Introduction to Solarpreneur Podcast
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Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
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My name is Taylor Armstrong.
Taylor's Personal Journey
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I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
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I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
Defining 'Solarpreneur'
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What is a Solarpreneur you might ask?
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A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
Live Presentation and Motivation
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hear my presentation live on the doors today, plus why you should keep pushing through even when it sucks.
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All that and much more on today's episode of the Solarpreneur Podcast.
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Let's jump into it.
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My name is Taylor Armstrong, your host, and as usual, we're here to help you close more deals, generate more leads and referrals, and hopefully have a much better time in the solar industry.
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Hopefully you are doing well.
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And a couple things before we jump into the episode today.
Upcoming SolarCon Event
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Number one, if you are going to be at SolarCon at the time of this podcast, it's coming up in two days.
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It's going to be a great time.
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So hit me up if you're going to be there.
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I'm thinking about doing a meetup, a little meet and greet.
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Hit me up if you are going to be there.
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And if you're not, what are you waiting for?
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Go get your last minute ticket.
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Jump on the road and meet us in Utah.
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It's going to be an awesome time.
Soul Society and Pi Syndicate Offers
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So as usual, the link is down below in the show notes.
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Use your coupon code SOLARPENUR25.
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I think it's that.
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Go check the show notes to get your exclusive discount.
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And again, if you haven't gotten it already,
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Go grab your tickets because if you get it through our discount coupon, you're going to get access to Soul Society, the greatest solar cells training platform for free.
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Going to get your extended trial.
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So go grab that, get it right now.
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And then number two, we just want to give a big shout out to our sponsor, which is Pi Syndicate.
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If you have not gotten your taxes done, well, you're a day late already because tax date was yesterday.
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So hopefully you got your taxes done.
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or you filed an extension.
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But if for some reason you're late on everything, or you just need help with your taxes, check out Pi Syndicate.
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Because not only do they do your taxes, they help you invest your money where it counts.
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Last year, they helped me get my first rental property.
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help me find the deal, help me figure out the cash flow on it.
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I'm getting passive income.
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It is an Airbnb in St.
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If you ever want to go stay there, let me know.
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I'll hook you up with a solopreneur discount for that one too.
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So definitely check out Pi Syndicate.
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If you have not, let me know.
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We'll hook you up with a VIP experience with them so you can check it out and hear what they have to offer.
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But they offer not only tax advice,
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but top-notch business consulting and financial coaching.
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So check them out.
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With that being said, let's jump into today's episode.
Embracing Challenges
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We're going to be doing a couple things with this.
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I have been recording my presentations more and more.
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Got to practice what I preach, right?
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Because even after doing this six years, I'm finding there's so many little things that at times I forget to do.
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And you're going to hear my presentation here in a minute.
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You might even dissect it and be like, wow, this guy sucks.
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Hopefully it's not the worst, but there are definitely things that I could have done better in this presentation that you're going to hear.
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So we're going to jump into that.
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But before we do, I just wanted to say, make sure you embrace the suck.
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You're going to suck over and over and over at this job.
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Even in the six years, I feel like I suck really bad at times.
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but eventually you start to suck less and less.
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And you might even notice that you're good after you do it over and over and over, right?
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But just like anything, you have to suck.
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People sometimes get in this in here, so where, oh, you can make 10 grand on a deal.
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But if we don't put in the time,
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How are we going to expect results?
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Any other profession, doctors, lawyers, teachers, they go to school for years and years and some of us expect to come to solar and make insane money right off the bat.
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You have to pay your dues.
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The cool thing about solar is the dues are typically a lot less than doctors and lawyers have to pay, right?
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You think of them, you got eight to 10 years of school, residency, all that other jazz.
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With solar, we can literally shortcut that experience.
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But if we put in a comparable amount of time as they put in, imagine the results we can achieve.
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We can be making doctors' money
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in four to six months instead of six to eight years, right?
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Or six to 10 years, however long it takes.
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So keep that in mind.
