Update: I recently launched my newsletter, The Sheconomist, and would love for you to subscribe: sheconomist.com - I share so many tools and resources that help young, high-achieving women with radical money and career self-advocacy.
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In this week's episode, we have the pleasure of sitting down with Rikki Kelly , the CEO and leader behind Ego Tequila. Rikki's journey from launching Ego Tequila in July 2021 to its remarkable growth, with distribution expanding to over 60 stores across Texas and aiming for over 300 by 2024, is nothing short of inspiring.
Our conversation with Rikki delves into the intricate dynamics of entrepreneurship, particularly highlighting the challenge of unlearning societal norms that discourage vulnerability, especially prevalent among Black women.
As Rikki shares her experiences, she sheds light on the unforgiving nature of the tequila industry, particularly for women, recounting instances of encountering sexism and adversity from male counterparts. Despite facing such challenges, Rikki emphasizes the importance of resilience and having a robust support system, acknowledging the invaluable support she received from fellow women in the industry.
From bootstrapping initially, to navigating the complexities of landing angel investors and venture capitalists, Rikki reflects on the steep learning curve and highlights the need for a paradigm shift in the venture capital landscape, advocating for measures to ensure genuine support and commitment from investors towards underrepresented founders.