#759 Synnex Inspire 2025 - Francisco Criado: Discipline, Distribution, and the Future of AI
Francisco Criado, Global Channel Chief at TD Synnex, joins Joey to share a conversation that ranges from the art of perfectly smoked beer can chicken to the evolving challenges of the tech channel. He reflects on his return to distribution after leading global channel initiatives in cybersecurity, offering insights into how MSPs can thrive through security, talent retention, and growth strategies. Francisco also discusses the rise of AI in distribution, TD Synnex’s AI Pioneers program, and the consultative role partners can play in turning AI concepts into real solutions. On a personal note, he opens up about losing 120 pounds, rebuilding his health, and the role discipline and positivity play in his daily life.
🔑 Highlights
- MSP Growth & Security: Why MSPs must adapt to cybersecurity, talent retention, and valuation pressures.
- AI & Innovation: How TD Synnex’s AI Pioneers program helps partners move from proof of concept to implementation.
- Personal Discipline: Francisco’s journey of losing 120 pounds and building daily routines for balance and success.
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Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
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