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This Pre-Selling Routine is a MUST image

This Pre-Selling Routine is a MUST

E183 ยท The Solarpreneur
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50 Plays4 years ago

Tune in now and don't forget to sign up for www.solciety.co!

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.

Speaker 2 (00:41):

How do you get yourself in a peak mental state, prepared to close any deal and lift yourself up. When you're feeling down, maybe you're having a rough day on the doors. Maybe you got your face kicked in, in that last appointment you stepped into today. That's what we're going to talk about. How do you overcome those feelings and be ready at all times? Hope you're doing well. My name's Taylor Armstrong. We're here to help you close more deals, generate more leads and referrals, and hopefully have a much better time working in the solar industry. Today's episode is going to be pretty freaking awesome. Hopefully you are ready for it. And just what inspired this episode about how to get yourself in the peak mental state, two things. Number one, I'm going to see a Tony Robbins this weekend. He's at an event I'm going to call it funnel hacking live.

Speaker 2 (01:39):

At least I hope he is. Um, I guess we'll see. Um, by the time you hear this episode, I will be at the event. So come say, what's up if you listen to this and you're a happened to be at the summit as well, it's in Orlando. Um, but the other thing was just following some cool people on Facebook. One of my, uh, Facebook friends, hopefully you can get them on the podcast soon. His name is TJ Nilsson. He's running his company out in Vegas. So shout out to TJ. If you're listening to this, get a lot of value from your posts. Um, so quick side note, go follow as many people as you can in the solar industry. It's great to be able to see what's working for other guys connect, uh, do some networking. So I definitely suggest hopping on Facebook and Instagram as always hit me up, but fall guys like TJ and other people that have been on the podcast because a lot of them are sure, valuable content, valuable stuff on a daily basis.

Speaker 2 (02:39):

So TJ shared a little post I'll, um, I'll mention a few things from it, but he talks about staying in state and he went through his process of how he stays in state. I know he's had a lot of ups and down in his business and, um, this reminded me a lot of things that he does. I also am doing, um, a few of the things I'm not doing as often as I should have. And it remind me of things that I used to do that maybe I don't do as much currently. So just to highlight a couple of things from his post, sorry, I make sure my mic is plugged in here. Um, but he talks about number one to get in that states. You got to have an anchor here and we'll talk about that, but that's anchoring in a positive feeling essentially, and then stacking it with other, um, um, basically things you can do to trigger yourself in that confidence, trigger yourself in that state that you want to achieve and wants to, um, be able to get to, as you're pulling up to that deal as you're going to knock, maybe you're down.

Speaker 2 (03:54):

So that's the two ways of doing it and a great book. If you haven't already read, go read the way of the Wolf. Um,

Recommended
Transcript

Taylor's Journey from Struggle to Success

00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.

What is a Solarpreneur?

00:00:31
Speaker
What is a Solarpreneur you might ask?
00:00:33
Speaker
A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
00:00:41
Speaker
How do you get yourself in a peak mental state, prepared to close any deal, and lift yourself up when you're feeling down?
00:00:50
Speaker
Maybe you're having a rough day on the doors.
00:00:52
Speaker
Maybe you got your face kicked in in that last appointment you stepped into.

Overcoming Negativity in Sales

00:00:57
Speaker
Today, that's what we're going to talk about.
00:00:58
Speaker
How do you overcome those feelings and be ready at all times?
00:01:04
Speaker
Hope you're doing well.
00:01:04
Speaker
My name is Taylor Armstrong.
00:01:06
Speaker
We're here to help you close more deals, generate more leads and referrals, and hopefully have a much better time working in the solar industry.
00:01:16
Speaker
Today's episode is going to be pretty freaking awesome.
00:01:19
Speaker
Hopefully you are ready for it.
00:01:22
Speaker
And just...

Inspiration from Tony Robbins and Friends

00:01:23
Speaker
What inspired this episode about how to get yourself in the peak mental state?
00:01:29
Speaker
Two things.
00:01:30
Speaker
Number one, I'm going to see Tony Robbins this weekend.
00:01:34
Speaker
He's at an event I'm going to called Funnel Hacking Live.
00:01:39
Speaker
At least I hope he is.
00:01:41
Speaker
I guess we'll see.
00:01:42
Speaker
By the time you hear this episode, I will be at the event.
00:01:46
Speaker
So come say what's up if you listen to this and you happen to be at the event as well.
00:01:51
Speaker
It's in Orlando.

