Coming up with a mission statement for your brand

Want to know one of the most clarifying and helpful things you can do for your small business? Define your mission statement. I've come across many small businesses who are doing great things but don't seem to have a clear direction they are going in simply because they missed a step when starting out, which is to determine their mission statement. 

On today's solo episode I chat through what a mission statement actually is, we look at big companies' mission statements and look at what's needed to define your own mission statement. I think you're going to find this episode helpful even if you already have a mission statement - it's always a good time to check in and make sure all areas of your business are going in the direction you actually want them to!

Let me know if this episode resonated with you. I'd love to know your mission statement too. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeways

• A mission statement is an achor and a guiding light in your business
• When you’re clear about your motivation and values it translates well accross in your business and can help you make the right decisions for your business
• Money as the sole motivator for your business wont help you be clear on the bigger purpose of your business and it will be easy to get lost along the way.

Episode Highlights

• 0:29 The difference between a mission statement and a vision statement
• 3:30 Big brands’ mission statements
• 5:56 How to breakdown what a mission statement is so that you can create one
• 7:56 Making money as your mission statement, is that good or bad?
• 9:02 My advice for what to think about when writing your mission statement