Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Referral Bootcamp Mystery Guest and Sponsor Reveal 🧐🧐
88 Plays2 years ago
- BOOTCAMP.SOLARPRENEURS.COM
- BUY YOUR SOLARCON 2024 TICKET HERE. USE CODE: TAYLOR
- How to Develop a Winning Culture in Solar - Alex Hogan-Hall
- TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME
- https://www.youtube.com/@solarpreneurs
- goals.solarpreneurs.com
- oneliners.solarpreneurs.com
- https://solciety.co/ - JOIN SOLCIETY NOW!
- SIRO APP - LEARN MORE!
The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.
Recommended
Transcript
Taylor Armstrong's Entrepreneurial Journey
00:00:05
Speaker
reteach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in the year and cracking the code on why cells reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals.
00:00:31
Speaker
What is a solopreneur, you might ask?
00:00:33
Speaker
A solopreneur is a new breed of solopro that is willing to do whatever it takes to achieve mastery, and you are about to become one.
Introduction of Brad Mortensen and RepCard
00:00:41
Speaker
All right, we should be live.
00:00:43
Speaker
What's up, everybody?
00:00:45
Speaker
Shoot us a live, if you are hopping on this live stream in person here, or if not, you can add.
00:00:53
Speaker
post later if you're checking it out later.
00:00:55
Speaker
But we're here with someone that I'm super excited about and he's showing a lot of support to our event coming up, our referral boot camp, and actually one of our sponsors as well.
00:01:06
Speaker
So thanks for hopping on a little live with us today.
00:01:09
Speaker
We got the man Brad Mortensen from RepCard.
00:01:11
Speaker
Appreciate you coming on with us for a little bit today, Brad.
00:01:15
Speaker
Yeah, dude.
00:01:15
Speaker
Thanks for inviting me to be on the live here.
00:01:18
Speaker
It should be fun.
00:01:20
Speaker
Yeah.
00:01:21
Speaker
Yeah, I mean, you were one of the first people I thought of when we started thinking about doing a referral boot camp because I'm like, man, what better way to get referrals than rep card?
00:01:32
Speaker
And just for me, it's helped me so much over the years just to organize my leads and something simple that you can follow up with your leads and check in with them later.
00:01:43
Speaker
And that's a big topic of the event is just so many people, they forget about the people they talk to.
00:01:48
Speaker
They don't follow up with them.
00:01:49
Speaker
And I know it's a lot of things have changed.
00:01:52
Speaker
But yeah, like when you were first selling, Brad, were you I don't know if I've ever asked you this, but were you someone that always thought about following up like with your leads when you're knocking for pest control and all that?
RepCard's Value for Sales Teams
00:02:03
Speaker
Or was that something that like came later for you?
00:02:06
Speaker
Yeah.
00:02:08
Speaker
I mean, you can set your go-backs and things like that, but I was always pretty diligent about going to my go-backs back in the day with binder and you had pen and paper.
00:02:15
Speaker
And so as things evolved and you started using more technology, I just saw this huge gap, especially when I was running teams of like 60, 70 pest control guys.
00:02:24
Speaker
It's like all of these guys are out in the field and they're all setting all these go-backs.
00:02:30
Speaker
They're setting all these appointments.
00:02:31
Speaker
They're trying to come back, trying to close deals.
00:02:33
Speaker
Like
00:02:35
Speaker
And then someone gets the cops called or whatever, and everyone shifts area.
00:02:39
Speaker
Let's say you just move two miles down the road.
00:02:41
Speaker
Like if 70 guys had five or six go backs each, there's hundreds of opportunities that just kind of get wasted.
00:02:49
Speaker
And so RepCard was created as a way to capture that time and at least give
00:02:54
Speaker
the homeowner a chance to reach back out to you if you don't end up going back and you can always reach back out to them because they've given you their info.
00:03:01
Speaker
And then of course you can see all the notifications of when they're engaging.
00:03:04
Speaker
So it solved that huge problem.
00:03:06
Speaker
And so that's what it was for, why it was formed.
00:03:09
Speaker
And then yeah, on the referral side, after you do close someone or in solar, even if you don't close them and you knock on the door and they already have solar,
00:03:20
Speaker
Ask them how their experience is.
00:03:22
Speaker
If they love that they got solar four years ago, they're going to be an advocate for the product, whether you sold it to them or not.
