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The Industrial Athlete: Bio-optimization for High Performers image

The Industrial Athlete: Bio-optimization for High Performers

S1 E39 · Voice of Growth - Mastering the Mind and Market
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9 Plays28 days ago

Wellness isn’t a spa day—it’s operational excellence for your body. Dr. Jesús Bernal, founder of MueveFlex and longtime chiropractor/sports physician, lays out why high performers must treat themselves like industrial athletes: warm-up, cool-down, recovery, and individualized care. We cover reducing cognitive load (stop spending brain cycles on pain), daily self-care, meditation, placebo/nocebo, and the difference between bio-optimization and quick-fix biohacks. Bernal explains his holistic intake (sleep, food, mood, life events), why he chooses stillnes when anatomy demands it, and his rule of three for choosing any provider: Care, Qualification, Trust. Plus: Why hands-on breath-timed fascial work is likely AI-proof, what he’d tell his 18-year-old self, and the discernment he wants from his 75-year-old self. This is a manual for founders who want output without breakdown.

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Transcript

Bio-Optimization and Wellness

00:00:04
Speaker
The voice of growth, mastering the mind and market.
00:00:10
Speaker
Wellness is beautiful.
00:00:13
Speaker
All of it goes back to health.
00:00:17
Speaker
It's a way to bio-optimize. We keep you functioning better, longer.

Giving the Best of Oneself

00:00:26
Speaker
I don't like that he said that, but he's right.
00:00:29
Speaker
When you cut corners, you're only cheating yourself. If I truly, truly give the best of myself and truly care about that person and they get well, that's all it matters.
00:00:43
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And that hit me like a.
00:00:47
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Dr.

Comprehensive Approach to Health

00:00:48
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Bernal. Yes. Why is wellness so important to you? Wellness is important to me because it's a comprehensive approach to health.
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It's not just no pain. It's not just um no stress. It's a matter of optimum function. That's wellness.
00:01:11
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And I think no matter what we're talking about, whether it's a person, a machine, an animal, if there's optimal function, there's beauty in that. So there's beauty in wellness.
00:01:23
Speaker
Wellness is beautiful. So with that, if wellness is beautiful, what led you to see beauty in it? i

Influence of Family on Wellness Perspectives

00:01:33
Speaker
mean, you didn't just wake up one day and think, wow, this is my thing. Or what was it for you?
00:01:37
Speaker
You know what? I think what it is, got to give a ton of credit to my parents, my dad. My dad, ever since I was as far back as I can remember, has taught me to not just look for beauty in things, but to truly appreciate it. I can think of tons of examples where my dad said, mira, como esta la pared.
00:02:06
Speaker
And i would look at the wall and I'd say, okay, yeah, it's pretty straight or whatever. Or like metal structures. My dad's a multi-talented individual. He welds and everything. So we would inspect the corners of metal where it was put together.
00:02:19
Speaker
um Again, my dad is also very much an appreciator of... ah of human beauty. So whenever we would see a beautiful young lady or something, he would say, wow, que bonita, or whatever.
00:02:33
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And so all those moments were accumulating to form a true appreciation for beauty. In addition to just physical inactions too, my dad would tell me,
00:02:48
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um That person, the way they acted, no bueno. Or did you see that generosity or this person or blah, blah, blah, blah. And and although we grew up very, very humble, ah very poor in my early beginnings,
00:03:04
Speaker
ah My dad always would get school supplies and go donate them to schools. he would He instilled a lot of very important values that um I think were instrumental in me getting to that appreciation of beauty and structure and function.
00:03:24
Speaker
So that's how that came about. Yeah, what's interesting about you saying that is is coming from a very similar culture. you know i grew up on a border town. Douglas, yes. Both my parents were born in Mexico.
00:03:36
Speaker
My father passed away when I was very young, but I was raised by my grandparents as well. So there's a certain appreciation to that and there's a certain work ethic. which you want to come back to because I know you work extremely hard. Thank you. Extremely smart.
00:03:49
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and um And I think the appreciation for beauty in in and sharing of that beauty with other people is something that we're missing today in a greater scale.
00:04:00
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I do the same thing with my kids and they react the same way you did and I did when we were kids. Like, okay, whatever. But I see them slowly starting to mature so that now they're recognizing that those same things.
00:04:14
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There's beauty in the creation of physical objects. We were talking about the sculptures I have behind me and we were appreciating talking about that, but there's also beauty in creating this between us right now in this podcast and and you opening up, sharing your story, there's beauty in healing.
00:04:31
Speaker
I had a moment when I went to you, what, three months ago? Something of like that, yes. When I was in a bad spot because I was moving to a new house and I i tore basically through my back out and you were instrumental in me healing. So I'm very appreciative of that. Thank you.
00:04:47
Speaker
Tell me in your... 25, 30 year career? Just about, yeah. Almost, it's 27 to be exact. You spent the the majority of that as a chiropractor and you have shifted now into doing more progressive techniques, stretching, crowd therapy. Correct. Tell me why those things are so important, especially remembering in our audience.

