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#21 Kaleo Cornwell - Building A CrossFit & Olympic Weightlifting Gym
4 Plays3 years ago
Kaleo Cornwell is the founder of Standard Strength, a California Strength affiliate with world class coaching, and the most niche Olympic Weightlifting + CrossFit gym that I know of. We dive deep into Kaleo’s journey aka the Hawaiian Viking, how he put it all on the line to start the gym, what it means to him and how it all came about from his childhood. Kaleo is a stand up man, putting his money where his mouth is and does the right thing. He is a humble and genuine man who through perseverance, love for the game and grit, got through the pandemic and now is making a major come back.
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SEBASTIAN ENGSTROM
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Transcript
Introduction of Kaleo Cornwell
00:00:06
Speaker
Welcome to episode number 21, I am your host Sadashan Engstrom, and today Kaleo Cornwell joins me.
Transformation from CrossFit Curaheap to Standard Strength
00:00:13
Speaker
He is the owner of Standard Strength, an affiliate of California Strength, also previously known as CrossFit Curaheap. We go into his story of how he built the gym, a CrossFit Olympic weightlifting gym with the highest caliber of performance, and I can speak to it myself because I used to go there.
00:00:32
Speaker
He is just a phenomenal, generous human being.
Generosity and Community Impact
00:00:35
Speaker
We go into everything about his story, even what happened during COVID, which really revealed his incredible characteristics of generosity and giving back to this community. Enjoy this phenomenal conversation, and if you feel so compelled, if you feel like this is giving back, this show is giving back to you, hit five stars, simple way as a repay. He even has a good favor.
00:01:00
Speaker
the deed of the day.
CrossFit Programs Promotion
00:01:02
Speaker
Scroll down five stars on Apple or hit subscribe like on any platform that you're on this helps us spread the good message that we have here and help other people that is the whole purpose behind this.
00:01:16
Speaker
And if you've done so, check out the CrossFit programs that we have, online training programs. They are a methodical CrossFit program. They are a, so it's a gymnastic CrossFit program, three to five days a week. I have done this for 15 years. And I finally, finally released these.
00:01:35
Speaker
There are so many programs out there that just you're wiped after every workout. There are different workouts every single week. You don't get better, but you get tired. You feel like you work out, but this is actually you get better at it. I have pulled in a lot of effort so you can feel the ease of use, the videos, the instructions. It's all there in the app.
Affiliation with California Strength
00:01:56
Speaker
I do it myself, the proof is in the pudding, and you can get 7 day free trial, 15% off the first month with Safina all caps, 15 at Safina.io, SafinaStrength.com, sending you much love.
00:02:14
Speaker
Kaleo Cornwell, amazing to have you on. Thank you for hosting. Yeah, thank you. Thank you for having me. Yeah. And for the people who are not watching it right now, we are at Standard Strength, as you can see in the background here if you're watching. And what is Standard Strength, Kaleo?
00:02:32
Speaker
Well, standard strength is the physical body of our gym, right? So here are four walls and a door, a couple of big garage door, but standard strength is our gym. We do CrossFit, we do weightlifting here. We also have virtual programming online for folks. We're an extension of another gym, at least in the weightlifting world.
Fighting Chronic Diseases with Fitness
00:02:54
Speaker
California Strength is another gym that I coach for.
00:02:57
Speaker
and work for. I run all the California Strength Masters programming online and so our weightlifting program is an affiliate of Cal Strength. We kind of call it the minor leagues of Cal Strength, I guess, building it up to hopefully one day have some of our athletes join the Cal Strength national team and
00:03:16
Speaker
on and so forth and then we also have the CrossFit side of our gym that is focused on fitness and health and basically changing people's lives through health and fitness and trying to we I mean one thing is we believe that we're the frontline defense when it comes to
00:03:38
Speaker
Fighting chronic disease, which is something that CrossFit is really big on right now, health CrossFit, health and CrossFit. So we are, we're definitely focused on that, on that side and changing people's lives for the better. And hopefully we can make a small impact in our community and really build the, I mean, the biggest membership.
00:03:58
Speaker
The biggest portion of our membership is made up of people probably within five miles of this place and so we're really contributing to this local community when it comes to that health and fitness stuff.
00:04:10
Speaker
Yeah. Thank you for what you do. I've been a member here and it's been what I've told you the other day. It's been the most influential part of my workout and fitness journey in the sense of the capability, ability and coaching and programming. And it's a unique combination that is very hard to find and I've been to
00:04:35
Speaker
Quite a bit of gyms in a strength coach have my own program too and seeing the level of expertise that is here is just is beyond something I've ever experienced and It doesn't it takes someone at the helm to be driving this change I was recently been doing some videos at CrossFit 209 in Stockton massive facility and even hearing
00:04:58
Speaker
Well, done a lot of programs. Matt Frazier said it the other day, a majority of all CrossFit gyms don't have adequate programs. It's a bunch of random wads thrown together just to make you tired.
Motivation for Quality Fitness Programs
00:05:16
Speaker
did you come up with the idea of having such pristine focus on okay this these are all the angles that I want to hit on like it was right now it's called standard strength before it was Curry CrossFit yeah where does this sensational drive of delivering excellence come from
00:05:36
Speaker
Well, I mean, for the gym itself, I mean, I guess it starts with us. And back then, four years ago, I forget when you started. I think you started a couple of years ago. Two years. When we opened this gym in 2017, the focus was exactly that, what we talked about, which is just really building people up, building the community up and really helping people out. And then also for me, because it was a dream of mine for a really long time to build a national level team in weightlifting.
00:06:06
Speaker
Uh, and that dream, I guess that dream didn't really come into my mind for quite some time, probably not until I was in my thirties.
Inspiration from Father and Early Gym Experiences
00:06:15
Speaker
Um, because I hadn't done weightlifting Olympic movements since strength and conditioning style programming in college. And then even a little bit after college, when I played rugby for the San Jose Seahawks. So I played rugby for division one, a men's rugby team here in San Jose, San Jose Seahawks. And I did that for nine years.
00:06:35
Speaker
and then in the time frame of that I got a really bad high ankle sprain when I got tackled one day and it was probably I mean I think it put me out for four months and it was separated the muscle tissue from the bones we had to have surgery and I was in a boot and all that
00:06:55
Speaker
And during that time period, I think I gained probably like 35, 40 pounds and I was depressed. I mean, I've been working out and so this is getting to the deeper part of it, right? Like I've been working out for in a gym, in one type of gym every day since I was probably in fifth grade. My dad and his best friend were like bodybuilders when I was growing up. They were like, one guy was actually an IBF pro.
