In this episode, Greg sits down with Ryan Burnett, the Studio Director at Respawn Madison, to talk about his journey in building a new studio from scratch, his leadership philosophy, and the growing game development hub in the Midwest. Ryan shares insights on how Respawn handles LiveOps for Apex Legends, the challenges of recruiting talent, and maintaining a healthy work culture. They also dive into the importance of consistent work in live-service models and the evolving role of player feedback in game development.

Key Timestamps:

 1. Building Respawn Madison (01:03 - 03:23)Ryan discusses how he was tasked with building a studio in Madison, explaining the importance of assembling a leadership team and building culture from the ground up. He highlights how there’s no guidebook for building a studio, and much of the journey involves figuring things out as you go.
 2. Midwest Game Development Hub (03:23 - 04:47)Ryan touches on how the Midwest, specifically Madison, is becoming a hotbed for game development. He notes that within a 15-mile radius, games like Call of Duty, Fortnite, PUBG, and Apex Legends are being developed—making the Midwest a hidden gem for game development.
 3. Preventing Burnout and Managing LiveOps (09:18 - 10:58)Ryan emphasizes that preventing burnout in a LiveOps environment is about more than just managing work hours. It's about effective decision-making, good communication, and maintaining consistent workloads without overwhelming peaks. The importance of predictability in LiveOps is key to maintaining a healthy team.
 4. The Role of Player Feedback (16:43 - 18:31) Apex Legends is constantly evolving based on feedback from the player community. Ryan explains how Respawn uses multiple channels—like analytics, social media, and community forums—to gather both quantitative and qualitative feedback, which directly influences their content roadmap.
 5. Leadership and Culture in Game Development (32:10 - 35:15)Ryan speaks about his leadership philosophy, focusing on building a team-oriented culture where good ideas can come from anyone. He also shares his journey from being a tech programmer to taking on leadership roles, recognizing that his strength lay in working with people and solving challenges collaboratively.

Conclusion:

This episode provides a unique look into the journey of building a new game studio and leading in the fast-paced world of LiveOps. Ryan Burnett’s emphasis on leadership, player feedback, and work-life balance offers valuable lessons for industry professionals looking to grow their teams and deliver sustainable results in live-service games.

Scaling for Success: Ryan Burnett on Building and Leading Respawn Madison

Summary: Greg interviews Josh Garity, the founder and CEO of Pyramid Lake Games, to discuss the ins and outs of indie game development. Josh shares insights on their latest project, Varsity High School Football, detailing the challenges of creating a game that represents hundreds of high school football teams across the U.S. He highlights the importance of community feedback and how Pyramid Lake Games stays connected with their players through platforms like Discord and Patreon. Josh also reflects on his partnership with Midwest Games and how shared values helped secure the future of their family-friendly title Floor is What. This episode gives listeners a fascinating look at the indie game development process, the complexities of building realistic games, and the value of community in the industry.

Key Topics:

 1. Introduction to Pyramid Lake Games
    Josh Garity shares the journey behind Pyramid Lake Games, based in Madison, Wisconsin. He discusses their growth and upcoming projects, including their new game Varsity High School Football and the evolution from Doug Flutie's Maximum Football.
 2. The Genesis of Varsity High School Football
    Josh reveals how the idea for Varsity High School Football came from the popularity of high school football culture in the U.S., particularly in states like Texas. His team did in-depth research into high school classifications, divisions, and how to best represent the sport in a video game.
 3. Challenges of Game Development
    Josh talks about the complexity of managing the data for hundreds of high school teams across 50 states. He touches on balancing realism and gameplay accessibility, ensuring players from different regions feel represented while keeping the game fun and manageable.
 4. Community Engagement and Feedback
    The importance of community feedback is highlighted as Josh explains Pyramid Lake Games’ approach to interacting with fans through platforms like Discord and Patreon. He discusses the challenge of building a broad community outside of a small core group of followers and the value of direct communication with players.
 5. Collaborating with Midwest Games
    Josh reflects on his experience partnering with Midwest Games, sharing how their shared values and open communication made it a perfect fit for publishing Floor is What. He emphasizes the importance of having the right partners when working on indie games.
 6. Future Plans and the Power of Feedback
    Josh outlines his ambitions for Pyramid Lake Games, with a strong focus on continuing to involve the community. He mentions plans for a winter playtest of Floor is What, encouraging players to wishlist the game on Steam and join the development journey.

