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How to write a book in a week with ChatGPT - Carla White
196 Plays2 years ago
Happy Woo Wednesdays!
How to write a book in a week with ChatGPT to make yourself famous and credible overnight. Whattt!! You can use Carla's guide "Prompt Publish Profit" to write a book, FAST!
I met Carla at an Elite Speakers Conference in Florida. Her energy was buzzing. She started https://hiro.fm/ which I use for my students. Check it out. You can now elevate your reach, revenue and impact with our interactive private podcast and audiobook platform that you can set up in minutes.
She is your typical busty blonde but people are shocked that she is really brainy. She worked for the Pentagon, NASA, Microsoft, speaks multiple languages and has started a number of profitable startups.
Carla White published a number of books and made a lot of profits in a short time.
Carla White, featured on Oprah, NYTimes, Forbes, and more, is the first woman to produce an iPhone app and author of "Idea to iPhone". As a pioneer in technology, she knows firsthand how frustrating the publishing process can be, which is why she founded Hiro.fm to help others publish and profit from their knowledge without writer's block or complicated tech. Carla has even coached some of the most successful thought leaders of our time. Get ready to join their ranks with her help.
Freebie
A list of my favorite ChatGPT prompts anyone can use to write a podcast, blog, videos, emails and more
Connect with Carla
https://www.instagram.com/heycarlawhite/
Connect with Carissa
Recommended
Transcript
Introduction of Carla White and Her Journey
00:00:00
Speaker
Happy Boo Wednesdays! I met Carla White at a speaking conference in Florida. She is incredible. She founded Hero.fm, a private podcasting platform for educators that is changing the game. She went from homeless to building the gratitude app that led her to be interviewed on Oprah! Wow!
00:00:21
Speaker
ChatGPT took Twitter by storm. Today we talk about ChatGPT to make yourself famous and credible overnight and how Carla has published a number of books and the profits she has made, but also the impact she was able to create in such a short time. So you could write a book in just a week. Listen how.
Carissa Wu's Role and Introduction
00:00:44
Speaker
Welcome to Get a Heck Yes with Carissa Wu. I'm your host, Carissa, and I've been a Los Angeles wedding photographer for over a decade. I've traveled the world, built my team, and seen it all. I now coach wedding photographers hit 10K a month and build a thriving business. In this podcast, we are going to deep dive into how top wedding creatives get that heck yes from their dream clients. We are not holding back on the struggles of the business and how to push through the noise. Some healthy hustle, mindset shifts, up-leveling your money story,
00:01:13
Speaker
time hacks because I'm a mom of two, a little bit of woo-woo, and most importantly, self-love and confidence are just a few of the many things we will talk about. I want to give you a genuine thank you for following along my journey. I hope to inspire you every Woo Wednesday so that you say heck yes to listening to this podcast. See you guys soon!
00:01:36
Speaker
Hey everyone, welcome back to Get a Heck Yes with me, your host, Carissa Wu.
Founding of Hero.fm and Carla's Tech Journey
00:01:41
Speaker
I have a very special guest, her name is Carla White, and we've become friends. I've met you a couple months ago, we were in a workshop together, elite speakers in Florida, and you just had like the best
00:01:54
Speaker
energy ever. But let me introduce you a little bit. Carla White featured on Oprah crazy, we had to talk about that in a little bit, New York Times, Forbes and more and is the first woman to produce an iPhone app and author of idea to iPhone. As a pioneer in technology, she knows firsthand how frustrating the publishing process process can be. I've been writing my book for three years, which is why she founded hero.fm.
00:02:22
Speaker
help others publish and profit their knowledge without writer's block or complicated tech. Carla has even coached some of the most successful thought leaders of our time. Holy cow, get ready to join their ranks with her help. And you didn't write this on your bio, but
00:02:39
Speaker
Your podcast literally blows my mind like in 30 minutes, but it's called Radical Shift. And I could listen to you. I don't know. It's just the things that you say on this is just beyond like writing a book, like while you're watching the Super Bowl, like it's crazy. It blows my mind. So welcome, Carla. Hi. Oh my gosh. It's so cool. We've been wanting to do this for ages. So I'm so glad we're here, Carissa.
00:03:04
Speaker
Yeah. Oh my God. Okay. I don't even know where to start, but it's like, I feel like I know you, but I don't, but, um, just, I guess tell everyone, the listener is like, who you are in your words and who you serve.
00:03:14
Speaker
Yeah. So I, I'm an entrepreneur tech entrepreneur. I've been in tech my entire career and I've always tried to find an angle to tech that, uh, the bropreneurs don't find and that will, um, focus more on abundance rather than lack these sort of mindsets that I feel like I want to.
00:03:37
Speaker
leave my dent in the world with. So my first project, my first tech project, entrepreneurial tech project was the gratitude journal app that was like launched back in 2007. And it's still in the app store, man. It's like no funding.