Stretch Therapy and Holistic Approaches for Leaders

00:05:15
Speaker
Our audience is entrepreneurs, business leaders, ah people that are hard drivers, people that are looking to get an edge. Why is it important for them to understand what you do?
00:05:27
Speaker
Well, it's definitely important because of the value and the investment that you make with assisted stretch therapy or clinics such as our Sumueve Flex. Because just like any other ah business, there's going to be different ah categories in the same ah field.
00:05:47
Speaker
With Moeve Flex and the stretch clinic and having, ah say, the assisted stretch therapy with the vast expertise and the truly holistic philosophy that we apply, um there's such a value for entrepreneurs, for executives, for ah business owners ah that whenever they invest in themselves,
00:06:12
Speaker
They not only feel better, but they function better. They're more productive. um I'm sure you're familiar with the concepts of like, for example, um ah President Barack Obama had like 22 of the same suit, exactly the same one, 22 of them.
00:06:29
Speaker
um Zuckerberg and the former CEO of Apple, they wore the same thing all the time. Yeah. Because our bodies and our brains have a limited amount of um brain power. So either you use that brain power to create new ideas to be your most productive, or you use it to deal with, oh my gosh, how do I sit so my back doesn't ache?
00:06:55
Speaker
Or, oh my gosh, how do I you know get this email rep replied without feeling that burning in my shoulder? Right. So that's how it's super valuable and super effective for all the audience of Profectory because it's it's priceless, really. It is.
00:07:13
Speaker
There's that that term that, and I'm going to see if I can remember correctly how it works regarding health. Okay, okay. And if you remember what I'm talking about, fill me in. Yes, sir. When you have health, you have... your health you have 10,000 problems, right?
00:07:30
Speaker
When you have bad health, you have one. Absolutely. how do you feel about that statement? I agree with it 100%. And I think it's ah it's a key. And another gentleman that I'm sure you and I both have read and and look up to, Mr. Anthony Robbins, mentions the idea of perspective.
00:07:50
Speaker
um If you think you have a lot of problems, um wait till you lose your job. and And I know that in previous podcasts, you've mentioned how ah certain things have happened and some of the shifts that you had to go through where you had to like, you know, you were up on that upper echelon and had to, you know, work your way back up. And that's very admirable.
00:08:12
Speaker
Well, and The thing is, the same thing happens when people say, oh, your job maybe is terrible or it's tough to deal with. And so it's such a big problem until you have problems at home with your spouse.
00:08:24
Speaker
All of a sudden, the job doesn't even matter that much. And so... All of it goes back to health because um there's another saying that you might have heard or like a storyline where people say they spend all their life working, working, working to accumulate assets and they lose their health.
00:08:42
Speaker
And then the last part of their life, they spend all their assets trying to recuperate that health. And so... at mueve flex what we do our team tries to prevent that from happening we want to make sure that um we keep you functioning better longer that's our goal that's really admirable yeah i really ascribed to the idea you know as we evolve as adults and we learn from experiences is definitely the biggest teacher you know, personal experiences, then shared experiences, then experiences we see in other people, which can come in the form of books and podcasts and videos and all that.
00:09:23
Speaker
One of the big takeaways that I've taken away, you know, as ah as a young man, as a younger man, hu i really, i lived a lot in the future. I lived a lot in the future. Oh, when dot, dot, dot, when this happens, when that happens.
00:09:37
Speaker
And it took me a lot of inner work to bring my perspective back to center. And I have gone backwards to where you live in the past a little bit where you think, well, you know, ah back when this happened, I was this way.
00:09:52
Speaker
And you kind of swing back and forth. In your personal practice, how do you how do you manage your own stress? How do you manage both carrying on this legacy of what you've done, but also building into ah future where, I mean, your future is so bright. How do you manage living the day to day?
00:10:12
Speaker
Well, thank you for those kind words. I'm very flattered and and I appreciate that because it it has been ah long and arduous journey. I mean, it's been some tough battles and yes, some really, really painful experiences, huge, valuable and expensive lessons ah that I've had to undergo.
00:10:32
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um But I always tell people, hey look, you know what? um

