What happens when a local business gets behind a running event, and its employees get involved?

In this episode of the UKRunChat Podcast, Michelle chats to Ben Hartshorne, Business Support Administrator at Wace Morgan, headline sponsors of the Wace Morgan Shrewsbury 5K & 10K 2026 and main sponsors of the Shrewsbury Half and Metric Half Marathon.

Ben explains how getting behind the Shrewsbury 5K and 10K has helped create a running culture within Wace Morgan, with colleagues training together, taking part in the races and even joining lunchtime running and strength sessions.

When the firm first got involved, around 20 members of staff took part. Since then, Ben has seen colleagues who had never run before become regular runners.

We chat about:

 * What a big running event can bring to a town
 * How running can contribute to workplace wellbeing
 * How colleagues who weren't runners have been encouraged to give it a go
 * Shropshire's fell-running community
 * Ben's family history in the sport
 * Training for a 50-mile challenge with around 10,000ft of climbing

Ben previously completed a Shropshire based 50-mile event in 2024, finishing in around 9½ hours. After the event was cancelled in 2025 because of severe weather, he's back for another attempt this year, with a sub-8:30 target in his sights.

This is a conversation about running, community, workplace wellbeing and finding your own place in the sport, whether that's a lunchtime 5K, a road race or 50 miles across the hills.

You can check out Wace Morgan here. https://wace-morgan.co.uk/

How running is building a community at Wace Morgan 

This week on the UKRunChat podcast, Michelle is joined by Naomi Atkin, Lorna Green, Emma Backhouse and Steph Smith from Lingen Davies, who are all getting ready for the Shrewsbury Half or Metric Half this September.

Lingen Davies is a Shrewsbury based cancer charity and the headline charity partner for this year's Shrewsbury 5K, 10K, Half Marathon and Metric Half. 

We chat about how the charity's partnership with the events came about, why running and fundraising work so well together, and how taking on a challenge for a cause can provide an extra bit of motivation.

Naomi, who is CEO of Lingen Davies, is preparing for two half marathons in September, the Great North Run and Shrewsbury Half, having returned to running after an eight year break. Steph and Lorna shares how joining the Shropshire Shufflers helped them build towards the 10K, while Emma talks about the appeal of the Metric Half.

There's also plenty of chat about the realities of training during a hot summer, and the motivation of a post-run brunch!

Plus, Naomi shares some practical fundraising advice, including why doing something you genuinely enjoy can be one of the best ways to raise money.

In this episode:

 * How four Lingen Davies colleagues got into running
 * Why running can be such a powerful fundraising tool
 * Naomi's advice for making fundraising more creative
 * The importance of starting fundraising early
 * Returning to running after a long break
 * The motivation of running as part of a team

Find out more about Lingen Davies: https://www.lingendavies.co.uk/

Four runners, one charity and the Shrewsbury Half | Lingen Davies

At the Shrewsbury 10K this summer, one runner stood out from the crowd. While everyone else was trying to run as light as possible, Lee Firmstone crossed the start line carrying a 20kg hay bale on his back.

But this isn't about setting records or attracting attention.

Lee, better known as The Bale Man, is completing 30 challenges in memory of his friend Will. Will was a young farmer who would have turned 30 this year, inspiring Lee's year-long mission to honour his memory while raising money for Shropshire Rural Support, a charity supporting farming families and rural communities.

In this episode we discuss:

 * Why Lee chose a hay bale to represent his friend.
 * How he went from football to running during lockdown.
 * What it's really like carrying a 20kg bale through a 10K.
 * The emotional moment that followed his very first challenge.
 * The races and adventures still to come, including hopes of tackling marathons and mountain challenges.
 * How runners, race organisers and businesses can support his mission.

Follow Lee

Instagram: @thebaleman.lee [https://www.instagram.com/thebaleman.lee/]

Facebook: The Bale Man [https://www.facebook.com/profile.php?id=61590562145033]

Support Lee's fundraising
https://gvwhl.com/XJVDU

Carrying More Than a Hay Bale: Lee Firmstone's 30-Challenge Mission

What do you do when you've nearly completed 100 organised 10Ks, you're ticking off European capital cities one run at a time, and you're looking for your next adventure?

For PE teacher Kevin Dove, the answer was simple: run the entire Kent coastline.

In this episode of the UKRunChat Podcast, we catch up with Kevin just a couple of days into his challenge, having already completed almost 50km.

Kevin shares how conversations with endurance runner Nick Butter inspired him to think bigger, why he's deliberately taking a day-on, day-off approach to recovery, and how this challenge is preparing him for an even bigger ambition in the future.

Along the way, Kevin is raising money for Veterans' Growth, a Kent-based charity supporting military veterans through counselling, community projects and wellbeing initiatives.