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And I was reminded of that.
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I've been doing a jujitsu, as some of you are aware, been talking about it.
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Got my silver medal here at this white belt tournament I did.
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If you guys ever want to do some different types of workouts, let me know if you're in San Diego.
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I'll let you come do some jujitsu here at the gym.
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But what's crazy about it is I get in this, I'm a bigger guy, right?
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200 pounds, 210 pounds.
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And I get into our gym, it's a bunch of pipsqueaks.
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Most of these guys are tiny dudes.
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So I expect to come in there and just pick guys up and throw them.
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Some of these guys, 140, 150 pounds.
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I go there my first day and I'm getting thrashed by guys that are literally 50 to 60 pounds less than me.
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I'm like, what is going on?
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I'm stronger than these guys.
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I'm bigger than these guys.
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How are they beating me?
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So it goes to show you need to embrace the suck really in anything that you do.
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And one of my most exciting moments came actually last week.
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One of our instructors, I think they call them professors, I guess is the correct term for your sensei in jiu-jitsu.
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I always call mine my sensei, but apparently that's wrong.
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I've been watching too much Cobra Kai.
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But my professor, he is probably about 155 pounds.
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And this guy, he would just tap me out over and over and over, submit me, right?
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So my first four or five months, getting nothing but submitted by this guy.
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Armbarred, triangle choked, all types of other moves that I'm still learning the names of.
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But just over and over and over, I'm getting thrashed by this guy.
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But come about four months, four or five months, I notice little by little, he's not thrashing me as much.
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I'm still getting submitted, but instead of four or five times in a six-minute match, I'm all of a sudden getting it down to one or two.
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And then last week was one of my proudest moments because guess what?
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He only submitted me, well, he didn't submit me at all, I should say.
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I made it through an entire five minutes in the gauntlet with Kyle.
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Did not get submitted.
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So I get up, I'm like, yeah, you didn't submit me.
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I just saw him getting in his face a little bit.
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I think he was semi-annoyed, so sorry, maybe I shouldn't have been stoked about it.
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Don't get me wrong, he still, you know, kind of manhandled me, but
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The point is I didn't get choked out by him.
Improving Sales Presentations
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I didn't get armbarred by him.
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I didn't have to tap out.
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So sometimes solar cells is like that.
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Sometimes over and over and over you're going to feel like you're getting thrashed out there.
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You're going to feel like you're getting beat up.
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But then as you do it more and more you notice, oh I didn't get beat up as many times this day.
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I didn't get armbarred by this homeowner.
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You know what I mean?
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So keep that in mind as you're out there.
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Keep that in mind.
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And don't forget to record yourself.
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So let's jump into a quick...
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recording of my presentation and again if you are not recording yourself the number one way to do this is through Ciro it is a great app we'll post that link to the podcast in the show notes but if you haven't heard already Ciro is an application download on your phone and it makes it super super easy to record your presentations on the door it transcribes it
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And you can send it instantly to people you want feedback from.
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That's actually what we're using in our Soul Society coaching program to give people live feedback.
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So I'm just going to jump around a little bit.
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We're not going to listen to all of it, but it's about 13, 14 minutes.
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So we're going to jump around a little bit.
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Audio quality is not the greatest.
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So hopefully you get the gist of it.
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My phone is in my pocket.
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So let's jump into just kind of the beginning here.
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Okay, so right off the bat, there's already something I could have improved there.
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So I think I did a decent job at drawing the attention.
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I didn't start from the very, very beginning, but obviously, you know, every opener got to grab the attention, got her to listen.
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And then I could tell I wasn't getting a ton of interaction.
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I was seeing kind of a little rush.
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So I went, this happens in San Diego areas where it has been hit up a lot.
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Sometimes you just got to get to, oh, you guys, you probably looked into solar before I imagine.
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Because sometimes once they find out it's solar, you can tell on their face that all of a sudden they didn't seem interested, whatever.
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So you call it out.
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You do your labeling, which that's the Chris Voss technique.
