cautious on those sides of things, but exactly what Billy said. you know if you start If you do blow up, all right, you blew up like you wanted to, but then you start failing on all these sites, you're going to get a lot of the publicity, and it's not going to be what you wanted.
00:46:14
Mikey Santolucito
Yep.
00:46:14
The SnowJobs Podcast
no no you don't work yeah you don't recover from that honestly
00:46:14
Billy
It takes longer to build that back.
00:46:19
The SnowJobs Podcast
That word gets around quick. I mean, i can I can already rattle off all the names of the companies that failed around here last year. I know who they are, and that you know everybody's still talking about that. So don't be that.
00:46:35
The SnowJobs Podcast
you you definitely You definitely will find out the hard way. You only get one shot. Only get one shot. And the best compliment you can get is is hearing yeah listen those guys are really high priced but there's nobody better if you want that done you know that's the best compliment you can get unsolicited like people saying they're they're ridiculously priced but they're fucking really good yeah i'm okay with that no problem but all right you know what let's hit some commercials here we got a couple more but let's hit some commercials and uh we'll be right back in a minute
00:48:02
The SnowJobs Podcast
All right, guys, we're back. So we'll keep going with this. We got a couple more here. um
Client Outreach Strategies
00:48:10
The SnowJobs Podcast
Let's see. Where are we going to go to next? Let's see.
00:48:16
The SnowJobs Podcast
Who? Okay. who to contact Who do you contact for new clients? And is it best to email or call once you get the contact info?
00:48:28
Billy
Call.
00:48:31
The SnowJobs Podcast
Hmm.
00:48:31
Billy
I'm old school.
00:48:32
The SnowJobs Podcast
I always call. Yeah.
00:48:33
Billy
Call.
00:48:35
Patty Salmon
Yeah, I'm on board with call.
00:48:36
The SnowJobs Podcast
Times are changing. If they don't answer the call, I will follow it up with an email requesting a hey if you'd like to have a phone call, you know, about this, please get back to me, uh, type thing.
00:48:47
The SnowJobs Podcast
But again, we're a little different. I mean, generally they're calling us. We're not, we don't, we don't call any.
00:48:52
Billy
What do you do, send him a Snapchat?
00:48:54
The SnowJobs Podcast
i don't even have Snapchat. What is that? I don't even know what that is.
00:48:58
Billy
I heard my niece use it the other day.
00:48:58
Patty Salmon
Nap face.
00:49:00
The SnowJobs Podcast
What's that?
00:49:01
Billy
i heard my niece use it the other day.
00:49:03
The SnowJobs Podcast
Yeah, I don't know how to do it.
00:49:03
Billy
i snapped you. Okay. I don't have that.
00:49:06
The SnowJobs Podcast
Yeah, exactly. i don't know. I'm 50. I don't know how. I don't know what that is. um Yeah, I.
00:49:12
Billy
ah call guy. You call and then you follow up with an email.
00:49:15
The SnowJobs Podcast
Yeah, yeah, I always think it's better. Don't text. Don't take the easy way. You know, be be human. Like what ah what what's people's number one complaint on a phone call when they're calling Verizon or they're calling somebody ah that they can't talk to a live person?
00:49:31
Patty Salmon
Yeah, operator operator operator.
00:49:32
The SnowJobs Podcast
Yeah. Yeah. They don't want to be bombarded with emails and fucking texts and that bullshit. Like be, ah you know, not in their face, but be a human being. They want to, you know, people talk to human beings.
00:49:46
The SnowJobs Podcast
So I always think it's better to call hundred percent.
00:49:46
Billy
and well
00:49:46
Patty Salmon
ah Call and ask to meet him in person. Meet him on the site.
00:49:50
The SnowJobs Podcast
If they're serious, they're going to want to meet you.
00:49:50
Patty Salmon
Hey,
00:49:54
Billy
And prepare your elevator speech because you might only get a minute on that phone. I'm sure 100. I'm sure we've all heard the elevator speech.
00:50:01
The SnowJobs Podcast
hmm.
00:50:01
Billy
You have one minute.
00:50:03
Mikey Santolucito
Yep.
