Welcome to WQA Radio - the weekly podcast of the Water Quality Association, the leading voice of the water treatment industry. You can find our podcast on most podcast apps. We also feature our podcasts on YouTube. Go to https://youtube.com/@waterqualityassociationvideos to both see and hear our show. We'd love for you to subscribe to the podcast so you never miss any upcoming shows. That's the magic of podcasting. Also, consider leaving us a rating or review. Thanks. In this episode, we'll feature a segment from one of the more popular education sessions at the 2024 WQA Convention & Exposition in Orlando. It was entitled, "THE FUTURE FLOW: EXPLORING AI OPPORTUNITIES IN MARKETING." We'll hear two presenters -- Sue Gleason, the marketing director at Charger Water, and Cody Sweet, Digital Strategist and Optimizer at Lamplight Digital Media. Learn more about the benefits of joining WQA at https://wqa.org.