00:03:55
Speaker
just me building it out and that really took off. So that was my first project and I was very much focused on well-being, health, mental health, those sort of things. And I hired a bunch of mentors in that area to help me understand mental health and that's what sprung out radical shift.
00:04:16
Speaker
and other things, challenges and other things that I did in my business to to grow. But I've always had one foot in the tech part, too. I've written books that are geared towards non-techy people, such as Idea to iPhone. That's like how anybody can launch an iPhone app without having any tech skills. And so that's always been my favorite place is dumbing down tech so anybody can use
Carla's Early Influences and College Experience
00:04:44
Speaker
it.
00:04:44
Speaker
OK, so you said you've been in tech your whole life. What kind of tech were you doing or like where you did? Yeah. And like, I don't know, I just I'm not in the tech world. So I don't even know how you were getting getting in tech. Yeah. How do you get into tech? So.
00:04:59
Speaker
Growing up, my mom had a computer which was cutting edge. I remember when my uncle introduced us to the mouse and how fascinating the mouse was. Oh my gosh, this is crazy.
00:05:15
Speaker
So I had that great influence back home. I had some really good teachers in high school that introduced me to my first programming languages. But when I went off to college, I studied art. I wanted to be in the art world and I actually wanted to be a curator at a museum.
00:05:33
Speaker
Um, and then I almost flunked out from college because I was also, I was like an artist. So I was like into punk bands and doing all the punk stuff. And, um, and the other thing was, is I was kind of a rebellious teenager and.
00:05:51
Speaker
So when I went off to college, my high school advisors told me that I'd probably flunk out because I just wasn't made of that cloth. I should have gone off to the military and get disciplined and all this. So I had that seated in my brain. And so therefore I was like fulfilling the prophecy of who I was. I'm going to flunk out. And I had a friend who was from Japan. She was an exchange student from Japan.
00:06:18
Speaker
Her name was Ko. And she said, look, Carla, you're always hanging out with the foreigners. You're hanging out with all the Europeans. Why don't you go study over in Europe? And I was like, well, that's crazy because I've never been on a plane. I'm flat broke. I'm flunking out of college. I speak no foreign languages. You're mad. But she believed it. And so what I did was
00:06:41
Speaker
I figured it out in a year or so later, I was like on a plane for the very first time to go study in Germany and spent a year there. And this is before internet and on any of that. So like my only connection back home was.
00:06:57
Speaker
to every two weeks I'd call home, but I wouldn't call home. I'd call collect. And then they'd say, no, we can't, we can't accept this call. And then they would call me back. Oh my God. I think I remember those days because I went to Europe and I had to call like collect.
00:07:13
Speaker
Yeah. And so I was there for a year and that changed everything because I was like, Oh my gosh, I love traveling. I went all over Europe. I learned the language. I like learned so much. And so I'm like, now I know what I want to do. And I went back home and I finished my undergrad in art business.
00:07:34
Speaker
And there was another one. I had three undergrad degrees. One, I think like a minor. Oh, language. Yeah, duh. And then I also did a master's degree at the same time, which was MBA and information systems. So that's what really edged me in because all I wanted to do was travel. So, sorry. What college? University of South Dakota, where I grew up.
00:08:00
Speaker
Okay. Nice. Nice. Keep going. This story is so good. Yeah. So I got done with college and I was completely burnt out. So I went and go live on. I went to, I just packed up everything in a beat up Chevy, drove out to California all by myself, lived on the beach with a bunch of surfers. It was fun for about a week. And then I hated it. Like, I'm like, I need some stimulating conversation. This is
00:08:26
Speaker
And I was going broke. I couldn't get a job. And suddenly, by luck of chance, I got a job with the Pentagon getting rid of nuclear weapons in the former Soviet Union. I knew the story isn't getting better and better.
00:08:46
Speaker
So I drove across the country again and my beat up Chevy landed into DC and we were getting rid of nuclear weapons in Russia, Kazakhstan, Ukraine, and Belarus. So if you like you guys want some stories about Russia and Ukraine, I got some honey, but we won't go there. So I did that for about two years and this is a really cool part.
00:09:08
Speaker
I didn't get paid peanuts because I went to university. I didn't learn how to negotiate. I didn't know how to sell. I didn't know any of this stuff. I just knew the nerdy techie stuff. So I got paid like nothing. And yet I was in DC, which is a very expensive city to live in. So I lived in this part of the neighborhood.
00:09:28
Speaker
where I was the only white person. It was an all crack neighborhood. And I lived in this row house on the bottom floor. And just to give you an idea of how kind of rough the neighborhood would be, when taxis would bring me home, they dropped me off about a block away because they didn't want to go into my street. Oh my God. Yeah.