00:07:19
Speaker
at the time and my dad was like his workout buddy and so I would go to the YMCA when I was a kid and just be there and you know being at the gym and being around that type of you know that mentality and that type of like environment just kind of sunk into me and then my dad was also a football coach, a track coach, a basketball coach in Washington state where I grew up in Snohomish
00:07:46
Speaker
and part of his job was driver's ed but the other part was also so he was a teacher he was a history teacher and he was a librarian when i was a lot younger and then he became a driver's ed teacher and then he was also doing um running the high school gym yeah and so from the age of like i think it was fifth or sixth grade i was always in that high school gym when he would be there running it and
00:08:11
Speaker
I would be around the high school football players and they're doing their bench and squats, but they're only squatting, you know, like a quarter of an inch down. But I mean, I remember all of that. I remember exactly the different style workouts we used to have. I remember every piece of equipment in that gym. I mean, there was the squat racks. They had an old school leg press machine. They had the leg curl, leg extension. They had the, it was all concrete walls, not unlike this, where they had like the,
00:08:38
Speaker
lap pull downs like drilled into the wall and you would sit on the ground because it wasn't I mean this is old school right this is I'm 44 so this is you know 36 years ago I guess which is crazy to me but
00:08:57
Speaker
and they had preachers and they had a big thing of dumbbells and they had probably eight bench presses and then they probably only had like two or three squat machines. And that was really it. It wasn't a ton of stuff. It wasn't a huge gym, but I just, I lived in there with my dad when he was there. And so I always had this, like that instilled in me, I guess that that was just part of your life, right? Like being at the gym was part of your life. And somewhere, somewhere along the line, I don't, couldn't tell you between junior high school and high school, I had made up in my mind
00:09:25
Speaker
that I wanted to own a gym someday. I mean, it was way back when I couldn't tell you a specific time or date. It was just one of those days probably at the gym and I was just like working out with my dad or working out with some of his football players or whatever it was. And I just was like, man, I want to do this. I want to, I want to, this is part of my life. I want to own my own gym someday. And you would see, I think that was when gold's gym was, I mean, there was no CrossFit anywhere and weightlifting programs were few and far between like the sport of weightlifting was,
00:09:54
Speaker
So small back then, right?
CrossFit's Expansion and Knowledge Sharing
00:09:58
Speaker
And even the coaches back then like something that they would keep that knowledge, right? Like the weightlifting coaches weren't trying to spread the knowledge, which is something I think is really amazing. I think that, uh, that Dave and cows, uh, Cal strength have done is really like. Put it out there for the masses, right? They started this YouTube, like in the boom days, a cow strength with the John Norris and the Donny shankles of the world. And they're just like,
00:10:22
Speaker
putting it out there on YouTube, and they're talking about it, they're showing it, and it just, it brought that to so many, brought the sport of weightlifting to so many people.
00:10:31
Speaker
So somewhere along the lines, because of my dad and because of what he did, it instilled in me that I wanted to own a gym. And I was always in the back of my mind. And so everything that I did, I mean, after college or even in college was to me was like part of that dream was to like a stepping stone to me getting to this point of owning my own gym. Because I knew it wouldn't be easy financially. I mean, who knew? I didn't know even then what
00:11:00
Speaker
the entry-level gym would look like or what that, you know, I probably thought in my mind that I needed millions of dollars to open some big 24-hour fitness or golds gym style place. But I knew I needed money and I knew I needed a career to help support that. And so I went to school in hotel restaurant management. My father's Hawaiian, so I'm Hawaiian and my mom's Norwegian. I think I've told you that before. Yeah, unique combination. Hawaiian Viking. My grandpa used to say that.
00:11:29
Speaker
But yeah, so I went into a hotel restaurant in college because the hospitality kind of is like in my bones being Hawaiian. And I loved that. I loved cooking. I loved eating, right? So that was kind of an easy thing for me. And I enjoyed that. But to me, even that was always like a stepping stone.
00:11:51
Speaker
to get to that. And the second part, I guess, of my dream that we talk about is a gym, but I've always wanted to own a restaurant too, right? Own a restaurant, own a gym. And so all of that was like stepping stones for me to get to where I wanted to be. So I went to college at Washington State University. I graduated hotel restaurant administration from Washington State University. And I had a job right out of college.
00:12:18
Speaker
In Anaheim, I was working at the Anaheim Convention Center for a company named Aramark. I moved down there because my grandma lived there at the time on my dad's side. But I moved there and again for that job all being a stepping stone to earn money.
00:12:34
Speaker
to save money to build up so that I could own a gym and then own a restaurant someday. So I was getting the experience in the hotel restaurant administration field. And I was also building and saving money to open my own gym someday. But even then, even after college, I still didn't have an idea what that would look like.
00:12:53
Speaker
as an entry level into a gym, like how much money? I hadn't put a business plan together. I hadn't really done any of those things other than I was saving money. And I knew that I was going to someday do it. But I was focused on the first part of that, which was saving money and getting my experience in the restaurant and hospitality industry. So during that time, I moved up here. I got promoted at Santa Clara Convention Center here in the Bay Area.
00:13:21
Speaker
that's when i started playing rugby again a buddy of mine saw me at 24 Hour Fitness i think it was called um man what was it called back then it wasn't it was ballies so it was ballies it wasn't 24 Hour Fitness i was working out ballies and a buddy of mine Tory he was a former Eagles um rugby player saw me at the gym he's like dude you're a big guy bro you should come out and
00:13:41
Speaker
You know, try out rugby. And I was like, no, I'm good, man. I'm like, I'm just trying to work, you know, save money, open my own gym. Right. Cause I want to open a gym. Um, but I, I can't tell you, I missed the aspect of contact sports. Right. And I think that that's why he was able to get me because he knew that I liked hitting people or whatever it was. Right. So you'd see me, it was probably a year and a half. He kind of just bugged me and was like, Hey, come out, play rugby, come on, play rugby, come on, play rugby. And I'm like, fine. All right.
00:14:07
Speaker
All right, like I just almost I think I did it just out of spite to like shut him up. Sure. I was like, all right, let's go. And it was during the summer. So during summer, rugby is sevens, right? It's not 15s. We play sevens during the summer. And so I went out and I practiced with the team and I brought my mouthpiece and and.