Industry Insights with TJ Nielsen

00:01:54
Speaker
But the other thing was just following some cool people on Facebook.
00:01:58
Speaker
One of my Facebook friends, hopefully you can get him on the podcast soon.
00:02:02
Speaker
His name is TJ Nielsen.
00:02:04
Speaker
He's running his company out in Vegas.
00:02:07
Speaker
So shout out to TJ if you're listening to this.
00:02:10
Speaker
Get a lot of value from your posts.
00:02:13
Speaker
So quick side note, go follow as many people as you can in the solar industry.
00:02:18
Speaker
It's great to be able to see what's working for other guys.
00:02:21
Speaker
Connect, do some networking.
00:02:23
Speaker
So I definitely suggest hopping on Facebook and Instagram as always hit me up, but follow guys like TJ and other people that have been on the podcast and
00:02:34
Speaker
Because a lot of them are sharing valuable content, valuable stuff on a daily basis.
00:02:39
Speaker
So TJ shared a little post.
00:02:43
Speaker
I'll mention a few things from it.
00:02:45
Speaker
But he talks about staying in state.
00:02:48
Speaker
And he went through his process of how he stays in state.
00:02:52
Speaker
I know he's had a lot of ups and downs in his business.
00:02:56
Speaker
And this reminded me.
00:02:58
Speaker
A lot of things that he does, I also am doing.
00:03:03
Speaker
few of the things I'm not doing as often as I should have.
00:03:07
Speaker
And it reminded me of things that I used to do that maybe I don't do as much currently.
00:03:13
Speaker
So just to highlight a couple things from his post.

Confidence Through Anchoring Techniques

00:03:19
Speaker
Sorry, make sure my mic is plugged in here.
00:03:22
Speaker
But he talks about, number one, to get in that state, you got to have an anchor.
00:03:27
Speaker
And we'll talk about that, but that's anchoring in a positive feeling essentially.
00:03:32
Speaker
And then stacking it with other...
00:03:37
Speaker
Basically things you can do to trigger yourself in that confidence, trigger yourself in that state that you want to achieve and want to be able to get to as you're pulling up to that deal, as you're going to knock, maybe you're down.
00:03:54
Speaker
So that's the two ways of doing it.
00:03:56
Speaker
And a great book, if you haven't already read, go read The Way of the Wolf.
00:04:01
Speaker
I have posted a few videos of this in the Facebook group, Solar Printer Facebook group.
00:04:08
Speaker
So I've talked a little bit about it before, but just in this book, the way the Wolf Jordan Belfort talks about how he uses these anchoring techniques that he's going in deals.
00:04:20
Speaker
When he was doing this back in his heyday, I think he was snorting the good stuff, the cocaine.
00:04:25
Speaker
That's the powerful stuff, I guess.
00:04:28
Speaker
So obviously, I don't endorse that, but I'm sure that works too.
00:04:34
Speaker
But now I know Jordan's calmed down a little bit.
00:04:37
Speaker
So what he does, he uses these things called Boom Boom Sticks, which we will put a link to this in the show notes.
00:04:44
Speaker
And again, if you want to support the show, that will be an affiliate link.
00:04:51
Speaker
So great way to support if you would like to, if you enjoy the content.
00:04:56
Speaker
But just to review what he talks about, go

Neurolinguistic Programming for Retention

00:05:00
Speaker
read the book.
00:05:00
Speaker
Obviously, he goes way more in depth on this, but he has a whole chapter on this anchoring technique.
00:05:07
Speaker
And so he says anchoring is a process used in NLP, which is neurolinguistic programming.
00:05:13
Speaker
And that's why I bring up Tony Robbins is because Tony Robbins, that's his bread and butter.
00:05:17
Speaker
He's all about the NLP process.
00:05:20
Speaker
It's basically neuro is your mind.
00:05:22
Speaker
Linguistic is language programming.
00:05:25
Speaker
So it's the language to trigger your minds into specific things.
00:05:29
Speaker
So if any of you have been to a Tony Robbins event,
00:05:32
Speaker
I've only seen him speak a few times, so I'm definitely not the Tony Robbins expert, but that's what he does.
00:05:37
Speaker
The few times I've seen him speak, he has you jump up and down.
00:05:41
Speaker
He has you repeat things.
00:05:42
Speaker
He has you touch other people, hug, all these different things.
00:05:47
Speaker
And what he's trying to do with this is connect the information that he's giving you with the actions, because if he can get your emotions involved in it,
00:05:57
Speaker
that's going to give you the best shot at really remembering it and applying it and taking action in your life.

