Navigating Shifts in Digital Marketing: Mike Terry’s Journey from Retail to Marketing Ninja!

In this episode of the Web Well Podcast, Ben McKinley and Simon chat with special guest Mike Terry about the ever-evolving landscape of digital marketing. Mike shares insights from his extensive career, discussing the transition from traditional marketing roles into the digital space and his experiences at various agencies. They explore how personal and professional growth is vital in adapting to changes in the industry, and how continuous learning can help navigate the challenges of business development and client relationships. Join us for a candid discussion on making the most of opportunities and the importance of staying current in a rapidly changing field. Tune in for practical advice and stories from the frontline of digital marketing.

Email: Mike.T@CoreDigitalConsulting.com
LinkedIn: https://www.linkedin.com/in/pdxadman/
Instagram: https://www.instagram.com/coredigitalconsulting/

Please send your questions or comments to webwell@cascadewebdev.com  We look forward to hearing from you!

The WebWell Podcast E18 - Navigating Shifts in Digital Marketing

Join us on The WebWell Podcast as we embark on a journey with Bill Pierznik, a trailblazer in the legal field and an entrepreneur at heart. From opening a law firm in the tech-fueled days of Portland, OR, to holding key leadership roles at companies like Jive Software and Act-On, Bill shares his incredible journey, insights, and the lessons learned along the way.

Dive deep into Bill's beginnings, from his college days to the decision of starting his own firm at a young age. Hear firsthand accounts of the fast-paced environment at Jive Software, his growth at Act-On, and his latest venture with Dave Hersh at the innovative startup law firm, Macro Law. Discover how Macro Law is redefining legal services through technology, automation, and a unique business experience, including the adoption of membership-based pricing.

But there's more to Bill than law and leadership. As a franchise owner of Restore Hyper Wellness, Bill explores another facet of his entrepreneurial spirit. He also shares his personal growth mantra of adding one new skill each year, ranging from swimming to Spanish, and his passion for Mesoamerican history, Mexican food, and long day hikes.

Bill offers invaluable advice for aspiring lawyers, entrepreneurs, and anyone interested in starting a services business in today's rapidly changing world of AI and automation. He emphasizes the importance of humility, networking, flexibility, and the art of knowing when to pivot.

This episode is not just about the professional milestones but also about finding balance, continual learning, and the individuals who have inspired Bill's life philosophy. Tune in for an inspiring conversation filled with actionable insights for navigating your path, whether in law, business, or personal growth.

See what Bill's up to online:
@billpierznik
www.macrolg.com
www.restore.com

Please send your questions or comments to webwell@cascadewebdev.com  We look forward to hearing from you!

The WebWell Podcast E17 - The Journey of an Entrepreneurial Attorney, Bill Pierznik

Join us on the WebWell Podcast as hosts Simon and Ben McKinley chat with the dynamic Ryan Buchanan. In this episode, Ryan takes us through his unique journey from Maryland to the heart of Oregon’s business scene, sharing tales from his early days, including an unforgettable gig as a night janitor at Glacier National Park. He opens up about the ups and downs of his entrepreneurial path, focusing on the evolution of his agency, Thesis, and the hard lessons learned along the way.

But Ryan's story goes beyond business. He delves into his commitment to community and social good, especially through his initiative, The Script, which aims to bring more diversity into the professional world. His personal stories, like the hilarious wig prank on a colleague or the wisdom he's gained from his parents, add a personal touch to the conversation.

Ryan also talks about how he balances his professional achievements and his love for the great outdoors, showing that it's possible to succeed in business while still having fun and making time for what you love. The episode wraps up with Ryan sharing his future plans, both for Thesis and his personal life, including an exciting fastpacking adventure.

This episode is perfect for anyone interested in how to mix business success with a heart for community work. Ryan’s experiences and insights offer a real-world look at making a difference in both the boardroom and beyond.

Find Ryan online:
LinkedIn - @ryanbuchanan
Instagram & X - @ryanbuch

Please send your questions or comments to webwell@cascadewebdev.com  We look forward to hearing from you!

