On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department takes on various roles. How do great marketers balance core functions with an expanding domain of authority? Where does "giving someone to fish" win out over "teaching someone to fish?"
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