Timestamp Highlights:

 * [00:02:27] – The origin of Varsity High School Football and the inspiration behind focusing on high school sports.
 * [00:06:30] – Josh discusses the research that went into representing hundreds of high school teams across various states.
 * [00:10:39] – Josh shares the critical role of community engagement in indie game development.
 * [00:14:42] – The partnership with Midwest Games and how shared values created a strong publishing relationship.
 * [00:27:35] – Josh talks about the development process behind Floor is What, a family-friendly party game inspired by Mario Party and Fusion Frenzy.

Game Development, Midwest Values: A Chat with Pyramid Lake’s Josh Garity

Introduction: In this episode, Greg Posner welcomes Jennifer Javornik, the Chief Partnerships Officer at Filament Games, to discuss the impact of educational gaming and the thriving Midwest game development community. Jennifer shares insights into how Filament creates games that go beyond entertainment by transforming players and shaping the future of education through immersive, meaningful experiences. This conversation also highlights the Midwest as an emerging hub for game development, and the key role the Wisconsin Games Alliance plays in that growth.

Key Takeaways:

 1. The Mission of Filament Games
    Jennifer emphasizes that Filament Games is a mission-driven, for-profit studio that focuses on creating playful experiences that improve people’s lives. Their goal is to make learning fun and engaging, with players emerging from their games transformed in some way—whether it’s learning new concepts, developing confidence, or making behavior changes.
 2. Transformative Power of Games
    Research backs the effectiveness of well-designed games in education. Games provide an interactive problem space where players can experiment, explore, and gain deeper, longer-lasting understanding compared to traditional learning methods. Jennifer explains how Filament Games integrates this approach into their educational products to encourage players to engage with and retain the material.
 3. Impact of COVID on Game Design
    The pandemic led to a shift in educational needs, as many students struggled with virtual learning. Jennifer shares how Filament Games adapted by exploring how their games could support students and teachers during this time. The focus has increasingly been on building multiplayer or collaborative experiences to enhance the learning environment.
 4. Innovative Platforms for Learning Games
    Filament Games develops across a variety of platforms, from standard tools like Unity and Unreal to HTML5 and mobile devices. Jennifer highlights their work on more unconventional platforms, such as Roblox, and even details their creation of a unique game for pediatric MRI machines to help children remain calm during scans.
 5. Building the Midwest Game Development Community
    Jennifer discusses her work with the Wisconsin Games Alliance and how the Midwest is becoming a hub for game development. She notes the growing number of indie and AAA studios in the region and the importance of initiatives like MDev to unite the game development community and showcase the talent and innovation coming out of the Midwest.

Timestamps:

 * [01:10] – Introduction to Filament Games and its mission-driven approach to game development
 * [03:33] – How games can provide better learning experiences through interactive problem-solving
 * [05:23] – The impact of COVID on education and game design at Filament Games
 * [07:32] – Filament's work on multiple platforms, including Unity, Unreal, Roblox, and even MRI machines
 * [13:18] – Jennifer discusses the growing game development scene in the Midwest and the role of the Wisconsin Games Alliance

Exploring the Power of Educational Games and the Growing Midwest Game Development Scene with Jennifer Javornik

Summary: In this episode, we sit down with Andrew Hogan to explore the growing problem of cheating in online gaming. Andrew shares his journey from brand strategy at Barclays to co-founding Intorqa, a company dedicated to combating cheating through with threat intelligence. We dive into the business of cheating, its impact on game developers, and how Intorqa's SaaS platform helps publishers stay one step ahead of cheaters. This episode is a must-listen for game developers, community managers, and anyone interested in maintaining a fair gaming environment.

Key Topics Covered:

