Is Google Evil? Claire Stapleton on Bad Bosses, Bullshit Jobs, and Her Great Escape from Big Tech

“We were still trying to change the world from the inside… and the empire struck back.” — Claire Stapleton on the Google Walkout

Earlier this week, the New York Times published an op-ed on how to fight back against big tech which included a reading list from previous guests on the show like Karen Hao, Yanis Varoufakis and Astra Taylor. Not included was Claire Stapleton’s Don’t Be Evil: Bad Bosses, Fake Promises, and My Escape from Big Tech. Partly, I assume, because this anti-Google jeremiad only came out yesterday.

An idealistic English major straight out of college, Stapleton joined Google in 2007, when few questioned Silicon Valley’s utopian language. Her first job was in Google’s ministry of truth, an internal communications department designed, as she now admits, to get everybody high on the mission. And that mission was to train Googlers into becoming obedient corporate cogs by neither blaming the system nor questioning authority.

While not exactly Winston Smith, she nonetheless rose in the bureaucracy. Rachel Whetstone (Steve Hilton’s wife) promoted Stapleton to the CEO’s communications team where, as the archivist of the sayings of the company’s two big brothers (Larry & Sergey), she became known as the “Bard” of Google. As an obedient corporate cog, she was both the message and the messenger. Until she wasn’t.

Like Orwell’s Smith, Google’s Claire Stapleton eventually turned her ministry of truth language on the ministry itself. In response to the $90 million exit package of a senior Google exec accused of sexual misconduct, she co-organized the Google Walkout of 20,000 employees. Two months later, her role was hollowed out. Then she lost her job. Not quite Room 101. No rats. But not a lot of fun.

So is Google evil? Stapleton doesn’t know. But the former Bard of Google acknowledges that Larry & Sergey’s promises of making the world a better place are no longer credible. Today, idealistic young college grads want to fight back against Silicon Valley. Today, nobody outside the internal communications department of Google, OpenAI or Anthropic believes that technology is making the world a better place. Like Claire Stapleton, we all now want to escape from big tech.

Five Takeaways

•       Getting High on the Mission. Google in 2007 wasn’t selling a job; it was selling a worldview — and Stapleton’s department, internal communications, existed to pump the mission, the values, and the founders’ folksy TGIF theater into a workforce growing by tens of thousands. The perks were the philosophy made visible: laundry, haircuts, dentists, masseurs — “letting Google be your housewife.” The indoctrination had a curriculum, too: Fred Kofman’s “radical accountability” training taught new hires to be players, not victims — which sounds empowering until you notice, as Stapleton did in a G-chat to her brother, that it means never blaming the system: “today I learned that if my team is dysfunctional, it’s my fault.”

•       The Bard of Google. Rachel Whetstone — ex-London, politically shrewd, now married to California’s Republican gubernatorial nominee — drafted Stapleton onto Larry Page’s communications when Page retook the CEO job, making her the archivist of the founder’s vision (until, in a twist she still can’t quite believe, he literally lost his voice). From there: Creative Lab, “the alchemist lab of Google’s branding,” wrapped in change-the-world gobbled