00:50:03
Billy
Hey, this is what we do. This is who we are whatever it is that's tailored to your brand.
00:50:09
The SnowJobs Podcast
Yep.
00:50:09
Billy
Maybe that person picks up the phone by accident. you know, I'm really busy. Hey, just wanted to tell you this who we are. Give me a call when you're not busy.
00:50:16
The SnowJobs Podcast
Yeah. Amen. Yeah. I always think as far as tracking down the info, the contact info, um again, that's something if you want to cite, get creative.
00:50:20
Billy
you
00:50:29
The SnowJobs Podcast
How do you, okay, they got security. They got a security booth at the front gate of this industrial complex or or distribution center. How do I get the site manager's contact info?
00:50:40
The SnowJobs Podcast
Somebody talked about that on one of the episodes. Yeah.
00:50:44
Mikey Santolucito
Yeah, it was me. I'm just trying to figure out which one it is. and I'm actually Googling it right now because I don't i don't use it.
00:50:48
The SnowJobs Podcast
yeah drop something off to the security guard hey you guys uh you guys are looking a little skinny here's some dunking you know you know hey by the way who's the site manager here how do i get a hold of them oh that's uh you know get creative doesn't hurt
00:51:05
Billy
we've We've run into, especially the last couple of years, that there' it's receptionless front entries of buildings, if you will.
00:51:15
The SnowJobs Podcast
oh yeah
00:51:17
Billy
So we what we find worked for us for many years is coffee mugs. People will throw pens out 100%. hundred percent Nobody gives a shit about the fucking pen, right?
00:51:29
Billy
Coffee mugs, nobody throws coffee mugs out. People will use that coffee mug.
00:51:32
The SnowJobs Podcast
Nobody throws tumblers. Yep. Coffee mugs and tumblers.
00:51:34
Billy
So what we're finding is that vestibules that are personless or manless now, Angela will leave the the the brochure tucked in with a little key chain with our QR code on it and a nice coffee mug at the door. You better believe somebody finds it, whether it's the cleaning person uh, the, the, the CEO that's walking out because it's you on the little table near of the phone, you know, the, what are the phone tree that you can't reach anybody with anyway, somebody finds it and they make that call to either say, thank you for the phone, the mug, or yeah, we're actually looking, uh, that's, that's crazy that you dropped this off.
00:51:59
The SnowJobs Podcast
sure
00:52:02
The SnowJobs Podcast
ye Yeah.
00:52:11
Patty Salmon
Thank you.
00:52:13
Billy
One of those sales pays for coffee mugs for the last 10 years.
00:52:14
The SnowJobs Podcast
Love it.
00:52:18
The SnowJobs Podcast
Absolutely. Love it.
00:52:19
Billy
And you never throw them out. And they always sit. I'll tell you a quick story. Buddy of mine, we never got the work. It was for 3M. It was a commercial building. but you know, he goes in there. i didn't even know he performed this site. And he goes, can I ask you a question? This was, let's say, 10 years ago.
00:52:36
Billy
Why is your coffee mug on my contact's desk and he's using it? I said, I'm just waiting for you to fail, Scott. You know, just waiting for you to fail.
00:52:45
The SnowJobs Podcast
ah
00:52:47
Billy
Guy never threw it out. he was He never used us, but he never threw it out.
00:52:51
Mikey Santolucito
It's true though. There's clients offices that I walk into and they'll have my competitor stuff on their desk, whether it's a notepad, a pen, ceramic coffee mug. You're not wrong.
00:53:02
The SnowJobs Podcast
yep golf balls golf balls are a big one except they normally they're getting hit into the woods but you don't know who's finding them
00:53:04
Mikey Santolucito
Yep.
00:53:08
Patty Salmon
End up in the woods.
00:53:12
Billy
Yeah.
00:53:13
Patty Salmon
Might be the guy with the Maseratis.
00:53:15
The SnowJobs Podcast
yeah absolutely in his windshield ah shit yeah no that's a great idea bill yeah coffee mug coffee mugs and tumblers they will never get thrown out they will never get thrown out so no
00:53:16
Billy
like
00:53:29
Billy
I'm like the, you remember the Kirby vacuum? You don't remember that? That's the, you, yeah you figure you're close to my age. So yeah, the, the salesman that would go around, i remember it as a kid, the salesman would literally pull up in his car and have a Kirby vacuum.