Emotional Memory and Music

00:06:04
Speaker
If you think back to all the memories you have, anytime it's tied with an emotion, those are the things you really remember, right?
00:06:14
Speaker
Hey, I think back to all the things I've done in my life.
00:06:17
Speaker
If they're tied to a song, for example, I listened to tons of alternative music in high school.
00:06:24
Speaker
Um, you know, everyone had those days, those good old nineties, two thousands, the alternative, uh, trying to think of examples, the Jimmy world, the, uh,
00:06:36
Speaker
My Chemical Romance, all these punk, emo, alternative bands, all that good stuff.
00:06:42
Speaker
Anytime I turn on that music now, it takes me right back to high school.
00:06:46
Speaker
I remember the bonfires we would build.
00:06:50
Speaker
I remember jamming on my guitar.
00:06:52
Speaker
I remember going out in the hills, driving trucks and Jeeps because that's all there was to do in Kanab, Utah, is just drive around in the hills and go spotlight for deer and all that stuff.
00:07:02
Speaker
Shout out to all my small town people.
00:07:05
Speaker
But that's all we had to do.
00:07:06
Speaker
So anytime I listen to those things, it triggers that emotional response.
00:07:10
Speaker
And that's essentially what you're trying to do with this angering process, right?
00:07:15
Speaker
You're trying to connect it with emotion.
00:07:17
Speaker
You're trying to connect it with that feeling, that super high feeling where you did something awesome.
00:07:23
Speaker
where you achieve something great.
00:07:26
Speaker
So that is what Jordan Belfort teaches you to do in Way of the Wolf.

Anchoring with Scents

00:07:31
Speaker
And he compares it to the Pavlov's dog experiment, which you probably heard of in psychology, right?
00:07:38
Speaker
Scientists would ring a bell every time before feeding the dog.
00:07:41
Speaker
And eventually they'd ring the bell and the dog would start to salivate even without any food.
00:07:47
Speaker
That's what we're trying to do with this NLP, with the boom boom.
00:07:51
Speaker
So go and go grab yourself.
00:07:52
Speaker
If you don't have a boom boom, go grab yourself one.
00:07:55
Speaker
You can use other stands, but something unique, right?
00:07:59
Speaker
And it is convenient.
00:08:02
Speaker
So we're going to go through a couple of steps here.
00:08:05
Speaker
If you want to start using this method, specifically with the boom boom, these are the steps to do this.
00:08:12
Speaker
And then we'll talk about a few ways you can take it even further if you'd like to.
00:08:17
Speaker
So step one, if you're trying to anchor it, if you're trying to anchor that high emotion and get yourself prepared for those deals.