Dr. Bernal's Self-Care Routine

00:10:36
Speaker
You know, In Spanish, we say it, yo también tengo mi corazoncito. You know, I need care too.
00:10:44
Speaker
So I think one of the best ways to describe it is this. Every single day, I do something for self-care. Every single day, self-care. Some form of it, whether it's exercise, whether it's meditation, whether it's going to stretch therapist myself, or sometimes in our office, we, you know, we treat each other,
00:11:05
Speaker
um whether it's utilizing chiropractors or massage therapists sometimes too, um definitely do a lot of nutritional research and counseling because I think that's critical, especially right now when you think something is so safe and then you get the bad news that, oh my gosh, that wasn't so safe. yeah um So it's hard staying on the vanguard and on the cutting edge of what's really good.
00:11:29
Speaker
but um But that's how I do it, making sure that I... at least in wellness, lead by example, and and really in most aspects of my life. I'd like to, again, ah credit my kids for that because i think that a lot of the lessons that my mom and dad ah taught me It's now that I have kids that I see, oh my gosh, I have to watch my mouth ah because my kids start kind of talking and a certain way. And I think to myself, how can I tell them, hey, you know, watch your language when, you know, I'm...
00:12:05
Speaker
dropping f-bombs and I'm embarrassed to admit that but but again i think that's the way I want to make sure that I don't just um give advice but take my own advice and so that's the way I do it I think that's the way I maintain and a second way is And I love how you mentioned legacy because that's one of my current goals. And I want to make sure that as I reach what I think is like the peak of my professional career and professional ah mastery, I want to make sure that I...
00:12:37
Speaker
pass the torch. I want to make sure that I teach. One of the current kind of little known goals of Dr. Bernal and Mueve Flex is that um we want to do assisted stretch therapy training. So we train other people to do this kind of work. However, not just like um some of the other stretch therapy, you know, franchises, which are very good. I would never want to speak ill of any other business or person, um but I think we all have our strengths.
00:13:10
Speaker
And our strength is the individualized attention, the specially catered um approach where we don't just say, okay, we're going to do a stretch on you, blam, blam, blam, upper back, lower back or arms, legs, and that's it.
00:13:26
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Where we say, tell us about what's going on, how are you sleeping and you may recall from when we had your consultation uh tell us about how you're eating um tell us about your energy level and your overall mood how's it going what's happening and uh and we'll find out about things because people sometimes tell us you know what i don't know what it is but i just got a raise i got