The WebWell Podcast E16 - Digital Agency Entrepreneur, Civic + DEI Leader, Portland Advocate, Ryan Buchanan

In this episode of the WebWell Podcast, we are graced with the fascinating story of Farhah Ghafarzade, the visionary behind Green Drop Garage.

Starting from humble beginnings, living on a boat and working on a shoestring budget, Farhad's journey is nothing short of inspirational. He shares how Green Drop Garage, an eco-friendly car repair shop in Portland, has redefined the auto service industry.

Farhad discusses the unique aspects of the business, from converting cars to run on vegetable oil to offering car care classes and embracing a membership model. He explains how Green Drop's commitment to the environment extends beyond just car repairs, highlighting their carbon-neutral practices and community involvement.

We also explore Farhad's venture into real estate and how his innovative approach is influencing the Portland landscape. Join us for an enlightening conversation about entrepreneurship, environmental consciousness, and the power of trust in business.

Learn more about Farhad and the Green Drop Garage visit www.greendropgarage.com. Don't forget to follow Farhad on Instagram @farhadpdx!

Follow us wherever you listen to podcasts!!  We'd also love to hear what you think... please share your questions and comments with webwell@cascadewebdev.com

The WebWell Podcast, Episode 15 - "Disruptive Vehicle Repair with Farhad Ghafarzade"

In this enlightening episode of the Web Well Podcast, we have the privilege of talking with Cathey Armillas. 

Join us as we explore Cathey's fascinating journey from a high school psychology class to becoming a powerhouse in marketing and a renowned speaking coach. Cathey shares her unique insights on how a fundamental interest in human psychology led her to a career in marketing and eventually to coaching people in the art of impactful speaking. We also get a peek into her personal life, from her early days in sports to her current passion for pickleball.

Cathey's story is a testament to the unexpected twists and turns life can take and how embracing these changes can lead to a fulfilling career and life. You can tune in for an episode filled with inspiring stories, practical advice, and a fresh perspective on speaking and marketing.

Learn more about Cathey at www.catheyarmillas.com or search for her on Social Media.... she's the only Cathey Armillas (with an "e")!

Follow us wherever you listen to podcasts!!  We'd also love to hear what you think... please share your questions and comments with webwell@cascadewebdev.com



The WebWell Podcast, Episode 14 - "Speaking of Marketers with Cathey Armillas"

In this episode of The WebWell Podcast, we dive into the intriguing world of leadership transitions within companies. Titled "99 Reasons For A Redesign But A New Marketing Director Ain't One," we welcome guest Colby Schlicker, a seasoned expert in the field.

As organizations bring in new leadership from outside the company, a common phenomenon emerges. It's the desire for a dramatic makeover, often manifesting as a website redesign. But is this always in the best interest of the organization?

Join us as we unravel the motivations behind these changes. Is it a quest for more impact, a generational shift, or something else altogether? We'll explore the forces at play and offer insights on how to make informed decisions when considering a website redesign in the midst of leadership transitions.

Tune in to gain a deeper understanding of the dynamics between leadership changes and website redesigns, and discover strategies for ensuring these transformations align with your organization's goals and values.

Learn more about Colby - www.agencyxpartners.com [https://www.agencyxpartners.com/] or on LinkedIn [https://www.linkedin.com/in/colbyschlicker/].

Follow us wherever you listen to podcasts!!  We'd also love to hear what you think... please share your questions and comments with webwell@cascadewebdev.com

The WebWell Podcast, Episode 13 - "99 Reasons For A Redesign But A New Marketing Director Ain't One"

Welcome to the WebWell Podcast! In this episode, we have a special guest, Wyatt Gaines, joining us for a deep dive into the powerful relationship between User Experience (UX) and Brand. We'll explore how these two elements should collide to create trust and a lasting impression.

First, we'll introduce Wyatt and learn about his design background and what exciting projects he's currently involved in. Then, we'll share a little about how we know each other, with a nod to our local brewery experiences.