00:09:50
Speaker
Now, I always felt safe and it's because of this. I took care of the kids on the street. I had a little back garden and I would take them off the street and I'd put them in my backyard and I'd read stories or we'd play games and stuff. And I mean, the backyard was like teeny tiny. Yeah. But because I did that any time I stepped out of my front door, it was like I had the whole bunch of linebackers standing out like you mess with her. We got we're going to mess with you. I would watch my back.
00:10:20
Speaker
And I had a Reverend who lived next door to me and he and I started this midnight basketball league to help with the kids. So you had to be sober to play basketball, blah, blah, blah, which was all awesome. But it started to eat up my soul because we were giving more money overseas than what we were spending like to these children on these streets. Interesting. Yeah. And I just ripped my heart open. So I quit.
Challenges Leading to Homelessness and Career Revival
00:10:48
Speaker
And I moved and I worked for the Olympic games as a translator. Oh, yeah. And that was fun. That was awesome. But I didn't get hired on again. So I was homeless. So here I am. I'm speaking multiple languages. I worked at the Pentagon. I did all these great things. I worked at the Olympic games and I'm living out of my car eating leftovers off of people's plates because all the money I'm making is going towards my student loan debt. Wow.
00:11:18
Speaker
Yeah. And I didn't have a job and I didn't, well, I had a job. I had a job, job, busing tables to get enough money to pay for my student loan debt. Wow. And then.
00:11:31
Speaker
At that time I was applying to every place under the sun. Like I'd go to internet was still new. So you couldn't really just get onto monster.com or somewhere and look for jobs. You had to go and do research. You had to go into the library and do research. And so I was in the library and I found this book titled top 500 companies or something like that in America to work for top 100, something like that.
00:11:59
Speaker
And so I just open it up and there's a company in there from North Dakota. And I'm like, well, I'm from South Dakota. That's North Dakota. I got something in common. You're getting my resume. I was just blasting them out like that.
00:12:16
Speaker
And the one in North Dakota came back and said, yeah, we want to hire you. Is your passport valid? And do you like to travel? Really is what they were asking. I'm like, hell, yes, yes, yes. What was it? So it was a company, it was a software company that got acquired by Microsoft. And Microsoft was the company to work for back in that day.
00:12:42
Speaker
So I lived in Boulder, Colorado, traveled all over. They're like, Hey, do you want to go over to London? I mean, they were sending me all over the world and they're like, Hey, do you want to go set up shop in London for us? I'm like, yeah. So I went and lived in London for 10 years and, um,
00:13:02
Speaker
came back to the US. I'm not going to get into that whole story of, but it was, I ended up in a slump. Okay. Let's just say I lost the job. I tried to start my first business. I was handling stress all the ways that society tells us to handle stress. Like
00:13:18
Speaker
go down to the pub, have a pint, eat some chips, some chocolate, binge watch some TV, you know, like meditate or something. Well, that was back in the day, like meditation. All these other health care things weren't there, especially in England. England is a very drinking culture. I see where this going. OK, keep going. Yeah. So I had insomnia and health problems.
00:13:44
Speaker
And long story short, my dad suddenly passes away. I'm already a mess. I blame myself for his unfortunate passing and sends me in a downward spiral. My husband's like, well, let's get you back home closer to your family. And I'm like, no, I don't want to leave. And so I'm like, OK, one year.
00:14:10
Speaker
And I get home and I get worse. Culture shock, failed business behind me, all like putting on weight because we're driving these two ton vehicles everywhere instead of walking and ended up with double pneumonia and in the hospital. And the doctor said, you got to do something about your depression. I'm like, what depression?
The Success of the Gratitude Journal App
00:14:32
Speaker
And that's when I started a gratitude journal and, um, created the gratitude app because the journal turned my life around completely. And then the app went viral and, um, yeah, it was, what year was that? What year did that doctor say that? And what, what exactly did he say? Did he, I know he said like, we got to get you not depressed, but.
00:14:58
Speaker
Did he tell you like, hey, like right in your journal, like what you're thinking? Oh, no, no, no, no. The doctor didn't suggest. OK, the doctor was like, here's some pills, some pills. And I was like, no, I don't want to take pills. And at the time also mental health was a totally different subject than what it is now. I'm going to tell you, like it was so taboo. If you had a mental health issue, you must be homeless on the street or something like that. Like there's something seriously wrong with you.
00:15:25
Speaker
And so it was very shameful. It was all like nothing like it is now. And so when he told me that, and just like the listeners know, at the time I was drinking, I was taking sleeping aids. I was taking like night quill things to, and I had maybe at best two, three hours of sleep a night. It was really, I was a wreck.
00:15:55
Speaker
So, so when I got home from that, I went on the computer and I'm like, well, what can I do? What are some homeopathic things? What are other remedies I can do? And I came across an article about a gratitude journal and people who had been like, people who had way further, bigger problems than me. And I'm like, okay, if it helped them, I'm going to try this. And also I'm really lazy. I think I could probably do this. Okay. Oh my God. I could listen to the story for hours, but in a nutshell, like.