The Concept of the Industrial Athlete

00:13:46
Speaker
a promotion or i just got a beautiful new house and we explained to them getting a beautiful new house on the stress level scale ranks up there with having lost a loved one.
00:13:59
Speaker
When you lose a loved one, there's so much stress and it's the same amount of stress when you get a new house, even if it's a beautiful new house. Yeah, So people don't realize that, but our experience is critical in helping those people navigate through that stressful time.
00:14:12
Speaker
And so that's what I want to do in terms of um maintaining and and passing on that legacy so that more people can feel well and and so they can... you know, function at a higher level.
00:14:25
Speaker
You know, I love that. And part of the beauty and maybe a little bit of a curse too of social media and all this stuff online, things to do with with wellness and health, there's so much out there online, right?
00:14:43
Speaker
You hear about the fully carnivore diet, then you hear about the vegan diet, then you hear about this, and you hear about you know vitamin D this, and there's so much noise out there. Yes, yes. And and I like the fact that you're really looking at a holistic wellness approach.
00:14:57
Speaker
i There's so much power behind the mind as well. and the a mind's ability to to cure itself. you know I have seen people that ah that I respect very much make themselves sick from just stress.
00:15:10
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yes And I think the fact that you're doing this is really very, very admirable. but I like also how you're you you're creating a reach for your clients.
00:15:22
Speaker
And during the pre-meeting, we talked about this concept of an and industrial athlete. Yes. Tell me about that. Well, let me tell you, when I practiced as a chiropractor, ah one of my certifications, I received my certification as a sports physician.
00:15:39
Speaker
um So as a sports physician, I got a chance to work with many, many athletes, some world-class, some professional, And in different sports, baseball, ah track and field, football, some basketball.
00:15:53
Speaker
and And it was wonderful. But then what I realized, and it kind of was just like ah literally like a light bulb went on. And I said, you know what, I'm taking care of Mr. Contreras over here. And he's a carpenter.
00:16:06
Speaker
And he's doing very similar movements that this CrossFit competitor is. They bend down, pick up, they constantly, you know, move and and they're working with resistance.
00:16:18
Speaker
and um And so I told this gentleman and I started telling all my clients, I said, you know what, here's the deal. I want you to think of yourself like an athlete because that's how I'm taking care of you.
00:16:30
Speaker
And I said, um who's your favorite team? And they said, the Cowboys or the Phoenix Suns, whatever. I said, okay, perfect. Have you seen um what they do before a game? Well, yeah, of course. They put on their jogging suit and they're running around the basketball court.
00:16:44
Speaker
And they're doing all these exercises. They sit on their butt and they're stretching to touch their toes. I said, they have a warm-up. And I said, and have you seen kind of like before those interviews or during those interviews, they have after the game, they took off their uniform and they have this like ice pack or they have somebody like rubbing on them or doing some work on them.
00:17:04
Speaker
Well, yeah, that's the athletic trainer. i said, exactly. But now think about it for yourself. What do you do in the morning when you get up to go to the construction site? ah Tell me about your warm-up.
00:17:14
Speaker
Oh, that's silly. I get up, you know drink some coffee, have a you know little bit of breakfast, ah get my work boots and get out of the house. you know I just put on my work gear. And I said, but aren't you doing similar movements? Yeah, I do more sometimes. I go upstairs. I'm like, oh, interesting.
00:17:30
Speaker
And I said, well, what about after? At the end of day, what do you do? um well, nothing. you know I just get home and I get on the couch and just relax. I'm tired. I said, exactly. So what we're going to do now, as I said, um think, for example, that professional athlete, they have an off season, they have spring training, they have all these things. What is your off season?
00:17:51
Speaker
And they look at me like I'm crazy. And they say, I have no off season. I work year round. I said, exactly. I said, so we're going to work with you. So if those guys need it. Imagine about you.
00:18:03
Speaker
And and so, you know, we started implementing certain things like a proper warm up, a proper cool down compared to many of my other clinical counterparts.
00:18:15
Speaker
I wouldn't just do work in the office and send them off. I would, you know, talk to them and say, OK, tell me what you're doing before your work shift. Tell me what you did afterwards. And here's some specific movements that I want you to do so that my work lasts a little longer.
00:18:30
Speaker
And so um that concept of the industrial athlete was born and I've used it ever since, probably for the last 15 years. And we even use it now at Mueve Flex with a lot of our, some, you know, C-level executives to our front desk, you know, warriors, because some of those people at the front desk are the ones that have to take all the... They have to take all the incoming traffic and all the stress or whatever. So it can be tough.
00:18:59
Speaker
And, you know, everybody in between. Like, for example, this morning I saw a young lady that works at a local hospital who um is a surgical tech. And she said, my gosh, you know what?
00:19:11
Speaker
um I'm super uptight in the shoulders. A lot of issues personal with the family right now. um And because of being short staffed or whatever, um I had to work seven days straight, full and sometimes double shifts or extra shifts, extra hours for seven days.
00:19:33
Speaker
So I'm just a mess. And I said, yeah, exactly. We need to get to work. And so again, those things are going to happen. Just like, for example, in the recent World Series where a certain game went to 18 innings or whatever, which is crazy.
00:19:46
Speaker
But again, I promise you, those guys had their recovery team right afterwards taking care of them. So thank God this young lady that works at a local hospital, working, doing surgeries or assisting in the surgeries has us.
00:19:59
Speaker
So we were that team to get her to recover. Yeah, that's that's magic, man. That's for sure something that's needed. You know, what i what I tell folks that I work with that are at the higher levels and mindset, they are killing it at work, they're killing it at home.
00:20:17
Speaker
