Welcome to the Water Quality Association Podcast. Learn more at https://wqa.org. In this episode, we take a look at marketing, AI, the water treatment dealer business and building a solid workplace culture. Our guest is Bryan Trilli, a former water treatment dealer who now helps dealers grow their business through his company optimized-marketing. He also runs an AI training company and has written a new book called Soulless Intelligence, How AI proves we need God. We’ll discuss how AI applies to both marketing and running a water treatment business, how love factors into your workplace culture, and where he sees the next opportunities in the marketplace.