00:16:26
Speaker
What did you write? How did it change your life? How did you get to Oprah? Like how did Oprah change your life? Like just give me an explosion version. So at the first writing, I just did whatever came to mind. Like I got to see my dad before he died. The last words I said to him where I love you. Like these were the things that I wrote the first time.
00:16:48
Speaker
Now I write at least eight things a day. And the reason I choose eight is because like some of these gratitude journals or whatever, they say 30 seconds or five seconds or whatever. The idea with gratitude is, is abundance and
00:17:07
Speaker
all day we're focusing on lack and you're going to get what you focus on. So why only spend 30 seconds focusing on abundance when the more you focus on it, the more you'll get.
00:17:21
Speaker
So I like at least eight because it goes a little deeper than five makes me think a little bit more. And also eight, if you turn in the number on its side, it's the number for, um, you turn it or it's a symbol for eternity. Yeah. And, um, gold is mentioned in the Bible eight times. So there's just these little, I like to, I have to do at least eight and, uh,
00:17:45
Speaker
what got me on Oprah. Well, my app got like plastered all over the media because the only other apps out there were like bropreneur type of apps. Yeah. Yeah.
00:17:55
Speaker
Bart beer, guitar, little things, which are fun. But then there's mine and my backstory was on blogs and things like that. So then the media picked it up and Oprah picked it not immediately, but a few years later. But it was still like very strong. The app was strong for at least eight years until a whole bunch of clones appeared. Interesting. OK, well, that's crazy. So
00:18:22
Speaker
Tell me the Oprah experience a little bit, because I'm actually really curious. So Oprah wasn't anything like I expected. It's quite exciting. I mean, honestly, mind blowing. But also, I was really told what to say, how to say it, like what questions she'd ask and all. It was very well rehearsed. And I've been on a number of other shows since and they they're all like that, like they want
00:18:50
Speaker
They want to know what's going to come out of your mouth before you say it. Yeah, yeah, exactly. No, no guessing game. Yeah, no surprises. Oh, OK. So like what is I mean, I want to see the clip, but like.
00:19:05
Speaker
you standing there, like her asking you a question, like, well, what did she ask? And what did you say? And just the same, same as everybody else. Like, how did you do this? How did you get your inspiration? I love it. Tell me your backs, that sort of stuff. It wasn't, um, I think then she also wanted some like interesting facts about
00:19:28
Speaker
gratitude or mental health and things like that. And they didn't tell me what to say for an interesting fact. They just let me choose one, but they wanted me to have that in the tip of my mind. Okay. Okay. Well, yeah, this is so cool. Okay. So I want to kind of like steer this conversation, maybe like to tell the audience
00:19:48
Speaker
now what you're doing, like what hero.fm is.
Hero.fm's Impact on Entrepreneurs
00:19:53
Speaker
I know it's for podcasters, but it's more private. I'm actually really interested in signing up. So yeah, tell us about your company now hero.fm.
00:20:05
Speaker
Yeah, so Hero is for entrepreneurs, anybody who wants to get their message out and not have to deal with funnels or websites or all the complicated stuff, making videos, all those things. So the way it got inspired or the reason I created it is because people who got my gratitude app, I'd invite them into a three week challenge to change their habits.
00:20:29
Speaker
And after the three week challenge, I would invite them to come coach with me. Right. And that was sort of the escalation of the business and where the profits were made. But the problem was, is the drop off rate. And not only that, it's very technically challenging and expensive to launch a challenge. And so if I didn't get those signups at the end, I was losing money. I was bleeding money.
00:20:55
Speaker
And people were dropping off. So I was doing whatever I could, staying up late, getting on social media, sending out emails, texts, whatever I could to get them to show up, trying to give them awards, everything. And one day a lady shows up for my challenge and she's like, I'm not going to watch the videos. I'm not going to watch the replays. And I'm like, okay, here comes the refund request. And she's like, would you just give me all the audios? Like just put them on a Google drive or something and I'll listen to it. I'm like, shoot, honey.
00:21:24
Speaker
I'll do backflips, if that's what you want. So I ripped all the audio, put them on a Google drive. And a few days later, she pops up in our private Facebook group that we had for the challenge. And she's saying things like, I binge listened and I feel like a new woman and I deserve to be wealthy and all this stuff. And I'm like a new human and I'm watching the hearts. And, uh,
00:21:54
Speaker
Then she starts crying and she says, my son confided in me that he was planning to commit suicide and he wouldn't have told me this had I not had this change of my insights and my mindset. And I was just like, I dropped my sandwich.
