Space Graphics: Building the space brand with guest Ed Fyfe
Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,
Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market.
Ed Fyfe
Senior Brand Designer
CHAPTERS:
01:19 The value of graphics and developing a story
03:15 Meet Ed
07:07 Creativity
07:42 Ed Fyfe Design
08:36 Change only when it ceases to be effective
09:35 Imagery develops a brand
11:40 Merchandising a brand
21:04 Repurposing materials
26:07 Ai in graphic design
26:42 Mailer
33:00 SaxaVord Spaceport and their podcast
38:31 The next 10-20 years
41:33 Space for Kentucky
45:56 Tide
48:27 Final Thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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