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RSAC 2025 Preview!
136 Plays1 month ago
George K and George A are off to San Francisco for RSAC 2025 this week. Here are some short musings on what they think they might see...
Mentioned:
- Chase Cunningham has built an app that lets you rank vendor demos in real time! If you'd like to join the effort, you can do so here: https://10ringvendors.glide.page
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Transcript
Introduction to the Podcast and RSA Conference
00:00:06
Speaker
Yo, it's Bare Knuckles and Brass Tacks, the cybersecurity podcast that tackles the human side of the industry. I am George K. with The Vendor Side. And I'm George A., Chief Information Security Officer. And today is a light episode because this is the week before RSA.
00:00:22
Speaker
So
Expectations from RSA: AI and Disruptive Technologies
00:00:23
Speaker
I don't know. We thought last year was going to be AI. All the things tended to be actually a little bit cooler on that messaging. Maybe it'll be that this time around. George, what are you looking forward to? What are you not looking forward to?
00:00:38
Speaker
Well, you know, I mean, im I'm hoping that we can avoid having to walk through the expo floor as much as possible. But, you know, things being what they are, I still probably have to do some CISO homework while I'm there.
00:00:49
Speaker
But what I am looking forward to is seeing what's coming out of the startup innovator space. what actually could be potentially disruptive technology. Because I think, you know, in and last year and the year before, AI was really in its infancy.
00:01:02
Speaker
And now people are really starting to understand use cases that can be applied in organizations. So usually when there's use cases, that means there are solutions. And obviously, of course, I'm looking forward to seeing all of our American friends.
00:01:14
Speaker
Being as the international situation is what it is, I relish every opportunity to step foot in America and see our friends in the cyber community.
George A.'s Role and AI's Impact at RSA
00:01:23
Speaker
Yeah, as ever, ra is kind of like family reunion time. i will be there in every capacity. So I'll be there with the CISO Society. i will be there with Bare Knuckles and Brass Tax.
00:01:35
Speaker
A little bit more on that in a second. And also as Mind Over Cyber, because inexplicably, i will be speaking at RSA, which is not something i expected to say. um But yeah, it'll be a fun time.
00:01:48
Speaker
I expect from the market side, we will definitely see more AI stuff. um I think vendors have gotten a little bit smarter about how to talk her about that. Some have not, and we'll definitely see some dumb shit.
00:02:01
Speaker
But I think we're going to see more around optimization for teams.
AI SOC Developments and Platform Trends
00:02:08
Speaker
There's a lot of AI SOC stuff. um I also expect to see big Messaging on platformization. i kind of hate that word, but I think you know what I mean.
00:02:19
Speaker
CrowdStrike went on an acquisition spree. um you know Obviously, Google and Wiz are a thing. And I'm sure Paolo will not want to be left in the dust. But I think the biggest players will really start to be pushing that platform idea that they can be all things to all people in all the corners of their environment.
00:02:39
Speaker
Yeah, at the end of the day, we have to look at what the industry trends are. And we are there to obviously try to address that as best as we
Summer Camp Innovations and Spectacle at RSA
00:02:46
Speaker
can. We are going to be doing some live show work, which should be really entertaining for the listeners after the fact, once we put it out.
00:02:54
Speaker
And, you know, I think from a business standpoint, what I'm hoping to see is a prelude for what's going be coming up at summer camp, because generally RSA is just the preview for summer camp.
00:03:05
Speaker
um Look, at day's end, we're going to look at these solutions. We're going look these technologies. We're going to see F1 cars. We're going to see fucking Tom Cruise clone walking around again. We're going to see all the ridiculousness.
00:03:19
Speaker
But at the same time, I think there might actually be a return to genuine value at RSA. And that's what I'm hoping we can capture.
Evaluating RSA Demos with Dr. Chase Cunningham's App
00:03:27
Speaker
Yeah, I'm really hoping that the smart marketers prevail.
00:03:30
Speaker
um i would also encourage people to check out what Dr. Chase Cunningham, aka Dr. Zero Trust, is doing. He's actually releasing an app that will let people rank the messaging and the demo quality in real time.
00:03:44
Speaker
And he's hoping to give out what's called the 10 Ring Award. So an award that is actually based on practitioner feedback rather than the myriad of awards that get announced around RSA that you can buy, ah that you, that are pay for play. So that's really interesting. Um, Danny will be there. A whole bunch of our friends will be there and yeah, we're cooking up some the fun things there too.
00:04:08
Speaker
And yeah, that should be a good time, but, uh, needless to say, we will definitely report back on any dumb shit that we see. So stay tuned for that. All right. We will talk to you next week.