00:22:10
Speaker
I was crying. I'm like, Oh my God, this is incredible. So then I reached out to everybody. I'm like, you all get audio. Don't worry about the videos. Just listen to the audios. And then I tried to make the audios better. And then I'm like, how can I give them the audios where it's not a hundred support requests and how do I access this and all the, and so then I started to use private podcasting platforms and it was like so tedious uploading it every single time we had a challenge and.
00:22:39
Speaker
When the world shut down in 2020, I'm like, okay, I'm just going to create my own. I know how to do this. I'm done with all these tools. And so that's when hero got born. And right away, I had other people like Kiana Danielle. She's a New York Times bestseller or Russell Brunson. He has a big software platform called ClickFunnels.
00:23:02
Speaker
and they were reaching out to me asking me about it. So I'm like, okay, this is cool. Let's build it up a little bit. So now we're hero with that. It's audio distribution, but it's interactive, which is cool because what you can do is when somebody hits a certain part of your show or part of your book, you can send them a text message that says, hey, here's the article I was referring to at that point, or maybe they stopped listening.
00:23:30
Speaker
Hey, are you okay? Here's a little thing to help you get started again. Would you do modules or would it be like questions that they ask and you just do like shoot them audio like message or is it more like lessons or just kind of whatever cater to your audio show can be a book. It can be a private podcast.
00:23:54
Speaker
It can be a course, it can be whatever, you know, anything you can generate with video, you can do it with audio too, or text. So it's really just on the go learning and listening.
00:24:08
Speaker
I was shooting weddings basically for free or for like a grand and I was having to haggle for every single session to try and like show them my value and now I have clients coming to me saying that they want to work with me and I have more importantly other people in the industry recognizing my worth and asking me to work with them.
00:24:35
Speaker
which to me means even more than the clients because they're people who've been in the industry for 10 plus years. They've seen, you know, hundreds of other photographers and they're able to recognize me and the value that I can offer them.
00:24:51
Speaker
Yep, that's my student Kimberly. She just one of my dozens of students crushing it. Go on my website, www.heckyesmedia.co and book a 15 minute strategy session with me. Only if you want to be booked out on multiple preferred vendor lists and have a proven marketing plan. Yeah. Cause this is so crazy because you know, I struggled a lot in school. I was kind of like a rebel like you. Um,
00:25:21
Speaker
you know, I wore like pink chugs to my prom with like cornrolls and stuff. And I, yeah, I was like C student, like barely passed college. And later, you know, when podcasting came out, I found out I'm an audio learner.
00:25:37
Speaker
And then it really exploded my mind and I was just open to this world of knowledge I never had because I couldn't comprehend reading. So then I finally started a podcast after listening for like three years.
00:25:52
Speaker
And then I loved it. And then I feel like it's the best way to teach. Like I've done video, I've done modules, I try to do courses. Like I spent like thousands of thousand dollars trying to like have people edit it. And it's just when I send it to the students, it just doesn't resonate as well as my podcast. And I feel bad if they pay and then I'm sending them like a podcast episode that's free. So I always felt like I was better like just speaking like as a podcast. So I'm like, this is literally going to change my mind, my life.
00:26:22
Speaker
Yeah, because I.
00:26:24
Speaker
usually we attract birds of a feather, right? So your students are probably more audio listeners too or audio learners, I mean, which means their completion rates will go
The Power of Audio and AI in Content Creation
00:26:36
Speaker
up. Like they'll, I have a training right now where I'm teaching people how to write a book with AI and it's all in audio format. And every day I drip out like three or four different episodes. I put really, cause I'm creating it as we go. And, um,
00:26:53
Speaker
right away, every single student listens to all of them the day that they're really. Yeah. Yeah. It's none of that because there's nothing to log in. It's right on their phone. They can just like do that all the time and catch up. It's so much easier.
00:27:10
Speaker
The other thing with audio is, because I've gotten into it so much, is people trust audio over any other format, overwritten word, video, any other sort of short form video, any of that. So it's way more intimate. There's something about our voices and listening. And then the other thing is that they're in an active state as they're learning.
00:27:33
Speaker
So they have happiness chemicals going through them and they associate that happiness to you. They're retaining more, so many benefits. No, I love listening to you. Not only do I, um, you know, get crazy information that's like light years.
00:27:49
Speaker
beyond like what I would normally learn but also I love like your energy but it comes from like you're being gracious and having gratitude every day but let's get into our top hot topic we have about 15 minutes and this is a probably the hottest hottest hottest topic I ever had on my podcast in the past year because um not to be mean but I'm a little sick of talking about ideal client
00:28:14
Speaker
or finding your avatar or your niche. So this is so, so juicy. So what is your hot topic and why is it so near and dear to your heart? Yeah, it's AI. It's using AI to accelerate your authority, your influence, your credibility, and really the easiest way, the cool way to do that, I guess, I don't know, a simple way to do that, that has a lot of longevity.
