On this episode of the Rethink Marketing Podcast, Colin Jeffries [https://linkedin.com/in/colinjeffries] and Paul Frodge [https://hollandadhaus.com/team/paul-frodge/] share they experience with advertising during and after election season. Marketers face many challenges during political season: inflationary media prices, distracted or tuned out audiences, and, of course, content that isn't "brand safe." How should businesses think about non-traditional PR avenues and the value of content creation during quieter periods?



Takeaways:

 * Many marketers pause advertising during political seasons.
 * Post-election time may be prime for media spend.
 * Planning for future elections can yield better results.
 * Earned media is challenging during political seasons.
 * Non-traditional PR avenues can be explored during elections.
 * Content creation is crucial during political downtimes.
 * Understanding market cycles helps in setting expectations.
 * Political ad clutter can create opportunities for standout ads.
 * Reallocating budgets can lead to innovative marketing strategies.
 * As always, a long-term vision helps lead to long-term success.



The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channe [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at rethinkmarketingpodcast.com [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library.



We are a proud partner show of the Marketing Podcast Network.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

This is Definitely a Political Statment

On this episode of the Rethink Marketing Podcast, Colin Jeffries [https://linkedin.com/in/colinjeffries] flies solo with guest Dr. Maulik Purohit. Dr. Purohit talks about his key learnings from leading digital transformation in healthcare, emphasizing the importance of culture, employee well-being, and the need for imagination in leadership. They explore the challenges faced by health systems, the role of technology in patient care, and how to measure success in digital initiatives. It all starts with aligning priorities and ensuring that technology benefits all stakeholders.



The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channe [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at rethinkmarketingpodcast.com [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Digital Transformation and Leadership Neuroscience with Dr. Maulik Purohit

On this episode of the Rethink Marketing Podcast, Colin Jeffries [https://linkedin.com/in/colinjeffries] and Paul Frodge [https://hollandadhaus.com/team/paul-frodge/] explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this fourth and final episode of a four part series, we move to the next New 4 Ps with 'Platform.' Our platform and technology selection must engage customers where they want to encounter us and provide interactions at their desired pace and frequency. As marketers in 2024, we all must answer this question: with what technology do my customers want to engage with me? It is a complex question, and paramount that we get it right!



The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channe [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at rethinkmarketingpodcast.com [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library.



We are a proud partner show of the Marketing Podcast Network.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The New 4Ps of Marketing: Platform

On this episode of the Rethink Marketing Podcast, Colin Jeffries [https://linkedin.com/in/colinjeffries] and Paul Frodge [https://hollandadhaus.com/team/paul-frodge/] explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this third episode of a four part series, we move to the next New 4 Ps with 'Process.' Our processes must be customer-centric, fostering a culture in shaping these processes with a deep understanding and empathy for our customers. Processes should balance consistency and adaptability with the goal of delivering exceptional customer experiences.



The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channe [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at rethinkmarketingpodcast.com [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library.



We are a proud partner show of the Marketing Podcast Network.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The New 4Ps of Marketing: Process

On this episode of the Rethink Marketing Podcast, Colin Jeffries [https://linkedin.com/in/colinjeffries] and Paul Frodge [https://hollandadhaus.com/team/paul-frodge/] explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this second episode of a four part series, we move to the next New 4 Ps with 'Product.' In today's marketplace, product covers every touchpoint that a customer has--not just the features and benefits of the item or service being purchased. So let's talk about the entire experience!



The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channe [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at rethinkmarketingpodcast.com [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The New 4Ps of Marketing: Product

On this episode of the Rethink Marketing Podcast, Colin Jeffries [https://linkedin.com/in/colinjeffries] and Paul Frodge [https://hollandadhaus.com/team/paul-frodge/] explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this first episode of a four part series, we kick off the New 4 Ps with 'People' as a foundational element. Organizations can differentiate themselves through their culture and the intentional hiring of individuals who embody their brand values. Employees form our brand and dramatically impact customer perceptions. Shouldn't People be one of the Ps?



The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channe [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at rethinkmarketingpodcast.com [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The New 4Ps of Marketing: People

On this episode of the Rethink Marketing Podcast, Colin Jeffries [https://linkedin.com/in/colinjeffries] and Paul Frodge [https://hollandadhaus.com/team/paul-frodge/] explore the evolution from product-market fit to promise-market fit. We must understand our customers' specific pain points and how a strong brand promise can differentiate businesses in a competitive market. If product-market fit was easy for service businesses to shrug off, promise-market fit can't be ignored! What is the right promise for your customers to hear from you--one that your competition can't deliver on? All that and more in today's episode!



The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channe [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at rethinkmarketingpodcast.com [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How Quickly Will This Replace Product-Market Fit?

On this episode of the Rethink Marketing Podcast, Colin Jeffries [https://linkedin.com/in/colinjeffries] and Paul Frodge [https://hollandadhaus.com/team/paul-frodge/] take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with a clear menu of services. Successful marketers understand and play into humanity's default of craving control. We want to find the right number of options because the human brain is also easily overwhelmed with too many choices. So how do we strike the right balance between letting customers make their own selections and not overloading their brains?



The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channe [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at rethinkmarketingpodcast.com [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

When Do We Give Them The Keys?

On this episode of the Rethink Marketing Podcast, Colin Jeffries [https://linkedin.com/in/colinjeffries] and Paul Frodge [https://hollandadhaus.com/team/paul-frodge/] are joined by Nancy Harhut [https://www.hbtmktg.com/our-team], a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from behavioral science to improve their strategies, focusing on concepts like the magnetic middle, autonomy bias, and the importance of language and framing. Behavioral science can be applied to new customer generation and client retention strategies. And of course, the conversation touches on the role of AI in marketing, and the need for marketers to rethink their approaches to customer engagement and decision-making.



The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channe [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at rethinkmarketingpodcast.com [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Improve Your Marketing Today with Behavioral Science | Nancy Harhut

On this episode of the Rethink Marketing Podcast, Colin Jeffries [https://linkedin.com/in/colinjeffries] and Paul Frodge [https://hollandadhaus.com/team/paul-frodge/] discuss the dangers of projecting personal preferences onto larger groups and the impact it can have on marketing strategies--and performance. How do we recognize actual buyer trends and avoid getting stuck in the echo chamber? As marketers, we need to stay close to customers, use research resources, and engage with other marketing leaders to gain insights into broader trends. As we evaluate our own experiences, how do we keep an open mind that we may not be evolving at the same pace as our ideal customers?



The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channe [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at rethinkmarketingpodcast.com [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Is Your Unique Experience Actually a Trend?

Take5: The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we'd love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com

take5: The Rethink Marketing Podcast