Steps for Positive Emotional Anchoring

00:08:26
Speaker
This is why they suggest scent because it's strong, right?
00:08:30
Speaker
It's strong.
00:08:30
Speaker
It can be tied to that emotion.
00:08:33
Speaker
So if you are using scents with it, number one, it must be a smell that you love.
00:08:37
Speaker
Okay, so don't go putting...
00:08:40
Speaker
I don't know, having your dog poop in a bag and smell that probably not going to be the greatest.
00:08:45
Speaker
Don't go getting COVID for crying out loud because you won't be able to smell.
00:08:50
Speaker
Yes, that's the first step.
00:08:52
Speaker
And what is the point of eliciting a positive state if the smell is repulsive, right?
00:08:56
Speaker
So find a smell that you love.
00:08:58
Speaker
You won't get tired of.
00:09:00
Speaker
And then number two, it must be a smell that is unique that you don't smell super often.
00:09:04
Speaker
Okay.
00:09:06
Speaker
You don't want to go put those fries in a bag or
00:09:10
Speaker
I don't know if you smell that often, but it's something you smell often.
00:09:14
Speaker
Make sure it is something unique that you're not going to smell all the time.
00:09:18
Speaker
And then number three, pick an anchor that is easy to carry and administer effectively.
00:09:25
Speaker
This means light, compact, and concentrated to get into your nose with the least amount of effort.
00:09:32
Speaker
You want to be able to pull it out of your pocket or purse that moment you feel a peak state that you want to anchor.
00:09:38
Speaker
Alright, so those are the three steps as you're picking your smell.
00:09:42
Speaker
So you don't necessarily have to use the boom boom sticks.
00:09:45
Speaker
I don't even know if I explain what that is, but it's just basically an essential oil and a stick that has a strong scent.
00:09:52
Speaker
So I carry them around anytime I go to an, I just put it in my car.
00:09:57
Speaker
Anytime I'm going to knock, anytime I'm going on appointments, I have my boom boom stick ready.
00:10:03
Speaker
Okay, and then the key with this is, is you need to make sure you set that anchor.
00:10:07
Speaker
So you got your boom boom, you got your essential oils, you got your strong scent, whatever it is.
00:10:13
Speaker
Now take a minute and recall an emotional state.
00:10:18
Speaker
where you were maybe super successful.
00:10:20
Speaker
So maybe you just closed the biggest deal of your life.
00:10:23
Speaker
Imagine that.
00:10:24
Speaker
Even better, if you can capture this in the moment, it's going to be even better.
00:10:29
Speaker
But if you're not in the moment and that's super confident, that super peak stage, just think back.
00:10:33
Speaker
Close your eyes.
00:10:34
Speaker
You can do it right now.
00:10:35
Speaker
Close your eyes.
00:10:36
Speaker
Think back to a time where you were super confident, super high on something, was having a ton of success.
00:10:43
Speaker
Imagine that.
00:10:45
Speaker
And now...
00:10:46
Speaker
Take whatever that scent is and just inhale it.
00:10:50
Speaker
Try to connect it the best you can to that specific state you were feeling.
00:10:56
Speaker
So for me, one of the states I was doing when I was setting this up is I, in high school, I had a ton of success playing my drums, my percussion, right?
00:11:07
Speaker
I was the band nerd playing the percussion.
00:11:10
Speaker
I would go out and win competitions on this instrument called the marimba.
00:11:16
Speaker
And at one point I won the state competition for the best marimba player in Utah in high school.
00:11:24
Speaker
When I won that competition, I was like, man, I'm from a small school.
00:11:30
Speaker
No one even knows what a marimba is in my town.
00:11:32
Speaker
And I just won the best marimba in the state out of all these like bigger schools and stuff.
00:11:40
Speaker
So I go back to that time when I won this award.
00:11:45
Speaker
And I'm like, man, I'm the best.
00:11:47
Speaker
No one can stop me.
00:11:49
Speaker
I am unstoppable on this thing.
00:11:52
Speaker
That's one of the states I went back to.
00:11:54
Speaker
So I'm sniffing my boom boom and I'm triggering that mental state.
00:11:58
Speaker
or I'm anchoring it rather and then what does it do if you can get that anchor set nice and deep and now every time you smell the boom boom what's it's going to do it's going to trigger those same peak emotions that you had so that was mine so think back to yours what was your peak emotional state I'm sure there's one in cells you've had already but
00:12:20
Speaker
Maybe you're just getting started in sales.
00:12:22
Speaker
Think back to something awesome you did.
00:12:24
Speaker
And then sniff your boom boom.
00:12:28
Speaker
So that's how you're going to anchor it down.
00:12:30
Speaker
And then one thing just to be careful of.
00:12:33
Speaker
Make sure to not overuse the recall function of the anchor.
00:12:38
Speaker
Okay, so just basically don't do this like super often.
00:12:43
Speaker
You're not going to do it like you're probably not going to be doing it multiple times a day.
00:12:49
Speaker
You want to just, they recommend the 80-20 rule.
00:12:54
Speaker
So you just don't want to overuse it because then if you're feeling down, you want to make sure it's
00:13:01
Speaker
connected with the correct emotions.
00:13:07
Speaker
And then it says, what does it say here?
00:13:12
Speaker
It says, this will ensure that your body associates the trigger primarily with the real feeling.
00:13:18
Speaker
Just as it's not a good idea to choose an anchor that you experience often, it could be detrimental to lean on your anchor too much as your body will begin to anchor in a lower level of confidence.
00:13:31
Speaker
So make sure with great power comes great responsibility, like Uncle Ben says.
00:13:36
Speaker
So make sure you're not overusing this great power.
00:13:39
Speaker
Make sure you're saving it for the times you really need it.
00:13:42
Speaker
Those important deals.
00:13:44
Speaker
So I do it before most of the deals that I go into.
00:13:47
Speaker
And then just a few other ideas before we wrap this segment up here.