 1. Introduction to Andrew Hogan and Intorqa: Andrew’s background in brand strategy and his unexpected path from Barclays to gaming.
    How Intorqa started during the early days of COVID-19 and has evolved since then.
 2. The Business of Cheating: Cheating has grown into a commercial enterprise with subscription models similar to SaaS.
    Cheating is not just about hobbyists anymore; it’s a lucrative business with developers selling cheats to players.
 3. Cheating and Its Impact on Gaming Communities: Cheaters drive players away, affect in-game spending, and damage the game’s reputation.
    Toxicity linked with cheating often creates a negative loop, pushing more players towards cheats and spreading distrust within communities.
 4. The company provides actionable insights to game publishers, helping them stay ahead of cheating trends.
 5. The Real Cost of Cheating: Cheating costs developers by driving players away and decreasing in-game purchases.
    Andrew discusses the financial impact on developers and how anti-cheat efforts help protect game economies.
 6. The Challenges of Implementing Anti-Cheat Measures: Cheaters constantly adapt, making anti-cheat a never-ending game of cat and mouse.
    Insights on why developers must prioritize anti-cheat strategies early in game development.
 7. Andrew’s Insights on Gaming Security: How Intorqa’s platform helps developers understand and preempt cheating tactics.
    Discussion on some of the most sophisticated cheats, including Direct Memory Access (DMA) cheats.
 8. Future of Gaming and Anti-Cheat Technology: The importance of staying vigilant as gaming continues to grow.
    Intorqa’s vision for a safer and fairer gaming environment.

Timestamps:

 * 00:32 - 02:24: Andrew introduces himself and the origins of Intorqa.
 * 04:02 - 05:42: Discussion on how cheating has become a commercial business.
 * 10:25 - 12:47: The impact of cheating on player experience and community toxicity.
 * 13:28 - 15:30: How Intorqa’s SaaS platform gathers intelligence from cheat forums.
 * 32:17 - 34:13: When and how game developers should start thinking about anti-cheat measures.

Combating Toxicity and Cheats in Gaming with Intorqa’s Andrew Hogan

Episode Description: In this episode, we dive into the world of game development with Thaddeus Sasser, Game Director of Marvel Rivals at NetEase. Thad shares his journey from working on major franchises like Call of Duty and Battlefield to leading the development of Marvel Rivals. We discuss the challenges of balancing creative vision with stakeholder expectations, bringing iconic Marvel characters to life in a hero shooter, and the final push towards the game’s highly anticipated launch. Whether you’re a game developer, a Marvel fan, or someone interested in the behind-the-scenes of game design, this episode offers invaluable insights.

Timestamps & Key Takeaways:

 1. [02:15] Announcing Marvel Rivals at Gamescom Thad talks about the excitement and relief of announcing Marvel Rivals' release date and the addition of Captain America and Winter Soldier. He shares how this announcement has energized the team as they enter the final stages of development.
 2. [08:40] What Does a Game Director Do? Thad explains the role of a game director, detailing how it involves holding the creative vision, managing the team, and making crucial decisions that keep the project aligned and moving forward. He emphasizes the importance of leadership and inspiring the team.
 3. [15:30] Balancing Marvel’s Vision with Creative Freedom We explore the challenges of working with a huge IP like Marvel. Thad discusses how his team collaborates with Marvel to ensure characters stay true to their origins while still pushing gameplay boundaries to surprise and delight players.
 4. [21:50] Designing Characters and Team Synergy in Marvel Rivals Thad dives into the process of designing diverse heroes with unique abilities and how they ensure balanced and engaging gameplay. He shares how characters like Spider-Man are adapted to maintain their iconic traits while offering a fresh gameplay experience.
 5. [28:10] Lessons Learned from Past Franchises Reflecting on his work on games like Call of Duty and Battlefield, Thad shares the importance of iteration, feedback, and making tough cuts in the development process. He explains how these experiences have shaped his approach to Marvel Rivals.
 6. [35:00] The Next Steps for a Game Director Thad discusses potential career paths for game directors, from moving into studio-level design roles to starting their own studios. He reflects on his passion for staying hands-on with the creative process and being the vision holder for projects.

Key Quotes:

 * “You have to push the boundaries of the franchise to surprise and delight players while staying true to the core IP.”
 * “There’s a moment when you find the fun, and that’s what keeps you hooked.”
 * “I love being the vision holder and part of the creative process.”

From Call of Duty to Marvel Rivals: Balancing Risks and Fun in Game Direction with Thad Sasser

Episode Description:In this episode, we sit down with Yaroslav Rudnitskiy, ASO expert and Head of ASO at AppFollow, to explore the power of App Store Optimization (ASO) and the importance of feedback management in app development. Yaroslav shares strategies for boosting your app’s visibility, engaging with users, and maintaining a positive reputation in the competitive app marketplace. Whether you’re a developer, marketer, or just curious about how apps gain traction, this episode offers valuable insights into the tools and tactics that drive success.