Our topic of the day is how UX significantly shapes a brand's image and fosters trust. To make sure everyone's on the same page, we'll start by defining UX and Brand, and we might throw in some simpler terms to keep things relatable.

Wyatt will share his experiences in using UX to support Brand, complete with some real-life examples. He'll also provide insights into how UX is evolving and what businesses should consider when strengthening the bond between UX and Brand.

As we wrap up, we'll discover what Wyatt is currently working on and what he hopes to tackle in the future. Plus, don't miss his shameless plug, where you can connect with him on Instagram at @wyatt.g.dsgnr and explore his portfolio at www.wyattg.com.

Stay tuned for another engaging episode, and remember, a seamless and thoughtful UX isn't just good design—it's the foundation of trust. This is the WebWell Podcast, and we're thrilled to have you with us.



The WebWell Podcast, Episode 12 - "How does UX impact a Brand and build Trust?"

Hey there, WebWell Podcast fans! We're back with another episode that takes a peek into the workings of Cascade. This time, we're bringing you a closer look at one of our awesome developers, Michael Hall. In this chat, we'll find out what Michael was up to before he joined the Cascade Web Development crew and what cool innovations he's currently cooking up.

We'll be taking a stroll down memory lane with Michael, hearing about his life before he joined our team. From his early career moves to the moments that led him to where he is today, you'll get a glimpse into his journey that's as relaxed as a Sunday morning coffee.

And, speaking of today, Michael has some pretty exciting projects in the works here at Cascade. We'll give you an insider's view into the cutting-edge stuff he's got on the go.

So, kick back, relax, and join us on The WebWell Podcast as we chat with Michael Hall about web development and the cool things happening right now.

Follow us wherever you listen to podcasts!!  We'd also love to hear what you think... please share your questions and comments with webwell@cascadewebdev.com

The WebWell Podcast, Episode 11 - "Introducing Michael Hall"

We welcome Stephen back for Episode 10 to talk about the products we’re working on. In this episode, we shed some light on how the team at Cascade approaches our services and products. We will discuss the differences between the two and how as a company this has evolved over the years. 

Stephen will introduce a few features like Multisite, Visual Editor, Language Module, and AI-Assisted Editor. We talk about why Cascade isn’t quick to chase the next bell or whistle but instead, is thoughtful about how we spend our innovation time, and how instead we work with our clients to break down barriers with technology. 

Grab a cup of coffee or set your cruise to the speed limit and enjoy. 

We'd love to hear your comments or product stories as well. Email - webwell@cascadewebdev.com  We look forward to hearing from you!

The WebWell Podcast, Episode 10 - "Products"

We're excited to introduce you to Christi McKinley. Not only is she the Controller at Cascade but she easily tosses on over a dozen other hats too. In this episode, we get to know a little more about Christy, her background, and her role within the company. We will talk more about transitioning into a full-time position at Cascade while successfully juggling being a mom, wife, and runner.

So plug in your headphones, go for a jog, or sit back and enjoy.  

Please share your stories about balancing work and life. We'd love to hear your comments as well. Email - webwell@cascadewebdev.com  We look forward to hearing from you!

Cheers!

The WebWell Podcast, Episode 9 - Introduction to Christi

Hey there, welcome to The WebWell Podcast by Cascade Web Development! We're stoked to have you here as we dive into the world of web development, digital marketing, and all while juggling family life and outdoor passions. We know the struggle to find that balance between your career and your personal life, so we're here to have that conversation too. 

Expect to hear from some of the coolest and most knowledgeable experts in the biz, as we discuss everything from website design and social media strategies to the latest industry trends and breakthroughs. And don't worry if you're not a tech wizard - we aren't either. We'll bring in the wizards when it's over our heads.

So whether you're a business owner, a marketer, or just a curious cat who loves the web, The WebWell Podcast is the place to be. Grab your headphones and your favorite beverage, and let's get started!

Please send your questions or comments to webwell@cascadewebdev.com  We look forward to hearing from you!