00:14:25
Speaker
We are immediately doing like tackling drills and stuff like that. And I was just like hitting people and I'm like, Oh fuck, I love this. Like I was like, I missed that. Like I love playing football. I was a high level high school athlete. I was recruited by many colleges to play football. I, you know, I just didn't really fall through in college. I never really hit the field in college, which was always a disappointment of mine. So I missed that aspect of, I guess, of, of competitive sport too.
00:14:50
Speaker
Um, since I never really followed through in college. And so when I had the opportunity to play at a high level rugby, I was like all over it. And then also I'm from Seattle. So at the end of practice, they're like, Hey, let's bring it in. Everybody in here. Uh, thanks for coming out and trying out with this team. Everybody in, hands in Seahawks on three, one, two, three Seahawks.
00:15:09
Speaker
Seahawks. I'm like, Seattle Seahawks? I was like, oh, I don't know why. That just clicked in my mind because I've always been a Seahawks fan growing up and still this day, loved the Seahawks. So when they were like, San Jose Seahawks, and they said, Seahawks on three, I was like, all right, I guess I have to play. That's it. So I played for, gosh, I don't know. I think it was eight or nine years I played with the team.
00:15:31
Speaker
Uh, played rugby at a high level. We were division one. We went to the playoffs several years. And for those of that, those people that don't know rugby. Now they have major league rugby in the US, but back then they didn't have major league rugby. The highest level of rugby in the country was a division club sports, right? So you had.
00:15:49
Speaker
division one division two division three and based on how many people you had and how good you were you would be in those in whatever division we were division one which is the highest level of rugby in the country aside from the national team so i played that it was contact sport but that's getting back to my story that's where i got injured and i hurt myself and when i hurt myself i was out for three months and i was super depressed and i was just like
00:16:14
Speaker
I didn't know what to do because I had lived in the gym my whole life. From sixth grade on until that day when I had surgery, I had been in the gym or on a sport field every day of my life. There was nothing that would keep me out of a gym. It was just part of my life because it had been instilled in me.
00:16:33
Speaker
And all of a sudden, that was ripped away from me. Now I'm sitting down and I can't move. So I'm out for three months. I have this boot on. I can't go work out. I would go to the gym, but I couldn't really do much. And then you almost feel embarrassed.
00:16:53
Speaker
walking around in a boot or on crutches. And so I just got really depressed. And like I said, I gained a bunch of weight. I was eating like shit, like just wasn't in a good spot, like mentally. And I think that that was probably one of the, one of the biggest points in my life where things switch because I was like, I can't, I can't live like this. Like this, like,
00:17:16
Speaker
for me to feel good like it's simple things in life like my dad is a marine so like i get up in the morning my bed's made right like i need my bed made uh if my bed isn't made and my laundry is not done like i don't feel good yeah and then the next step for me is the gym right those three things like have to be in order for me to then like move on with the rest of my life and
00:17:38
Speaker
I know that sounds probably like weird to some people or normal to others, but it's like, for me, it's like, if those three things aren't in, I feel totally disheveled and like out of place. And so, um, not being able to do that second part or that third part, which is go to the gym every day, really messed me up. But when I finally was able to start working out and training again, I had already made up my mind. I'm going to go hard. I don't know what I'm going to do, but
00:18:03
Speaker
I'm going to go hard. I was able to go back to the global gym, right? I wasn't, this is before CrossFit. I had discovered CrossFit and I get in the gym and I'm working out and I'm doing the same things that I did before, but it just wasn't having the same impact. I think that I just, I didn't know, I didn't have the right direction because I gained all this weight, like maybe what my focus should be more on. I was like, okay, maybe I should be doing more
00:18:27
Speaker
cardio and less weights. Like that, like I kind of was lost a little bit and it just wasn't working. I was there, but I wasn't losing weight. I wasn't feeling strong again. And a buddy of mine who was on the rugby team.
00:18:40
Speaker
name is Trevor, captain. He did rugby or not, not rugby. He did a CrossFit at NorCal CrossFit NC fit, uh, in office Saratoga at their old location. And he's like, dude, you should try out CrossFit. And I'm like, what the hell is CrossFit? I have no idea what that is, but.
00:18:57
Speaker
All right, and this is what year? This is 2010, I think. Yeah, so 2010.
First Encounter with CrossFit
00:19:04
Speaker
And CrossFit had only been started like 2008, so it was still kind of culty, right? Like, still new. It wasn't everywhere. Like, NCFit was probably one of the only locations. And there was the other gym. So what I did is like, OK, cool. Well, NCFit's too far from me to go to that gym. I'm going to Google and see if I can find a CrossFit gym near me.
00:19:23
Speaker
And I googled it and I found one cross at Silicon Valley. It was only at the time was like in downtown San Jose. It was probably like five miles from where I lived. And I was like, okay, this is perfect. I'm just going to show up and see if I like it. If I do, I'll do it. If I don't, I don't. So I called the owner and told him I was coming and I went in there and I showed up. I think it was a nine o'clock class. I was off.
00:19:46
Speaker
I was off of work that day it was like a weekday and I walked in first thing I saw was Dana Stubblefield who was like a two-time NFL defensive player of the year who's unfortunately going through some stuff right now but he was the first person I saw when I walked in working out I'm like holy shit that's Dana Stubblefield like this is like an NFL football
00:20:05
Speaker
Great right and he's doing CrossFit. I was like, I think I'm gonna like this right and there was like probably a 12 people in there We did the workout and I swear I think the first thing That we did that day was clean right like we did heavy cleans and I was like, oh shit I really like this. I'm strong like I remember cleans from from high school and from college Like you know, I mean like we would do that style of training. We weren't very good at it It was like
00:20:33
Speaker
Like you don't even like, you just like touch your shoulders with it or whatever. It wasn't anything like, like the form was nowhere near what we teach in USA Olympic or, or a USAW or CalStrength or here at Standard Strength nowadays. But I had some experience, so I knew I liked it. And then there's nothing like grabbing on a big barbell and like big weight and like putting it on your shoulder or lifting it overhead. So I immediately was like liking this CrossFit thing.