Timestamps & Key Takeaways:

 1. [04:00] What is ASO and Why It Matters
    Yaroslav breaks down App Store Optimization (ASO), comparing it to SEO for apps. He explains how ASO boosts organic downloads through strategic keyword placement and optimized metadata.
 2. [11:45] App Store vs. Google Play: Key Differences
    Yaroslav highlights the key differences between the App Store and Google Play algorithms, including how each platform evaluates app visibility and performance.
 3. [19:30] The Importance of Regular Metadata Updates
    Yaroslav emphasizes the need for frequent updates to your app’s metadata to keep up with changing algorithms and market trends, suggesting updates every 6 weeks.
 4. [27:20] Managing Feedback and Reputation with AppFollow
    Managing app reviews is crucial for building trust. Yaroslav discusses how AppFollow’s tools help developers manage user feedback, automate responses, and engage more effectively with their community.
 5. [35:00] Leveraging Competitor Analysis to Enhance ASO
    Yaroslav advises developers to analyze competitors to find opportunities for improvement. By understanding what others are doing well—or poorly—you can refine your own ASO strategy.
 6. [42:10] Success Stories: Feedback Automation in Action
    Yaroslav shares a success story from Maitona, a game publisher that used AppFollow’s automation tools to manage feedback efficiently, enhancing user satisfaction and retention.

Key Quotes:

 * “ASO is about making your app visible and converting those views into downloads.”
 * “Regular updates to your metadata can significantly impact your app’s search ranking.”
 * “Feedback is gold. Engaging with your users and addressing their concerns builds trust and keeps your app relevant.”

Boosting Your App’s Success with ASO and Feedback Management with Yaroslav Rudnitskiy

Episode Summary:
In this episode, we’re joined by James Zinn, Partnership Manager at Shockbyte, to dive deep into the world of server hosting, multiplayer game experiences, and player-owned game servers. James shares his insights on the balance between cost and control in multiplayer game development, and how developers can utilize player-owned servers to foster community, enable user-generated content (UGC), and manage their server hosting costs.

We also explore James' journey into gaming, his role at Shockbyte, and how Shockbyte is providing solutions for game developers and players alike. Whether you’re a developer looking for alternatives to AWS or Microsoft Azure, or a gamer curious about how multiplayer servers operate behind the scenes, this episode has something for you.

Timestamps for Key Takeaways:

 1. [03:30] Understanding Different Server Types: P2P vs. Dedicated Servers
    James breaks down the different types of multiplayer servers, explaining the pros and cons of P2P (peer-to-peer) and dedicated servers. He also discusses why many game developers choose one over the other, using examples like Battlefield and League of Legends.
 2. [17:30] Player-Owned Game Servers: Benefits for Developers and Communities
    James highlights the benefits of player-owned game servers (POGS), including how it lowers costs for developers and encourages community engagement. He emphasizes the importance of UGC in building strong gaming ecosystems and how this model allows players to take ownership of their gaming experiences.
 3. [24:30] Monetizing Player-Owned Servers
    James shares real-world examples of how players can monetize their custom servers by selling in-game items or experiences. We discuss how games like GTA and Minecraft allow server owners to run their own in-game economies and the impact of this on gaming communities.
 4. [32:00] Conference Experiences and Networking in the Gaming Industry
    James reflects on his experiences at major gaming conferences like Gamescom, GDC, and DICE, offering advice on networking in the gaming industry. He shares personal stories of meeting influential people in the gaming world and the importance of putting yourself out there to build meaningful connections.
 5. [36:30] Advice for Aspiring Game Developers
    For listeners hoping to break into the gaming industry, James offers practical advice on how to get started. He emphasizes the importance of hands-on experience, whether through volunteering, joining game communities, or creating your own games using platforms like Unity or Unreal Engine.

Player-Owned Servers and the Future of Multiplayer Gaming with James Zinn

In this episode, we are joined by Nigel Franks and Kristie Dale from Snowed In Studios, a distinguished studio within the Keywords family. They dive into the nuances of crafting unforgettable player experiences, discussing the key challenges, cutting-edge technologies, trends, and best practices in the gaming industry.

Nigel Franks, serving as the studio production director at Snowed In Studios, offers his valuable expertise in game development project management. Kristie Dale, on the other hand, as a producer provides insights into the varied job opportunities in the gaming sector, covering roles from artists to customer support to digital media.

