Welcome to the WQA Radio Podcast. In this episode, we feature Part Two of a popular session at the WQA Convention & Exposition in Orlando. It was entitled, "THE FUTURE FLOW: EXPLORING AI OPPORTUNITIES IN MARKETING." The presentation looked at the promise as well as the pitfalls of AI. First up is Dale Filhaber, president of the Dataman Group, and later we’ll hear the Q&A, led by WQA Vice president of Innovation and Technology Jonathan Adams. Joining Dale on the panel are Sue Gleason, the marketing director at Charger Water, and Cody Sweet, Digital Strategist and Optimizer at Lamplight Digital Media. Learn more about WQA at https://wqa.org.