00:53:37
The SnowJobs Podcast
kirby vacuum
00:53:45
Billy
it was like this fancy vacuum. And he would literally say, can I come into your house and show you how good this thing? it blow a golf ball in the air.
00:53:52
The SnowJobs Podcast
Oh, yeah.
00:53:52
Billy
It'll suck the dirt out of the vents.
00:53:52
The SnowJobs Podcast
I mean, yeah. Door-to-door salesmen were, know, that's a dead breed now. Those guys were.
00:53:58
Billy
Exactly. Well, that's how we still operate.
00:54:00
The SnowJobs Podcast
I agree. That's how we do it. That's, ah I mean, we don't.
00:54:02
Billy
We knock on the doors. If it's logistically sound and we do 10 buildings in one industrial park and that 11th is just really grinding my ass, you better believe we're knocking.
00:54:05
The SnowJobs Podcast
It's.
00:54:14
Billy
We're dropping off something.
00:54:15
The SnowJobs Podcast
Love it Drop a QR code on them Done Love it It works Anything else Mike on that?
00:54:19
Billy
Absolutely. Absolutely.
00:54:24
Mikey Santolucito
Nope.
00:54:26
The SnowJobs Podcast
Pat? You guys are on fire
00:54:31
Billy
Thank you.
00:54:32
The SnowJobs Podcast
All right, here we go. We'll finish up with this one. Hi, Jeremy and Steve, big fan. My question is, what do you think the best bang for your buck advertising wise is?
00:54:43
The SnowJobs Podcast
What advertising route do you think has the best potential for ah ROI for snow companies? Hmm. Okay. Really?
00:54:52
Patty Salmon
It depends.
00:54:52
Mikey Santolucito
I'd say LinkedIn.
00:54:55
The SnowJobs Podcast
Really?
00:54:57
Mikey Santolucito
You got figure a lot of these guys are on LinkedIn for their profession, like in real estate. I'm not on it very often, but I see my thing light up every single day.
00:55:08
Mikey Santolucito
There's like five to eight to 12 fucking notifications on this thing for LinkedIn from my clients, like liking each other's stuff and posting this and that.
00:55:11
The SnowJobs Podcast
You think you're getting actual work, though?
00:55:16
The SnowJobs Podcast
Yeah, but I don't know, man.
00:55:16
Mikey Santolucito
Yeah. Yeah.
00:55:19
The SnowJobs Podcast
I'm not a big LinkedIn fan. I know we have a i have a profile on there, but I don't use that shit. I barely ever comment. But you think you get actual work off of LinkedIn?
00:55:30
Mikey Santolucito
I don't think it's a lot of work, but at least gives you exposure.
00:55:33
The SnowJobs Podcast
Well, this is best advertise best bang for your buck advertising-wise.
00:55:38
Patty Salmon
ah It depends on what
00:55:38
Mikey Santolucito
I mean, aside from like a billboard, i mean, what, what else are you going to do? That's going to be in their faces. They're going see every day.
00:55:45
The SnowJobs Podcast
I don't know.
00:55:45
Mikey Santolucito
mean, your, your trailers and your trucks are your biggest advertisement, right?
00:55:45
The SnowJobs Podcast
I think that's the the question is 100%.
00:55:48
Mikey Santolucito
The rolling billboard going down the road, hundred percent. Like invest in that all day, but the biggest QR code on the back of the can, that way they can, they can get it from far away.
00:55:59
The SnowJobs Podcast
I will say that I will say we had a lot of hits.
00:55:59
Billy
We'll get them.