00:03:28
Speaker
And you can still send your rep card and get them to send you referrals to their family and friends and neighbors, even though you didn't sell them.
00:03:37
Speaker
And so there's a lot of ways that rep card can help facilitate referrals just in your business.
00:03:44
Speaker
Yeah, definitely.
00:03:45
Speaker
And we were just talking before this, like how far RepCard has evolved.
00:03:50
Speaker
I remember when you guys first came out, it was just like the digital business card and people were just like, oh, that's cool.
00:03:56
Speaker
But it's like now there's so many features.
00:03:57
Speaker
You got the knocking app.
00:03:59
Speaker
You got basically like your personal funnel and everything, landing page.
00:04:05
Speaker
I mean, yeah, since you first launched it, how many new features have you added since you guys first launched RepCard?
00:04:14
Speaker
There's a lot.
00:04:14
Speaker
I mean, there's... I guess the main ones.
00:04:17
Speaker
Yeah, there's full chat for guys to do team chats, group chats, DMs, stuff like that.
00:04:25
Speaker
Full canvassing, a full set or close your calendar that lights out.
00:04:29
Speaker
I mean, it's amazing what it will solve for, just as we've listened to our users and we're able to solve for that.
00:04:37
Speaker
There's a competition builder.
00:04:38
Speaker
If you want to run competitions and have rewards,
00:04:41
Speaker
that are sent out to the reps that win.
00:04:43
Speaker
There's leaderboards.
00:04:46
Speaker
And so all nice thing about is all of it all works together.
00:04:49
Speaker
So it's all in one platform.
00:04:51
Speaker
And it really creates a nice ecosystem for any sales team to grow and to expand.
00:04:58
Speaker
So we've had teams to start with us that have 50, 60 users, and now they're at 400 users.
00:05:05
Speaker
and they've been able to scale and grow through using RepCard.
00:05:09
Speaker
It's not the reason, but it's allowed them to grow and expand and create processes so that they can focus on the recruiting side and the other operational things versus getting stuck with tech and having 10 different apps that every rep has to download and trying to keep up communication in one spot, things like that.
00:05:29
Speaker
Yeah.
00:05:30
Speaker
Yeah, it makes it so nice to just simplify
00:05:33
Speaker
And like, in my opinion, RepCard, I think, is the easiest way to like start just following up with your leads.
00:05:38
Speaker
I know there's a lot of like, you know, fancy software, CRMs and all that out there.
00:05:42
Speaker
But what I find a lot of times is guys get all caught up with this like AI technology, this like, you know, complicated, the HubSpot, CRM, all this like crazy stuff.
00:05:53
Speaker
And then they don't even use it half the time.
00:05:55
Speaker
So that's what I like about RepCard and that's why I recommend it a lot, especially for guys just like, you know, starting out and trying to follow up with their lead and keep track of all this just because I think it's like just so simple on there just to plug your customers in there, you know, send them some text from there.
00:06:13
Speaker
And yeah, it just makes a lot easier.
00:06:15
Speaker
So is solar your biggest industry right now that's using RepCard, would you say, Brad?
00:06:19
Speaker
Or?
00:06:20
Speaker
Yeah, it's one of the top ones.
00:06:22
Speaker
We have a few others that are pretty close.
00:06:27
Speaker
So there's just a big incentive in solar with the commissions.
00:06:32
Speaker
And so there's more incentive for people to take more time to follow up and to do more versus a pest control account that's going to pay out a lot less.
00:06:42
Speaker
It's more of a one-touch close type of sale.
00:06:44
Speaker
You get the deal on the door if you can, maybe follow up one or two times if you're in the area.
00:06:49
Speaker
Whereas solar, it's like some people will have campaigns on our system where they're following up with people for 24 months.
00:06:56
Speaker
So they'll go build out a campaign that texts or emails the person every three or four weeks.
00:07:03
Speaker
And you can have that running for two years after you knock their door.
00:07:08
Speaker
And so they can always opt out.
00:07:09
Speaker
But if they don't, you're just top of mind if their neighbor or their buddy ends up getting solar and they're like, hey, I'm going to call that guy that's in my email every week or every month.
00:07:18
Speaker
Yeah, definitely
Maximizing Referral Potential
00:07:23
Speaker
love that.
00:07:23
Speaker
I love that you're putting on the referral boot camp.
00:07:27
Speaker
it's almost like a second stream of income.
