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The Psychology Of Solar Marketing | Why Attracting Solar Leads Is An Art image

The Psychology Of Solar Marketing | Why Attracting Solar Leads Is An Art

E59 · The Solarpreneur
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41 Plays6 years ago

Learn how to master solar marketing and discover the things you must know in order to generate hundreds of qualified solar leads every single month consistently.


👇 SUBSCRIBE TO GENERATE MORE SOLAR LEADS & CLOSE MORE DEALS 👇

https://www.youtube.com/channel/UCTPWRNPXR8x9f-SdlZldbaA?sub_confirmation=1


★🏆★ The World's #1 Solar Sales & Marketing Training Platform ★🏆★


Check out the Solar Spartan System down below if you want to see how we can personally help you close an extra 5-10 solar deals a month:


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★☆★ JOIN OUR FREE FACEBOOK GROUP OF ELITE SOLAR PROS ★☆★


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★☆★ FREE ADVANCED SOLAR REP MASTERCLASS ★☆★


How To Generate A Flood Of Qualified Solar Appointments That Close 90% Of The Time & Get Homeowners To Sell YOU In Less Than 20 Minutes...


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★☆★ Own A Company? ★☆★


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Subscribe To Our Podcast ► https://anchor.fm/solarpreneur


James Swiderski started as a completely broke solar sales rep in SLC Utah at age 19 and in 9 short months took his start-up solar company to over $8,300,000 in sales with a small team of six.


He's invested over $244,000 on books, events, courses, sales programs, mentors and masterminds and 21,200+ hours to acquire the knowledge necessary to become the world's leading solar entrepreneur/consultant.


After scaling his own company, he began sharing the strategies he has learned and grew 3 eight-figure solar companies and coached over 1079+ solar reps across the globe who have collectively closed over $50,000,000 in deals in less than 2 years.


His story is great, but yours will be even greater. James believes that the solar industry is in desperate need of a modern approach to selling, one that instantly separates you from the competition and lets you scale your solar sales to the moon.


★☆★ CONNECT WITH JAMES ON SOCIAL MEDIA ★☆★


YouTube ► https://www.youtube.com/channel/UCTPWRNPXR8x9f-SdlZldbaA

Solarpreneur Blog & Website ► https://solarpreneurs.com/

Facebook ► https://www.facebook.com/jamespswiderski

Linkedin ► https://www.linkedin.com/in/james-swiderski-8a520913b/

Podcast ► https://anchor.fm/solarpreneur

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Transcript

Introducing Solopreneurs: Innovators in Solar

00:00:00
Speaker
What do you call an underground group of solar professionals on a mission to create a more sustainable world?
00:00:05
Speaker
We call ourselves solopreneurs.
00:00:08
Speaker
And while some might call us crazy, foolish, and dissatisfied with the status quo, we're the ones taking action to create a better future for ourselves and the world.
00:00:18
Speaker
Solopreneur is dedicated to give you, the solar professional, the tools, skills, technology, and mentorship to take the industry by storm and sell more solar with less effort.
00:00:30
Speaker
We are solopreneurs and this is our story.

The Role of Psychology in Solar Marketing

00:01:00
Speaker
Psychology.
00:01:01
Speaker
Everything is built on psychology, but especially in marketing.
00:01:03
Speaker
Because understanding your audience, especially when we're talking hundreds of thousands and millions of people that you're targeting as homeowners, you got to understand what they're thinking.
00:01:12
Speaker
What do they value most?
00:01:13
Speaker
Why would they want to go solar?
00:01:15
Speaker
What are they thinking as a high income individual or a low income individual?
00:01:19
Speaker
How do they perceive solar, right?
00:01:21
Speaker
Are they new to solar or have they seen solar a while and it's in a competitive market like San Diego?
00:01:26
Speaker
You've got to understand your buyer and what makes them tick.
00:01:31
Speaker
And the main quote and the reason that makes marketing work so well, and I learned from my mentor, Dan Lok, I've done a lot of personal mentoring with Dan.
00:01:39
Speaker
I'm sure you've seen him on YouTube.
00:01:40
Speaker
He said this, people don't buy off of the reason that you sell.
00:01:43
Speaker
They buy the reason behind the reason.
00:01:46
Speaker
Meaning people don't buy solar or they don't buy to save money or to save the planet.
00:01:50
Speaker
They buy because they want to have more financial independence.
00:01:54
Speaker
They want to be able to send that kid to college.
00:01:55
Speaker
They want to feel like they're doing a good job as a parent or as a neighbor being a good example,

Deeper Motivations for Choosing Solar

00:02:00
Speaker
right?
00:02:00
Speaker
Those are the reasons behind the reasons.
00:02:02
Speaker
And that's why psychology is so important because if you don't understand that,
00:02:06
Speaker
and you try to sell people the tool, instead of the reason and the result, then nothing's gonna happen.
00:02:13
Speaker
A fitness coach does not make money off of saying, hey, I'm a fitness coach, I'm gonna show you how to do squats, I'm gonna show you how to do bicep curls.
00:02:21
Speaker
He says, hey, I'm gonna help you get in the best shape of your life so you can impress that person, so that you can feel better and have more energy and motivation, so you can go do better at your job, make more money and impact.
00:02:33
Speaker
That's the reason people hire a fitness coach.
00:02:36
Speaker
Don't forget, the reason people go solar is not just to save money and get solar panels.
00:02:41
Speaker
They do it for other reasons.