Practice Pointer: Build better bonds with these five groups of people by co-authoring thought leadership with them

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership with them.

Those five groups:

1. Colleagues

2. Past, current, and prospective clients

3. Past, current, and prospective referral sources

4. Influential industry figures

5. People in your network

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: 
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? 

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: 
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]