127. Looking for Your Competitive Advantage? Start With Strategy.

If you want to stand out in a crowded market, attract the right people, lead your team, and build your food business with confidence, it all starts with strategy.

In this episode, host Katie Mleziva shares why brand strategy isn’t just for big brands with big budgets—it’s how smaller, purpose-driven food businesses gain a real competitive edge to scale.

Whether you're updating your packaging, pitching to retailers, or working to gain clarity about where you want to take your business, your brand strategy is the foundation that serves as your guide and your glue to tie it all together.

In fact, a well-defined brand strategy can be a competitive advantage because most smaller brands don't take the time or know how to do the work and end up blending in to the sea of sameness.

You’ll learn:

• Why delaying brand strategy can create confusion - for everyone!
• What brand strategy actually is
• A real-life example of how brand strategy created clarity and confidence
• Why consistency and confidence come from clarity

If you’re tired of second-guessing your brand positioning or feeling stuck when people ask what makes you different, this episode is your pep talk and practical starting point.

✨ Ready to stop spinning and start leading your brand with clarity? Learn more about doing a Brand Audit with Katie.