Transcript
Baker Plbg: Okay, on today's episode of The Boiler Room, we're going to talk about websites. Do you need a website? What kind of website do you need? What should be the name of your website? Uh, Is it important? Is it vital?
Baker Plbg: If you listen to the... junk mail that you get. that I get. then your website needs to be ranked at number one. It's the most important tool of your entire.
Baker Plbg: advertising gig This is what you need. You need three things, in my opinion. you need a website If you go to my website, bakerplumbing .ca.
Baker Plbg: Uh, My website is way too complex. and is unnecessary that That website is a website from... When did I do that 2008 910 somewhere in there?
Baker Plbg: so it is far it has far too many pages I'm working on cleaning it up, but that's neither here nor there. you The only reason that you need a website and you need what's called a landing page.
Baker Plbg: which is super simple and super easy, is to prove to people that you're legit. Which is why... You should. use your name.
Baker Plbg: You should. somehow get your name. Um, you're your business name and your business name has to be unique. For obvious reasons.
Baker Plbg: And so your website should be unique. i do I get emails on YouTube, like, oh, you should, I have ah i have the domain name Calgary Rooter, and that's going to just... you know ramp up your SEO.
Baker Plbg: And that might be true, and I'm not... here it is you know discourage that Bye. once you sort of Get to... Uh...
Baker Plbg: A level. Where people see your truck like You should have consistent advertising through the whole thing. See your truck and go to your website. and find out. who you are, what you do.
Baker Plbg: And. how to contact you. That is all a website is for. um we have on our trucks We have our website and in very small...
Baker Plbg: let We have our phone number. I had that debate. Five or six years ago. I don't think you need to advertise your phone number. You want to direct people to your website? That's what everybody does these days. And if they should be able to type in Baker Plumbing Calgary and you should come up.
Baker Plbg: Immediately. You're right. You could spend a fortune on trying to get your SEO so that you're Top of mind. and Somebody types in plumber.
Baker Plbg: anywhere in the world and you pop up number one I do not think that that is a wise investment of your money or your dollars or your time. have a landing page have it be your plumbing company. Name.
Baker Plbg: And you should have. your... You shouldn't have stock photos You need to have your authentic photos. And in today's day and age.
Baker Plbg: you can load all that stuff up. No problem. work that you do, the people that you work with, the jobs that you're on. so on and so forth. That is a difference. That's how you do.
Baker Plbg: De -efferentiate yourself. That's not the right way to say that. from from everybody else is because you are a unique individual. You are unique to the world. You provide whatever your little thing is.
Baker Plbg: to make people phone you and have them come pick their stuff. That's it. Do not overspend on a website do not get sucked in to the end in the into the SEO game. I think it's a...
Baker Plbg: I think it's foolhardy. I think you'll You know, you're chasing your tail Um, Get a good landing page and go from there and start working on your reputation because that's What?
Baker Plbg: Um,
Baker Plbg: Will get people to hire you Not your website. i mean you may may show up for one or two but the goal is to is to expand your territory and defend your borders.
Baker Plbg: Good luck out there Whatever you do.