In this episode

 * Kevin's running journey, from athletics to endurance challenges.
 * His goal of running a 10K in every European capital city.
 * Why he decided to run the entire Kent coastline.
 * How Nick Butter inspired the challenge.
 * Breaking a 300km adventure into manageable 20km sections.
 * Why recovery days are just as important as running days.
 * Managing nutrition, hydration and recovery during a multi-day challenge.
 * Planning routes, logistics and avoiding injury.
 * How Kevin is adapting to running during a summer heatwave.
 * The importance of strength training after previous injuries.
 * His favourite moments from the first 50km.
 * Why this challenge is about enjoying the journey rather than chasing times.
 * Supporting Veterans' Growth and the impact the charity has on the veteran community.

Fancy joining Kevin?

If you're local to Kent and would like to accompany him for part of the route, whether that's 5km, 10km or a full day's section, you can get in touch via Instagram. Kevin is updating his progress throughout the challenge on both Instagram and Strava, and welcomes company along the way.

Supporting Veterans' Growth

Kevin is fundraising throughout the challenge for Veterans' Growth, a charity based in Kent that supports former military personnel through counselling, community activities and wellbeing projects.

Every donation helps the charity continue supporting veterans and expand its services, including plans for a new community café and improved transport for those accessing support.

Support Kevin here: https://www.justgiving.com/page/kentcoastline300km-kevin-dove

Follow Kevin

Follow Kevin's progress on Instagram [https://www.instagram.com/dovey_pe/] and Strava [https://www.strava.com/athletes/139591854] to keep up with his journey around the Kent coastline, find out where he'll be running next and, if you're nearby, join him for a few miles.

If you've enjoyed this episode, please subscribe to the UKRunChat Podcast and leave us a review, it really helps more runners discover the show.

Running the Kent Coastline for Veterans | Kevin Dove's 300km Summer Challenge

Thinking about running your first half marathon? Or looking to improve on your next one?

This week we chat to James Stirling, better known as London Fitness Guy, who specialises in helping busy people build strength and sustainable fitness habits. James is currently completing the SuperHalfs Challenge — six iconic half marathons across Europe — and shares the lessons he's learned.

In this episode we discuss:

 * Why the half marathon is one of the most achievable and rewarding race distances
 * How to structure a simple, effective 12-week training plan
 * The biggest mistake most runners make
 * How strength training can actually make you a faster runner
 * How much strength training is enough
 * The exercises you really need to improve running economy
 * How to pace your long runs
 * When and how to introduce speed sessions
 * Why you probably don't need to run the full 13.1 miles before race day
 * Fuel, recovery and sleep strategies that help you perform your best
 * James' top three tips for half marathon success

Follow James (London Fitness Guy [https://www.instagram.com/london_fitness_guy/]) for simple, science-backed strength workouts for runners.

Half Marathon Training Tips with James Stirling (London Fitness Guy)

When Alex Feechan started mountain biking with a group of women in the Scottish Borders, she noticed something frustrating. The men's section dominated outdoor shops, while the women's offering often felt like an afterthought.

That experience inspired her to leave a successful career designing knitwear for high-end brands, to launch FINDRA, an outdoor clothing brand designed by women, for women.

In this episode, Alex shares how conversations with real women shaped every stage of the business, why representation matters, and why the right clothing can help remove barriers that stop people getting outdoors.

We discuss:

 * The "shrink it and pink it" approach to women's outdoor clothing
 * How poor-fitting kit can become a barrier to running and outdoor activity
 * Why comfort and confidence matter just as much as technical performance
 * How FINDRA involves women in designing new products
 * Sustainability, community and building a purpose-led business

Whether you're a trail runner, walker or simply love spending time outdoors, this episode is a reminder that getting outside should be about enjoying yourself – not worrying about whether you fit the mould.

Follow Findra on Instagram [https://www.instagram.com/findraclothing/]

Why women deserve better running kit | Alex Feechan, Founder of FINDRA

For most runners, Lazarus "Laz" Lake is the creator of the Barkley Marathons and the inventor of the Backyard Ultra. But after spending a year filming the first authorised documentary about him, filmmaker Paul Mellor [https://www.instagram.com/mrpaulmellor/] has discovered there's much more to the man than his legendary races.

Paul takes us behind the scenes of the documentary and shares what it's like spending hundreds of hours with one of endurance sport's most fascinating characters.

We explore why Laz finally agreed to tell his own story, how his unconventional approach to race directing has influenced the running world, and why he believes running isn't about finding the fastest athlete.

Along the way, Paul reveals the experiences that shaped Laz's outlook on life, from childhood adversity to walking across America in his seventies, and explains why he believes Laz's influence on running will only continue to grow.