00:07:28
Speaker
When you talk about referrals, you've got your active income, like selling people that you're following up with here and there.
00:07:34
Speaker
But if you look at referrals as a second job or a second stream of income, you have to take it serious.
00:07:41
Speaker
You're not just going to tell a homeowner like, hey, congrats on going solar.
00:07:44
Speaker
Send me all your referrals.
00:07:45
Speaker
I'll see you later.
00:07:46
Speaker
And they're going to just pour in.
00:07:47
Speaker
You have to have a system and a process and a way to pay them and a way to keep them informed of what's going on.
00:07:52
Speaker
And if you'll take that serious, you can turn one job into three or four
00:07:58
Speaker
and then turn some of those into two or three more.
00:08:00
Speaker
And it can really become an inbound lead source for you.
00:08:05
Speaker
But it takes work.
00:08:06
Speaker
And I think putting on this bootcamp is going to bring more light and shed more light on how to do that.
00:08:11
Speaker
And everyone's going to kind of do it different.
00:08:13
Speaker
Some people want to go with the crazy CRMs and we're going to want something more lightweight.
00:08:18
Speaker
But the referrals, if they are looked at like it's a separate business and it's not just like a touch and go, like, hey, send me referrals.
00:08:24
Speaker
I appreciate it.
00:08:24
Speaker
I'll send you 50 bucks.
00:08:26
Speaker
and you create a process around it, you truly can transform your business because you have all these customers and all these other people spreading your message while you're sleeping.
00:08:37
Speaker
While you're not with them, they can be sharing about sharing your information and you're getting those incoming leads for a really good cost because the referral business is always going to be the highest closing lead source.
00:08:54
Speaker
And so...
00:08:55
Speaker
There should be more people taking it serious.
00:08:57
Speaker
But that's why you're running an event about it because people don't.
00:09:01
Speaker
And they need to show up.
00:09:02
Speaker
They need to come learn because whatever the tickets cost, I don't even know what they cost.
00:09:06
Speaker
But you're going to make all of it back in one referral.
00:09:09
Speaker
So you got to get there.
00:09:12
Speaker
Yeah, 100%.
00:09:14
Speaker
Yeah, it's worth it.
00:09:16
Speaker
Yeah, yeah.
00:09:17
Speaker
And that's so good.
00:09:18
Speaker
I never really thought of it that way.
00:09:19
Speaker
But that's a good way to put it.
00:09:21
Speaker
Um, it's like referrals is almost like your side hustle of the regular business because like, you know, it's just like, everyone in door to door entrepreneurs, they're like, dude, I got to have seven streams of income and I got to be like Mr. Entrepreneur and got to do 10 things to feel like I'm really hustling.
00:09:38
Speaker
And it's like, calm down on the hustle meter.
00:09:41
Speaker
Let's just do your job and then add referrals to it to start.
00:09:44
Speaker
And you'll transform your income.
00:09:47
Speaker
And then from there, go buy real estate.
00:09:48
Speaker
Like you do those things and you're good.
00:09:50
Speaker
But like trying to like dabble in all these things, it's like referrals.
00:09:55
Speaker
It's like I said, it's you don't have to start a new LLC.
00:09:57
Speaker
You don't have to go and create a business plan.
00:10:00
Speaker
You don't have to go make a website for it.
00:10:01
Speaker
You just got to make a process.
00:10:03
Speaker
And you're already sitting at the kitchen table with the people that are going to be your referral partners.
00:10:08
Speaker
So you have to go talk to a bunch of real estate agents and you can.
00:10:13
Speaker
There's like levels to referrals.
00:10:15
Speaker
But in the short term, if you're selling six jobs a month, that's not like what maybe some of these other guys are doing, but get those six people to give you as many referrals as you can and work through that.
00:10:27
Speaker
And then get to where you're selling 10 and work through those people.
00:10:31
Speaker
And it can really turn into a true machine that's feeding you 15 jobs a month.
00:10:37
Speaker
Plus you're getting your six or seven more that you can self-gen yourself.
00:10:41
Speaker
Now you're selling 22 and you're
00:10:43
Speaker
your income's changed.
00:10:44
Speaker
Ideally, you're buying real estate and your life can change.
00:10:46
Speaker
So,
00:10:47
Speaker
Those numbers aren't crazy either.
00:10:49
Speaker
It's not like we're talking about this 1%.
00:10:50
Speaker
Yeah.