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If you haven't read Chris Voss's book, I draw a blank on what it's called, but that's the CIA guy.
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He has a super good book on this, but you need to label the motion that they're showing.
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So I immediately go to, sounds like you probably looked into solar before, right?
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And she elaborated a little bit.
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What I should have done there is dissected it.
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Hey, what did your friend do?
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What didn't she like about it?
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Because if you can't figure out what their issue was with it, how am I going to fix the problem?
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How am I going to really contrast?
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Because that's what you want to do.
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You want to contrast between whatever their problem was.
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Oh, yeah, she didn't save as much money as she thought.
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Oh, she leased the panels.
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Oh, she had roof issues, whatever it is.
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And then you have ammo to use against them.
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So that's what I did not do.
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Learn from my mistake.
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So right off the bat, there's already something I could have improved there.
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I need to hold her with a high level shooter.
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So I kind of tried to figure out a little bit, but really just dig into it.
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She didn't know exactly what her friend did.
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But if you can, if it's at all possible, try to figure out what went wrong or what it is that they don't like, what it is that their neighbor didn't like, what happened to their friend.
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Then another thing I'm getting her you know to agree here and there But what I'm not doing is really creating a problem and
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I try to create a little problem.
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Oh, you guys notice some of those rate increases.
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She says, yeah, okay.
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But again, I need to dig deeper.
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What type of increases did she see?
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What were the issues that she's seeing?
Engaging Customers and Addressing Hesitations
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I'm giving her lots of information.
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I'm being informed of, but I am not really getting her to see a problem.
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I'm not really creating a compelling reason to go solar so far.
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I'm not really creating any pain points with her.
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And you'll see this comes back to bite me here in a little bit.
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Because I'm not doing this, it makes some of the later steps a little bit harder.
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So you'll see there she already tries to kind of get rid of me right I'll think about it Thank you very much Basically trying to get me away right
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And key with this, treat all concerns as smoke screens until further validated, like Grant Cardone says.
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She says she's going to think about it.
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So you need to think about it.
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What they're going to do first is just get some results for your home so you can see and judge for yourself.
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And then keep going.
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But again, these concerns, she might not have even said that if I would have created more of a need for her or figured out what her pain points were.
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So that's what you're saying.
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So it's a quick form right now.
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I'll leave you a coffee here.
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You mind if I borrow this port of
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Okay, and then you hear a bunch of, you know, white noise there.
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Start getting in the home.
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My phone starts going crazy.
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But hopefully you can hear a little bit of what's going on.
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But my favorite way to get in the home, hey, I have a quick form we just fill out with everybody.
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And I'll leave you a copy after it's done.
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So I carry around little slips.
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This gets me in the home a majority of the time if I get that far in the presentation.
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I'll leave you a copy.
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Just a corner of the table.
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Do you mind if I just borrow that corner right there?
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Do you want me to take my shoes off?
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You're stepping into the home.
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So make sure if you can't get inside the home, get them moving somehow.
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If you can't get in the home, maybe try to get them out to their electric panel.
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Maybe get them to step outside.
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Point out some of the neighbors that are doing this.
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If you just keep them there in
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You know, in the door, remember on the porch, you're a pest, in the home, you're a guest.
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So my preference, always try to get inside the home.
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And that's how I did it.
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Okay, and then I'm just going to jump to one more place here just for time's sake so you can hear another mistake I made.
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But I get inside the home.
Tools and Techniques for Sales
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just make sure for now that they can produce the amount of energy you guys use here.
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Because if they can't produce what you're using, then obviously you don't want to waste your time with it either.
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So just to give some background, I'm telling her what information we need, right?
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So say, hey, what they'll do is just make sure they can produce the energy you use.
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So for that, we get your energy usage.
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Do you guys get the bills online or on paper?
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Okay, and then one by one, start getting the information.
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Tell them why you need it.
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Where are you guys from?
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This lady was actually Russian, so kind of crazy.
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All the stuff in Russia going on right now, 2022.
