This week, special guest Jonathon Grant, founder of VOLeads.com joins Will, Victoria, and Al in the bar to talk about the VO Leads platform, and general marketing discussion. Learn why Jonathon decided to build the platform, what it provides, and how/why it may be of benefit to you in your career.
Chapters:
(00:00:22) Introduction and Marketing Discussion
(00:01:20) VO Leads and its Features
(00:02:18) Challenges in the Marketing Channel
(00:02:46) Building VO Leads Application
(00:03:11) Experience with Other VO Entrepreneurs
(00:04:36) Encounter with Email Marketing Service
(00:09:00) Creation of VO Leads
(00:19:35) Criteria for VO Leads Membership
(00:21:54) Handling Influx and Rejection Notices
(00:27:03) Success and Frustrations in Voiceover Industry
(00:29:55) Marketing Blueprint and Your VO Wallet
(00:30:23) Time and Motion Study on Apollo.io
(00:31:16) Data Validation and Email Deliverability
(00:32:15) Case Study: Impact of Bounced Email
(00:32:45) Quality of Ingested Data
(00:34:31) Data Privacy and Access Control
(00:34:58) Subscription Benefits and Customer Testimonial
(00:37:28) Email Marketing Best Practices
(00:38:30) Direct Marketing and Lead Generation
(00:42:11) The Long Game of Marketing
(00:57:36) The Reality of Marketing in VO Career
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