00:10:52
Speaker
It's just people need to take referrals more serious.
00:10:57
Speaker
Yeah, 100%.
00:10:59
Speaker
Yep.
00:11:00
Speaker
And so, yeah, that's one of the things we're going to be jamming on all that at the boot camp here on April 17th.
00:11:07
Speaker
It's coming up less than a week.
00:11:09
Speaker
We're at four days from now.
00:11:11
Speaker
We're going to be hanging out at the boot camp.
00:11:13
Speaker
We're going to be sitting in front of the shark tank.
00:11:15
Speaker
It's in an aquarium.
00:11:16
Speaker
In Utah on next Wednesday.
00:11:19
Speaker
Let's see.
00:11:20
Speaker
Yeah.
00:11:21
Speaker
Yeah.
00:11:21
Speaker
Where is it at?
00:11:23
Speaker
I know I'm going.
00:11:24
Speaker
I know how big it be there, but for people listening, where is it going to be at?
00:11:29
Speaker
Yeah.
00:11:30
Speaker
Good question.
00:11:30
Speaker
So it's going to be at the aquarium in Draper, Utah.
00:11:34
Speaker
It's called the Living Planet Aquarium.
00:11:36
Speaker
So let me throw that in a banner so people can see.
00:11:43
Speaker
um but yeah it's gonna be cool like have you ever have you ever been to a solar event at an aquarium brad dude no i'm bringing my swimsuit though for sure okay yeah so brad's gonna be in there swimming with the sharks and in his swimsuit while we talk about referrals like doesn't get better than that dude say no more yeah
00:12:05
Speaker
Yeah, that idea is just like do something a little bit different.
00:12:09
Speaker
A lot of people are going to be there anyways for SolarCon, which is the day after the Thursday through Saturday after.
00:12:16
Speaker
So I'm just like, hey, why not get some people together, talk about referrals and the people come
Transition to Referral-Based Sales Models
00:12:22
Speaker
in.
00:12:22
Speaker
It's like these people, they're doing stuff.
00:12:25
Speaker
30 plus installs a year, just 100% referral.
00:12:30
Speaker
And so it's guys that I've had on the podcast and I'm just like, man,
00:12:35
Speaker
A lot of these guys, they're doing more off of referrals, more installs in the year than just an average rep that's knocking.
00:12:41
Speaker
And they're just getting that purely off referrals.
00:12:44
Speaker
So that's what fascinates me so much is just like you were saying, if you can add this little separate side hustle, side income stream, and also supplement it with or do your regular knocking and supplement it with the referrals.
00:12:58
Speaker
It's like so much potential there.
00:13:00
Speaker
It just makes so much sense.
00:13:02
Speaker
And that reality is that that can switch.
00:13:05
Speaker
It can go to where now you're running all your referral leads and you're supplementing it with knocking doors.
00:13:12
Speaker
Yeah.
00:13:12
Speaker
And so I have some good friends that are doing that currently.
00:13:19
Speaker
They've told me recently and they're guys at high trust.
00:13:21
Speaker
They're not trying to one-up me and whatever.
00:13:24
Speaker
They're just like, dude, I live off of referrals.
00:13:26
Speaker
I literally don't have time to knock anymore because I've built a referral machine.
00:13:30
Speaker
Yeah.
00:13:33
Speaker
It's just, they've, they've gone all in on it, you know?
00:13:36
Speaker
Yeah.
00:13:36
Speaker
So, yeah.
00:13:38
Speaker
Love it.
00:13:39
Speaker
Well, Brad, thanks for helping us just talk a little bit about how we can use the software and, um,
00:13:46
Speaker
And we haven't finalized this or talked about it, but we may or may not give you some time to speak up there at the event a little bit and just tell people how they can better implement this and the things they can do to set up their customers to potentially give them more referrals.
00:14:04
Speaker
So before we wrap up here, like just advice outside of the technology, I guess, what are some things that you would suggest or maybe some things you've seen with like power users of rep card?
00:14:17
Speaker
What do you think they're doing difference to just not only use the software, but how they're like setting up their customers to give them more referrals and then, you know, sending them the rep card and all that.
00:14:26
Speaker
Have you seen some patterns or things that guys are doing different that are super successful getting referrals through rep card?
00:14:33
Speaker
Yeah.
00:14:34
Speaker
So when you send someone your card, you're basically sending them your URL, your rep card URL, and they can save the URL to their phone.