00:28:37
Speaker
is a book in an audio book. And so you were talking about how I wrote a book while watching the Super Bowl. It was actually the World Cup. But I was watching the World Cup. So what happened was I had a training that helped people get started with Euro. Just like what content do you already have? Let's get it started. Like uploaded all this stuff. And I had workshops around it. I had challenges, all these things.
00:29:07
Speaker
And it was an audio format, of course. So I transcribed the audio using a tool called Descript. Then I cleaned up the transcription and I handed it over to a ghostwriter with a lot of money and said, can you clean this up into a little just booklet that people can get for my Black Friday special? And I'm going to bundle it together with some software and all this.
00:29:34
Speaker
And I need it by November 1st. Can you do that for me? Absolutely. That's a, that's a slam dunk. So November 1st comes and goes, you know, she's all these excuses or life is in turmoil, all these things. Okay, fine. We'll just do something else for black Friday. No matter that I already had the funnel and the ads and everything. That's fine.
00:30:01
Speaker
So, uh, she finally delivered it around the 14th of November and she included like one paragraph that said, look, I just kept this as audio, like a transcribe from audio because I went to sound like we're having a conversation. I'm like, Oh my God, I could have put that in.
00:30:18
Speaker
Like I waited a month for a paragraph. That's crazy. And I was just living, not all copywriters are like this, but I've had my fair share of professionals who do that, who take your money, sit on it, wait for the deliverable. It's really poor. And it goes so against like everything
00:30:38
Speaker
I'm all so much into over delivery, blow their mind, don't even wait till they ask for it, just give it to them, that sort of thing. So I can never comprehend how people can do that. Anyway, she gave me this crappy thing back. And so I don't like writing. I do like writing, but writing is hard. We all know that. And so,
00:31:08
Speaker
November 30th hits and my Twitter is all exploded with
00:31:14
Speaker
ChatG2P, which is an AI writing tool. And it's free right now. It's in beta. So it's a chat driven AI. You put in- ChatGPT once again. Yes, chat, I'm sure you've seen it on the news. I mean, it's on everything right now. So at the time it was just like on Twitter. And so I'm like, okay, I'll check this out because I'm such an early adapter.
00:31:42
Speaker
And I'm like, okay, this is interesting. And at the first I'm like, okay, explain quantum physics to me, but do it in the tone of a pirate.
00:31:57
Speaker
And I was like, and it would explain it like a pirate, like if I got this treasure and if I put it away. Oh, crazy. Yeah. And it was like, this is fun. And then I'm like sitting down watching the World Cup and I'm like, oh, oh, my God, my transcript, my manuscript. Let's go and put that in and get it rewritten.
00:32:19
Speaker
So I had to train the chat, get it the right tone, get it familiar with what I wanted to do, all this stuff. And by the end of the game, I had most of it done. And it took me a little bit longer because
00:32:36
Speaker
I switched up my whole manuscript. I'm like, wait, I'm not, I'm going to change this. I'm not going to just say, go get some existing content you already have, go create a private podcast, use that to build your list.
00:32:49
Speaker
I'm gonna teach people how to write a book using chat GPT like I did and use that instead. So I changed the book from zero to hero to prompt, publish, profit. It goes through those steps. Like here's the format of your book.
00:33:08
Speaker
This is what you need in your book. Here's what the intro is. Here's what the first chapter is. Here's how you conclude everything. And this is how you then publish it. And this is how you then profit from that book as an authority figure.
00:33:23
Speaker
Okay, I'm just kind of gonna recap. So you already had this manuscript, the copywriter screwed you over. You found out about chat GPT, you're hanging out for World Cup. And then you wanted to put this in the AI. You kind of was checking it out, doing some cool things. And then it came back to you and it wrote it for you. And then you got super excited and then you want to teach the same thing.
00:33:47
Speaker
Yes. So to get clear, I didn't just say write a book about this subject. I gave it the content that I already had and had it rewrite it because I already had the gist of the gist of each chapter. But it was like how you and I are talking. It wasn't like in a book format.
00:34:11
Speaker
And so I needed it to rewrite it, but then when it would rewrite it at first, it sounded like a robot. So I had to train it in a tone to make it cheeky, make it interesting, punch it up, use the similes, all these things. And so that it was more gripping to read more. And this is like AI doing this.
00:34:32
Speaker
Yeah, so AI did it. And then because it was so good, I just moved all my chapters around, created a whole new one, which was just about how to use chat GPT to write a book.
00:34:48
Speaker
And this is the format of the book. This is like what each chapter is. And this is how you have chat, write it for you. So now what I'm doing is I'm taking a bunch of students through the process. They're all writing books and they're using chat GPTP from the very start, understanding their avatar, understanding what tone they should use in their book, doing the research for their book, everything.
