The Future of SEO, Part III: Are We Back to Backlinking?

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments, and directory listings, and instead recommend building relationships with authoritative websites and partnering with local media outlets or businesses in the same niche. They also highlight the need for specialized SEO expertise and the use of SEO tools to evaluate backlinks.

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