Transcript
Speaker: What do you call an underground group of solar professionals on a mission to create a more sustainable world?
Speaker: We call ourselves solopreneurs.
Speaker: And while some might call us crazy, foolish, and dissatisfied with the status quo, we're the ones taking action to create a better future for ourselves and the world.
Speaker: Solopreneur is dedicated to give you, the solar professional, the tools, skills, technology, and mentorship to take the industry by storm and sell more solar with less effort.
Speaker: We are solopreneurs and this is our story.
Speaker: Psychology.
Speaker: Everything is built on psychology, but especially in marketing.
Speaker: Because understanding your audience, especially when we're talking hundreds of thousands and millions of people that you're targeting as homeowners, you got to understand what they're thinking.
Speaker: What do they value most?
Speaker: Why would they want to go solar?
Speaker: What are they thinking as a high income individual or a low income individual?
Speaker: How do they perceive solar, right?
Speaker: Are they new to solar or have they seen solar a while and it's in a competitive market like San Diego?
Speaker: You've got to understand your buyer and what makes them tick.
Speaker: And the main quote and the reason that makes marketing work so well, and I learned from my mentor, Dan Lok, I've done a lot of personal mentoring with Dan.
Speaker: I'm sure you've seen him on YouTube.
Speaker: He said this, people don't buy off of the reason that you sell.
Speaker: They buy the reason behind the reason.
Speaker: Meaning people don't buy solar or they don't buy to save money or to save the planet.
Speaker: They buy because they want to have more financial independence.
Speaker: They want to be able to send that kid to college.
Speaker: They want to feel like they're doing a good job as a parent or as a neighbor being a good example, right?
Speaker: Those are the reasons behind the reasons.
Speaker: And that's why psychology is so important because if you don't understand that,
Speaker: and you try to sell people the tool, instead of the reason and the result, then nothing's gonna happen.
Speaker: A fitness coach does not make money off of saying, hey, I'm a fitness coach, I'm gonna show you how to do squats, I'm gonna show you how to do bicep curls.
Speaker: He says, hey, I'm gonna help you get in the best shape of your life so you can impress that person, so that you can feel better and have more energy and motivation, so you can go do better at your job, make more money and impact.
Speaker: That's the reason people hire a fitness coach.
Speaker: Don't forget, the reason people go solar is not just to save money and get solar panels.
Speaker: They do it for other reasons.
