Happy Woo Wednesdays!
Today I have Rob Green in the Get a heck yes house! (photographer coach and podcaster of THE BOP.
The biggest takeaway is that College and Sorority Photography is the greatest untapped market in photography today. If you're not jumping in on it, you've got a $100,000 hole in your business. This is the next gold rush in photography.
HOT TOPIC: College and Sorority Photography
There are 17 MILLION college students attending our nation's THOUSANDS of 4-year schools. Photos are their social currency, and yet they remain the most underserved photography demographic in the US!
(1) Insanely unique social dynamic: tens of thousands of ideal clients, all living within a few blocks of each other. Most dynamic word of mouth market in the world.
(2) Don't call it "College Grad Photography" - you're missing the forest for the trees.
(3) C+S has more in common with weddings than high school senior photos.
(4) The more generous you are, the faster you'll grow.
Rob Greene is the owner of Square 8 Studio, a photography and education brand based out of Fort Worth, Texas. Through both his online courses and his podcast, The Bop, Rob and his mini goldendoodle, Snoopy, are on a mission to help photographers build their business, wow their clients, and make photo magic. Rob is a firm believer that you're always ahead of someone and always behind someone, therefore you should always be teaching and always be learning.
Rob's fave HECK YES technique: No-Brainer Booking Pages. I want my sales page on my website to speak so clearly to my dream clients that they can't help but say yes BEFORE THEY LEAVE the page. Requires (1) stellar imagery, (2) clear, compelling language, (3) simple, zero-barrier systems.
Freebie:
\free 5-day mini course called College Photo 101 - DM ROB to learn more
Connect with Rob
https://instagram.com/@square8studio
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