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I noticed her a little accent.
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What do you think about all the stuff going on out there?
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If you don't mind me asking, do you guys have family out there and everything?
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All the stuff they're doing out there.
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So I'll send you this too.
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This is like our digital card.
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It has some links and stuff.
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What was your name one more time?
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And this, obviously, if you haven't been able to deduce already, I am putting her straight in the rep card.
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Rep card, you need to send her your digital card.
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Love sending that.
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It lets you track when people are actually opening your links.
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And you can attach videos and all that.
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And then great way to get their info.
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Hey, I'm just going to send you this.
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You can show them the actual form inside a rep card.
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Start putting their information directly in there.
00:18:06
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Victoria, are you a 619?
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Speaker
From this one, I didn't get any... Wait a sec.
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Speaker
What's the plan for our area?
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Speaker
It's a newer program to where it doesn't cost anything.
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So the neighbors are on it.
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Speaker
They don't have to take money out of their checkings or win the lottery or anything.
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Speaker
The redirection program just goes up and then you just instantly get a cheaper bill.
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Speaker
You know, I never, ever believe in that.
00:18:41
Speaker
Okay, you get the, you know, she thinks it's too good to be true.
00:18:45
Speaker
So you got to hit her with the takeaway, right?
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Speaker
Hey, it is too good to be true.
00:18:51
Speaker
Okay, and then you can tell them, you know, the way we make money is to have a monthly bill, yada, yada.
00:18:57
Speaker
But my favorite way for a pullback from this, hey, what's the main reason you guys picked SDG&E or whatever utility you're in, right?
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Speaker
What's the main reason you picked PG&E, Edison, whatever?
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Speaker
Why did you pick them for the electricity?
00:19:14
Speaker
Oh, we didn't have a choice.
00:19:15
Speaker
Yeah, well, that's the catch.
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Speaker
They're actually the monopoly out here.
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They're America's last monopoly.
00:19:21
Speaker
I guess unless you're selling in Texas.
00:19:23
Speaker
There's multiple options out there, right?
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But still, you can figure out a way to do this.
00:19:29
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They got the monopoly.
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So the downside is this.
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The catch is this.
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If they do not approve your application, then you're stuck.
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There's nothing we can do to help you.
00:19:38
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So that's why we're out here.
00:19:40
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And that's the catch of the program is they actually have to approve the homes.
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So hit them with that takeaway.
00:19:47
Speaker
So I didn't get it.
00:19:52
Speaker
Is there some federal tax credits that help people?
00:19:56
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Okay, and I'm just giving her some more information.
00:19:58
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Again, being a little too informative, I should have been, again, trying to figure out what her hot buttons were, trying to create some more pain, but alas, that's what happened.
00:20:09
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And then I'm going to skip to the last mistake I made here, and then that's a wrap.
00:20:13
Speaker
I don't know if you heard there's their part of their getting, right?
00:20:16
Speaker
So that's the whole, is they say, okay.
00:20:22
Speaker
Yeah, and so when I come the next,
00:20:25
Speaker
then letter V. Yeah, and so this is just going to be like some of the basic, exactly.
00:20:37
Speaker
What do you guys usually get up to here for electricity?
00:20:39
Speaker
It's like maybe 100, 120.
00:20:42
Speaker
Okay, so get higher in the summer at all or pretty much stay around that?
00:20:47
Speaker
You know, we are at the shady part of the neighborhood, so we are not increasing.
00:20:57
Speaker
So I'm not sure that it would fit out.
00:21:01
Speaker
So you see again, she's not having too much of an issue with her utility, right?
00:21:08
Speaker
She's only paying $100, $120.
00:21:10
Speaker
But what I should have done is, you know, hit on some of the other stuff.
00:21:15
Speaker
Well, hey, you have seen it go up over time though, right?
00:21:20
Speaker
Or, you know, talked on some of the other benefits.
00:21:24
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But I think I was just trying to picture too much on savings and, you know, it being a huge savings for a bill.