00:21:00
Speaker
and then, I don't know, I probably did it for six months and I lost a bunch of weight and I was getting really strong again, we were deadlifting heavy, we were clean and jerking heavy some days but we were also running and doing whatever but I knew immediately from that first day on that I really liked the barbell
00:21:16
Speaker
And I didn't like the running stuff. So we, we, um, I think it was probably six, seven months in, there was a seminar for weightlifting that was hosted by a guy named John North.
Improving Weightlifting Techniques
00:21:31
Speaker
I don't know if you know who John North is. John North is a part of Cal or was part of Cal strength back then. And he was responsible for kind of what this boom time frame happened. Like him and Donnie had this.
00:21:43
Speaker
show called Attitude Nation and CalStrength was posting Attitude Nation stuff on YouTube and having their own YouTube stuff. But this Attitude Nation thing really blew up. And for whatever reason, CrossFitters, because they were now doing this heavy barbell stuff, they soaked it up. They loved this John North and Donnie Schenkel Attitude Nation.
00:22:04
Speaker
stuff and John, smart guy, capitalized on that and started doing seminars like teaching people how to weight lift because weightlifting and CrossFit back in the day and we've all seen the fail videos. It's bad. You have like people snatching and catching with their head and like standing up and then pushing the barbell up with their head and then the whole class is like clapping, right? Like if I was there now, I'd be like, God, no, what are you doing? Like stop.
00:22:30
Speaker
back then it was like encouraged like this bad form and so thank thank god there was some people out there that were like we need to fix this right like we can't continue to teach bad mechanics people are going to get hurt uh there became and there were people did get hurt right crossfit has a bad name still that they're dealing with that stigma today because of the early days of crossfit when the knowledge and
00:22:52
Speaker
and a level of experience in coaching, strength and conditioning wasn't that high. I mean, you just needed to get a level one certification and you could open a gym. And so I think that was a positive in the long run, but early on it was a little detrimental to cross it just because people got hurt and the knowledge wasn't there. But anyway, so I fell in love with the barbell and
00:23:17
Speaker
knew that I wanted to be better at it, crossed it, crossed Silicon Valley, hosted a seminar from John North, John North weightlifting seminar. And so me and a really close friend of mine, Casey Hutnick, we, who was a really good weightlifter, she, in her first year ever, she, like after this, they, we went and joined Cal Strength. She became 12th in the country, I think after never lifting before she qualified at one meet and then went to a national meet and
00:23:44
Speaker
American Open Championship in 2013, I think it was, and got 12th in the country, had never competed before. But anyway, so at this seminar, we learned how to snatch a clean injured from John North, and I love it. And then John North and another buddy of his.
00:24:01
Speaker
And another guy who you probably heard of, Danny Lear, who owns Caffeine and Kilo's, all those guys were at our gym teaching a seminar. And ever since then, I've been, since that day, I've been great friends with Danny. Danny still supports our gym. We host meets and Danny will give Caffeine and Kilo's. He'll send us gear and that we can give to winners of our, you know, of our competitions and whatnot.
00:24:23
Speaker
Uh, Charles Shipman is a guy who I really look up to. He was one of the guys that early days that also helped me with programming and things like that from, from a weightlifting standpoint. And all of those guys were all Cal Strength members too. And so that day they invited me and they invited Casey up to Cal Strength to train and to learn.
00:24:45
Speaker
And so we did, and I guess maybe this was 2000 late 2011. We started training at, uh, at Cal strength as much as we could. We would go up Friday nights when they would have maxed out days and we would be with all those guys, the Spencer Mormons, the Rob Blackwells of the world. They were all there.
00:25:04
Speaker
John North was there at the very tail end. They ended up Donny and John ended up leaving sometime around that time frame. I think the last time John North won an American Open Championship was 2013, that same one that I was telling you that Casey competed at and got 12. John North had won a championship then.
00:25:23
Speaker
And we as a Cal Strength team, that was the first time I hung out with the national team was 2013 at a national meet. And from that point on, it was like I was just kind of like a hang around at Cal Strength and I got to know Dave and got, you know, and I knew I was too
Coaching Journey with California Strength
00:25:37
Speaker
old at the time. I was probably, if it's 2013, I was 32. I'm already way past my prime, but I loved it so much that I knew I wanted to coach it because I knew I'd be really good at coaching. Probably not really good at weightlifting anymore because I'm 32.
00:25:53
Speaker
So I chased that down a ton and started working for Cal Strength a few years ago. I think my first time that I coached for them was 2014 or 2015 at the American Open Finals in Orlando. That was my first time I actually coached athletes at a national meet for Cal Strength. And since then, I've been with them and I've coached at all the national meets.
00:26:20
Speaker
From then all the way up until I was just in Detroit with Dave and coaching the Cal Strength athletes along with coaching my own athletes to From standard strength at that national we call it nationals week now for USA WC do senior nationals junior nationals u25 and Youth all in the same week. And so I was in Detroit for like 13 days just coaching kids and we had one of our kids Micah Marquez who's now a two-time u11 national champion. So he's a little guy but I
00:26:47
Speaker
he's won two national championships already which is pretty cool yeah so if he keeps going he'll probably win a championship every year for the rest of his life as long as he competes and could go to the Olympics he's probably like that I love that about this like we have kids youth on Saturdays so I love that aspect of coaching the young kids because they have
00:27:07
Speaker
when it comes to the sport of weightlifting or really any sport, they have the most promise because they're starting young, right? Like I wish I would have been doing this style training back when I was in the gym. I mean, I think I benefited from just being there, right? I think my dad had me doing military press all the time. You know what I mean? So my shoulders are really strong. I can jerk even now 170 kilos pretty easily, which is almost 400 pounds, like 374.
00:27:32
Speaker
But I can't clean for shit. If I could clean it, then I'd be all right. But I can't. But I think that that shoulder strength is just because my dad was literally going over there and doing some military presses. And I did it all the time. Because that's what I knew what to do. I would just go in the gym if my dad was busy or whatever. I'd just go military press all the time. So shoulder strength is something that's been good for me always.
00:27:55
Speaker
Yeah, that's kind of how I got there and how I got here and where it all started for me, right? It started in the gym with my dad and ended with me finally opening up my own gym. And I think the way that we got to the opening part is when I fell in love with weightlifting. I needed, I knew, and then also part of being at CrossFit.
00:28:15
Speaker
That gave me away, like an avenue to open a gym with a relatively low entry cost. So seeing how, that was when I started talking. And my old partner, Todd, actually,
Starting the Gym: Financial and Personal Efforts
00:28:31
Speaker
Todd Wise, him and another guy from our old, our Silicon Valley, left Silicon Valley to open another gym called CrossFit Sundown in Santa Clara.