Of course, there's ups and downs, but they they want to do better. Every day is a challenge to do better for themselves, for their family, for their business. I think having your health in in order and and yeah I mean, there's a term now that's being used biohacking.
00:20:32
Speaker
okay yeah right I don't know if I, there there's some things about that that I appreciate, there's things I don't. yeah But I think ah generally ah a wellness and health mindset, And I love the idea of having ah the concept of a coach, a business coach, whether it's business coach, whether it's friends that you meet on a regular basis for some level of coaching, um whether it's your board of directors, either a formal or informal, you know, we have friends that we say, you know, I'm dealing with this at the, at the, the office.
00:21:02
Speaker
I think a full compliment is necessary and a lot, also a lot of downtime. You know, I practice stillness, I practice meditation. um And it for me, it's been ah huge mover and it's the weirdest thing.
00:21:19
Speaker
And you know this because you meditate. When you slow down, you think you're going to slow down the rest of your life. But all you're really doing is you're giving that rest.
00:21:31
Speaker
that will have you performing at a higher level the next day or the next time you put those gloves on, so to speak. Yeah, and and I think part of the problem with that, Manny, is that we're bombarded.
00:21:43
Speaker
um I'm not an anti-capitalist. I love ah economy and progress, and and I think that there's a lot of um merit to that.
00:21:57
Speaker
However, i do believe we have to make common sense a little bit more common. We have to go back to some basic important things.
00:22:07
Speaker
For example, um ah Let's face it. Imagine if um you and I were selling, um I don't know, fancy clothes to Buddhists.
00:22:24
Speaker
It would be a tough time, you know? And so I get it that we constantly want to be, you know, you know current and sort of keep up with the Joneses.
00:22:36
Speaker
And I think there's a merit to that. Don't misunderstand me. I'm a fierce competitor and in many aspects. At the same time, I've grown and learned that I want quality, not just quantity in everything, in everything.
00:22:53
Speaker
And, uh, and so for example, I think that, um, instead of, um, biohacking, I think of hacking as like hacking into a computer or like taking a shortcut.
00:23:06
Speaker
Uh, one of my biggest mentors in life, probably second to my dad is, uh, my high school wrestling coach who I love. And, uh, ah This gentleman, Augie, taught us, he said, when you cut corners, you're only cheating yourself.
00:23:24
Speaker
And he would tell us a lot of phrases that I still remember. It's kind of funny because it's like 50 years later. But he he would tell us, are you a pretender or are you a contender? And so ah so those things stuck with me. So when I hear biohacking, I'm... um um I'm immediately putting up my guard.
00:23:42
Speaker
However, if somebody tells me, how about, how do we optimize? Let's do bio-optimizing. Okay, talk to me. I'm listening. My ears perk up and then I'm thinking, okay, what do what is it?
00:23:53
Speaker
and um And yes, I think that if we... bio-optimize. And if we really look closely, like what can we do? For example, Mueva Flex, it's a way to bio-optimize.
00:24:05
Speaker
It's not necessarily a hack. it's ah It's an optimization. You know, we want to make sure that, as you mentioned earlier, how can, you know, entrepreneurs and some of your, you know, biggest followers and ah viewers and listeners,
00:24:19
Speaker
ah What can they get out of this? Well, what they can get out of is more productivity, you know, less, you know, aches and pains, more focus on your current task, more free mind space, more bandwidth to be creative and, and you know, think of ways to maximize your professional prowess, so to say.
00:24:42
Speaker
I love that. Maximize your professional prowess. yeah Dr. Bernal, are you AI proof? um When you say AI proof, um I love that question. and again, that's what i that's what I teach my current team and my son, Fermin, who's my little protege. And um I'm trying to instill in him as much as I possibly can.
00:25:07
Speaker
um And I tell him, here's the deal. Let's say accounting. You know, you can probably get some app or get some AI bot to, you know, do your accounting.
00:25:19
Speaker
um Let's say, um I don't know, even um getting your groceries. yeah There's literally AI bots. You can tell them, me this is what I need. It'll keep track of what you've used or whatever. There's like cameras inside our fridges now. I have one of those.
00:25:34
Speaker
and And, um you know, it can tell you, hey, you're running out of milk. So we're going to order it through the Safeway app or whatever. And it'll be delivered at your house. Sometimes they'll even bring it all the way into your fridge.
00:25:47
Speaker
um So that's awesome. But my question is, how in the heck is an AI bot going to assess your level of relaxation or muscle spasms?
00:26:01
Speaker
And in addition to that, be able to stretch your joint right up to the point of anatomic integrity or the end range of motion and then instruct you to say, okay, I contract here a little bit, push against me.
00:26:16
Speaker
Now take a deep breath because that breathing is essential. When you take a certain deep breath and there's a point when we want to focus on that fascia the myofascial fibrous network where a deep breath and exhalation really opens that up and uh and it re-educates it teaches your muscle to go back to its normal natural length thereby optimizing its function and your body relearns that it wants to feel good it doesn't want to be in protect mode yeah so um am i ai proof i don't want to say yes for sure because i did see this machine which kind of excited me and freaked me out a little bit they have this asian person who said oh we've come up with a massage like i literally a massage robot
00:27:02
Speaker
So ah a person lays down and this machine has like, um not tentacles, but like rotating foam that like goes up and down the spine and and on the shoulders.
00:27:15
Speaker
And it like, you know, squeezes a little bit. And all I could think of was, I'm sure you've seen some of these AI robots that go haywire. You've seen them, right? Where the robot's like this and it's supposed to do something and it goes crazy. And it's like, you know, people are dodging or whatever. So I'm thinking to myself, oh my gosh, what if this like massage robot is trying to do something and it like... I wouldn't want to be the, you know, the tester for that prototype.
00:27:43
Speaker
But, um you know, I guess a short answer is I think where i we we are AI proof, especially with our philosophy, with the way that we do it, we are proof.
00:27:55
Speaker
All right. I have a question that I ask all my guests. If I was to... pull out my