00:21:31
Speaker
But obviously with people that don't have a huge issue with the bill, sometimes you got to figure out different angles as well.
00:21:38
Speaker
Okay, and so really the last mistake I made here, let me just jump into it.
00:21:44
Speaker
Sorry, it was a little bit further than I thought.
00:21:47
Speaker
So kind of listen to some filler stuff there.
00:21:51
Speaker
Is this, here it is.
00:21:53
Speaker
No either, you know, most people don't know that stuff they're in.
00:21:56
Speaker
Yeah, do you get the bills?
00:21:57
Speaker
You said you get it on your phone, no?
00:21:59
Speaker
Like the emails and all that?
00:22:01
Speaker
Okay, wait, do you have your phone there?
00:22:03
Speaker
And then I'll help you pull it up.
00:22:04
Speaker
It's pretty quick.
00:22:08
Speaker
I am kind of in the middle of the process.
00:22:10
Speaker
So just tell me, please, what you would like to know.
00:22:14
Speaker
I'll do my best to answer the question.
00:22:23
Speaker
Okay, sorry to catch it during dinner.
00:22:25
Speaker
Yeah, so this, you can either log in to, have you ever been to stgni.com?
00:22:30
Speaker
Like, log in the portal?
00:22:32
Speaker
So if you log in there, there's just a place to open any bill, and then it has this little chart that shows which you've been using.
00:22:40
Speaker
You said it's basically always around 100 to 120, you know?
00:22:44
Speaker
Doesn't really get up in the summer?
00:22:47
Speaker
We are not turning on AC, so...
00:22:51
Speaker
That's easy for us.
00:22:53
Speaker
You guys don't get too hot here in the summer?
00:22:57
Speaker
Sometimes too cold.
00:22:59
Speaker
It's kind of warm outside, right?
00:23:02
Speaker
We're wearing jackets and stuff.
00:23:04
Speaker
I guess you got the shade in.
00:23:06
Speaker
It helps with that, right?
00:23:08
Speaker
Okay, well that's good.
00:23:10
Speaker
That means they have to put up less panels.
00:23:13
Speaker
Yes, and you know, to compare what it could be, it could be like $60 a month, you think?
00:23:21
Speaker
If it's free of charge, it's think about it.
Overcoming Sales Challenges
00:23:30
Speaker
And so this, do you have your phone on here?
00:23:32
Speaker
And yeah, it's, it's pretty quick to just pull up and then they just get a picture of that chart.
00:23:37
Speaker
I can help you in like 30 seconds.
00:23:47
Speaker
So a couple of good things I did there.
00:23:52
Speaker
Okay, so the good was this.
00:23:54
Speaker
You can see she turned me down on pulling up her bill the first time.
00:23:58
Speaker
She said, no, no, no, please, cooking dinner, whatever.
00:24:01
Speaker
And then a mistake I've made in the past that I did better on this time is instead of just going straight into, okay, well, it's quick.
00:24:11
Speaker
Just grab it real quick, which is what I did all the time before.
00:24:15
Speaker
What I did this time, I hit him with the pick and roll, right?
00:24:18
Speaker
You don't immediately go asking for it again, begging for it, right?
00:24:23
Speaker
What you do, you transition, go over a couple other things.
00:24:26
Speaker
You notice I talked about her bill again, what it got up to.
00:24:30
Speaker
We, you know, shot the breeze over.
00:24:33
Speaker
Her house was a little bit shaded by some trees, whatever.
00:24:39
Speaker
And then after that, after we went over some other stuff that had nothing to do with that,
00:24:44
Speaker
I then ask for the bill again.
00:24:45
Speaker
Okay, so sometimes we just want to like ask and ask and ask, but maybe you need to take a step back, go over some other stuff, then go back into it.
00:24:54
Speaker
It's the pick and roll, right?
00:24:56
Speaker
You can't just immediately go straight back into the slam dunk if you got rejected.