00:28:40
Speaker
And that's kind of during that time frame is like, that's when I realized, hey, I want to do this. And now I have an opportunity to do it because I've saved all this money. I don't need $2 million to open up a gym. Maybe I need $50,000, $80,000 or something like that to buy all this equipment and get a gym going because CrossFit kind of gave you that avenue, which is really cool.
00:29:00
Speaker
So I think that that's when 2017 2016 I knew it was going to happen. Todd left his old gym and we were talking we were him and I were working out together at NC fit of all places again in 2016 training and we were like, man, we should just open one. Like, let's just do our own. Let's open a gym like
00:29:21
Speaker
that you're good at it, you've done it, you have the experience. I've wanted to do this my whole life and I got the cash, so let's do it. Let's open a gym and that was it. It was like a week later we found this place for lease by owner. We didn't have to go through anybody, we didn't have to go through whatever. Our owner, his name is Doyle, he's a great guy, but we met him here like two days later after we called him.
00:29:48
Speaker
we signed the lease and boom like that January 2017 is when we signed the lease and by March 1st of 2017 we opened the doors to standard strength and here we are.
00:30:11
Speaker
Hopefully that wasn't long and winded. Perfect. Yeah. Show is about the guests. Yeah. So we're ready to go again. All right.
00:30:32
Speaker
What has this experience been like to open up Standard? What was it like in the beginning? And even to this day, take us through this past year of COVID, what has the entire experience been like?
00:30:49
Speaker
So it's definitely been a challenge, right?
Challenges During the Pandemic
00:30:52
Speaker
I think for me that the driving factor all along is knowing that this is my dream, right? That this is something I want to do, coaching kids and helping people and owning my own gym just because it's been a part of my life since I was a little kid. I think that just knowing that has been the driving factor for all getting through all of the challenges that have come.
00:31:14
Speaker
early on when we opened, obviously rent here is not cheap. It's like $8,000 a month, a little over $8,000 a month. And so, you know, you do the math. Like back then, I think we were charging at the, we were just trying to get people in the door. So I think we were given like $109 per month membership to get people in. So 8,000 divided by a hundred, right? You do the math, you need 80 members to break even.
00:31:39
Speaker
I think we did something like the first 50 or so it could be at that price and then beyond that I think it was 149 and 169 I don't remember the exact pricing but we knew that we needed you know a hundred members probably to even start making a little bit of money and during that time frame I was still working full-time job too so I was working and
00:32:01
Speaker
And then every other hour of the day, especially from January to March of when we open, was spent here breaking shit down, like smashing walls down and building. Like we did everything. We didn't pay anybody to do any of this stuff. We ripped out all the ceilings ourselves. We tore down all the walls. We put in the flooring ourselves. We did all those things ourselves. And that was that was
00:32:27
Speaker
That was tough in itself, just to do that, just to be able to hold a full-time job, and every hour of your life spent trying to build this place up. And then once we opened, it was the same thing. I was 5.30 a.m. to 5.30 p.m., or 5 p.m., and I'd rush over here to get here just in time for 5.30 to coach classes, and I'd coach from 5.30, and I'd coach at 7 p.m., weightlifting classes, and then we'd be done. I'd get home at 9, and I'd have to go to bed and start it all over the next day at 5.30 a.m.,
00:32:57
Speaker
earlier than that because I had to be at work by 5.30 for the job that I did. I was a general manager of food and beverage at Palo Alto Networks at the time. But yeah, that was hard. So that beginning aspect was really tough, but we managed it because of the people that started coming out of the doors, right? The community, it was so great like seeing how much people enjoyed lifting and what like, you know, the changes that we were already making in a short term in people's lives.
00:33:24
Speaker
that was another driving force to like allow us to get through those struggles but I think that was the biggest thing that kept us alive back then was the fact that I had a full-time job because we didn't make money probably we got to that break even a lot faster than we thought we would but I think it was probably we opened in March I think it was probably June or July of that year we got to the break even number so we really
00:33:45
Speaker
happy with that. And then business picked up a bunch, right? We were great. We had a good program. People like you started coming to the gym and seeing the benefits of weightlifting and CrossFit and combining the two or weightlifting and gymnastics, which is something that I know you love and we do gymnastics every Thursday here on the CrossFit side. But the weightlifting aspect of it and combining those is a little different than a lot of these other
00:34:12
Speaker
other CrossFit gyms in the area. And so we had a unique niche there as well. Having a national team inside of a CrossFit gym was big for us, but trying to think of where I'm going with this, but really it was tough, right? But we started, it was tough early on, but we started really making headway. And then it was probably end of 2019.
00:34:38
Speaker
We were at our peak, right? We were probably 180 members pre-pandemic, and we were doing really well. My partner started talking about leaving because he wanted to raise a family. Him and Marissa wanted to raise a family on the East Coast, which is something that we started planning for. We were thinking, okay, maybe by the end of next year, something will you guys all buy you out and you guys can go and raise your family and whatnot.
00:35:04
Speaker
but it'd only been talk and then January, February, 2020 hits and then boom pandemic March. I think we closed our doors on March 12th and that was crazy.
00:35:19
Speaker
And we all thought, just like everybody, two weeks to flatten the curve, right? And we didn't think it was going to be that big of a deal. So at first, it was almost like a vacation for me and my roommates. We drank a lot every day, and we cooked, and we watched Marvel movies, right? It was no big deal. But then quickly, two weeks turned into a month. And then a month turned into two months, and we're like, all right, shit.
00:35:44
Speaker
We got to figure this out. My partner was pretty good about having some foresight and we started doing Zoom classes right away where a lot of other people weren't. We were doing them right away. Really quick on that note. I remember that day too. For me it was traumatic too because this is such a huge part of my life and I came here and you guys are all bummed out. The entire gym is closed. We're all sitting around like
00:36:08
Speaker
Yeah, I think you came to the back, like you wanted to come in and we're like, dude, we're closed. Dude, come on. I didn't get the memo. But yeah, I had the same thing, constantly checking my email. Hey, did I hear anything from Standard? Anything new from Curry? No, nothing. Yeah, so.
