Practice Pointer: Six ways thought leadership can support your firm's strategic plan
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan.
1. By covering issues or developments regarding the practices and kinds of matters it's already known for
2. By covering issues or developments related to the kinds of matters it wants more of
3. By covering issues or developments in the industries it wants more clients in
4. By strengthening, through co-authoring or co-producing content, relationships with the referral sources and other third parties it wants to strengthen relationships with
5. By discussing the kinds of business of law/practice of law initiatives the firm wants to develop, such as ones regarding culture, professional development, etc.
6. The mere act of publishing thought leadership regarding the above five categories of topics will support a strategic plan's emphasis on attorneys producing thought leadership as part of their marketing and business development efforts
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]
