In this episode of Hort Culture, we explore the topic of branding for farms and businesses. After chatting about spring rains, gardening chores, and Kentucky’s unpredictable late frosts, we shift to a lively discussion with Brett from the Center for Crop Diversification (CCD) about their "Marketing for All" project. We emphasize that marketing—especially branding—is essential for selling crops and not just growing them. Branding involves defining the core message and values of a business, guiding all marketing activities. The CCD team offers a brand builder worksheet to help farmers clarify their identity across several spectrums (e.g., personable vs. professional, modern vs. classic). We also discuss differences between price-driven and credence markets, customer behavior at markets, and how different types of farms might approach marketing. Key tips include using consistent imagery, breaking tasks into simple steps, and leveraging email as a powerful, underused tool. Listeners are encouraged to check out CCD resources and reach out with questions.

Marketing for All [https://ccd.uky.edu/training]

Center for Crop Diversification [https://ccd.uky.edu/]



Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]





Marketing for Growers: Why Branding Matters

In this episode of Hort Culture, we dive into the challenges of late spring frosts and freezes. We talk about how to tell if a freeze has hit, why it’s important to cover vulnerable plants (and why plastic is not your friend), and the best materials to use for protection. We also share why it’s so important to wait before reacting to frost damage, giving plants time to show how they've been affected. You'll hear us describe signs like "melted" herbaceous plants, "bud blast" in peonies, and frost rings on apples. We get into how different plant stages—like swollen buds and early color—can mean different levels of vulnerability, especially for fruit trees. Outside of the garden, we also share some of our favorite non-plant springtime activities, from watching basketball tournaments to grilling and fishing. For more on frost protection, we point you back to Season 2, Episode 13 and resources from the Center for Crop Diversification.

How to Protect Plants from Frost and Freeze [https://yardandgarden.extension.iastate.edu/how-to/how-protect-plants-frost-and-freeze]

Protect landscape plants, vegetable seedlings from frost [https://newswire.caes.uga.edu/story/4043/protect-plants-from-frost.html]

Protecting From Spring Freezes [https://www.sedgwick.k-state.edu/gardening-lawn-care/documents/Protecting%20Plants%20From%20Spring%20Freeze%204-10-2020.pdf]

Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]

Cold Snaps and Garden Comebacks

In this episode of Hort Culture, guest Alethea Bruzek, Boyle County’s Family and Consumer Sciences agent, shares her gardening experiences, including managing raised beds and food preservation mishaps. She discusses the role of FCS in supporting family well-being through topics like budgeting, parenting, and especially safe food preservation methods like fermentation, freezing, dehydrating, and canning. The conversation highlights the importance of using trusted resources and the connection between horticulture, food management, and mental health.

Family & Consumer Sciences Extension [https://fcs-hes.ca.uky.edu/]

Food and Nutrition Publications [https://fcs-hes.ca.uky.edu/publications-list/22]



Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]

From Garden to Table: Food Preservation with Alethea Bruzek

In this episode of Hort Culture, we dig into the do's and don'ts of spring pruning for landscape trees and shrubs in central Kentucky. We talk about the benefits of dormant pruning while plants are still asleep, and how timing your cuts can impact flowering later on. Learn why early bloomers like forsythia and lilac should be pruned after they flower, while late bloomers and non-flowering shrubs can be pruned earlier in the season. Whether you're shaping up evergreens or giving your hydrangeas a haircut, we’ve got the tips to help you prune with confidence this spring!



Pruning Landscape Shrubs [https://fayette.ca.uky.edu/sites/fayette.ca.uky.edu/files/pruning_landscape_shrubs_0.pdf]

Pruning Landscape Trees [https://fayette.ca.uky.edu/files/pruning_landscape_trees.pdf]

Basic Pruning Principles [https://www.uky.edu/Ag/Horticulture/QRLabels/Pruning.html]

Simple pruning tips for your fruit trees during the dormant season [https://exclusives.ca.uky.edu/2024/hort/simple-pruning-tips-your-fruit-trees-during-dormant-season]

Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]



Shape Up Your Landscape: Spring Pruning 101

Spring has sprung, and with it comes the daily dance of decisions, dirt, and dedication. In this episode of Hort Culture, we step into the boots of Jessica and Alexis to explore what a typical spring day looks like for many growers. From sunrise planning sessions to soil prep, planting, and pest patrol, we uncover how growers prioritize tasks, adapt to ever-changing conditions, and stay focused during one of the busiest seasons of the year. You'll hear tips on how to stay organized, the importance of observation, and why flexibility is one of the most powerful tools in the shed. Whether you're growing acres or just a few pots on your patio, this episode will root you in the rhythm of the season.

Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==]

KY IPM Manuals [https://ipm.ca.uky.edu/manuals]

UKY Weather Alert App [https://news.ca.uky.edu/article/uk-launches-new-weather-alert-smartphone-app]

Spring Rhythms: A Day in the Life of a Grower

In this episode, we dive into how different personality types influence success in farmers markets and other direct sales channels. We discuss the social energy of in-person selling, the efficiency of wholesale, and the balance of CSA models. Self-awareness is key—knowing your strengths can help shape a business model that truly fits you. We also explore online marketing, vendor dynamics, and the value of hiring help. Whether farming is your business or a passion project, we share tools like the PRIMER test and the Hort Biz quiz to help you find your best market match. Tune in for insights and encouragement!



Horticulture Business Quiz [https://uky.az1.qualtrics.com/jfe/form/SV_0OgKXJHVHkPPdxH]

The PRIMER Method [https://agecon.ca.uky.edu/primer-method]

Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]



Finding Your Fit – Farmers Market Personality Types

In this episode of Hort Culture, we sit down with Dr. Ric Bessin, who reflects on over 30 years as an entomologist with the University of Kentucky Cooperative Extension Service. Dr. Bessin shares some of his most memorable stories from the field, from accusations of  helicopter bug drops to the unexpected challenges of working in the field. He offers advice to his younger self and to those just stepping into similar roles today, emphasizing the importance of keeping an open mind, listening to others, and adapting to new ideas. Whether you’re an aspiring entomologist, a seasoned grower, or just love a good story, this episode is packed with wisdom, humor, and lessons learned from a lifetime in extension work.

Dr. Ric Bessin,  Department of Entomology [https://entomology.ca.uky.edu/directory/ric-bessin]



Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]

Insects, Insights, and Open Minds: Dr. Ric Bessin Reflects on Entomology Extension Work

In this episode of Hort Culture, we’re getting introspective! We take a look at some of the personality tests and assessments we’ve taken over the years and explore how the results show up in our gardening styles. Are we meticulous planners or spontaneous plant experimenters? Do we thrive on structure, or are we all about the wild, untamed beauty of nature? Join us for a lively conversation about how our personalities shape the way we nurture our gardens—and ourselves!



Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]

Digging Into Our Garden Personalities 

In this episode of Hort Culture, we speak with Brandon Howard, Kentucky State Forester, about the state's vital forests. We discuss the Kentucky Division of Forestry's role, the challenges facing our woodlands like invasive species, and the importance of sustainable management practices. Brandon highlights the crucial role of urban forestry and community engagement, offering advice for landowners and sharing his vision for the future of Kentucky's forests. We also explored the division's crucial role in fire management throughout Kentucky, and learned about their operation of two tree nurseries with an online order system for easy access to native trees. We delve into practical steps for responsible forest management, resource accessibility, and the ongoing efforts to ensure the health and longevity of our state's invaluable natural resources.



Kentucky Division of Forestry [https://eec.ky.gov/Natural-Resources/Forestry/Pages/default.aspx]

UK Department of Forestry and Natural Resources [https://forestry.ca.uky.edu/]

Forestry Seedling Sales [https://secure.kentucky.gov/InventoryServices/Forestry/Seedlings]

Kentucky's Invasive/Nuisance Species [https://fw.ky.gov/More/pages/nuisance-species-plans.aspx]

Kentucky Department of Fish & Wildlife Resources [https://fw.ky.gov/Pages/default.aspx]



Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]





Kentucky's Forests: A Conversation with State Forester Brandon Howard

In this special episode of Hort Culture, our very own Brett Wolff flips the script and plays the role of a brand-new gardener with lots of  questions about getting started. He approaches the team with concerns like, “Am I too late to start a garden this year?” “What should I plant first?” and “How do I keep from killing everything?”

Join us as we break down the gardening calendar, discuss easy crops for beginners, and share practical tips to set any new gardener up for success. Whether you’re starting from scratch or just need a refresher, this episode is packed with useful advice, encouragement, and maybe a few laughs as Brett navigates the world of home gardening.

ID-128 Home Vegetable Gardening in Kentucky [https://publications.ca.uky.edu/files/ID128.pdf]

Growing Your Own Garden-Calendar [https://www.planeatmove.com/get-moving/growing-your-own-garden/]

Gardening in Small Spaces [https://static1.squarespace.com/static/5cdecce138275f0001d2fd9b/t/5cf417daf978790001797309/1559500764876/ID248.pdf]

VEGETABLE CONTAINER GARDEN [https://publications.ca.uky.edu/sites/publications.ca.uky.edu/files/4HA11PA.pdf]



Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]





Gardening 101: Am I Too Late to Start

Welcome to Hort Culture, where a group of Extension professionals and plant people talk about the business, production and joy of farming. So, join us for a chat on the culture of horticulture.

Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu

Check us out on Instagram! [https://www.instagram.com/hortculturepodcast/]