00:56:04
The SnowJobs Podcast
um ah You're going to laugh. A lot of hits off of Instagram in the last two years. Like actual leads. off of instagram um just because of the videos of big storms and stuff and you know and you can you can do the what what the hell is it called the like i gotta get luke on this i gotta get egger brought in here because i don't know this stuff backwards and forwards seo search engine optimization shit like you can do targeted advertising campaigns on you know instagram and facebook where every phone and every feed in fishkill will have the all hands landscaping fucking ad come up on it if you want and your video will hit like it's you know the the game is rigged when it comes to social media you think it's a coincidence that the same type of shit keeps showing up on your feeds every day no it's because that's what the fuck you're looking at
00:56:32
Patty Salmon
um the search engine optimization.
00:56:32
Billy
Research Engine Optimism.
00:56:35
Mikey Santolucito
you
00:57:02
The SnowJobs Podcast
that's That's the realm of stuff that you're looking at. So i'm honestly, i think depending on what it costs, outside of your, like Mike said, your your branding on your trucks and trailers is the best advertising outside of word of mouth.
00:57:18
The SnowJobs Podcast
um But paid advertising, I would go the social media route. I would try that because I've seen it. you know I know what comes up on my phone.
00:57:30
The SnowJobs Podcast
you know it's ah They have those algorithms, and and you can get on, like, there's what the there's a pest company in in in the fish gill, you know the southern half of my county area. There's a pest company. I get his ads on fucking Facebook. It pops up. Like, whenever I open Facebook, first two or three ads, he comes up, his video.
00:57:54
The SnowJobs Podcast
So, I mean, there's a that's that's something, definitely. Yeah. best what the best ah roi is advertising i i really don't know i i think that's honestly probably what mike said your visibility with your branding in your in your area rolling around i'll keep thinking about it what do you what else you got billy on that pat anybody no neither do i exactly
00:58:17
Billy
I don't spend a lot of money and into the advertising because they're not customers I particularly want.
Referral vs Advertising-driven Business
00:58:22
Billy
um So I guess I'm not trying to be stingy, but like i see a lot of guys ah advertising in the the Plymouth social Facebook page.
00:58:34
Billy
Need a cheap, cheap brick paver guy. That counts me out. Ain't doing it.
00:58:38
The SnowJobs Podcast
Yeah, absolutely.
00:58:39
Billy
So I built a business...
00:58:41
The SnowJobs Podcast
Yeah, what kind of properties do you want? That's what you got to figure out.
00:58:45
Billy
Yeah, we worked our ass off to be a referral business. I don't want, i don't want, i and I'll be honest, i used to do like 30 McDonald's works for Lawn and Snow.
00:58:48
The SnowJobs Podcast
Me too.
00:58:54
Billy
I got fired over a dollar to a competitor. And then I, and this was like 12, 13 years ago. And I said, you know, at the end the day, I'm going rebrand myself. I don't want this shit.
00:59:04
The SnowJobs Podcast
You got fired over one double cheeseburger.
00:59:04
Billy
I want good, solid longevity.
00:59:07
The SnowJobs Podcast
You got fired over 13 years ago.
00:59:07
Billy
What's
00:59:09
The SnowJobs Podcast
This happened.
00:59:10
Billy
that?
00:59:10
The SnowJobs Podcast
You got, so you got fired over one double cheeseburger.
00:59:10
Billy
13 to 15 years ago, I used to do a fleet of McDonald's work. Yep.
00:59:15
Mikey Santolucito
Hmm.
00:59:16
The SnowJobs Podcast
ah that's a dollar That was a dollar menu thing.
00:59:16
Billy
Swear to God, that wasn't a service thing. It was the next cheapest guy.
00:59:18
The SnowJobs Podcast
Yeah. Yep.
00:59:20
Billy
And that's the business we don't want. So, I mean, I personally am not a guy that's going to, I mean, I like social media because I think it's cool to showcase the guys and the equipment and i and I have fun with it.
00:59:23
The SnowJobs Podcast
yeah
00:59:28
Patty Salmon
Okay.
00:59:32
Billy
None of what I put out there is professional whatsoever. I do it myself or Orlando or Angela, but, and that's just fun time. I get zero work from it. I use it when I go and meet with somebody.
00:59:43
Billy
If I'm going to go show them a snow thing, hey, this is what we did on that big snowstorm.
00:59:44
The SnowJobs Podcast
There you go.