In this episode we discuss:

 * Why Laz finally agreed to an authorised documentary
 * The man behind the Barkley Marathons
 * The philosophy behind Backyard Ultras
 * Why Laz believes your mind quits before your body
 * The real purpose of failure in endurance sport
 * The surprising warmth behind Laz's public persona
 * What shaped his outlook on life
 * Why challenge means more than winning
 * The future of the documentary

Enjoy! 



Who is the real Lazarus Lake?

In this episode of the UKRunChat Podcast, Michelle talks to Mel Bound, founder and CEO of This Woman Runs, one of the world's largest women's running communities.

What began with a simple Facebook post asking if anyone wanted to be her running buddy has grown into a movement supporting tens of thousands of women across the UK through free weekly walks, runs and beginner-friendly programmes.

Mel shares her own running journey, from being an asthmatic child encouraged to run by her GP, to losing her running identity after having children and recovering from major back surgery. She explains how 75 women turned up to that first run in Bristol, revealing a much bigger need for connection, confidence and belonging among women who felt excluded from traditional fitness spaces.

We discuss:

• How This Woman Runs began from a single Facebook post

• Why "the running was never really the point"

• The barriers that still stop many women from joining running groups

• The importance of community, confidence and belonging

• How volunteer Run Angels help women take their first steps into movement

• The evolution from This Mum Runs to This Woman Runs

• Building a nationwide network of women-led communities

• Why the organisation is simplifying its model around free weekly Sunday morning walks and runs

• Mel's own recent experience of injury and rebuilding confidence

• Receiving an OBE for services to women's community sport

Whether you're an experienced runner, returning after time away, or wondering if you're "the sort of person" who could join a running group, this conversation is packed with insight and encouragement.

Find out more about This Woman Runs and locate your nearest community at thiswomanruns.com [https://www.thiswomanruns.com/]

If you enjoyed this episode, please subscribe, leave a review and share it with a friend.

Mel Bound | This Woman Runs

What if your running club, community group or local organisation had access to funding that could help more people get active and break down barriers to participation?

In this episode of the UKRunChat Podcast, Michelle is joined by Tanya Kenrick, General Manager of the ISPO Impact Foundation, to discuss the Foundation's new €1 million annual fund and how it aims to support projects that use sport and outdoor activity as a force for good.

Tanya explains the Foundation's mission, the different levels of funding available, and the types of projects they hope to support from small grassroots initiatives through to larger programmes creating impact on a wider scale.

We also discuss:

• Why sport and outdoor activity are such powerful tools for creating change
• The barriers that prevent people from getting active
• The importance of community, belonging and shared experiences
• What makes a strong funding application
• Why small grassroots groups shouldn't be afraid to apply
• Examples of projects that could benefit from funding
• The application process and what organisations need to prepare

Whether you're involved in a running club, community organisation, charity or grassroots sports project, this episode offers plenty of inspiration and practical advice.

Find out more about the ISPO Impact Foundation and apply for funding at:
https://ispoimpactfoundation.org [https://ispoimpactfoundation.org/]

Applications close at midday on 30 June.

Enjoyed this episode? Please share it with your club, community group or anyone working to make sport more accessible.

The ISPO Impact Foundation | Tanya Kenrick

Just under a year after our first conversation, race director John Yelland returns to the UKRunChat Podcast to talk about the realities of organising grassroots events and why community matters more than ever.

John is the founder of Mad Hatter Sports Events in Cornwall and creator of the unique Hourglass Race, a "front yard ultra" where runners tackle two-mile laps against a steadily shrinking time limit.

In this episode we discuss the challenges facing race organisers, from rising costs and late entries to volunteer recruitment and social media marketing. We also explore what makes grassroots events special, why runners continue to return to Hourglass, and what participants can do to support the races they love.

In this episode:

 * How the last year has been for Mad Hatter Sports Events
 * Why grassroots races are facing increasing challenges
 * The impact of late race entries on organisers
 * The difficulty of promoting events through social media
 * Why creating an atmosphere matters as much as the race itself
 * The importance of volunteers and community support
 * How Hourglass differs from a traditional Backyard Ultra
 * Common mistakes first-time Hourglass runners make
 * The strategies that seem to work best in the race
 * Why some ultra runners are intimidated by the format
 * What runners can do to help keep local races alive

About Hourglass

Hourglass is a unique endurance challenge held at the Royal Cornwall Showground. Runners complete two-mile laps, starting with a 30-minute time limit. Each lap reduces by one minute until participants can no longer complete the distance within the allotted time.

The event takes place on 27 July and is organised by Mad Hatter Sports Events.

https://www.madhattersportsevents.co.uk/hourglass



Keeping Grassroots Races Alive with John Yelland

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