00:35:13
Speaker
And then they're using my format and my prompts to write the whole thing.
00:35:19
Speaker
Isn't it crazy your journey? Oh, I know, because I hated writing. I'm like, how can I be teaching people how to write when I just like to me, that was the death of me. Like, I don't know. Right. I'm a horrible writer. Like someone just texted me like, hey, there's a typo and you're like daughter, the type of queen. I am like, if anybody wants to find a typo, just go look at my content.
00:35:45
Speaker
But yeah, it's been taking me like, I think I started writing my book when my second daughter was in my womb. So she's already like two and a half. And it's done, but it's still not out. But it's so exhausting and like the money I put in per month. And yeah, so when I heard that your podcast, I'm not ready to fucking dance. Like, yeah, yeah. And you can. So I want to, are you doing another one? A little workshop?
00:36:13
Speaker
Yeah, so I did a live workshop for sharing people how to do it. And it was crazy because it was right after Christmas and we had this massive blizzard. And so my kids were at home and my dogs going crazy. We're all like cabin fever. I'm trying to do this workshop.
00:36:30
Speaker
Um, it went off okay, but I want to redo it and do it better, but, uh, yeah, definitely doing more live. If you want to watch the replay for that, I'll, I'll give you the YouTube, uh, link. Cause I just threw it up on YouTube. Um, you can watch the replay for that. You can also just like get my book prompt.
00:36:52
Speaker
published profit that walks through everything that's on the webinar, the audio book, I give you some prompts to get you started everything. So okay. Okay. So our audience is wedding professionals, wedding photographers, planners, DJs. So I'm just going to encourage you to reach out to Carla White.
00:37:13
Speaker
Um, you'll tell them your Instagram handle in a sec. Um, but to help you write a book, because I wanted to talk a little bit about why you want it, why it's so you could be famous like overnight and a little bit about
Establishing Authority Through Writing
00:37:27
Speaker
that. Yeah. Yeah. Let me tell you guys why you need a book because you might be like, okay, I'm never going to work. Like I'm taking pictures.
00:37:36
Speaker
So you're like, okay, I need a photography book. I need a book of all my samples and my photography. Great. But the reason you need a book is because you have a unique way of doing your photos. You have any unique system of working with your clients. You have a unique way of getting results for your clients that reflects what they want.
00:37:58
Speaker
But nobody knows that you have this unique way, this signature system. So when you create a book, you will then be the authority. You'll be the go to person in your market. And I can guarantee this hands down if you do it right. Like if you just write a book that's flat as a pancake, it ain't going to work. But if you use a special formula, it will get your audience to be mega fans. And what happened to me when I first wrote my book,
00:38:28
Speaker
doing it the old school hard way, wanting to like put forks in my eyes throughout the whole process.
00:38:35
Speaker
Afterwards in the book is called idea to iPhone. It was that non-technical guide to creating an iPhone app. Afterwards, I was invited to Apple. I was speaking on stages. I was like, I had people from Silicon Valley flying to Sioux Falls, South Dakota to sit down with me to talk about their app ideas. I mean, they, because they would get my book, they sell my book.
00:38:59
Speaker
And so if you and I didn't do the regular marketing behind the book because the book was published by Wiley. So I did not do the marketing that I like. I'm guessing you guys know right now there was no like sort of Instagram to promote it. So you guys will get far more traffic from your book than I did.
00:39:23
Speaker
Yeah. Oh my God. Okay. Like I just feel like when I was a little kid, it was just like, if you wrote a book, like you made it in life. I always feel like that. And like for me, writing the book for wedding photographer is, it's going to funnel into like my master classes. So it's just that step to like even go deeper with me and then, you know, obviously hope to coach with me.
00:39:44
Speaker
And the other thing is, and I would think about this, it's like when you are on other people's podcasts, you can, with hero, you can create a keyword, so it could be photographer, just text the word photographer to this number, and I'll give you a free copy of my book. If you are speaking on stages, you can do that. I mean, and then you're getting all this data from people who are listening,
00:40:10
Speaker
Oh my God. And you get their phone number. Phone numbers are like the, they're way better than emails. And so you get their phone number, their email, their name.
00:40:22
Speaker
And the end, you're nurturing them because you just gave up your book. So another hack, I'll share this real quick. If you have any stage presenters there, one of my clients, he'll just say, don't take any notes. Don't take photos of the slides. I'm going to give you a recording afterwards. And then he has some text and he'll, so here's a hack as well with your audio book. You put stuff in there. That's not in the physical one. So then you can sell them the physical one and the audio one.
00:40:49
Speaker
So my audio one has some extra chapters in there that aren't in the physical one. Wow. This is so cool because I was a little bit worried about like marketing. It just, it just feels so snail, you know, marketing and I want something more like dynamic. So this is amazing. Um, I could talk about this for like another hour, but we're running out of time, but I'm just going to ask you some rapid fire questions. Um, Karla white, what is your woo factor? What makes you stand out?
