In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms' thought leadership about the business of law is a trojan horse for their recruiting efforts.

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

 

Practice Pointer: Law firms' "business of law" thought leadership is a Trojan horse

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments relevant to their clients—even when other attorneys are covering those same topics.

The benefits of them doing so include:

1. Positioning themselves as having their fingers on the pulse of legal and business issues relevant to their clients

2. Improved client service and client confidence

3. Improved discoverability

4. Improved chances of getting media coverage and landing speaking engagements

5. Generating business development opportunities

6. Boosting recruiting efforts

7. Creating additional cross-selling opportunities

8. Providing professional development opportunities

 

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Here's why attorneys should be "on the record" about topics other attorneys are already covering

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the common misconception that thought leadership is about leading thoughts.

(It's not. It's about leading *through* thoughts.)

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Thought leadership isn't about leading thoughts. It's actually about this.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkling pop culture references throughout your thought leadership content: 

1. You're prematurely helping your content go stale 

2. There's no guarantee your audience will know what you're talking about 

3. Pop culture references could damage your credibility and make your audience members question your professionalism 

4. You'll almost certainly alienate some members of your audience 

5. Pop culture references can show a lack of awareness on your part regarding social issues and how people feel about them 

6. Pop culture references can distract your audience from absorbing your knowledge, wisdom, and insights

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Six reasons to avoid pop culture references in your thought leadership content

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five topic areas for future thought leadership content that are hiding in your law firm's awards submissions: 

1. "Best practices" or "How we did it" analyses of the kinds of matters your firm included in its submissions 

2. Industry-specific insights gleaned from the work your firm did for various organizations within a single industry 

3. Innovative approaches to litigation, deals, and legal disputes generally 

4. Innovative uses of technology 

5. Innovative approaches to staffing legal matters

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Five topic areas for thought leadership hiding in your law firm's awards submissions

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five reasons why it's so important for you to nail your introductions to your thought leadership content.

Well-written introductions keep your readers engaged and wanting to continue reading by: 

1. Creating a favorable first impression; 

2. Capturing their attention; 

3. Framing the topic in a way that communicates they should continue reading; 

4. Establishing your credibility as a trustworthy source for the information you're about to discuss; and 

5. Giving your readers a sense of the payoff they'll receive for reading your content until the end

 

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: You should be spending more time on THIS aspect of your thought leadership

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the secret benefit of regularly producing thought leadership content that no one talks about: You become a much better networker. 

Here's why: 

1. Regularly producing thought leadership content sharpens your communications skills. 

2. Regularly producing thought leadership content forces you to build deep knowledge of topics relevant to clients, referral sources, and anyone else you're networking with. 

3. Regularly producing thought leadership content helps you become more confident and more composed.

4. Regularly producing thought leadership content helps you become a master ice breaker.

5. Regularly producing thought leadership content helps you with storytelling and the ability to easily cite examples of your work when you're networking.

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: No one talks about this hidden benefit of regularly producing thought leadership

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) says that you're a selfish jerk for not producing thought leadership content because society benefits when intelligent people produce thought leadership and put it out into the world.

Wayne highlights the groups of people that suffer when you don't produce thought leadership, such as:

1. Current clients

2. Prospective clients

3. People who would never hire you

4. Politicians

5. Mission-driven organizations

6. Your employees

7. Your co-owners

8. Pro bono organizations

9. Your family

10. You

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: You're a selfish @%&! for not regularly producing thought leadership

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five ways you're disrespecting the consumers of your thought leadership content: 

1. You're not using "signpost subheads" to give your readers a sense of what direction you're going and what you're about to discuss. 

2. You're not using white space creatively. 

3. You're not laying the groundwork or the context for the points you're going to make later on. 

4. You're not using segues to transition from idea to idea. 

5. You're burying the lede by waiting until the very end, or at least the middle, to explain the importance of the topic you're covering. 

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

 https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Five ways you're disrespecting the consumers of your thought leadership

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms should consider a thought leadership strategy driven by business development considerations instead of marketing considerations. 

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? 

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos


Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Why you should consider a business-development-led thought leadership strategy

For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. Each episode, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing and thought leadership marketing. If you are a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.

Wayne Pollock

Shows