Advice to Younger Self

00:28:01
Speaker
phone, that magic phone here, dial a number, hand you the phone, and it's Jesus Bernal at 18 years old.
00:28:12
Speaker
What would you tell yourself at 18 years old? Oh my gosh, I love that question. I've heard something similar to that. um And um I think the most important thing I would say is um
00:28:31
Speaker
is be a little bit more open-minded. Um, yes, you're very knowledgeable.
00:28:42
Speaker
Yes. Um, you're very confident, but sometimes that confidence, um, will get you in trouble. And, um, and yes, you're an avid learner.
00:28:55
Speaker
Um, but, um, but maybe listen a little more and talk less. That's what I would say to my 18 year old self. and And as a final note, I would probably say something like, by the way, stop carrying that emotional baggage.
00:29:10
Speaker
Everybody has a rough childhood. You weren't the only one. and um and And use it as a as a stepping stone, as a catapult to launch you because there might be other people that suffered the same or more when they were younger And if they see you and they hear your story, they might be motivated to do more themselves.
00:29:31
Speaker
That's what I would say. That's powerful. Yeah, mental health is is ah is kind of crazy. um when i was No pun intended? Maybe pun intended.
00:29:41
Speaker
But you know when I was ah my first year at college i kind of was either going to do engineering or believe it or not, i had I really liked the idea of psychology, which is now I can't imagine. But at the time, I thought it was really interesting because I saw so much...
00:29:58
Speaker
so much power in the mind and understanding that. And what's kind of funny is, you know, fast forward 30 some odd years, I'm now studying it from a different angle. But the whole idea here is that you're right. We carry around baggage.
00:30:14
Speaker
And if you're working, if you have a buddy who's going through a rough time, maybe an extended rough time, and they are doing all the things, they're going to therapy, maybe there's some chemical imbalance happening there, you know,
00:30:28
Speaker
And it's it's frustrating for me to to not just say, okay, get out of that and just move forward. There's so much underneath the surface. And you know I've seen it play out on both sides. I've seen people that have,
00:30:41
Speaker
terrible childhoods or terrible experiences. They have lost loved ones in tragic situations and they've had their moments when they've sort of gone to dark places, but then they emerge stronger than before and and even carrying a message of, I hear you and I survived and now I'm carrying this this forward, whatever that might be, that mission that they've developed through that heartache.
00:31:08
Speaker
See that? I definitely see that. and And I couldn't agree more. i I can definitely see the traces of the um psychoanalytic tendencies that you have.
00:31:19
Speaker
um And I think that's what makes you such an interesting person and so easy to conversate with, because you can tell that you truly are interested about like, well, what makes you think that way? Or tell me more about how that came about. Those are questions that most people, and I'm sad to say, they don't they don't care.
00:31:37
Speaker
Maybe they're just you know so busy or they're just not wired that way. um But and again, and and you were right you know when before we started. You said, I think we vibe together. oh yeah. We have that same ah inner intention. We we care.
00:31:55
Speaker
We care and we want the best for the world. Absolutely. Absolutely. and And we want it whether it's with us or not. I tell people all the time, look, ah you know, I provide this wellness service. I provide these stretch therapies and you know even new technologies.
00:32:13
Speaker
But I'm not the only one. And the most important thing is not if you go to Bernal or not. The most important thing is that you take care of yourself. I really care about that. And I like to tell a story about one particular client who I tried and tried and tried.
00:32:28
Speaker
I did everything I possibly could. and And I said, look, you know, we're trying our best. This situation is is out of control. um We need to make sure we do some more assessments. I need to, you know, channel you through the proper...
00:32:43
Speaker
ah providers Sure enough, there was advanced damage. I mentioned anatomical integrity earlier. um And um once you surpass the integrity or the wholeness of the anatomy, you need more invasive help.
00:33:01
Speaker
So this gentleman actually needed like back surgery. and And I was so sad. I was like down on myself. And I ran into him. I'm not sure if it was a community event or something.
00:33:13
Speaker
And I think he could tell because I kind of put my head out. I said, hey, you know, how you doing? It's good to see you. You know, sorry we couldn't help you. And he said, sorry you couldn't help me. If it wasn't for you, I wouldn' have gone to that surgeon. He said, if I didn't go then, it would have been, you know, i would have not been able to walk or some other things. So the guy was like totally grateful.
00:33:32
Speaker
and um and And I learned that it doesn't have to be me directly helping you or helping the person. It's a matter of if I truly, truly give the best of myself and truly care about that person and they get well, that's all it matters.
00:33:47
Speaker
And it happens to be that a lot of people pass by dozens of clinics, if not more. My latest story about that is I had a lady who comes in from like way north Oro Valley.
00:33:58
Speaker
And I guess her husband and her had a little tiff. And the husband said, well, there's there's a bunch of other stretch clinics on the way over there. Why do you have to go to the south side? It takes you 40 minutes to get there.
00:34:09
Speaker
And she said, yes, there's a lot of others, but none of the others do the treatment or take care of me so completely like they do at Mueve Flex. So that was like the highlight of my day that day. Super, super happy.
00:34:22
Speaker
and And yes, of course, that's wonderful. And I love those stories, but not everybody can afford to do that. Some people say, look, I don't have time. I have kids. I you know i need to be seen on the east side of town or blah, blah, blah. Can you help me find somebody near me?
00:34:35
Speaker
and we always find somebody nearby to them if that's what they need yeah i think that that really stems from if you really boil it down it's strength ah comes from gratitude gratitude gratitude is one of these things that we think we understand it's kind of two sides, both receiving and and giving, right? When you give something, you receive something as well. At least people like us are wired that way. yes And most people are wired that way. There's some that are maybe sociopathic that are not.
00:35:06
Speaker
But gratitude is is something that is that should be practiced both ways. So I'm you know thankful for this opportunity to be here with you. I'm thankful for the lessons, the hard lessons that I've had to bear. Again, going back to the past future conversation we had earlier,
00:35:21
Speaker
I really celebrate as hard as it feels a lot of my biggest failures. And it it hurts to go back sometimes in those places and you have to be careful not to fall off the edge because you can go down in deep places. yes But I routinely, and usually it's accidentally, I see a picture pop up on my phone or I see something you know that reminds me of ah of a ah person or an individual or circumstance.
00:35:47
Speaker
And rather than ignore it like I used to and just you know plow forward, And that, cause that goes down and it sort of settles and it and it festers and it comes back later, like a mushroom patch and not a good one. I instead just take the moment and just embrace the totality of like, okay, that was a beautiful time in my life.
00:36:05
Speaker
It's also not so beautiful because of these certain things. And okay, great. I just purge it through. Okay. I've got that same phone. Okay. I'm gonna take it back from you. gonna dial a different number and it's gonna be you.