00:14:45
Speaker
And it turns out to be like a little app icon on their home screen.
00:14:49
Speaker
And so they can send referrals extremely quick and they don't need to remember their password and login.
00:14:56
Speaker
They can just send you referrals and it tracks it on your end.
00:14:59
Speaker
There's no way for them to see a full tracking yet.
00:15:02
Speaker
That's something that will be coming.
00:15:03
Speaker
But they can send you those referrals and you get notified of who it came from and who they referred.
00:15:09
Speaker
And you can send that new referral, your rep card.
00:15:12
Speaker
And that whole ecosystem exists in rep card.
00:15:15
Speaker
And so the people that are doing it the most have campaigns going to keep people remembering about your referral incentive.
00:15:24
Speaker
And then they make it easy for them to send it by putting it on their home screen.
00:15:29
Speaker
And so it's just a click.
00:15:30
Speaker
So, yeah, we can talk about that at the event.
00:15:32
Speaker
I'd love to get a few minutes and show everyone how that can work for the guys that want to do something more simple and that's more plug and play versus no.
00:15:41
Speaker
creating a whole new CRM.
00:15:43
Speaker
Yeah.
00:15:44
Speaker
So good.
00:15:45
Speaker
Cool.
00:15:45
Speaker
So I hope everyone can join us at this event.
00:15:49
Speaker
We posted the link for it.
00:15:51
Speaker
If you've not gotten your tech ticket, it's bootcamp.solarpreneurs.com.
00:15:55
Speaker
You still got four days to go grab a ticket.
00:15:57
Speaker
And then just to remind people, there's two ways to get a ticket to this event.
00:16:01
Speaker
Number one, you can either use our code and go grab your ticket for SolarCon and we'll hook you up with free tickets.
00:16:09
Speaker
Or if you just want to come to the one day events and you're like, I'm not going to solar com, but I want to go double my income this year and just learn more about referrals.
00:16:17
Speaker
Then the website is bootcamp.solarpreneurs.com.
00:16:22
Speaker
Once again, bootcamp.solarpreneurs.com.
00:16:24
Speaker
And you can also message me.
00:16:26
Speaker
We might have a little discount hook you up.
00:16:29
Speaker
So shoot us a message.
00:16:30
Speaker
But Brad, thanks again for hanging out with us.
00:16:33
Speaker
Can't wait to see you at the aquarium.
00:16:35
Speaker
Hang out with everybody there and it's going to be a good time.
00:16:38
Speaker
So appreciate you guys and appreciate the support of RepCard.
00:16:41
Speaker
But I can't wait for that, man.
00:16:42
Speaker
Appreciate what you're doing.
00:16:44
Speaker
Thanks, Taylor.
00:16:45
Speaker
Take care, bro.
00:16:45
Speaker
Okay, we'll see you soon.
00:16:47
Speaker
Peace.
00:16:49
Speaker
What's up, solopreneurs?
Solopreneur Podcast Cheat Sheet
00:16:50
Speaker
Hope you enjoyed the episode.
00:16:52
Speaker
Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created specifically for you in mind.
00:17:03
Speaker
One of the top questions I get asked on Instagram, on Facebook by our listeners is, Taylor, where should I start?
00:17:10
Speaker
What episodes should I listen to in the podcast?
00:17:13
Speaker
You got too many podcasts, man, because now we have over 200 episodes.
00:17:17
Speaker
So what we've done, we created the top 10 most downloaded, most listened to, and I would say widely accepted, most useful podcasts that we've done here on Solopreneur.
00:17:30
Speaker
We put them together all in one sheet.
00:17:33
Speaker
So you can go, you can hit the ground running, especially if you're new, you do not want to not have this sheet.
00:17:39
Speaker
So go download it right now.
00:17:41
Speaker
It's going to be at top10.solarpreneurs.com.
00:17:45
Speaker
Again, that's top 10, the number 10.
00:17:48
Speaker
dot solarpreneurs.com.
00:17:50
Speaker
Don't forget the S on solarpreneurs.
00:17:52
Speaker
We will have that in the show notes.
00:17:54
Speaker
Go download it right now.
00:17:56
Speaker
And especially if you have not listened to them, go listen to them and you can re-listen to them.
00:18:01
Speaker
That's going to show you how.
00:18:03
Speaker
So go download it and we'll see you on the other side.