Music to Boost Confidence in Sales

00:13:53
Speaker
A few other things you can do, and music is another super powerful thing.
00:13:58
Speaker
That's something my boy TJ Nielsen talked about in his post too.
00:14:05
Speaker
His example is he says, I'm the best while holding his left hand in a certain way and listens to a specific song.
00:14:13
Speaker
So he's combining kind of all three of them.
00:14:15
Speaker
He's speaking his affirmations.
00:14:18
Speaker
He's holding something physically in a different way and he's hearing something and he's smelling something.
00:14:24
Speaker
So I thought that was a great idea.
00:14:25
Speaker
As many of the senses as you can activate, it's going to hit home even more.
00:14:32
Speaker
So consider using music too.
00:14:34
Speaker
This is something that TJ talked about.
00:14:37
Speaker
I also do this.
00:14:38
Speaker
Before every deal I step into, I try to listen to something that pumps me up.
00:14:44
Speaker
And I still listen to a lot of that same alternative music that I did in high school because that's what I listen to during a lot of the times where I was feeling on top of the world.
00:14:55
Speaker
But I pick a song.
00:14:56
Speaker
I have my playlist.
00:14:58
Speaker
Hit me up if you want my playlist of music.
00:15:02
Speaker
It's probably different than a lot of people's.
00:15:04
Speaker
But pick your song that makes you feel super confident.
00:15:07
Speaker
Think you're Conor McGregor walking out into the ring.
00:15:10
Speaker
What song are you going to choose?
00:15:12
Speaker
We're fighters.
00:15:13
Speaker
We're fighting for our livelihood.
00:15:15
Speaker
We're fighting for our deals.
00:15:16
Speaker
So you want to have something that pumps you up, takes you to that state, and just gets you in the mood to crush it.
00:15:24
Speaker
I think of all you Office fans, Dwight.
00:15:28
Speaker
I don't know if you remember the episode, but Dwight, he's listening to his, I think, metal music or something and then banging his head against his seat in his car.
00:15:38
Speaker
Stuff like that.
00:15:38
Speaker
I mean, Dwight got it right in the Office.
00:15:41
Speaker
Do things like that.
00:15:42
Speaker
Just get yourself pumped.
00:15:44
Speaker
Get yourself fired up.
00:15:45
Speaker
And then as you combine all these things, I found that's how I'm getting myself in a state to go in there.
00:15:51
Speaker
Even if I'm tired, even if I'm not feeling it, these things really help me get in that peak state and get myself in the mood to go and close that deal or go out and knock that door.
00:16:03
Speaker
Or if I'm getting rejected hard, sometimes I do these same techniques to bring me out of it.
00:16:12
Speaker
So let me know if you guys have any other things you are doing to get yourself in a peak mental state.
00:16:17
Speaker
But super important, sometimes we don't think about this mental side as much and really sells so much of it as mental, right?
00:16:26
Speaker
You can learn all the closing techniques.
00:16:28
Speaker
You can learn all the cool lines, the slick lines from Taylor McCarthy and all these, you know, top closers.
00:16:35
Speaker
You can learn it all.
00:16:36
Speaker
But if you are not in the right mental state, it's going to be tough to have the success.
00:16:40
Speaker
And no matter what you say, if you're not seeing it confident, if you're not coming across as the boss in the room, it's going to be tough to close deals.
00:16:49
Speaker
So think about that.
00:16:51
Speaker
Write down.
00:16:51
Speaker
I want you to write down after this episode, what is the things you're committed to doing to get yourself in that peak mental state?
00:16:59
Speaker
Okay, so maybe you're going to start out with your boom, boom stick.
00:17:03
Speaker
Make sure you get that anchoring in.
00:17:05
Speaker
What is your pre-deal routine?
00:17:07
Speaker
Write it out and then commit to that.
00:17:10
Speaker
And then that's how you're going to be able to trigger these emotions, trigger this confidence, trigger this wave of success coming your way.
00:17:19
Speaker
Hope that helped.
00:17:20
Speaker
Share it with someone you know is struggling maybe with their clothing or struggle with their mental state.
00:17:26
Speaker
And try it today.
00:17:28
Speaker
Look forward to connecting with you all.
00:17:29
Speaker
And we will see you on the next one.
00:17:33
Speaker
Hey, solopreneurs, quick question.
00:17:35
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
00:17:45
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite level solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:17:57
Speaker
That's why I want to make a truly special announcement about the new learning community exclusively for solar professionals to learn, compete, and win with top performers in the industry.
00:18:08
Speaker
And it's called Solcitee.

Introducing Solcitee: A Solar Learning Community

00:18:10
Speaker
This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
00:18:29
Speaker
Currently, Soul Society is open, launched, and ready to be enrolled.
00:18:35
Speaker
So go to soulcide.co to learn more and join the learning experience now.
00:18:43
Speaker
This is exclusively for solopreneur listeners, so be sure to go to soulcide.co and join.
00:18:50
Speaker
We'll see you on the inside.