#786 ITNation Connect 2025 - Cristina Carretero: From Spain to Cybersecurity: Cristina Carretero on Partner Marketing at Arctic Wolf
Cristina Carretero, Partner Marketing Manager at Arctic Wolf, joins Joey Pinz at IT Nation Connect 2025 to discuss the evolution of channel marketing, the power of AI in partner enablement, and her global journey from Spain to the cybersecurity stage. With over 20 years in marketing, Cristina shares how language, clarity, and collaboration help MSPs thrive — plus her personal discipline practices rooted in meditation, journaling, and mindfulness.
She also reveals how Arctic Wolf is helping MSPs manage cyber risk, strengthen branding, and leverage AI tools like Copilot to communicate more effectively. This is a must-listen for anyone in the MSP or vendor ecosystem looking to bridge the gap between marketing and sales.
✦ Top 3 Highlights
- Partner Marketing Mastery: Cristina explains how Arctic Wolf supports MSPs with campaigns-in-a-box, co-branding, and messaging strategies that resonate.
- AI with Purpose: How Arctic Wolf trains Copilot to understand their voice and audience, boosting marketer productivity while keeping human creativity central.
- Discipline & Mindfulness: Cristina’s daily meditation and journaling routine that grounds her amid a busy travel schedule and leadership role.
#JoeyPinz #MSPInfluencer #ForzaDash #ArcticWolf #MSPMarketing #PartnerMarketing #ChannelMarketing #Cybersecurity #AIinMarketing #MSPGrowth #ITNation #ITN25 #Discipline #Mindfulness #Meditation #AI #Copilot #VendorPartnerships #MSPCommunity
---
Join us for enlightening discussions that spark growth and exploration.
Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
🎧 Listen on Your Favorite Platforms:
- Spotify (Video): https://podcasters.spotify.com/pod/show/joeypinz
- Apple: https://podcasts.apple.com/us/podcast/joey-pinz-discipline-conversations/id1583997438
- Spotify: https://open.spotify.com/show/69SFwY3XSwcw9qNvElAn10
- YouTube: https://www.youtube.com/c/JoeyPinzDisciplineConversations?sub_confirmation=1
🌐 Explore More:
- Website: https://www.joeypinz.com
- Link Tree: https://linktr.ee/joeypinz
- Follow on Social Media: @TheJoeyPinz (Instagram, Twitter (X), Facebook, TikTok, Minds, YouTube)
- Subscribe: https://joeypinzconversations.com/subscribe/
🎵 Music by Tom Izzo: @wahlsinger https://tomizzomusic.com
Would you like to Sponsor Joey Pinz? Get the prospectus here: www.joeypinz.com/sponsor
💡 Support the Podcast:
• Subscribe: https://joeypinzconversations.com/subscribe/
• Patreon: https://www.patreon.com/joeypinz
• One-Time Payment: https://tinyurl.com/c6dx4hck
Subscribe, follow, and rate with 5 stars if you enjoy these conversations.
Connect with us across various platforms and don't forget to join our newsletter for updates!
#Podcast #Conversations #PersonalGr