00:36:23
Speaker
Yeah, I mean, it was hard. Like I said, at first it felt like a little vacation for me because I was used to pouring in tons of time. But it quickly turned to something else. Like, how are we going to give to these members? How do we keep them happy? How are we going to stay alive? Like, we have rent due. You know what I mean? Coming up,
Pandemic's Impact on Membership and Community Support
00:36:41
Speaker
what are we going to do? Oh, shit. Well, let's pay our rent because we have the money now. But what about next month? What are we going to do next month? So we started talking to members and seeing what would work for them.
00:36:51
Speaker
giving out all of our equipment, like everything I even gave out, like sets of weights to some of our higher level lifters. Um, we gave out equipment to all of our members, dumbbells, whatever they could take. We tried to limit them a little bit so that a lot of people could get stuff and at least be able to do things. Um, and then Todd and Marissa wrote programming, like a zoom programming through the pandemic.
00:37:16
Speaker
And we would share the knowledge and stuff like on our Instagram as well. And then we would host Zoom meetings like once a day and people would work out that way. But I mean, that quickly went downhill too, because people, that's all they were doing.
00:37:33
Speaker
they're zooming their kids in for school then they're zooming into work and then you want me to zoom in again to do a workout like just live in zoom land like all day long i think that got tiring or tiresome for people um but yeah that it was rough because we lost 60 of our membership at that time which is a ton we lost 60 of our membership
00:37:56
Speaker
It wasn't all at once. It was like a little bit like in April, a little bit of May, a lot in June, right? And in June, we actually were allowed to open for two days, June 1st and 2nd, and then June 3rd, this county told us to close down.
00:38:14
Speaker
hmm that was when we reached out to our members and we said hey like we're tired of being closed we're tired of doing all this shit like what do you guys feel for me it was more about our membership at the time like how they felt
00:38:28
Speaker
And by this time, my partner, mind you, my partner Todd and his wife, they decided it was already, it was just like the perfect time to go. So they moved to the East Coast to raise their family. And we decided we worked out a payment to pay him for his time with the company so that I became the full owner sometime, I think it was May or June.
00:38:54
Speaker
of that year but so at that time he was already gone and so I reached out to our membership and to me the most important thing is how they felt like what was their comfortability or safety how they felt about this and I was like look if you guys want us to stay closed we'll stay closed right if the majority of you are like stay closed we'll stay closed and I'll figure out a way I'll sell my house I'll do whatever I can to keep the place alive
00:39:19
Speaker
But 99.9% of them were like, please God, open the door. We need something for our mental health, for whatever it is. And we need to be able to interact with people face to face. We need that.
00:39:33
Speaker
And so we were like, all right, well, screw it. We're going to open the doors. We're going to go against the county guidelines. And we're going to keep our doors open. And that was June 3. And we were getting support from a lot of other gyms in Pleasanton, CrossFit Pleasanton, and CrossFit Diablo out of Walnut Creek. All these gyms were like, this is not right. We've been shut down for too long.
00:39:58
Speaker
We need to be open. We're the first line of defense when it comes to this. Why are they shutting us down? Why are they blaming gyms for the disease and spreading it? So from June 3rd on, June 3rd to now, we've been open. We never shut our doors again other than for a holiday weekend. I think we shut down for Thanksgiving or Christmas weekend. We were open for Thanksgiving, but for Christmas we shut down.
00:40:25
Speaker
And we did all the things. We had boxes on the floor and we maintained social distance in here and did all the things that we could. But I haven't done the exact math, but we've had well over 50,000 member visits since June and we've had zero transmission of the virus inside the gym. There's been people with the virus that are members and we had rules. Like if you caught the virus somewhere, you're not allowed to come in here.
00:40:50
Speaker
traveling outside of 150 miles. It was on the members to like, and it was like the honor system, right? Like if you've traveled, you need to quarantine for a few days and take a test and come back in. So we had, we had rules, but, but we've been open since June 3rd and zero transmission is Jim knock on wood, right? Like I'm not saying that, that we're perfect, but like.
00:41:12
Speaker
The county's telling us and telling everybody that gyms are the problem and we've been open since June 3rd with zero transmission and we're saving people's lives and not only keeping them healthy, keeping them able to defeat a virus like coronavirus, but also mentally. Think about all the stuff that people have been struggling through.
00:41:34
Speaker
For the last year and a half people are killing themselves people are at a higher rate You know like people are getting obese people are getting sick people are sick are dying because they're obese right all of these things that are that something like CrossFit and weightlifting and fitness is like literally the number one savior for
00:41:55
Speaker
I heard the other day a number of 70 plus percentage of the people who are hospitalized because of COVID are at an overweight weight, or they are in an unhealthy state. So this is, I mean, you're talking about the first line of defense for sure. I mean, this is the way of, if you really want to take your own proactive measurements of like, how do you stay away from not getting sick?
00:42:20
Speaker
Go to the gym, take care of the basics things like your nutrition, how you're doing mentally, your relationships, and this is a community right here. I mean, it's a massive part. No, it's 100% tenfold. You can't even put into words how important those things are to being healthy and how you feel in your overall mental state.
Criticism of Gym Closures During Pandemic
00:42:43
Speaker
And it's just unfortunate really that the county and the people in charge of this county and the people in charge of the state and then even at the time that people in charge of the country.
00:42:53
Speaker
kind of put that on gyms, right? Like they did it all across the board. Now a ton of other small businesses suffered too, don't get me wrong, restaurant industry, all of the, I mean, there's plenty out there, but the stigma when it came to gyms was just, and still is, it's like they think that we're the ones spreading this disease, which is just crazy to me because really we're the only ones fighting it. You got liquor stores and
00:43:15
Speaker
grocery stores open and people all up in those or you go to Costco during the heart of the pandemic wide open and you can get right up on people and people are coughing and whatever they have masks on but but at least here where we were maintaining social distance allowing people in and we're treating them you know pre-treating them from those medical issues by getting them healthy.
00:43:37
Speaker
That was tough, but that was really, really tough. But we've been open and we've been happy. Go ahead, sorry. Now you bounced back though, like you went, you took a slope down. Yeah, a big slope. But we started like, so when we opened our doors, June was, I think June and July were our ultimate lows, even though we were hoping, because that was like the peak of the pandemic when people were like scared or whatever. They didn't know, they knew we were open illegally. They didn't know if they could come in or whatnot.
