Welcome to the Water Quality Association Podcast. Learn more about WQA at https://wqa.org. In this episode, we'll take a look at growing your water treatment business through recurring revenue. Our featured guest is Mike McGowan, owner of McGowan Water Conditioning in Mankato, Minnesota. Mike is a third generation water treatment dealer, active in both WQA and the Minnesota Water Quality Association for many years. Mike breaks down his revenue into four main buckets, explains how he cultivates each one and how he has identified ways to generate consistent revenue on a recurring basis month after month.