Questions for Future Self

00:36:21
Speaker
at 75 years old. Oh, wow. What would you, rather than tell the person, who would you ask you're seventy five your year old self?
00:36:33
Speaker
Now that's a question I've never heard before, but I love it. I love it. Love it. I ask my clients sometimes people get really tense as I'm trying to work on them. And I'm like, think of something else. And they're like, I'm just, you know, in pain or I'm stressed.
00:36:46
Speaker
So I tell them, um, um, let's say you're an old old person and uh you know you have to leave your three the most important um concepts of life for your three best bits of advice what would you advise people whatever so i love the fact that i get to ask yeah what are you gonna ask yourself So um as I as a picture my 75-year-old self, ah i I see a strong, well-abled, healthy individual that is now not only ah had reached his peak of professional mastery, but now maximized wisdom.
00:37:35
Speaker
And so I think I would ask him, hey, um tell me now, um help me discern what to overlook and what to really focus on and work on.
00:37:51
Speaker
And again, I'm going to be a little vain here, but for the majority of my life, I've had a six pack and I love it. I love staying in shape. and And my six pack is not that obvious anymore. My son makes fun of me.
00:38:04
Speaker
and And sometimes we go to the gym or we work out and he says to me, all right, dad we get it. you used to have a six pack. It's in there somewhere. Ha ha ha. So we laugh, right? um But I think that's one of the things that I've learned lately is that, hey,
00:38:18
Speaker
I don't walk around with my shirt off that much anymore. i um I don't care so much about my six pack as much as I care about my ability to be...
00:38:30
Speaker
um be able to help somebody in a time of need. um I always like to say this, and one of my favorite authors says this.
00:38:41
Speaker
If, for example, you know that you're ah and a good position physically, if, God forbid, there's an emergency, and it's your job to take the people there, carry them to safety. Could I do that? a hundred percent 100%. 99% of the time, I can do that. And I guess, yes, you know, with the obesity epidemic it might be a little bit tougher on me right now to say everywhere that's why i say 99 but god forbid if there was an emergency here during the podcast and you know something would happen i have to carry you i am confident and i know for a fact i could carry you to safety just drag me and no
00:39:15
Speaker
And could I, ah you know, move something heavy off of you if something fell on you? Of course. Could I climb out of, you know, a place if we were trapped? Absolutely. So that's my focus.
00:39:26
Speaker
And so I would ask that 75-year-old Dr. Bernal, um help me. Tell me what to overlook. How do I discern between things that like don't matter that much and things that are like super important?
00:39:39
Speaker
um In addition to that, I would say, please tell me now that you're 75, what are the things that I should maybe invest more of my money on? I know that I have little vices and I i love technology and I love certain things, but I realize that um some of those you know expenses were more of a waste of money then i than a positive use. And yes, there's that little emotional you know dopamine rush that you get when you get it.
00:40:07
Speaker
um Thank God I no longer buy motorcycles. There was a time when I had multiple motorcycles and yeah, it was fun. I loved quads. I loved, um you know, my, what we call crotch rockets, the sport bikes. I've had, you know, a Ninja, CBR.
00:40:23
Speaker
and um And so that was a lot of fun, but in retrospect, and Carla, who you know, my sister will tell you, cause she was with me when I went in and purchased one of those motorcycles. I literally went to the showroom and i said i want that one and i was doing very well and was able to you know ride out a very very beautiful motorcycle that was a lot of fun but again in retrospect i think and i'm like yeah you know what i didn't really need to do that and yeah and the rush and the excitement was short-lived so i would ask that 75 year old tell me where to focus more of my
00:41:01
Speaker
money tell me where to focus more of my uh attention and where do i what do i improve what i work on and what do i overlook yeah that's what i would ask yeah there's a lot of power to that man there's a lot of power and the crazy thing is is we have that little that question we can ask literally every day of ourselves true and and i do a version of that i mean the the the number changes 75 is 60 is it I mean, am my nine-eye is going to be 94 in a couple of months. two Congratulations. And I'm like, nine-eye, you have to make it to 100.
00:41:31
Speaker
Because not only, first of all, for you, because you are a beautiful person and I want us to be able to share in life with you in it. But also your genes are my genes, at least part. Of course. i want that i want that longevity because on my other side of the family, we have a lot of longevity. So I'm very, very proud of that.
00:41:51
Speaker
As as a final question or a final thought to share with our audience, what other advice would you have for a young business leader, a young entrepreneur that is sort of swinging for the fences, getting beat down, getting shot by, you know, um people that are that are trying to be Because a lot of that in the background, people that are trying to beat people down. or it it isn't always up front.
00:42:23
Speaker
who If you've read it, the 48 Lines of Power. Absolutely. There's a lot of Machiavellian kind of people out there. And what would you tell that person that's just living life, that has a big dream and wants to make a mark in this world?
00:42:37
Speaker
Wow.