00:59:46
Billy
You see this? Oh, wow. oh wow I didn't know you were on Instagram. Okay, so that works. But for me too if to grow that way wouldn't be something I would do. But I think it does work.
00:59:59
Billy
But I think there's paper clicks and all this stuff.
00:59:59
The SnowJobs Podcast
Yeah, I...
01:00:02
Billy
And how much work can you take on? I mean, we're booked out until October.
01:00:05
The SnowJobs Podcast
Well, that's it. Are you trying to...
01:00:06
Billy
Like, I don't even know if we can take another paver worker. And, you know, when it comes to snow, those are handpicked but by what job sites we want.
01:00:14
The SnowJobs Podcast
Yeah, this is an Edgar Broughton question.
01:00:17
Mikey Santolucito
For sure.
01:00:17
The SnowJobs Podcast
this is This is definitely a Luke question. I got to get him on there. I'll talk to Jeremy about getting him on. Maybe we can get him to come on and do an episode and just cover branding and fucking shit like that for these guys, because there seems to be a lot of questions about it. And we're not experts. Like, me and Billy are basically in the same boat. We're 100% word of mouth.
01:00:35
The SnowJobs Podcast
We don't advertise at all. We never have. We... we've lived we've eliminated the crazy Karen customers we've never had them because anybody that's calling us we already know came from somebody else we already have like nobody's you know nobody's finding us off any ads so it's uh I don't know I don't spend a lot of money I don't spend any money honestly on advertising I never have the only thing we did
01:00:48
Mikey Santolucito
Thank you.
01:00:59
Billy
Everything we do is branding.
01:01:01
The SnowJobs Podcast
So, yes, we we definitely spend money on branding, and we definitely do have great branding. The only thing I can remember ever spending advertising with on snow was we had we had two properties that were separated by 10 blocks.
01:01:17
The SnowJobs Podcast
of of private dwellings, houses, um with public sidewalk. So we came up with an idea that how can we make this even more profitable? Our sidewalk machines are going from one property down this public sidewalk anyway.
01:01:34
The SnowJobs Podcast
10 blocks worth, all the way to the other complex to start work there. We were roading them down the sidewalk anyway. So I came up with the idea, we're going to make up mail mailer flyers with our sidewalk machines on it, and every all the sidewalk, the residents are responsible for that sidewalk in front of their their property.
01:01:52
The SnowJobs Podcast
So 10 blocks worth of houses, We got, we sent out flyers in a mailer with the sidewalk machines on them, with the rates on them, that we would clear that 50 feet of sidewalk for, you know, $45.
01:01:59
Patty Salmon
This a good
01:02:06
The SnowJobs Podcast
Dude, we that that two years we were doing that between those two properties before we finally just said, you know what? This is too residential for us, chasing people down for for money. It was great money, but it just became like it's easier to just drive the fucker the the fucking things down there than build all these 45 houses. We made great money in between a and B that we were traveling those sidewalks anyway. The only difference was we put the blade or the broom down.
01:02:33
The SnowJobs Podcast
while we were traveling we traveled the same speed and we made a lot of money going from point a to point b that is the only advertising or cold calling we've ever done and it did work
01:02:46
The SnowJobs Podcast
we got a lot of business off that that mailer but uh you know i think you got to be you got to know what you're going after like like billy said and mike said pat said you got to be careful what you're going after um Sometimes advertising brings you customers and people you don't want.
01:03:05
Billy
Did
01:03:05
The SnowJobs Podcast
um If you're looking to start a residential like program or a residential business, yes, advertise.
01:03:13
The SnowJobs Podcast
Everything you can do locally, advertise it. Put it out there because, oh, my God, you will get thousands of driveways.
01:03:16
Mikey Santolucito
All the Facebook pages.
01:03:18
Patty Salmon
Yeah.
01:03:24
Billy
you say the yellow pages?
01:03:26
Patty Salmon
Facebook pages.
01:03:26
The SnowJobs Podcast
Facebook pages.
01:03:27
Billy
Oh, Facebook. I'm like, yellow pages. Hmm. I might explore that.
01:03:30
Patty Salmon
the The yellow pages, that was Billy's Facebook
01:03:32
Mikey Santolucito
No, no, no, no.
