Should you follow trends in your small business?

It is so tempting to jump on trends when it feels like 'everyone is doing it', and the creative direction is right in front of you but does it actually help or hinder your business?

Today I chat through my thoughts on whether or not following trends is good for your branding and if you do follow trends how to know which ones work for you and which ones don't.

I would also love to hear your thoughts on how you feel about trends and whether or nott they work for you. 

Come let me know on instagram where you can find me @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeways

• Trends don’t last for very long; if you create branding based on a trend, within a year the trend will have moved on
• If you change your branding regularly you risk breaking trust with your audience and clients
• If you jump on a trend at the right time, it can have a good imapct and work well
• Some trends can get boring really quickly and become oversaturated

Episode Highlights

• 1:14 Trends in visual branding
• 2:10 why rebranding frequently causes problems
• 4:10 Ways to use trends in your small business visual branding
• 6:41 trends within your visual content
• 9:35 Questions to ask yourself before jumping on a trend

Mentioned in the episode

• Trending reel with Liz Mosley and Hannah Isted