00:44:04
Speaker
We had a lot of people on virtual which we would reduce our price because we didn't want to take people's money for services that we weren't providing. We had a lot of members that wanted to pay and wanted to help us out because they wanted a gym to come back to and I never really
00:44:21
Speaker
tell anybody, but I would have never let this place go. I would have sold my house before I did anything. I would not lose this gym. This is my dream and I wouldn't let it close for anything. That's why, to them, it was like, if you don't feel comfortable, get on our virtual program. We'll reduce your price. Even that $50 or $49 that you do in virtual classes, that'll help us. Then we're able to provide you with some type of service.
00:44:47
Speaker
Um, but yeah, we bounced back. So every month after that, we started gaining members, maybe 10, 12 members at a time, not that many, but 10, 12 all the way back through till now, August, 2021. And going into September, I think two months ago was the first time we got back into the positive, like into actually making money, which is good for us. And I think we've probably lost 240, $250,000 of revenue during that time, gross revenue, right?
00:45:17
Speaker
And for a gym, right, and a lot of gym owners can understand this, when your operating costs are 70, 80%, and you lose 60% of your members, it's, you know, it's a huge, it's devastating to your business. So just in the gross revenue loss, and then not only that, we were paying, we were paying employees during that time because we wanted to stay
00:45:42
Speaker
uh, eligible for disaster loans or whatnot. And we wanted to do the right thing for our members and our coaches, pay them, even though they weren't doing anything, we were still paying them because we cared about them. So we were losing money, right? We're losing our revenue and we're still paying out in rent and we're still paying out in employee benefits and healthcare, right? We paid out in healthcare too, where other gyms don't do that. We did. And I really believe that doing stuff like that is what saved us because we invested in the coaches and invested.
00:46:12
Speaker
in our people and it wasn't about money, it was about doing the right thing to help everybody through, right? Like I would have felt horrible like leaving my coaches out there with no medical insurance and no job, right? They probably made money on
00:46:27
Speaker
on unemployment or whatnot, but it wasn't the right thing for us. Maybe some other businesses or whatnot, but not for us. So that was tough. We lost a lot of money, but we bounced back. It'll just take us a while. And I know at this rate, we're continuing. We're still getting 10, 12 members a month. Hopefully we'll get another 10 this month. And I think we're like 145 members now. We're pre-pandemic. We're like 180.
00:46:54
Speaker
And the goal is to get back up there. We could sustain 200 in this place. Even though it's small, we could sustain 200 fairly easily without disappointing anybody or not providing the quality service that we want to provide here. But yeah, we're really stoked, man. We're finally making money again. We're alive. This gym gets cracking at 435.30. And you can feel the energy and the life of it. And I'm glad you're here for the last week. You could experience that before you go.
00:47:23
Speaker
back and I'm glad that we were able to you know to find you and you found us and you know I'm thankful for that because even you being here like you taught me a lot like every member teaches me a little something about who they are and what they are and gives me that energy right of like
00:47:41
Speaker
This is why we do that, right? Because we change people's lives, right? We change the way that they, you know, see weightlifting or see strength and conditioning or see fitness, see health, see nutrition. Like that's really what it is for me is like we see that in each one of the members and that's what keeps me going for sure.
00:48:00
Speaker
yeah so there are quite a few gyms that did not make it through it even to this day right now as you speak crossfit moxie is is going down what do you think in this area too has been a survival rate
00:48:17
Speaker
Probably 50 percent. I think CrossFit San Jose down the road closed. I know there was some other, I can't think of it right now, RPM cadence in Los Gatos closed.
00:48:35
Speaker
Yeah there's a lot of gyms that have closed down in this area and I would say 50% survived and 50% didn't and it's unfortunate because you know we're not those are our competitors too but not like not really the CrossFit world is really about
00:48:53
Speaker
And like I said, our zone, most of our people are five miles from here. We're not stealing from CrossFit Moxie, which is in downtown San Jose. We're not really, maybe we get some people from Los Gatos. San Jose was more of a direct competitor because they're down the street, but we, you know, the CrossFit community, we support each other, right? We try and lift each other up. We try and help each other out. I mean, they take part in our meets and we take part in their meets. Like, you know, it was never like a fight, right? And so it's unfortunate because we, you know,
00:49:24
Speaker
it's sad to see those go because then CrossFit in general has a lower impact on the community. And we might, even if we take up 20% of their members, the other 80% of their members are now doing what, right? Like going where? And so I just like the overall umbrella of CrossFit and being able to reach people, it just got smaller during that timeframe. So.
00:49:46
Speaker
So everything has happened with CrossFit with Greg Glassman and all the tumultuous times that CrossFit
Positive Outlook for CrossFit's Future
00:49:56
Speaker
has been through. What do you see as the future? And even you changed the name. You don't have CrossFit Curry as the name. It's standard strength now. What is your future? What is the future of CrossFit? I think the future of CrossFit is big. I think that CrossFit is going to come out of this huge, right?
00:50:12
Speaker
It sucked at the time it does suck sometimes like because I the same reasons that I mentioned like we're not reaching as many people but I think the people that survived the 50% or so of those gyms that survived in this area and it depends on where you're at right California this Bay Area of course Santa Clara County is a little bit tougher
00:50:31
Speaker
But I think we're in a good position because they're doing a lot to help out. CrossFit in general is doing a lot to help out increasing marketing and increasing the knowledge. I went to an affiliate meeting the other day at Diablo CrossFit, which is fantastic.
00:50:50
Speaker
and they're sharing information about the future of CrossFit with us. Some of the things I can't really share now because it's not out there yet but there's a ton going on in the world of health and like building up gyms and not only that it's like they have these playbooks that they're going to be giving out in September that are like
00:51:09
Speaker
that never existed when we open across it, Jim. But for somebody like you, if you're like, Hey, I want to open across it, Jim, boom, they give me a playbook and they're like, here's how it's done. Right. Here's all the things you need. Exactly. Bing, Bing, Bing. And I'm like, shit, I wish I would have had that five years ago. It would have made it a lot easier. But
00:51:26
Speaker
That comes on the back of all of us that had done this before, right? But it'll make it easier for people to get into opening business and hopefully growing CrossFit in general again. But yeah, I think it's in good hands. Now I think Eric Rosa is doing a fantastic job.