01:03:35
The SnowJobs Podcast
dude there we're already already we've already gotten three or four calls about driveways if we know anybody that's doing driveways this coming winter there's next to no people doing driveways anymore
01:03:46
Billy
here I mean, we must have had 200 calls last year. Can you do our driveway?
01:03:49
The SnowJobs Podcast
oh yeah absolutely during the winter forget it yep
01:03:50
Billy
I wish I could. If I had just a residential crew, i would say, let's do this. Don't have that.
01:03:57
The SnowJobs Podcast
Every phone call, almost every phone call, I would say 99 out of 100 phone calls, the three or four days leading up to a big publicized big storm coming is all people looking to see if you do driveways or if you can recommend somebody that does in the area.
01:04:14
The SnowJobs Podcast
And price is no object.
01:04:15
Patty Salmon
And they all want it done one time.
01:04:16
The SnowJobs Podcast
Price is no object.
01:04:17
Patty Salmon
I don't... Because they want it done once. They want it done for the 30-inch event, but when it's two, three inches, no, we don't need you.
01:04:24
The SnowJobs Podcast
Well, and and again, that's, but that's when you as the driveway guy have the leverage. But they also have the leverage back where the work is already done. They don't have to pay it.
01:04:34
Patty Salmon
Yeah.
01:04:35
The SnowJobs Podcast
So, which does happen.
01:04:36
Billy
You know, so back in 2000 or something, I was working at lumberyard night. So I made friends with the small engine repair shop across the street. Really wasn't in the snow business. But he says, hey, you know, I'm going work out a deal. I like you, kid.
01:04:51
Billy
And I would always go there at lunch and kind of just watch him because he would fix small engine shit. I bought a snow thrower. He said, let's make a deal. When somebody, homeowner X, brings their snow thrower in and I'm two weeks down, which most repair shops in the winter are two weeks behind, if it snows, I'm going to give him your number.
01:05:06
The SnowJobs Podcast
Yeah.
01:05:10
Billy
You've now cornered that mark. I mean, it actually worked out well for about two years. So when the lumber yard was slow and I wasn't doing any two by four deliveries because it was snowing, guess what I would do?
01:05:20
The SnowJobs Podcast
yeah
01:05:20
Billy
Strap that snow thrower in. Oh, man, my Toro's into the the shop. What am I going to do? hundred bucks. Mind you, I'm a 17-year-old, 18-year-old. I didn't know shit. I'm like, 100 bucks? That's freaking great.
01:05:35
The SnowJobs Podcast
Just a kid with a snowblower and a QR code.
01:05:35
Billy
I was doing like 30 a week. I was probably more happy.
01:05:39
The SnowJobs Podcast
does.
01:05:39
Billy
Yeah.
01:05:39
The SnowJobs Podcast
Yep.
01:05:41
Billy
But it worked out, you know.
01:05:42
The SnowJobs Podcast
it does
01:05:42
Billy
Like, it was a cornered market of name your price. I need you because I don't have a snow thrower today. And it just so happens to snow today.
01:05:51
The SnowJobs Podcast
And I'm kind of, I'm literally okay with that.
01:05:52
Patty Salmon
Thank you.
01:05:54
The SnowJobs Podcast
if If we we've had times where we've finished up and there have been like on big storms where you know people are still digging out and you go back and dig up those phone numbers and if guys want to stay in the trucks and they want to go out, hey, listen, fucking so get 75 bucks for the truck, get whatever else you want for yourself.
01:06:09
Billy
It's
01:06:14
The SnowJobs Podcast
and like have at it and they'll get people you know after 19 inches or whatever they'll get three four hundred bucks out of out of somebody you know they'll do it yeah emergency work is uh you know it's it's profitable whether you're residential or commercial you
01:06:22
Billy
it's date night with the old lady.
Opportunities in Emergency Snow Services
01:06:30
Billy
Absolutely.
01:06:30
The SnowJobs Podcast
it's still emergency work emergency rates you know what's that going rate four to five times what your normal rate is on emergency work so
01:06:36
Patty Salmon
Thank you.