Keys to Success and Overcoming Setbacks

00:42:38
Speaker
I love this question. And and again, i have, you know, i have so much to to say about that, but I'll try to, you know, ah narrow it down a little bit.
00:42:50
Speaker
Number one, I would say, um be patient. Be patient and be persistent. ah Persevere.
00:43:01
Speaker
um There's going to be, um i would say, there's going to be ah in your, climb upward, there's going to be some pitfalls.
00:43:11
Speaker
Climb out of those pitfalls and and go back down. And again, i really enjoyed that podcast where you talked about, how is it, what is it, Terra oterra something, what was it called? Or As Terra? terra As Terra, my old, yeah, friend. As Terra. When you mentioned that, I was really moved by that because, again, and and let me tell you what I liked.
00:43:33
Speaker
Although you didn't say any bad words, and again, I confess that sometimes the podcasts that I listen to or some of the people that I follow online are the ones that are more direct and sometimes a little bit vulgar. I'm not saying that's okay, but I relate to it.
00:43:48
Speaker
And so one of the things that you said that I didn't like, but I was like, gosh, darn it. I don't like that he said that, but he's right. And you said something like, you know what? Don't dwell on the problem. Don't beat yourself up, but sit in the filth.
00:44:02
Speaker
And that hit me like a, and I thought to myself, that's true. And I love how you said it too. You said that at first you were blaming the market. You were blaming this, blaming that, whether I did X, Y, Z or whatever.
00:44:16
Speaker
But regardless, you know, this is what it is. And sit in the filth. You made the mistakes, take responsibility and move forward. Oh, my gosh, that's gold.
00:44:27
Speaker
That's gold. It's just, ah you know, I love you for saying that because not only did I need to hear that, but so many people need to hear that. And so I would say something like that to a young strapping entrepreneur that's just swinging for the fences and, you know,
00:44:45
Speaker
And they're, you know, wanting to do so much. I would say, you know, believe it or not, some of your biggest pitfalls are going to be some of your most valuable lessons. um Some of the toughest times are going to be the ones you appreciate the most.
00:44:59
Speaker
and um and And I would say make self-care integral key part of your success. Every successful person needs to take care of their health. They need to take care of their body.
00:45:16
Speaker
We really need to because as we mentioned at the beginning, um you may have a hundred problems and you have good health, but once you have poor health, You don't have any other problems. You have one problem and that's fixing your health.
00:45:27
Speaker
So what better way than to optimize your bio than by taking care of your physical structure. And when you find a place like Mueve Flex, like our clinic, where we don't just say, oh you have a stiff shoulder. let me stretch that out. Perfect. Your shoulder's better. Get out of here.
00:45:42
Speaker
No way. We'll ask you, well, you have a stiff shoulder, but what's been happening? Oh, no days off, huh? Oh, you got you've been moving into a new property, huh? Oh, okay. Oh, you're selling a current enterprise. Yeah, that could be stressful.
00:45:56
Speaker
Negotiating back and forth, blah, blah, blah. So maybe let's focus on a little bit more meditation. Like a couple of the gurus um say, they say, ah what's vital for success and happiness?
00:46:10
Speaker
Meditation. Meditation. And then the young, you know busy, bustling people say, well, what if I'm too busy to do meditation? Then the guru says, then you must meditate twice.
00:46:23
Speaker
That's just once a day. And it's like, again, it's mind blowing, but it's so critical. So the same thing with your health. I would tell that person, Don't give up. Be patient.
00:46:33
Speaker
Persevere. Get through the challenges. Appreciate them. Get all that um value from sitting in the filth, as the money Terrans would say. and And definitely take care of yourself. More importantly, take care of your body. Find somebody that truly cares.
00:46:49
Speaker
um A couple of the principles at our office, and I tell my clients, ask yourself three questions before you want to do anything with our business, with me or anybody else for that matter. Number one,
00:47:01
Speaker
does this person care? Do they really want to help you or they just you know want to run you through like another client? If the answer is yes, then keep going to the second one. The second one, is, is this person qualified? Do they have the training?
00:47:16
Speaker
Did they just go through a couple of weeks certification? and And let me tell you, even that could be okay, because if they really care and they really did well at that two-week certification class, then um you may still be good, okay? Two-week certification to do stretches,
00:47:31
Speaker
in my opinion is it's not ideal but it's the foundation it's the basis and then third question is can you trust this person if you were to give this person your credit card number can you feel confident that they're not going to go crazy shopping if you gave this person um your time and you're laying face down do you really feel safe there if the answer is yes that's the place for you if the answer to any of those is no then you might want to look somewhere else but Those are some of the things that I would say to that young entrepreneur, to that young business person that's, you know, got their future ahead of them.
00:48:08
Speaker
And I think following that advice going to turn out to be really, really rewarding and net them a lot of happiness. Yeah, isn't it?
00:48:18
Speaker
It wouldn't be great if we could bottle wisdom. Oh my gosh, yes. Yes. It'd be amazing. Yes. Well, Dr. Bernard, thank you for this opportunity, this time. I'd mentioned half an hour is usually the amount we went over no quite a bit.
00:48:32
Speaker
It's okay. i you know I really want this podcast to be digestible. And usually 45 minutes is sort of whatever. It doesn't matter. But the idea is you know you've really shared a lot of...
00:48:43
Speaker
Of wisdom. Unfortunately, we were kind of following today. But, you know, the idea of this podcast is to just, if you can take away one piece of wisdom from the podcast, that's it.
00:48:57
Speaker
I love it. Thank you very much. Thank you so much. It's a pleasure. Muchas gracias. Igualmente.