00:25:01
Speaker
You got to transition, maybe take it back out to the key again, restart the set.
00:25:06
Speaker
So same thing you need to do at times as you're out there presenting to people.
00:25:11
Speaker
And what happens in this, just for time's sake,
00:25:14
Speaker
We won't go through the recording again, but she pulled up a piece of her bill.
Conclusion and Feedback Opportunities
00:25:20
Speaker
It wasn't all the information we needed.
00:25:22
Speaker
So I got the partial information, but I tried to get the full bill.
00:25:28
Speaker
She didn't have her login and ended up shutting me down for it.
00:25:32
Speaker
And what I believe this was caused by is just not creating the big enough problem.
00:25:38
Speaker
You heard her mention, oh, maybe if it could get my bill to 60, maybe it's worth looking into.
00:25:43
Speaker
So maybe I should have gone over more of the benefits.
00:25:46
Speaker
Maybe I should have created more pain.
00:25:48
Speaker
But it's obvious she did not see a big enough compelling reason to get that bill from you right then.
00:25:54
Speaker
Not to say the appointment's not going to happen, but the more often you can get the bill, the more information you can get from people, the more solid it's going to be.
00:26:03
Speaker
Okay, so hopefully you learned some good, some bad, some ugly from my presentation here.
00:26:11
Speaker
And I actually record, I've been recording my presentations, getting great feedback from some of my coaches, some of my mentors.
00:26:19
Speaker
You should be doing the same thing.
00:26:21
Speaker
So if you don't have anyone to give you feedback, let me know.
00:26:25
Speaker
You want to get in our Soul Society program because we will give you direct coaching access.
00:26:30
Speaker
But also, if you just want to send us your presentation, we are picking a few to be featured on the podcast.
00:26:36
Speaker
This was one of our asks that we've had from the listeners is, hey, we liked the live presentations, the live feedback.
00:26:44
Speaker
So if you are interested on getting your presentation reviewed live on the podcast, please
00:26:50
Speaker
Hit me up on Instagram at Taylor J. Armstrong.
00:26:53
Speaker
We would love to do a critique of your presentation.
00:26:59
Speaker
So hope this was helpful.
00:27:01
Speaker
Sorry we got a little bit inefficient with the playback of the recording there.
00:27:05
Speaker
And it was not the greatest quality.
00:27:07
Speaker
But hopefully you took a couple takeaways from it.
00:27:10
Speaker
Okay, so let's see it all at SolarCon here coming up.
00:27:15
Speaker
And then next episode is on Friday.
00:27:19
Speaker
Have an awesome week.
00:27:20
Speaker
We'll catch you on the next one.
00:27:22
Speaker
What's up, solarpreneurs?
00:27:23
Speaker
Hope you enjoyed the episode.
00:27:25
Speaker
Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created specifically for you in mind.
00:27:35
Speaker
One of the top questions I get asked on Instagram, on Facebook, by our listeners is, Taylor, where should I start?
00:27:42
Speaker
What episodes should I listen to in the podcast?
00:27:45
Speaker
You got too many podcasts, man, because now we have over 200 episodes.
00:27:50
Speaker
So what we've done, we created the top 10 most downloaded, most listened to, and I would say widely accepted, most useful podcasts that we've done here on Solarpreneur.
00:28:03
Speaker
We put them together all in one sheet so you can go, you can hit the ground running, especially if you're new, you do not want to not have this sheet.
00:28:12
Speaker
So go download it right now.
00:28:14
Speaker
It's going to be at top10.solarpreneurs.com.
00:28:17
Speaker
Again, that's top10, the number 10,.solarpreneurs.com.
00:28:23
Speaker
Don't forget the S on solarpreneurs.
00:28:25
Speaker
We will have that in the show notes.
00:28:27
Speaker
Go download it right now.
00:28:29
Speaker
And especially if you have not listened to them, go listen to them and you can re-listen to them.
00:28:34
Speaker
That's going to show you how.
00:28:35
Speaker
So go download it and we'll see you on the other side.