In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five things NOT to do when writing a "Year in Review" thought leadership article regarding the past year's developments in the industry you serve. These five things are:

 1. Position the article toward a general industry audience
 2. Discuss events and developments chronologically
 3. Gloss over the details of the events and developments that you're covering
 4. Focus entirely on what happened the previous year
 5. Write the article in an overly polished professional tone

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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
 

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
 

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator
 

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
 

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: How NOT to write a "Year in Review" thought leadership article

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how his approach to posting content on LinkedIn has changed thanks to choosing to be notified every time certain people with large followings post on the platform.

According to Wayne, being notified when these people post:

1. Helps him reverse engineer both successful and unsuccessful posts;

2. Inspires him regarding the substance of his posts;

3. Inspires him regarding the formats of his posts; and

4. Reminds him that not every post, even from LinkedIn "experts,"  is going to be "a banger."

 

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+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: This LinkedIn feature made me rethink the content I post on it

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is an infinite game and the five ways to get into the right mindset to play it so you can master it.

1. Understand that thought leadership is, in fact, an infinite game.

2. Come to grips with the fact that you're a professional content creator, not just someone who provides the services you provide to your clients.

3. Always be on the hunt for inspiration.

4. Become—and stay—a student of the game.

5. View your time spent ideating, creating, and distributing content as an investment in your career and in bettering your life.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Creating thought leadership? You're playing THIS game. Here's how to master it.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the chatter about why social media followers don't matter anymore, and why that's wrong, especially for professional services providers.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Don't believe the hype: Social media followers very much still matter

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership articles today, even with the upheaval in the content marketing and thought leadership world: 

1. Bylined thought leadership articles allow you to be discovered by humans 

2. Bylined thought leadership articles allow you to be discovered by AI 

3. Bylined thought leadership articles allow you to build authority through borrowed credibility from the media outlets you're publishing your articles in 

4. Bylined thought leadership articles are potent business development and marketing materials 

5. Bylined thought leadership articles are impressive pieces of your content library 

6. Bylined thought leadership articles can lead to earned media coverage of the topics you're discussing in those articles

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Six reasons you should still be producing bylined articles TODAY

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why it's important to look in the "thought leadership mirror" to see what your thought leadership says about you, your expertise, and your authority—and what to do if you don't like what you see in the reflection.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: What reflection do you see when you look in the thought leadership mirror?

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content world, attorneys and their firms (and all professional services providers and their firms, for that matter), need to be THE DESTINATION for thought leadership in the eyes of their target audiences and not simply A SOURCE of it.

In other words, they need to be the Joe Rogan of their practices.

Wayne walks through seven high-level considerations attorneys and their firms should keep in mind as they build out their content programs in the hopes of becoming THE DESTINATION for thought leadership for their target audiences.

1. Commit to the concept of thought leadership.

2. Commit to the idea of owning a niche or owning an industry.

3. Create thought leadership consistently.

4. Take an omnichannel approach to content creation.

5. Consider producing content across the content spectrum.

6. Create a content team and staff it appropriately.

7. Regularly seek feedback from your audiences.

 

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Attorneys have no choice. They need to be the Joe Rogan of their practices.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five reasons why consistently producing thought leadership content helps you become a more appealing and sought-after presenter. 

1. From a preliminary standpoint, it creates a platform to get noticed by event and conference organizers, which is how you get the opportunity to become a presenter in the first place. 

2. It's how you build a following, which will likely mean more attendees for your presentations. 

3. It forces you to regularly refine and polish your thoughts. 

4. It lets you test your ideas and receive feedback on them. 

5. It helps you more efficiently create the presentations you give during your speaking engagements, which allows you to spend more time working on how you present than on what you will present about.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Consistently produce thought leadership, become a more appealing presenter

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the benefits of plaintiffs' firms crafting thought leadership that discuses how they secured the big settlements and verdicts they tout in their advertising and marketing.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: The incredible thought leadership opportunity most plaintiffs’ firms ignore

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is about showing relevance more than it is about showing off your knowledge and wisdom.

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Thought leadership is more about THIS than about showing off knowledge and wisdom

For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. Each episode, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing and thought leadership marketing. If you are a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.

Wayne Pollock

Shows