00:41:19
Speaker
What is what makes me stand out? Yeah. Oh, it's by far my energy. Definitely. I always have people comment on that. Yeah. I think I'm going to like wake up and just like listen to your voice and like get in a good energy. I don't know. I'll take that little snippet and give it to my husband. Oh, yeah, I know. Right. OK, energy. Yes. But what you said on the.
00:41:43
Speaker
The questionnaire is so funny, like you're not your average busty blonde, like you worked at the Pentagon and all these languages. Yeah, I know, right? What is your, I mean, you're doing huge things. So what is your goal for hero.fm?
Future Visions for Hero.fm and Reflections
00:42:02
Speaker
Yeah, so really, I feel like it needs to be married into another organization, a bigger company. I'm really diving deep into AI, so I'm trying to figure out where's the fine balance? Does that work with Hero? Do we branch off? We've got some crazy awesome AI projects that we're working on.
00:42:23
Speaker
Part of me is always like, oh, well, then I'll sell off hero. So then I can just focus on the AI. But then I'm like, oh, the AI can work with heroes. So I don't know that I'm at a crossroads, a really, really exciting crossroads. But right now today, my, my goal, like, at least for the next quarter is to help as many people as possible get their message out. Cause that's the whole reason why I created hero was there's people out there.
00:42:48
Speaker
who are praying for the solution that you have. And so many years for decades, it's always been either tech issues or complicated, like, how do I get my message out? And that's really what I want to overcome. Like knock down that barrier. You don't have to learn funnels. You don't have to get on video. You don't, you like, you can use the microphone on your phone and you can get your message out.
00:43:12
Speaker
Wow. You have to write it now. You can have chat. Write it. I'm like, this is what I've been praying for. So thank you for answering my prayers because it's going to be with my coaching business. Yeah. Look, my delivery process. Yeah, it's been the whole like, you know, the whole Google Drive with the audio like it's it's a little complicated. So just sending this to like my students. So easy listening to my voice because I got some knowledge moms, you know, been in there for 13 years.
00:43:41
Speaker
Um, Carla, what do you like to do for fun? Um, I like traveling. That's still my biggest thing. Uh, I like cooking and eating and having friends over. Uh, I like, listen, I like working out. That's one thing. Oh, I love working out. I don't know what archeotype that is, but when I get too much going, yeah, I have to go for a run or go do hot yoga or something. Oh, I just started hot yoga core power. I'm loving it.
00:44:10
Speaker
Yeah, isn't it awesome? I saw your Carla that was homeless and eating other people's food. What would you tell that girl today? Yeah, I think I'd tell her that
00:44:29
Speaker
I think that girl thought she was a waste of life. And I wish I could just let her flash forward a little bit and know how many lives she would have been. She's going to impact, which didn't make sense at all at that time that I would actually impact other people's lives. So I think that's what she needed the most. And you had to go through that too. Yeah. Yeah, man. I think in part of it is also,
00:44:59
Speaker
I always strive to be able to relate to the people I'm helping. I think that lets me help them even more. So having gone through that, I think I can get what other people are going through more. For sure. How many hours of sleep do you get now? Last night, I think I got 10. I sleep. Yeah, I sleep good. That's a great question though, right?
00:45:28
Speaker
When I'm in a creative zone, it tapers, like it really gets short, like six hours. I just, I'm so excited to work on what I'm working on. But then like, when I'm just doing regular, yeah.
00:45:42
Speaker
Yeah, it is nice. It is. It's important. I feel like, but I, you know, like I keep a gratitude journey. I'm going to give you a real quick, if you have, I have a little system it's called sacred. So it's each word stand or each letter stands for something S is silence, which is either prayer or meditation. A stands for affirmations ask.
00:46:04
Speaker
So ask the universe for what you need and appreciation, which is gratitude. C is for creativity. Do something creative every day. R is read or listen to an audio book or something. E is for exercise and D is for daydream. And if you can sprinkle those sort of exercises throughout your day, you're going to be a rock star.
00:46:28
Speaker
Oh, I love that. Oh my God. Okay. This is such a powerful conversation. Where can everyone find you work with you? Um, show you a little bit more. Yeah. Just head over to at, Hey, Carla white on Instagram. Uh, hit me up in the DMS. If you heard something and you can't find it, I'll help you out. Yay. Thank you, Carla. This is a really cool conversation. Oh yeah. Thank you, Carissa.
00:46:56
Speaker
Thanks for joining me this week on Get a Heck Yes with Carissa Wu. Make sure to follow, subscribe, leave a review, or tell a friend about the show. Take a screenshot and post to IG. Tag me. Also, don't forget to download my free guide on how to become a lead generating machine. See you next time, wedding pros!