128. The Real Story Behind a Good Brand Story

If you’ve ever felt unsure about how to tell a compelling brand story, you’re not alone—and there's good news! You might just be starting in the wrong place.

In this episode, I share the story behind crafting a meaningful and memorable brand story. That includes why your brand story should support your strategy—not come before it.

You’ll learn how to use the 3Cs framework (Company, Competitors, and Consumers...in that order!) to uncover meaningful insights that make your brand story stand out and connect.

Tune in to discover:

• Why skipping ahead in your brand story is like skipping to the end of a good book.
• The biggest mistakes brands make when telling their story.
• What actually goes into a strong, meaningful, and unique brand story.
• The important difference between brand history and brand story.
• How to weave your brand story throughout your business.

Whether you’re writing your story for the first time or refining what you've been using so far, this episode will help you write a story that inspires action and loyalty.

Let's go shake up shopping carts!

Katie Mleziva

Brand Strategy Resources:

RealFoodBrands.com

IG: @realfoodbrands

LI: let's connect!