00:51:49
Speaker
I mean, every business goes through struggles, especially during time of change. So I'm sure there's a lot of that going on. I think sometimes early on, like affiliates didn't know what was going on, but they've hired all these people to help out affiliates and they're really pushing affiliates. Affiliates like we got to take care of the affiliates. And so I think that that's big. Um, so I really do believe CrossFit as a big future. And the reason we changed our name to standard shrink wasn't to get rid of the CrossFit name. I guess that was beneficial at the time when it,
00:52:16
Speaker
Uh, when all of that, all of that was going on. But the main reason we changed our name is because we had two separate brands under one roof and we wanted to bring them together. Um, so it was one gym, one brand, one vision. Um, so that's why we did it. It was a good time. The timing all just kind of worked out because my partner left. So we didn't need cross occur anymore. So we're standard strength and we affiliated we're standard strength CrossFit.
00:52:41
Speaker
And we're standard strength barbell clubs, so we're standard strength everything. And we're a part across it. I'm pledging to be a part across it for as long as they continue to do the things that they're doing, which is helping us out. And I really believe in the methodology.
00:52:59
Speaker
taking it a little step further though, adding in like this style of weightlifting. I've learned from Cal Strength and really combining those two. I think you'd be hard pressed to find a gym that's better on the CrossFit side at weightlifting than us because of us, because of what we provide here. I haven't come across it. Yeah.
00:53:15
Speaker
So I really like that aspect of it and that special niche that we have. But yeah, I think the future is great. I think we're going to be stronger than ever when we get like fully out of this. I mean, we're still dealing with it. We probably will for another year, I feel like, but we're already in the positive now and it's only going to get better from here for us too.
00:53:33
Speaker
What about the Olympic weightlifting? What do you see there is going on in the world right now? And how is that being impacted in the future? Well, yeah. I mean, there's a lot. There's votes this week on whether or not to include Masters weightlifting inside of the USAW, which is big for me because I'm a Masters coach for CalStrength Online. And so there's a lot of change coming there. I don't know the results of those votes yet, but that's big. So Masters was governed by itself for a long time because it needed to be part of IWF.
00:54:01
Speaker
and viewed internationally as relevant, right? The master's weightlifting, so USA Masters was separate from USAW, but now USAW is trying to bring master's weightlifting under the fold, so we'll see what happens there. I think either way will be good.
00:54:19
Speaker
I don't really think that one way or the other, or at least I'm not willing to say right now because I don't know until we see what happens. And then the sport of weightlifting, I think, is great. I mean, there's a lot of talk that they might pull weightlifting. I think that that happens. I think the USAW is pushing to have a lot of change done at the international level so that the sport of weightlifting remains in the Olympics.
00:54:45
Speaker
Um, but for me, I mean, that's the pinnacle, right? The pinnacle of weightlifting is the Olympics for, for people. But for me, it's like, I think that even without the Olympics, if that were to be taken away, it would be a big shock to us, but the sport of weightlifting, the name Olympic weightlifting, right? Well, yeah, it would be what we would just call. I mean, we just call weightlifting. Sure. Right. Other it's like people that don't know, uh, don't know, call it Olympic weightlifting because it's easier to understand because they've seen it in the Olympics or whatnot. Uh, but we just call it weightlifting.
00:55:16
Speaker
I think it'll be just fine. National competitions aren't going anywhere. So the American Open Championship, the senior nationals aren't going anywhere. World level championships aren't going anywhere. Junior worlds, university worlds, senior worlds.
00:55:32
Speaker
Masters Worlds, all of these things, they're not going anywhere. There's plenty of out there for the sport of weightlifting. Obviously, we don't want to lose, at least me personally. We don't want, and I know a lot of people are fighting not to lose the Olympics, but I don't think that that's the ultimate pin drop, and there goes weightlifting. It's done. I mean, this weightlifting is the basis of all major strength and conditioning programs out
Optimism for Weightlifting's Continued Relevance
00:55:54
Speaker
there, right? Some form or variation of these Olympic movements are used in strength and conditioning programs.
00:56:00
Speaker
So it's not going anywhere. It'll be here. It'll be here for a long time. And I think that I just want to continue what my mentor Dave taught me and, and bring it to the masses, teach and share the knowledge of weightlifting with as many people as possible. And it doesn't matter if you want to be an Olympian or not, like, or if you just want to do it to be fit and mentally stable and you want to throw in some gymnastics, right? Like, so you feel good about your belt. That's fantastic. I want that to be a part.
00:56:28
Speaker
I want it to be a part of everybody's lives, right? Some way, shape, or form. Weightlifting incorporated into training of some sort, health training, CrossFit, gymnastics, sport development, anywhere we can get it involved there. And people that I can share that knowledge that I've been given, that's all I want to do. I want to keep spreading that knowledge.
00:56:51
Speaker
So Kaleo at age 56, 10 years from now. 12 years from now. 12 years, okay. 10 years from now. Don't age me. What would he tell you as advice? Advice, I don't know. He'd probably say thank you for not giving up. I think that I'll be proud, looking back at 56, of dealing with all the shit that we've gone through over the last
00:57:21
Speaker
you know, so many months and years. So I think he'd be proud, but yeah, I'm just, uh, I advice. Just keep, keep doing what you're doing, bro. Right. Keep making people happy. Keep being selfless, keeping a good person, good things, having a good people. And that that's really it. That's kind of my own model that I live by. Just be selfless, be a good person and good things happen. What happened to good people.
00:57:48
Speaker
Yeah, and you truly embody that and everything that you shared on this podcast today, just thank you for doing what you do in Kalei and doing the right thing. That's really what stands out to me is you're giving back to people and regardless if it's coming out of your pocket, it's your dream and it's about doing the right thing and it's just massive and especially with just everything that's going on right now, having someone with a vision, with a dream, with a backbone and sticking to it as a man of their word.
00:58:16
Speaker
Thank you, Kaleo. Thank you. Thanks for the kind words. I appreciate it. Thank you very much. Kaleo doing the right thing. I so much appreciate his character, what he's doing in the fitness community. Overall, who he is as a person. If you want to connect with Kaleo or standard strength, check out the information in show notes. And if you find that this information or I mean this show, this this episode with Kaleo overall, this is bringing you value.
00:58:45
Speaker
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00:59:07
Speaker
And we have two CrossFit programs, one methodical, one that is gymnastics. This is freaking phenomenal. I do it myself. I get excited. I get better. I get stronger. I get more skilled. There's a reason why I do it. And it's freaking effective. Check them out at Safina.io, Safinastrength.com and for a seven day free trial, as well as 15% off your first month. Safina all caps, 15 to get that and send you so much love.
00:59:37
Speaker
you