In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the particular type of content that's a more persuasive tool than case studies for showcasing law firms' successful representations.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Stop writing case studies. Start writing these instead.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership impacts a law firm's ability to charge premium rates.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Are you overlooking this connection between law firms' thought leadership and their rates?

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the ONE thing attorneys can do to prevent opposing counsel from using their own thought leadership against them or their clients in court papers.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Do this one thing to prevent opposing counsel from using your thought leadership against you

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the following four common misconceptions attorneys, executives at companies that serve the legal industry, and their marketing and business development colleagues have about working with thought leadership ghostwriters.

1. When an attorney or a legal industry executive works with a thought leadership ghostwriter, the material produced will not reflect the attorney's or the executive's ideas—it will reflect the ghostwriter's ideas.

2. When attorneys or legal industry executives work with a ghostwriter, they're not in control of the process.

3. It's rare for professionals to use ghostwriters.

4. Attorneys and legal industry executives don't need ghostwriters because they're already writing thought leadership materials as part of their ongoing marketing, business development, and personal branding efforts.
 

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock


Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com


Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?


Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com


Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Debunking four misconceptions about thought leadership ghostwriting

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan. 

1. By covering issues or developments regarding the practices and kinds of matters it's already known for 

2. By covering issues or developments related to the kinds of matters it wants more of 

3. By covering issues or developments in the industries it wants more clients in 

4. By strengthening, through co-authoring or co-producing content, relationships with the referral sources and other third parties it wants to strengthen relationships with 

5. By discussing the kinds of business of law/practice of law initiatives the firm wants to develop, such as ones regarding culture, professional development, etc. 

6. The mere act of publishing thought leadership regarding the above five categories of topics will support a strategic plan's emphasis on attorneys producing thought leadership as part of their marketing and business development efforts
 

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock


Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com


Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?


Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com


Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Six ways thought leadership can support your firm's strategic plan

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. 

Those benefits include audience discovery, providing business development resources, and serving as both a network growth tool and a reputation and trust builder.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock


Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com


Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?


Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com


Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Thought leadership is a compounding asset. Treat it like one.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms.


Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock


Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com


Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?


Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com


Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Early bird thought leadership is a positioning cheat code

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for attorneys and their law firms.
 

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock


Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com


Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?


Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com


Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: All thought leadership boils down to these two words

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and business issues instead of just the tactics they would employ when doing so.

Those benefits include:

1. The attorneys show clients they've thought deeply about the issues they're discussing in their thought leadership

2. They demonstrate to clients that they have the knowledge, wisdom, and experience to help them solve their legal or business problems

3. They show clients they are aware of the trends and developments in their industries and in the attorneys' own practice areas

4. They create a connection with those clients who share, or agree with, their philosophies

5. They repel those clients who neither share nor agree with their philosophies

6. They differentiate themselves from their competitors

7. They attract like-minded lateral attorneys and staff

 

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock


Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com


Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?


Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com


Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Attorneys should talk about philosophies—not just tactics—in their thought leadership

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 

1. It gets them exposure to event organizers and people who influence those organizers.

2. It gives them credibility as someone knowledgeable and wise about the topics they cover, the areas of law they practice, and the industries they serve. 

3. It shows event organizers they can tackle a wide range of topics. 

4. It gives event organizers a preview of their stage presence. 

5. When their thought leadership helps them build a social media following or a large number of subscribers to a newsletter, those followers and subscribers show event organizers people are interested in what the attorneys have to say. 

6. When an attorney's thought leadership is published in third-party publications, and/or leads to media interviews or podcast invitations, event organizers realize the attorney is in demand and recognized as an established thought leader who attendees will want to hear from.


Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock


Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com


Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?


Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com


Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Six ways thought leadership can help you secure speaking engagements

For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. Each episode, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing and thought leadership marketing. If you are a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.