Additionally, we explore the impressive talent and brainpower within the Keywords Network. As we collectively work on some of the world's most prominent games, the passion and talent within our network of game creators and entrepreneurs are truly remarkable.

This episode is essential for anyone interested in gaining a deeper understanding of the gaming industry, acquiring insights from industry veterans, and discovering the exciting career opportunities available.

Be sure to listen to this episode on our podcast platform or visit our website for more information. And don't forget to subscribe to the Player Engage podcast for future episodes, including an intriguing conversation with Mike Gallagher from Untitled Ad Lab about the marketing dynamics in gaming.

Encore - Inside the World of Game Development with Snowed In Studios

Episode Description: In this episode, we sit down with Jack Burrows, a talented level designer at NetEase Games, who has worked on some of the most iconic titles in the gaming industry, including Call of Duty and Marvel Rivals. Jack shares his journey from a QA Specialist to a lead level designer, offering insights into the complexities of creating immersive game environments. He also discusses the importance of feedback in the creative process and how he navigates the challenges of designing for a diverse range of characters in Marvel Rivals.

Key Takeaways:

 1. The Journey from QA to Level Designer: Jack discusses his early career challenges and how his determination and passion for game design led him from QA roles to becoming a level designer at Treyarch and eventually at NetEase Games.
    
 2. Flow and Immersion in Level Design: The importance of creating levels that maintain a seamless flow, keeping players fully immersed in the game. Jack explains the process of planning and playtesting to ensure that each element contributes to the overall gameplay experience.
    
 3. Designing for Diverse Characters: Jack shares the unique challenges of designing levels for Marvel Rivals, where he must accommodate a wide range of characters with different movement abilities, ensuring that each level offers something engaging for all players.
    
 4. The Role of Feedback in Game Development: The significance of constructive criticism in the creative process. Jack emphasizes the need for open and honest feedback to foster growth and improvement in game design.
    
 5. Advice for Aspiring Game Designers: Jack offers practical advice for those looking to break into the gaming industry, highlighting the importance of persistence, networking, and continuously honing one’s craft.
    

Flow, Feedback, and Fun: The Pillars of Great Level Design with Jack Burrows

Greg chats with Tomer Pascal, the co-founder and CEO of Own Play, about their innovative project, CityVerse Tycoon. This episode dives into the integration of Web3 technology in gaming, the challenges of using blockchain and NFTs, and how CityVerse Tycoon offers a seamless gaming experience for both Web3 enthusiasts and casual players alike. Tomer also shares insights into the use of Progressive Web Apps (PWA), real-world assets in gaming, and the importance of community engagement in game development.

Listen Here: Exploring Web3 Gaming with Tomer Pascal

Timestamps & Key Takeaways:

 * 03:18.22 - 05:27.34: Simplifying Web3 for Players Tomer discusses how CityVerse Tycoon integrates blockchain and NFTs seamlessly into the gameplay, making it accessible even for players unfamiliar with Web3 technology.
 * 08:34.56 - 10:15.29: The Power of Progressive Web Apps (PWA)A deep dive into why the team chose a PWA over a traditional mobile app, focusing on accessibility and avoiding app store limitations.
 * 12:41.68 - 14:09.52: Real-World Assets in CityVerse Tycoon Tomer explains how players can buy, trade, and improve real-world assets like buildings in Manhattan, adding a financial strategy element to the game.
 * 16:30.44 - 18:07.91: Community Engagement and Feedback Tomer highlights the importance of engaging with the player community through platforms like Discord and the role of player feedback in shaping the game’s development.
 * 21:22.31 - 22:58.44: Balancing Web2 and Web3 Challenges A discussion on the complexities of integrating Web2 and Web3 elements, and the challenges of running two startups simultaneously.

CityVerse Tycoon: How Tomer Pascal is Bringing Real-World Assets into the Gaming World

Player: Engage is the ultimate podcast for games industry professionals that have a passion for player experience, support, engagement, and safety. Each episode features in-depth interviews with leading minds in the industry. We dive into their biggest challenges, favorite strategies, technology, trends, and best practices for creating unforgettable player experiences and thriving communities. Whether you're a support team leader, community manager, trust & safety professional, or a game developer, "Player: Engage" is the must-listen podcast that will take your games to the next level. Tune in now and get ready to engage your players like never before! Brought to you by Helpshift and Keywords Studios.