01:06:40
The SnowJobs Podcast
you know But, yeah i yeah, like I said, i think I think the advertising questions, that's we're doing the best we can here with our own experiences, but like me and Billy, have we're kind of old, old old school.
01:06:53
The SnowJobs Podcast
We do it that way. Mike, what do you you guys do a lot of ODP, do a lot of advertising?
01:07:00
Mikey Santolucito
Hmm.
Impact of Social Media Advertising
01:07:01
Mikey Santolucito
Advertising. Uh, like it, no, we, we do.
01:07:03
The SnowJobs Podcast
you I mean, you don't have to like right now because you guys are already established.
01:07:06
Mikey Santolucito
It's just, we do a lot of our growth through the sales team with our internal client base. So we don't need to do a ton of it, but we still.
01:07:13
The SnowJobs Podcast
yeah yeah anymore yeah you don't but back in the day did you when you guys are still like scaling
01:07:19
Mikey Santolucito
yeah Oh yeah. Like the New Hampshire Fisher cat stadium, the, the minor league team up there, we still have a ah billboard that comes up on the screen. We still have our name out on left field. Like,
01:07:30
Mikey Santolucito
We did ah quite a bit of advertising for that stadium alone. We did a lot in downtown Manchester. You know, we we did their landscape install for their ah years ago for their they're a DPW department.
01:07:37
The SnowJobs Podcast
okay
01:07:43
Mikey Santolucito
So we had our sign out there. Like the trucks were always lettered to the nines. I don't think we did. We started getting into social media and we started to use that as kind of our advertising platform. And then when LinkedIn became popular with us, then we started to do a lot of it on there.
01:07:58
Mikey Santolucito
um i I don't know if there's anything else that we do, but those are the main ones that we've done over the years.
01:08:03
The SnowJobs Podcast
all right 10 4 yeah like i said we're all just speaking from our own experience and that might it may not be the the latest in
01:08:09
Mikey Santolucito
Yeah. They're all subjective to who you're trying to target.
01:08:12
The SnowJobs Podcast
Yeah, and it may not be the best route. Like, that's why I keep, you know, beating my head against the wall here saying, oh, shit, we should have gotten Nega brought on for this. um we'll We'll do that, though, because there's a lot more questions about marketing, branding, all that crap. There's probably at least 12 more um in that realm. So we'll get, well I'll get a hold of Luke and you know when he has the baby and things settle down maybe we'll attack that again because uh there's nobody better with that than than him and phaser they they do a phenomenal job and and they're in the dirt market and and kind of you know maybe they can help out with snow companies as well uh but he knows how to advertise he knows all that shit so i'll i'll talk to jeremy we'll get him back on for a panel or maybe even his own thing just answering the guy's questions but that's all i got boys you guys got anything else
01:09:02
Mikey Santolucito
I got.
01:09:03
Billy
Hot week, boys.
01:09:05
The SnowJobs Podcast
i think we're good yeah i think we're uh i think we're rolling here well thanks guys appreciate it it's uh it's definitely not the same without jay but uh you know you guys uh definitely made it enjoyable as always so i appreciate you coming on no problem level is uh is everybody are you guys when's your next event anybody going ah to storm day
01:09:19
Patty Salmon
Thanks for having us.
01:09:20
Mikey Santolucito
Anytime.
01:09:21
Patty Salmon
Always a fun time.
01:09:22
Billy
Absolutely.
01:09:28
Patty Salmon
Be it storm day.
01:09:30
The SnowJobs Podcast
You're going to be there, Pat? Yeah, you'll be there.
01:09:31
Patty Salmon
Yeah.
01:09:33
The SnowJobs Podcast
um Billy, you're going to make Storm Day or no?
01:09:35
Billy
Well, not.
01:09:36
The SnowJobs Podcast
No. All right. Mikey, you're not going to Storm Day, right?
01:09:37
Billy
Nope.
01:09:39
Mikey Santolucito
Nope.
01:09:40
The SnowJobs Podcast
All right. All right. Well, it's just me and Pat then. More room in the car.
01:09:45
Mikey Santolucito
If find an extra 10k in my expense account, I'll go
01:09:48
The SnowJobs Podcast
They should have you on it. I mean, you're a celebrity now, Mike. You need to attend these events for the company.
