Practice Pointer: Attorneys should talk about philosophies—not just tactics—in their thought leadership

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and business issues instead of just the tactics they would employ when doing so.

Those benefits include:

1. The attorneys show clients they've thought deeply about the issues they're discussing in their thought leadership

2. They demonstrate to clients that they have the knowledge, wisdom, and experience to help them solve their legal or business problems

3. They show clients they are aware of the trends and developments in their industries and in the attorneys' own practice areas

4. They create a connection with those clients who share, or agree with, their philosophies

5. They repel those clients who neither share nor agree with their philosophies

6. They differentiate themselves from their competitors

7. They attract like-minded lateral attorneys and staff

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]