01:09:52
Mikey Santolucito
I'm a fucking nobody.
01:09:54
The SnowJobs Podcast
nonsense bro nonsense exactly people you you laugh but when when listeners of this show think about odp they don't think anybody but mike sanalizito
01:09:56
Patty Salmon
Mike is ODP.
01:10:09
Billy
Word off.
01:10:10
Mikey Santolucito
One day.
01:10:12
The SnowJobs Podcast
that's it all
01:10:12
Billy
Nah.
LinkedIn Tagging and Brand Ambassador Joke
01:10:14
Mikey Santolucito
One day I'll travel to all these shows.
01:10:14
The SnowJobs Podcast
right boys oh you should you should but all right
01:10:14
Billy
Legend in his own making.
01:10:19
Mikey Santolucito
I'll do it.
01:10:19
Billy
I'll tag you on LinkedIn, Mike.
01:10:19
Mikey Santolucito
It's not not on my dime.
01:10:22
Patty Salmon
It's Hackey on LinkedIn.
01:10:22
The SnowJobs Podcast
Yeah, no, it shouldn't be on your dime. You should be like brand the ambassador for Viagra Group or whatever it's called there.
Closing Remarks and Future Episode Preview
01:10:29
The SnowJobs Podcast
ODP.
01:10:30
Billy
think her grew. Okay.
01:10:33
The SnowJobs Podcast
oh shit but yeah love you guys thanks so much for coming on next week jeremy will be back with us as always and uh we'll uh we'll get the the whole crew back together we'll keep going i don't know what we got next week on the schedule i actually gotta look oh it's probably storm probably storm field day review or uh preview show going deep dive with the contractors the event all that nine i think that's on the agenda for next week but ah in any case guys we'll wrap it there so again thanks to patty mike and billy uh we appreciate it hope jeremy's uh spray job on the ai center is going well what ai center has a dirt parking lot that needs to get sprayed
01:11:13
Mikey Santolucito
I think he misspoke in his, I think like he meant spray tan.
01:11:17
The SnowJobs Podcast
that Spray tan. yeah ah It's possible.
01:11:22
Mikey Santolucito
He's getting more juice for the spray tan center.
01:11:22
The SnowJobs Podcast
ah It's possible, man. You know, whatever works, whatever works.
01:11:28
Patty Salmon
That is just Fargo, North Dakota, though. It's put up this massive AI data center and it's just dirt.
01:11:32
The SnowJobs Podcast
Massive AI center and leave the parking lot dirt. ah Ridiculous. But, yeah. All right, boys. We'll wrap it there. Thanks again for coming on. I think that those questions were answered very well to the best of our abilities anyway. And in the future, we'll we'll get a professional on there to see what his take is on it. But that'll do it.
01:11:54
The SnowJobs Podcast
Episode 179 of the Snow Jaws podcast main show is in the books. Thanks again to the boys for coming on. Appreciate them standing in for Jeremy. Everybody have a safe week. All right. Stay cool. Billy says going to be really hot.
01:12:11
The SnowJobs Podcast
I don't know if that's everywhere just you.
01:12:11
Billy
here, baby.
01:12:13
The SnowJobs Podcast
Just you.
01:12:14
Billy
Shit, I think all
Weather and Lawn Impact
01:12:15
Billy
week we're hitting 95 to 100. And the heat index is probably 105, 106.
01:12:18
The SnowJobs Podcast
Wow.
01:12:20
Billy
I mean...
01:12:21
The SnowJobs Podcast
That should be, I mean, that should spell nothing but harmony for Detroit. ah yes
01:12:27
Patty Salmon
Good for irrigation work.
01:12:27
Billy
and gunfire. Stop it, Patty.
01:12:30
Mikey Santolucito
I was going to say, how's the lawns right now?
01:12:31
Billy
You know I hate that shit.
01:12:32
The SnowJobs Podcast
oh burnt they're all burnt well well that thought we're not we're not talking about green now we're wrapping the white stuff here let's go so everybody have a great week ah be safe out there and uh keep pushing